Culinary convenience is a quality coveted by many Americans who struggle to fit meal preparation into their busy schedules. It’s no surprise, then, that meal kit delivery services are the latest and most successful attempt to provide people who are on the go with simple solutions to their mealtime problem.
April 6, 2017The kids’ food and beverage market is particularly challenging because industry players must market to children and parents at the same time. This means delivering on healthfulness: Nearly half (46%) of parents list nutritional value as most important when choosing foods at the supermarket for their children, the highest response rate among 16 choices.
February 16, 2017There is a huge gap in how men and women respond to endorsements of nutritional supplements from famous people. I discuss this gap and what it means for how supplement marketers can most effectively advertise to each gender in Packaged Facts’ report, "Nutritional Supplements in the U.S., 7th Edition". However, I thought I would break down those results a little more in this blog since the results are so fascinating.
November 16, 2016A sweet discount on Packaged Facts’ Salty Snacks in the U.S., 4th Edition : 5% off with code PFSNACKS2016. April 21 - Snacks and Super Bowl go together like … well … actually it’s pretty much impossible to make a better pairing then that. According to IRI, Americans spent an extra $1.5 billion in snacks and $767 million on candy in the two weeks leading up to Super Bowl XLIX in 2015. Of course, salty snacks like chips, pretzels, and popcorn are a key component of those snacks. In the week lead...
April 21, 2016This blog is based on Pet Product Marketing Trends in the U.S.: Technology, Mobile, and Social Media. Find out more on the report by clicking here. April 1 - Pet marketers across the spectrum of the pet industry can often be found practicing some of the latest cutting edge tactics to engage pet parents. Whether it’s through social media, geotargeting, personalization, content marketing or numerous other ways, there is no shortage of creative ideas out there. Sometimes the tactics are topical. ...
April 1, 2016This blog is based in part on Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media. Purchase the report by December 31 and receive a 5% discount using promo code PFFOODRETAIL. Discount chain Target is also a mobile couponing innovator. Target offers a unique mobile app called Cartwheel, in which consumers choose from hundreds of offers with discounts of 5-50% off every area of the store. When a customer sees an offer they like, they add it to the Cartwheel list, scan ...
October 1, 2015Chobani recently announced that it is expanding its product range to appeal to more consumers and eating occasions. Central to the expansion is its new Chobani Kids and Chobani Tots lines, which will prominently feature Disney and Marvel characters on packaging. Such efforts by Disney are an essential strategic maneuver to not only potentially boost present-day sales, but to also build a vital rapport with the next generation of consumers that will endure even as today’s kids grow to adulthood. ...
January 22, 2015Facebook has become a promotional venue for many pet industry marketers, letting them keep connected with current customers as well as recruit new customers. In the pet food market, Facebook can really help put a “face” on animal welfare efforts, letting companies post images and videos of the animals helped by their causes. The ability to personalize content to suit specific needs, and almost instantly reach thousands, sometimes hundreds of thousands, of consumers, makes social media perfect fo...
October 3, 2013