Since its introduction, White Claw hard seltzer has raced to the top of the “malternatives” market, even giving leading beer brands a run for their money. Is the product’s success driven by its quality, or is it a flash in the pan driven by novelty and social media trends?
February 11, 2020Recent changes to cannabis laws have encouraged brewers to branch out into using cannabis-based beverage additives. Is cannabis beer the future of the beer industry?
November 7, 2019Terpenes – the aromatic compounds found not only in cannabis, but a wide range of plants – are a largely untapped source of revenue for firms across a wide range of industries. As more isolate-based cannabis products enter the market, producers are seeking to keep the chemical profiles of their products true to nature by reintroducing the natural terpenes before retail.
August 7, 2019Historically, a simple mention of “100% Juice” was sufficient to encourage a consumer to purchase fruit beverages based on what appeared to be a healthy choice. However, with greater consumer awareness of the sugar content of juice, the movement of consumers away from sugary beverages, and the decline of traditional breakfast habits, fruit beverage shipments have been on a recent decline. As manufacturers change their product lines to appeal to new consumer habits, a range of new beverage options marketed as healthy has entered the market.
January 7, 2019The battle over the use of genetically modified organisms (GMOs) in the US food supply has raged on for years. The fight pits advocacy groups, such as Just Label It and The Center for Food Safety, against major crop and food producers such as Monsanto and PepsiCo. Advocacy groups argue that consumers have a right to know. Industry groups opine that two decades of research has suggested GMOs are safe and thus labels are unnecessary and will scare consumers.
September 18, 2018As the Trump administration mulls over making changes to the US ethanol mandate and China proposes tariffs on US agricultural imports, US farmers are growing increasingly anxious. Two key field crops may be significantly impacted by the decisions.
May 9, 2018US demand for snack foods is forecast to total $93.2 billion in 2022. In recent years, some younger consumers (e.g., millennials) have moved away from the traditional three meals per day and shifted into a lifestyle involving increased snacking, or multiple smaller meals, throughout the day, generating greater demand for snack foods and a rise in the number and variety of new product offerings.
March 5, 2018US beverage production is forecast to reach 48.4 billion gallons in 2021. Increasing population and disposable personal income levels will help drive volume gains as consumers purchase more beverages. Rising output of drinks in categories such as bottled water and alcoholic beverages will offset declines in carbonated soft drink (CSD) production.
November 8, 2017US beer demand is forecast to reach 6.6 billion gallons in 2021. Rising disposable personal income levels will stimulate consumer spending on beer. However, over the 2006-2016 period, demand for beer in volume terms fell at an average annual rate of 0.3% as the market matured and beer lost market share to other alcoholic beverages, especially among key demographics including baby boomers and millennials.
August 28, 2017