Study #: 3642 | Published: 07/2018 | Pages: 216 | Individual User License: US$ 5,500

US spending on behind the wall plumbing (BTW) products is projected to advance 4.6% annually through 2022. Rising single-family housing completions and consumer interest in adding bathrooms to existing homes will boost demand for BTW plumbing products. As more bathrooms are installed, more and longer pipe runs will be needed to connect these bathrooms to water supply and sewer lines, while more fittings and valves will be needed to direct and regulate fluid flows.

In addition to installing more bathrooms in residences, homeowners will add fixtures to kitchens and bathrooms to enhance convenience. Such amenities as island and prep sinks, pot fillers, his-and-her vanities, and showers with multiple showerheads will further promote demand for BTW plumbing products. All of these fixtures need pipe and fittings to connect them to existing water supply and sewer networks, and valves are needed to ensure that water is delivered to fixtures at the proper temperature.

This study will explore applications, products, and markets that are bolstering demand. Demand is presented in dollar value terms, as well as in unit demand for pipe fittings and fire sprinklers. The study also evaluates factors driving kitchen and bathroom remodeling spending growth and discusses key sales channels.


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Behind the Wall Plumbing

Behind the Wall Plumbing: Scope, Demand, & Findings

Will the United States market see growth in this industry? 

Yes!  US demand for behind the wall (BTW) plumbing products is forecast to advance 4.6% annually to $13.5 billion in 2022. To capitalize on this growth, it is important for industry participants to recognize the key factors boosting demand for BTW plumbing products. 

Behind the wall plumbing

Scope & Methodology 

What product categories are covered in this Study? 

Key products covered in this Behind the Wall market study include:

  • Pipe
    • Plastic pipe (PEX, PVC, and other resins) & metal pipe (copper, galvanized steel, ductile iron)
  • Fittings
    • Tees, elbows, couplings, supports, and other types
  • Valves
  • Sprinklers 

Not only does this study analyze the behind the wall plumbing demand by product, you also receive demand by application and market.

Applications for BTW plumbing products include:

  • Fire suppression systems
  • Distribution systems
  • Drain, waste, and vent (DWV) systems
  • Radiant flooring systems

What precast concrete market segments are analyzed?

  • Commercial buildings
  • Residential buildings

Market analysis for this study provides demand details on two levels: new construction as well as improvements & repairs

What industry information is provided?

This study will teach you about industry composition, key competitive strategies including horizontal and vertical integration, cooperative agreements, mergers & acquisitions, marketing channels, and more. 

How does Freedonia conduct research?

This study analyzes the US market for behind the wall (BTW) plumbing products, which are defined as the pipes and related components of a pipe system used to carry water to and from supply and sewer mains and standpipes. Pipe and fittings visible to the user of a kitchen or bathroom are excluded from the scope of this study, as are the products used outside of a structure (such as water and sewer mains). Pipe and fittings in a basement or crawlspace are included in the scope of this study, even if they are visible and not technically “behind the wall”. Sprinkler heads, while also visible, are also included in the scope of this study.

How does Freedonia define product & market coverage?

Behind the Wall:  The pipes and related components of a pipe system used to carry water to and from supply and sewer mains and standpipes.

Do-It-Yourself:  An improvement and repair project performed directly by the homeowner, as compared to those projects completed by a contractor or construction professional.

Push-to-Connect: A method of connecting plumbing products to each other by using a pipe or fittings with threaded pipe, rather than connecting them by welding them together or by using special adhesives

Residential:  Encompasses conventional single-family houses, multifamily structures (e.g., apartments), and manufactured housing.

Commercial:  Consists of institutional buildings (e.g., healthcare and educational facilities, religious establishments); office and commercial structures (e.g., office buildings, retail establishments, hospitality facilities, warehousing and storage facilities not located on industrial sites, and other commercial structures such as banks and theaters); industrial facilities (e.g., manufacturing plants and associated offices); and other commercial structures such as airport and bus terminals, recreational buildings, police stations, fire stations, and prisons.

New Construction:  Expenditures related to the construction of, and site preparation for, entirely new residential or commercial structures.

Improvements:  Spending on additions, alterations, remodeling and renovations to add value or useful life to existing residential and commercial structures.

Repairs:  Spending on incidental maintenance and repairs to preserve a property’s ordinary operating condition. Repairs exclude costs for services such as cleaning, landscaping, lawn maintenance, and trash and snow removal.

Trade in Behind the Wall Plumbing

Supply & Demand

What is trade's role in this industry?

The vast majority of BTW plumbing products sold in the US in 2017 were domestically manufactured. This is not surprising, given that the US is geographically vast with thousands of building code jurisdictions, which means that it can be difficult for a non-US firm to make products for only a few localities. Domestic production will continue to account for the large majority of US BTW plumbing product demand in 2022.

In July 2018, the US government levied 25% tariffs on a wide range of Chinese-made products over concerns about that nation’s unfair trade practices. In the metal pipe and fittings segment, tariffs on copper, ductile iron, and galvanized steel pipe and fittings will also affect BTW plumbing products demand, as higher prices will cause US consumers to seek out cheaper goods. However, the effects of these tariffs will be somewhat muted due to factors like metal plumbing pipe imports being fewer than plastic pipe imports because it is impractical to ship heavy metal pipes (especially ductile iron pipe) long distances.

What are historical market trends for behind the wall plumbing?

US demand for BTW plumbing products fell sharply between 2007 and 2009, and declined further in 2010 and 2011 as commercial construction spending dropped sharply. This reduced demand for pipe, fittings, and other products typically used to outfit these structures’ kitchen and bathroom facilities. However, during this period, BTW plumbing products demand in value terms did not fall as rapidly as between 2007 and 2009 due to:

  • Rising metal prices that supported value demand for metal BTW plumbing products
  • Increases in plumbing pipe pricing as firms shifted production capacity to the manufacture of pipe used in oil and gas drilling applications to meet demand resulting from a boom in exploration activity

Key Findings

  • BTW plumbing demand is expected to rise 4.6% annually to $13.5 billion in 2022.
  • An expected shortage of skilled plumbers will promote demand for easy-to-use products, such as PEX pipe and PTC fittings.
  • More bathrooms will be added to residences as older homeowners undertake renovations to facilitate “aging-in-place.”
  • Imports of BTW plumbing products will grow as US consumers continue to opt for low-cost plastic pipe and fittings.

Behind the Wall Plumbing

Contact your Freedonia sales rep today to find out more information or call and ask for redacted tables at +1-440-684-9600.


Table of Contents

EXECUTIVE SUMMARY

OVERVIEW

Key Findings

Historical Market Trends

Demand Outlook for Behind the Wall Plumbing

Key Drivers of Demand

Overview

Interest in Kitchen & Bathroom Remodeling

Increases in the Number of Bathrooms per Structure

Interest in "Aging-in-Place" Renovation Projects

Rising Interest in Radiant Flooring Systems

A Shortage of Plumbing Professionals

Water Conservation Efforts

Rising Use of Fire Suppression Systems in Single-Family Residences

The Nation's Aging Water Infrastructure

Supply & Foreign Trade

Overview

Effect of Tariffs on Trade

Pricing Trends

PRODUCTS

Key Findings

Demand Outlook by Product

Pipe

Pipe Overview

Key Drivers of Pipe Demand

Value Demand Outlook

Demand Outlook by Length

Demand Outlook by Material

Key Drivers of Demand

PEX Pipe

PEX Pipe: Overview

PEX Pipe: Demand Outlook

PEX Pipe: Suppliers

PVC Pipe

PVC Pipe: Overview

PVC Pipe: Demand Outlook

PVC Pipe: Suppliers

Other Plastic Pipe

Other Plastic Pipe: Overview

Other Plastic Pipe: Demand Outlook

Other Plastic Pipe: Suppliers

Copper Pipe

Copper Pipe: Overview

Copper Pipe: Demand Outlook

Copper Pipe: Suppliers

Galvanized Steel Pipe

Galvanized Steel Pipe: Overview

Galvanized Steel Pipe: Demand Outlook

Galvanized Steel Pipe: Suppliers

Ductile Iron Pipe

Ductile Iron Pipe: Overview

Ductile Iron Pipe: Demand Outlook

Ductile Iron Pipe: Suppliers

Fittings

Fittings Overview

Value Demand Outlook

Unit Demand Outlook

Demand Outlook by Type

Key Drivers of Demand

Tees

Tees: Demand Outlook

Tees: Demand by Application

Tees: Demand by Material

Tees: Suppliers

Couplings

Couplings: Demand Outlook

Couplings: Demand by Application

Couplings: Demand by Material

Couplings: Suppliers

Elbows

Elbows: Demand Outlook

Elbows: Demand by Application

Elbows: Demand by Material

Elbows: Suppliers

Pipe Supports

Pipe Supports: Demand Outlook

Pipe Supports: Demand by Application

Pipe Supports: Demand by Material

Pipe Supports: Suppliers

Other Fittings

Other Fittings: Product Overview

Other Fittings: Demand Outlook

Other Fittings: Demand by Product

Other Fittings: Demand by Application

Other Fittings: Demand by Material

Other Fittings: Suppliers

Valves

Product Overview

Demand Outlook

Demand by Market

Demand by Application

Suppliers

Fire Sprinklers

Product Overview

Demand Outlook

Demand by Market

Suppliers

APPLICATIONS

Key Findings

Demand Outlook by Application

Fire Suppression Systems

Overview

Demand Outlook

Overview

Pipe

Fittings

Valves & Sprinklers

Demand by Market

Distribution Systems

Demand Outlook

Overview

Pipe

Fittings & Valves

Demand by Market

Drain, Waste, & Vent Systems

Demand Outlook

Overview

Pipe

Fittings & Valves

Demand by Market

Radiant Flooring Systems

Overview

Demand Outlook

Overview

Pipe

Fittings & Valves

Demand by Market

MARKETS

Key Findings

Demand Outlook by Market

Overview

Commercial Buildings

Demand Forecast

New

Improvements & Repairs

Residential Buildings

Demand Forecast

New

Improvements & Repairs

INDUSTRY STRUCTURE

Key Findings & Industry Composition

Market Share

Key Competitive Strategies

Overview

Horizontal Integration

Vertical Integration

New Product Development

Mergers & Acquisitions

Cooperative Agreements

Marketing Channels

Overview

Brand Name Identification

Internet-Based Marketing

Other Media

Distribution Channels

Overview

Supply Houses

Big-Box Retailers

Other Retailers

Internet-Based Retailers

List of Industry Participants

APPENDIX

Scope

Definitions

Abbreviations

Freedonia Methodology

Study-Specific Methodology

Sources

Related Freedonia Group Studies

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Consumer Spending

Consumer Financing

Building Construction

Residential Building Construction

Housing Completions

Housing Stock

Residential Improvements & Repairs

Commercial Building Construction

Commercial Building Stock

Commercial Building Improvements & Repairs


List of Tables

OVERVIEW

Table 2-1 | Historical BTW Plumbing Products Market Trends, 2007 - 2017

Table 2-2 | BTW Plumbing Product Demand, 2007 - 2027 (million dollars)

Table 2-3 | Consumer Responses by Race & Ethnicity & Age: "I prefer to age in place", 2017

Table 2-4 | BTW Plumbing Product Supply & Demand, 2007 - 2027 (million dollars)

Table 2-5 | BTW Plumbing Product Pricing, 2007 - 2027

PRODUCTS

Table 3-1 | Pipe Demand by Material, 2007 - 2027 (million dollars)

Table 3-2 | Pipe Demand by Application & Material, 2007 - 2027 (million feet)

Table 3-3 | PEX Pipe Demand, 2007 - 2027 (million dollars)

Table 3-4 | PVC Pipe Demand, 2007 - 2027 (million dollars)

Table 3-5 | Other Plastic Pipe Demand, 2007 - 2027 (million dollars)

Table 3-6 | Copper Pipe Demand, 2007 - 2027 (million dollars)

Table 3-7 | Galvanized Steel Pipe Demand, 2007 - 2027 (million dollars)

Table 3-8 | Ductile Iron Pipe Demand, 2007 - 2027 (million dollars)

Table 3-9 | Selected BTW Plumbing Fitting Types

Table 3-10 | Fittings Demand by Type, 2007 - 2027 (million dollars)

Table 3-11 | Fittings Demand by Type, 2007 - 2027 (million units)

Table 3-12 | Tees Demand by Application, 2007 - 2027 (million dollars)

Table 3-13 | Tees Demand by Material, 2007 - 2027

Table 3-14 | Couplings Demand by Application, 2007 - 2027 (million dollars)

Table 3-15 | Couplings Demand by Material, 2007 - 2027

Table 3-16 | Elbows Demand by Application, 2007 - 2027 (million dollars)

Table 3-17 | Elbows Demand by Material, 2007 - 2027

Table 3-18 | Pipe Supports Demand by Application, 2007 - 2027 (million dollars)

Table 3-19 | Pipe Supports Demand by Material, 2007 - 2027

Table 3-20 | Other Fittings Demand by Product, 2007 - 2027 (million dollars)

Table 3-21 | Other Fittings Demand by Application, 2007 - 2027

Table 3-22 | Other Fittings Demand by Material, 2007 - 2027

Table 3-23 | Selected BTW Plumbing Valve Types

Table 3-24 | Valves Demand by Application & Market, 2007 - 2027 (million dollars)

Table 3-25 | Fire Sprinklers Demand, 2007 - 2027 (million dollars)

APPLICATIONS

Table 4-1 | BTW Plumbing Product Demand by Application, 2007 - 2027 (million dollars)

Table 4-2 | Fire Suppression System Demand by Product, 2007 - 2027 (million dollars)

Table 4-3 | Fire Suppression System Pipe Demand, 2007 - 2027 (million dollars)

Table 4-4 | Fire Suppression System Fittings Demand, 2007 - 2027 (million dollars)

Table 4-5 | Fire Suppression System Demand by Market, 2007 - 2027 (million dollars)

Table 4-6 | Distribution System Demand by Product, 2007 - 2027 (million dollars)

Table 4-7 | Distribution System Pipe Demand, 2007 - 2027 (million dollars)

Table 4-8 | Distribution System Fittings Demand, 2007 - 2027 (million dollars)

Table 4-9 | Distribution System Demand by Market, 2007 - 2027 (million dollars)

Table 4-10 | Drain, Waste, & Vent System Demand by Product, 2007 - 2027 (million dollars)

Table 4-11 | Drain, Waste, & Vent System Pipe Demand, 2007 - 2027 (million dollars)

Table 4-12 | Drain, Waste, & Vent System Fittings Demand, 2007 - 2027 (million dollars)

Table 4-13 | Drain, Waste, & Vent System Demand by Market, 2007 - 2027 (million dollars)

Table 4-14 | Radiant Flooring System Demand by Product, 2007 - 2027 (million dollars)

Table 4-15 | Radiant Flooring System Fittings Demand, 2007 - 2027 (million dollars)

Table 4-16 | Radiant Flooring System Demand by Market, 2007 - 2027 (million dollars)

MARKETS

Table 5-1 | BTW Plumbing Product Demand by Market, 2007 - 2027 (million dollars)

Table 5-2 | Commercial Buildings Demand for BTW Plumbing Products, 2007 - 2027 (million dollars)

Table 5-3 | Residential Buildings Demand for BTW Plumbing Products, 2007 - 2027 (million dollars)

INDUSTRY STRUCTURE

Table 6-1 | BTW Plumbing Products US Sales by Company, 2017 (million dollars)

Table 6-2 | Selected Acquisitions & Divestitures

Table 6-3 | Selected Cooperative Agreements

APPENDIX

Table 7-1 | Relevant Industry Codes

Table 7-2 | Relevant HS/HTS Codes

Table 7-3 | Abbreviations & Acronyms Used in Study

Table 7-4 | Macroeconomic Indicators, 2007 - 2022 (billion 2009 dollars)

Table 7-5 | Population & Households, 2007 - 2022 (million persons)

Table 7-6 | Personal Consumption Expenditures, 2007 - 2022 (billion dollars)

Table 7-7 | Consumer Financing Environment, 2007 - 2017

Table 7-8 | Building Construction Expenditures, 2007 - 2022 (billion dollars)

Table 7-9 | Residential Building Construction Expenditures, 2007 - 2022 (billion dollars)

Table 7-10 | New Housing Indicators, 2007 - 2022

Table 7-11 | Housing Stock by Type, 2007 - 2022 (million units)

Table 7-12 | Residential Improvement & Repair Expenditures, 2007 - 2022 (billion dollars)

Table 7-13 | Commercial Building Construction Expenditures, 2007 - 2022 (billion dollars)

Table 7-14 | Commercial Building Stock by Type, 2007 - 2022 (billion 2009 dollars)

Table 7-15 | Commercial Building Improvement & Repair Expenditures, 2007 - 2022 (billion dollars)


List of Figures

EXECUTIVE SUMMARY

Figure 1-1 | Key Trends in the US Behind the Wall Plumbing Market

OVERVIEW

Figure 2-1 | US BTW Plumbing Market Overview

Figure 2-2 | BTW Plumbing Historical Market Trends, 2008 - 2017 (annual percent change)

Figure 2-3 | BTW Plumbing Demand, 2007 - 2022

Figure 2-4 | Number of Bathrooms in US Housing Units, 2017 (million units)

Figure 2-5 | Americans Aged 55 & Over, 2007 - 2027 (percent)

PRODUCTS

Figure 3-1 | Key Trends in BTW Plumbing Product Demand in the US

Figure 3-2 | Behind the Wall Plumbing Products: Product Overview

Figure 3-3 | Pipe Demand by Material, 2017 - 2022 (billion dollars)

Figure 3-4 | Pipe Demand by Material, 2017 - 2022 (billion feet)

Figure 3-5 | Characteristics of PEX Pipe

Figure 3-6 | PEX Pipe Share of BTW Plumbing Market in Length, 2007 - 2017

Figure 3-7 | PEX Pipe Market Share, 2017 (billion dollars)

Figure 3-8 | Characteristics of PVC Pipe

Figure 3-9 | PVC Pipe Market Share, 2017 (million dollars)

Figure 3-10 | Characteristics of Other Plastic Pipe Types

Figure 3-11 | Characteristics of Copper Pipe

Figure 3-12 | Copper Pipe Market Share, 2017 (billion dollars)

Figure 3-13 | Characteristics of Galvanized Steel Pipe

Figure 3-14 | Galvanized Steel Pipe Market Share, 2017 (billion dollars)

Figure 3-15 | Characteristics of Ductile Iron Pipe

Figure 3-16 | BTW Plumbing Tees Characteristics

Figure 3-17 | BTW Plumbing Couplings Characteristics

Figure 3-18 | BTW Plumbing Elbows Characteristics

Figure 3-19 | Pipe Supports Product Characteristics

Figure 3-20 | Other Fittings Product Characteristics

Figure 3-21 | Leading Suppliers of Other BTW Plumbing Fittings

Figure 3-22 | Characteristics of Fire Sprinklers

Figure 3-23 | Fire Sprinkler Market Share, 2017 (million dollars)

APPLICATIONS

Figure 4-1 | Key Trends in US BTW Plumbing Applications

Figure 4-2 | Fire Suppression Systems Overview

Figure 4-3 | Drivers of Fire Suppression System Pipe Demand by Material

Figure 4-4 | Distribution System Value Demand Share of Copper & PEX Pipe, 2007 - 2027

Figure 4-5 | Advantages & Disadvantages of Other DWV Pipe Materials

Figure 4-6 | Radiant Flooring System Components

Figure 4-7 | Radiant Flooring System Demand for PEX Pipe, 2007 - 2022 (million dollars)

MARKETS

Figure 5-1 | Key Trends in US BTW Plumbing Markets

Figure 5-2 | Commercial BTW Plumbing Products Demand Overview

Figure 5-3 | Residential BTW Plumbing Products Demand Overview

INDUSTRY STRUCTURE

Figure 6-1 | US BTW Plumbing Products Market Share, 2017 (billion dollars)

Figure 6-2 | BTW Plumbing Products Market: Overall Leading Supplier

Figure 6-3 | BTW Plumbing Products Market: Second Leading Supplier

Figure 6-4 | BTW Plumbing Products Market: Third Leading Supplier

Figure 6-5 | BTW Plumbing Products Market: Fourth Leading Supplier

APPENDIX

Figure 7-1 | Annual Growth in Real GDP, 2000 - 2017, Compared to 1980 - 2005 Average (percent)

Figure 7-2 | Annual Population Growth, 2002 - 2017 (percent)

Figure 7-3 | New Housing Square Footage by Housing Type, 2002 - 2017

Figure 7-4 | Housing Stock by Year of Construction, 2017 (percent)


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