With the introduction of newer streaming services such as Disney+, HBO Max, and Peacock in an already widespread field of ubiquitous offerings, are consumers bound to shift from cord-cutting to subscription-cutting?
February 4, 2020These three trends are expected to impact growth in communication services revenues.
June 12, 2018In recent years, brick-and-mortar retailers have struggled to cope with shifts in consumer behaviors. Every year, internet shopping plays a bigger role in the overall retail scene. Many suppliers of consumer products, including leather, fur, and allied products, have been affected by the distress of this traditional retail channel and increasingly are seeking out new channels so as to avoid suffering the same fate.
May 14, 2018As consumer eyeballs have moved from TV and print media to online, advertising spenders have followed. Expenditures on print advertising have experienced long-term decline as advertisers have shifted spending to internet advertising. While traditionally dominant advertising channels such as TV and radio continue to play an important role in media consumption, digital media – including the use of apps, social media, internet videos, and web browsing – is becoming the leading category. As a result, advertisers are diverting spending from TV advertising to internet-based ads.
May 9, 2018