Green Giant proves innovation is key to heating up frozen food sales.
May 9, 2017Beat the heat this summer with great deals on select Packaged Facts reports, including 5% off Ice Cream and Frozen Desserts in the U.S.: Opportunities in Retail and Foodservice, 8th Edition. Use promo code PF0722IC by October 15. Is there ever a bad time to consume ice cream? While the summer months might offer more ideal occasions to cool off with one’s favorite frozen dessert, the reality is that the majority of Americans eat ice cream year-round without regard to the outside temperatures. P...
July 22, 2015The frozen pizza industry has a problem on its hands: in the face of health and “real food” trends, frozen pizza may be suffering from a processed food stereotype. The bottom line is that during 2010-2014, the percentage of households eating frozen pizza in the past 30 days has dropped slightly, while the percentage eating 10+ pizzas per month has dropped 15%. The trend is particularly troubling because it involves demographics that have been core users, such as consumers living in households wi...
March 13, 2015The last few years have not been kind to frozen foods. Overall sales have for the most part been flat or shrinking. Any increases have been minimal and short-lived. The recent damage to this once essential grocery segment can largely be traced to a growing consumer taste for fresh, natural, and organic foods. Like most food trends, the strength of this trend may be overstated but it is real and it is growing as can be seen from the double-digit sales increases for organic foods reported by the...
February 2, 2015