Windows & Doors: Consumer Trends & Supplier Opportunities for Success in a Highly Competitive Market
White Paper
US demand for windows and doors is forecast to grow 4.8% annually to $34.3 billion in 2021. The residential market is expected to offer the best growth opportunities for the country’s window and door producers, due to a combination of favorable housing trends and consumer preferences for higher quality—and more expensive—products.
Key market growth drivers include:
- ongoing strength in housing activity
- rising home values and improving access to home equity loans that support renovation spending
- expanding sales of premium windows and doors featuring improved energy efficiency and durability (including impact resistance)
- rising sales of value-added windows and doors with improved aesthetics and unique stylistic elements
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