COVID-19 Economic Impact Tracker

Freedonia economists and analysts consider the effect of the latest coronavirus.

COVID-19 Impact Analysis and Forecasts

Freedonia analysts and economists are sharing their insights about the impacts of the COVID-19 coronavirus. This page features ongoing updates.

For our most recent take on the economic impact of COVID-19 on the US & Global economies please see: COVID-19 US Economic Impact Update and COVID-19 Global Economic Impact Update.

Knowledge Center Subscribers can access the US and Global reports for free as part of their subscription.


This is How Good the Outdoors Business is Right Now: a Kayak Company Has Come Back to Life

October 23, 2020 - After shutting down in late 2019 with lost contracts and financial challenges, KL Outdoors is back. In June, a newly formed business entity called KL Companies acquired substantially all the assets of KLO Holdings LLC and began operating again under the well-recognized KL Outdoors name.

The company reopened two of its facilities – which made plastic kayaks via rotational molding and thermoforming -- and has a third facility operating under a lease. The company reports that it has produced 64,000 kayaks since June and has 32,000 more on order, and that it again has contracts to sell via major outlets such as Walmart and Dick’s Sporting Goods.

Outdoor recreation boomed during the pandemic era as people looked for ways to escape into nature and engage in outdoor activities and socializations that were safer than indoor pursuits. Recreational boating, camping, and hiking are among those key outdoor activities attracting new participants and reviving interest in those who had done them in the past.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Pandemic Boosts Individual Transportation Options Over Public Transit

October 23, 2020 - With reports coming out about high infection rates among transit workers and with broad community spread of the coronavirus, in general, many people are seeking individual transportation options over public transit.

Some of those options have included new or used cars. September retail sales from dealers of motor vehicles and related parts were up over September 2019 figures, although the 9 month sales so far in 2020 are still below where they were at this time of year in 2019.

Others have sought out e-bikes and other lower cost individual transit options suitable for urban use. E-bikes have also benefited from consumer interest in outdoor recreation as some have purchased versions designed for mountain biking or distance cycling. The rising availability of more types of e-bikes coupled with regulations that make them more accessible will also support sales.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including Global Motor Vehicle Outlook 2020, Global E-Bikes, Global Motorcycles, Global Diesel Engines, Global Buses, and Global Electric Motors. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Halloween Food Gifting: a Social Distancing Alternative to Trick-or-Treating

October 23, 2020 - For American consumers who find the notion of trick-or-treating during the coronavirus pandemic to be more chilling than thrilling, food gifts offer an opportunity to safely scare up both smiles and sweets. Food gifts are a preferable option for gift giving during the pandemic because they are practical, easy to ship, comforting, and a good way to send treats to someone who cannot be visited because of social distancing.

Traditionally, Halloween isn’t a prime occasion for gifting on par with holidays such as Valentine’s Day, Mother’s Day, birthdays, or the winter holidays (Christmas, Hanukkah, Kwanzaa). Nevertheless, companies involved in this food market segment continue to strategize to expand options for food gifting for Halloween, Thanksgiving, Father’s Day, Easter, and occasions that take place year-round—such as wedding anniversaries, new births, and sympathy-driven occasions. And Halloween, in particular, hasn’t disappointed.

The spookiest time of the year offers ample opportunity in a food gifting market. According to Packaged Facts’ 2020 National Consumer Survey, 20% of people buying food gifts for others purchased a food gift for Halloween. Halloween is less commonly a gift-giving holiday, with the celebratory focus being placed upon snacks and candy given to trick-or-treaters. Nonetheless, the holiday provides many opportunities for food gifting to personal friends, acquaintances, or family members.

A number of products associated with autumn and Halloween can crop up in gift baskets, such as candy/caramel apples; apple cider; novelty candy and chocolates featuring wrappers with bats, ghosts, and pumpkins; caramel corn; candy corn and pumpkins; and Halloween-themed cookies, cakes, and pies. These are often packaged in a decorative box featuring witches and other related themes.

For more information and discussion of opportunities, see Packaged Facts’ food- and beverage-related reports, including Consumer and Corporate Food Gifting and US Food Market Outlook 2020: Home Cooking, Grocery Shopping & Food Trends in the Age of Coronavirus. The Freedonia Group’s extensive collection of off-the-shelf research provides a strong complement to packaged food industry analysis, including packaging industry titles such as the update of Pouches (coming soon), as well as Global Foodservice Single-Use Products and Global Single-Use Packaging Regulations. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Pandemic Wine Consumption Boosts Bag-in-Box Wine Packaging

October 23, 2020 - Major packaging supplier Smurfit Kappa has released a report done in cooperation with Wine Intelligence. The report found that 3.7 million new consumers in France and the UK moved to bag-in-box wine over the past six months. What was the lure?

  • It lasts longer. Bag-in-box packaging is designed to preserve wine quality longer than a traditional glass bottle once opened, something that is appealing to consumers who might have fewer people drinking wine now that they are consuming at home and with limited entertaining.
  • It is e-commerce ready. Shipping is less costly due to the lighter weight packaging. Additionally, it is less prone to break in transit than a glass bottle.
  • It is value-based. Because it lasts longer, consumers won’t waste wine that they don’t drink quickly enough. Additionally, wine in this packaging tends to be more the affordable, mass market types at this time.

As more consumers become open to the use of this packaging, there will likely be more wine varieties offered in bag-in-box format. When consumers are able to return to large gatherings, outdoor concerts, and other wine consumption events, they will also enjoy this format’s convenience as glass packaging is not allowed in some places.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including packaging industry titles such as the update of Pouches (coming soon), World Wine Packaging, and Wine: United States. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Getting Ready for a Socially Distant Thanksgiving? Food Gifting Might Be the Solution

October 23, 2020 - With more families handling the holidays separately or via a Zoom connection, food gifting and holiday meal shipments is taking on a more important role this year. Packaged Facts’ National Consumer Survey conducted in February 2020 showed that 22% of consumers buying food gifts for others purchased such a gift for Thanksgiving. Additionally, 12% of consumers buying food gifts for themselves did so for Thanksgiving.

Many of the winter holidays place a focus upon family and fellowship around a dinner table. Thus, meal-oriented food gifts are an attractive option for Thanksgiving and other winter holidays. Giving the gift of a holiday dinner can save family or friends a lot of time cooking or shopping for ingredients and allow them to spend more time socializing.

Food gift sales can benefit from social distancing policies as food gifts can bring a sense of comfort and tradition to people who cannot be visited in-person or cannot travel. Additionally, they are a more practical gift in times of economic and personal hardship. Due to most food gift retailers having long-established online ordering and delivery operations, they are well suited to the 2020 shift to online orders and curbside pickup from brick-and-mortar operations.

Full meal gifts have accounted for a very small share of food gifts sent recently. However, this presents an opportunity in the pandemic era for families unable to travel or otherwise join the traditional holiday celebrations. Businesses taking advantage of this trend will span from traditional food gift companies (e.g., Hickory Farms, Honey Baked Ham) to meal kits companies (e.g., Blue Apron, Hello Fresh, Dinnerly, Marley Spoon), restaurants, and even grocery stores. 

For more information and discussion of opportunities, see Packaged Facts’ food- and beverage-related reports, including Consumer and Corporate Food Gifting and US Food Market Outlook 2020: Home Cooking, Grocery Shopping & Food Trends in the Age of Coronavirus. The Freedonia Group’s extensive collection of off-the-shelf research provides a strong complement to packaged food industry analysis, including packaging industry titles such as the update of Pouches (coming soon), as well as Global Foodservice Single-Use Products and Global Single-Use Packaging Regulations. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


September Retail Sales Report Shows Continuing Strength in Building Materials Sales

October 16, 2020 - The Commerce Department’s release of the September retail sales report showed that the market remained strong for building materials retailers, with a monthly increase of more than 1% between August and September. After two months of declines, the rise in sales was welcome news to the building materials distributors. This increase in sales was due to a number of factors, key among them:

  • continuing homeowner interest in DIY home improvements, necessitating many trips to big box retailers, hardware stores, and other home garden and improvement centers.
  • increases in single-family housing completions as builders looked to complete homes for sale
  • the landfall of Hurricane Laura, which boosted demand for plywood, fasteners, and other materials sued to secure buildings and repair structures damaged by high winds, excessive moisture, and impacts

For the year, retail sales by building materials distributors are up nearly 13% over last year, reflective of:

  • levels of purchases of building materials, especially among homeowners looking to finish home improvement projects
  • increases in severe weather (especially in the coastal regions of the South) due to above average activity in hurricanes and tropical storms
  • sharp growth in the price of lumber and other wood-based building materials due to the nationwide shortage of these products (a subject frequently chronicled on this blog)

Going forward, continuing consumer interest in DIY projects will continue to support sales at building materials retailers. However, as summer turns to autumn and then to winter, building construction activity slows, which could negatively affect sales in this segment. Freedonia experts will continue to monitor retail sales at building materials distributors and other retailers to discern future trends in economic activity.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, particularly in the Construction and Building Products. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


September Retail Sales Report: Improvements From Delayed Back-To-School Season

October 16, 2020 - The September advance monthly retail sales report was released on October 16. One thing worth noting – for the uninitiated – is that this information is linked to sales by type of retail outlet, but that doesn’t fully align with sales of product categories in some cases. For instance, sales of sporting and recreation goods might be lower than one would expect because the data only count sales at stores that primarily sell these products and do not include items in this category that are sold at mass merchants like Walmart and Target, whose sales are classified elsewhere.

The September report shows growth over August sales across most categories, as the delayed back-to-school shopping season combined with a return to some delayed shopping gave most a boost.

The big winners overall for the year continue to be the same ones from last few months. However, even as they continue to show strength against same-month 2019 sales, they are increasingly off pandemic highs:

  • grocery/food retail stores – September 2020 was essentially flat, up 0.1% from August 2020, but September 2020 was still up 10.5% from September 2019 (a trend grocers and other food experts expect to continue as consumers continue to eat and cook at home more than pre-pandemic)
  • building materials/garden equipment dealers – September 2020 was only up 0.6% from August 2020 but still up 19.1% from September 2019 (although experts expect the DIY trend to hold, this elevation may falter as the seasons change and weather cools in much of the country; still, September sales were supported by things such as seasonal décor and outdoor heaters)
  • retailers that operate outside of brick-and-mortar locations (including e-commerce not linked to conventional stores) – September 2020 was up only 0.5% from August 2020, but September 2020 was still up 23.8% from September 2019 (the convenience of e-commerce will make this trend sticky beyond the pandemic)

These are retailers that, for the most part, remained open during stay-at-home orders because they were considered “essential” businesses. Additionally, their product mix includes categories that continue to benefit from the shift toward staying home – e.g., home cooking over eating out and DIY home and garden improvements. Consumers are still largely limiting their shopping to these types of retail outlets.   

Sales at sporting goods, hobby, musical instrument, and book stores – which saw rapid gains in June 2020 – experienced declines from that spike during July and August. Still, sales at these retail outlets saw decent gains in September with the back-to-school shopping and fall sports spending with sales up 5.7% over August 2020 and sales in September 2020 were up 14.4% from September 2019.

A few other highlights:

  • furniture stores – September 2020 was essentially flat, up only 0.5% compared to August 2020. This category has continued to move into positive territory year-over-year as September 2020 sales were 4.6% greater than in September 2019. Setting up virtual classrooms, home offices, and furnishing home purchases likely contributed to gains here.
  • gas stations – September 2020 was up 1.5% from August 2020 but still down 13.3% from September 2019. People continue to leave home less often, and a reduced level of commuting and road-tripping is keeping sales at gas stations low.
  • clothing stores – September 2020 was up 11% from August 2020, but still down 12.5% from September 2019. The monthly boost was likely due to back-to-school shopping and the coming change of seasons. Still, bankruptcies are continuing in this market.
  • Food services with drinking places continued to see gains, with September sales levels 2.1% higher than those of August 2020, even though they are still seriously lagging 2019 same-month sales (-14.4%).

Economists and other interested parties – including Freedonia analysts – will be closely monitoring next month’s retail sales report to see the strength of sales in October, looking for the impact of the elevated infection levels in many parts of the country and shopping for Halloween and any cues to what the coming gift-giving season might look like if people start their shopping early as expected.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the COVID-19 with a comparison to historical recessions. Food- and beverage-related reports are also available from our sister publisher, Packaged Facts. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


COVID-19-Related Changes in the Construction Industry Expected to Continue Going Forward

October 16, 2020 - The construction industry has experienced a number of changes over the past few months as it has adjusted to the new reality of working through the coronavirus pandemic. By many accounts, the industry has continued to prosper, buoyed by strong sales to the DIY consumer and home builders erecting new homes to meet rising demand for their residences. However, for many industry participants, the question is:  will these changes persist after the coronavirus fades?

A pair of articles indicates that many of the changes the industry is undergoing may be permanent.

One article highlighted the rising interest among home builders in using prefabricated building components, such as roof trusses, open and closed wall panels, and pre-assembled flooring. Use of these products can help alleviate many of the issues faced by builders during the coronavirus pandemic, such as:

  • Higher costs for lumber – rather than purchase lumber (at prices that vary frequently), builders can purchase prefabricated components at listed prices as needed.
  • Worker shortages (caused by absenteeism among employees concerned about contracting COVD-19) – fewer workers are needed to install prefabricated components than to construction these systems at a job site.
  • Slowdowns in productivity due to the need to maintain social distancing at work sites – not only are fewer workers needed to install prefabricated components, but builders can schedule the delivery of these products as needed.

Another article reports that DIY activity – which has surged over the past few months – is expected to continue to remain strong in the next year and beyond. Many homeowners – having found it easier or less expensive to undertake home improvement and repair projects in the early stages of the pandemic – will continue to do. Furthermore, as lumber prices are expected to remain high over the next few months, many consumers may do their own repair projects to reduce expenses.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, particularly in the Construction and Building Products. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


An Adapted Halloween in the Pandemic Era

October 16, 2020 - A number of companies are looking at this year’s Halloween season a bit differently this year. In light of CDC guidelines, many people are reconsidering traditional activities such as trick-or-treating, Halloween parties, and haunted houses. So how are companies – including many that typically count on this seasonal spending – responding this year? Here are a few examples:

Digital experience cater to how customers are engaging with retailers and shopping these days. Curb-side pick-up of online orders and e-commerce home deliveries are still the preferred mode of shopping. And of course, anything that gets customers in the mood for the holiday will support spending.

For more information and discussion of opportunities, see Packaged Facts’ food- and beverage-related reports, including US Food Market Outlook 2020: Home Cooking, Grocery Shopping & Food Trends in the Age of Coronavirus. The Freedonia Group’s extensive collection of off-the-shelf research provides a strong complement to packaged food industry analysis, including packaging industry titles such as the update of Pouches (coming soon), as well as Global Foodservice Single-Use Products and Global Single-Use Packaging Regulations.

Freedonia Custom Research is also available for questions requiring tailored market intelligence.


DIY Market Continues to Play Large Role in Home Remodeling Industry

October 16, 2020 - TFG analysts have repeatedly mentioned in this space the key role the DIY consumer is playing in supporting demand for building and construction materials. A recent report from the National Kitchen & Bath Association indicates that in the large kitchen and bathroom remodeling industry, this trend is continuing – with both positive and negative effects on the industry.

Highlights of the report include:

  • The percentage of homeowners indicating that they were working on a remodeling project nearly doubled, rising from 19% to 36% in the second quarter of 2020.
  • More than a third of the remodeling jobs completed in the quarter were those of the DIY variety – another sharp increase from the first quarter.
  • Nearly one-quarter of all US households want to undertake a remodeling project in the near future, spurred in part by the desire to add more usable space to accommodate working from home and other changes in lifestyle.
  • However, the average overall spending on kitchen and bathroom renovation projects in the second quarter fell to about half of the level of the first quarter of the year – dropping from over $12,000 to $6,000.

For manufacturers of products used in kitchen and bathroom projects – plumbing fixtures and fittings, flooring, cabinets, paints, and appliances – this report is good news, indicating continuing strong demand for their products. However, for industry professionals – contractors, installers, designers – this report is less rosy. If fewer Americans employ the services of construction professionals – relying on their own labor – it will affect the health of the construction sector and the US economy overall.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, particularly in the Construction and Building Products. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Is the Jump in E-Commerce Overwhelming Distribution Operations?

October 13, 2020 - True Value Company announced that it was adding a 1% surcharge on all warehouse orders that will be in place for the rest of 2020 and possibly into 2021, depending on an internal assessment.

E-commerce, which was already seeing rapid growth at the beginning of the year, boomed during the pandemic period. For instance, in the August 2020 edition of The Freedonia Group’s National Online Consumer Survey, 66% of respondents noted that they were shopping online more and 63% noted that they are shopping in stores less because of the coronavirus.

This – along with COVID-19 outbreaks among drivers and warehouse staff in many places – has put a lot of pressure on delivery logistics operations. Until more drivers are available and the kinks are worked out of these operations, expect ongoing delays and challenges to more companies’ supply chains.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including packaging industry titles such as Global E-Commerce, Global E-Commerce Packaging, Protective Packaging, Retail Bags, and Global Corrugated Boxes.  Freedonia Custom Research is also available for questions requiring tailored market intelligence.


With Smaller Holiday Gatherings, What Else Will Change? The Turkey

October 13, 2020 - Earlier this year, as large gatherings were banned and families chose to delay celebrations and vacation in smaller groups, analysts from Packaged Facts and The Freedonia Group noted changing trends:

  • Costco shifted from its beloved half sheet cakes to emphasize its smaller 10” round cakes as more suitable for smaller celebrations or just at-home enjoyment (you know you want to).
  • Vacation rentals were readily available for large homes but were booked solid for smaller homes, as large multi-family vacations were canceled.
  • Large catered events were off, and venues closed.

Given this, how might the upcoming holiday season – traditionally a time of large, extended family gatherings – be different than in past years?

  • Smaller turkeys. Farmers and retailers are already preparing for families to host smaller gatherings with smaller birds.
  • Smaller seafood and appetizer platters. Grocers are developing smaller platters of shrimps and cocktail sauce and fruit, cheese, and crackers, presuming holiday gatherings will be smaller this year.
  • Smaller catered meal offerings. Grocers and caterers are offering smaller meals for 2-4 people as something to send as a gift to older family members who are unable to travel or for families hosting smaller gatherings but who still want all the trimmings.
  • Curbside carryout of family-style restaurant meals. These might be offered fully cooked or as prepped, uncooked meal kits. Families that are used to having holiday celebrations in restaurants will be looking for ways to have at-home dining without sacrificing the special foods of the season.

For more information and discussion of opportunities, see Packaged Facts’ food- and beverage-related reports, including Food Carryout & Delivery and the companion report with timely consumer insights from our in-house survey capabilities, as well as US Food Market Outlook 2020: Home Cooking, Grocery Shopping & Food Trends in the Age of Coronavirus. The Freedonia Group’s extensive collection of off-the-shelf research provides a strong complement to packaged food industry analysis, including US Restaurant Reopening: COVID-19 Impact on Supplies and Global Foodservice, as well as packaging industry titles such as Foodservice Single-Use Products, Global Foodservice Single-Use Products, and Global Single-Use Packaging Regulations.

Freedonia Custom Research is also available for questions requiring tailored market intelligence.


More Major Companies Establishing a Permanent Work-From-Home Benefit

October 13, 2020 - More major employers in the tech industry and beyond are reconsidering how employees need to operate and how much in-person face time is needed to be successful. For instance, this week, Microsoft announced a plan to allow employees to work remotely less than half their work hours once a return to the office is safe. Employees who want to work from home full-time or from a new location can do so with the approval of their manager (and with a possible adjustment in pay, if moving to a location with lower costs of living).

But what does this mean for the economy?  A lot, really. Here are just a few effects:

  • a realignment of commercial real estate as businesses figure out how much space they really need to operate
  • some migration away from areas with a high cost of living, to the beach location they’ve always dreamed about, closer to family members, or from home to an RV as they travel
  • wider spread existence of home offices, as more people look for housing with dedicated space for a home office or undertake a renovation to make that happen, especially among those using dining rooms and other common areas as temporary workspaces
  • expanded need for high-quality office furniture as remote workers move away from temporary set-ups at the dining room table or with a laptop on the couch
  • more home gardening, home cooking, and related projects, as lunch breaks are increasingly spent tending a garden or getting dinner started
  • less commuting, reducing less wear-and-tear on cars and convincing some families to give up a second car, leading to changes in the light vehicle industry
  • fewer meals eaten away from home, as workhours are spent just steps from the kitchen.

Some of these trends started during 2020, but if work-from-home becomes more widely seen as permanent, more workers will make purchases and lifestyle changes to make that new reality more comfortable and more fulfilling.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research and Packaged Facts’ off-the-shelf research concentrating on food/beverage, pets, financial, and other areas. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Shutting Down Facilities: the End of the Road for Some Business Lines or Reallocating Resources?

October 9, 2020 - Over the past several months, companies have been trying to figure out when things are going to stabilize and where they are going next. For some companies in the chemical industry, the time to act has arrived as fading government support and slow economic rebounds around most of the world are forcing hard choices.

In some cases, companies are choosing to completely exit certain lines of business. For example, Dow recently announced that it is closing a number of polyurethane manufacturing facilities, along with rationalizing product capacity in other product lines as well.

Other companies have looked to keep operations going by raising cash or by finding new opportunities where they did not exist before. Sasol, for example, has agreed to sell half of its new petrochemicals complex in Louisiana to LyondellBasell.

Some closures are related to reduced demand in an economy disrupted by a global pandemic. Others are responses to a shortage of internal resources. For instance, some companies are exiting business lines or closing facilities that they might have persisted with in “normal” times. However, when resources are limited, businesses are choosing to ride it out with areas that are either the most profitable right now or that give them the best opportunities for assured long-term growth.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including industrial material topics such as Global Thermoplastic Elastomers, Global Polyolefin Elastomers, Global Medical Thermoplastic Elastomers, and Global Silicones (and the related COVID-19 Economic Impact Report on the topic), Liquid Silicone Rubber (and the related COVID-19 Economic Impact Report on the topic). Freedonia Custom Research is also available for questions requiring tailored market intelligence.


To Open or Not to Open: Fresh Air & Cultural Differences in Fighting COVID-19

October 9, 2020 - A recent article highlighted a key element of the German approach to fighting the coronavirus: that of opening windows regularly and frequently to allow fresh air to circulate in and out of a building. While a common practice in Germany, where buildings are commonly heated with boilers (which do not provide air circulation) and air conditioning is uncommon, this happens far less frequently in the US, where a lot of buildings are climate controlled.

While most windows in the US are designed to open and close, the fact remains that many Americans leave their windows closed, even when it might be seasonable enough to open them. There are a number of reasons for this, such as:

  • more widespread use of air conditioning – many parts of the US have warmer weather than Germany, and buildings in those areas of the country use air conditioning (often a central system) to keep the structure cool
  • the prevalence of forced air heating and cooling, which circulates air as part of the heating and cooling process and reduces the sense of “stale” air in a building
  • traditionally lower energy prices, which have caused American consumers to be less concerned with using natural methods to cool homes and businesses
  • concerns among home and business owners about burglary and vandalism – some home and business owners, even if they can open windows, choose not to do so for fear of attracting criminals
  • many Americans are annoyed by insects (especially flying ones) in their homes and thus keep windows closed to prevent them from coming in

Would Americans consider opening windows to fight coronavirus?  Possibly.

While using central air conditioning and keeping structures “buttoned up” have become rather ingrained among US consumers, the lower rates of infection due to COVID-19 in Germany (compared to the US) may spur some to not only open their minds, but also their windows, to the idea of using natural ventilation to minimize the spread of COVID-19. Indeed, with the CDC issuing revised guidance to Americans that calls attention to the fact the disease is mainly one that is transmitted indoors, bringing the outside in might be yet another way to stop its spread in the US.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, particularly in the Construction and Building Products and topics such as Windows & Doors (and the related COVID-19 Economic Impact Report on the topic), US HVAC Equipment, Global HVAC Equipment, and Consumer Air Treatment Systems. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Air Cleaners & Ventilation: Lowering Coronavirus Risks Indoors

October 9, 2020 - Now that the CDC has officially listed COVID-19 as airborne and spread via aerosolized particles, the question becomes: what next?

Indoor air quality experts are touting adequate ventilation and air cleaning equipment as solutions.

But what should customers look for in air cleaning products?

  • HEPA filtration – although not sized to capture coronavirus particles themselves, these filters can capture the virus when it is encapsulated in respiratory droplets (from coughs, sneeze, talking, and singing)
  • Clean Air Delivery Rate (CADR) – look for a piece of equipment adequately sized for where it will be used so that all the air in the room is run through the machine at an appropriate rate to be effective

The use of air cleaners, as well as ventilation solutions from mechanical fresh air venting via a larger HVAC system to simply opening window and using fans, are key to allowing schools, businesses, and other facilities to safely operate indoors during the pandemic.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, particularly topics such as Windows & Doors (and the related COVID-19 Economic Impact Report on the topic), Global Filters (and the related COVID-19 Economic Impact Report on the topic), US HVAC Equipment (and the related COVID-19 Economic Impact report on the topic), Global HVAC Equipment, and Consumer Air Treatment Systems. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Effects from Closure of Movie Theaters Ripple Beyond the Entertainment Industry

October 6, 2020 - Cineworld Group announced it would suspend operations at its more than 500 locations (including Regal Entertainment Group theaters in the US and Cineworld and Picturehouse theaters in the UK) beginning this coming Thursday, October 8. The company’s CEO Mooky Greidinger blamed the ongoing postponements of big-budget films, saying “We cannot operate for a long time without a product.”

The fallout for this closure ripples into areas such as the snack food and beverage industry and the suppliers of single-use products such as cups, straws, lids, trays, napkins, and popcorn containers.

Suppliers of soda and other beverages as well as of candy, popcorn, and other snack items have seen increased sales for home consumption, but many are still hurting from the closure of restaurants, bars, and theaters as well as few or no fans at sporting events.

Providers of packaging products – particularly cups and lids – have seen a particular hit, as there is no corresponding increase in home use. Although restaurant carryout and delivery has helped support demand for foodservice disposable products, many customers have chosen to forego picking up to-go beverages in favor of those they already have at home.

For more information and discussion of opportunities, see Packaged Facts’ food- and beverage-related reports, including Food Carryout & Delivery and the companion report with timely consumer insights from our in-house survey capabilities, as well as US Beverage Market Outlook 2020: Grocery Shopping & Personal Consumption in the Coronavirus Era and US Food Market Outlook 2020: Home Cooking, Grocery Shopping & Food Trends in the Age of Coronavirus.

The Freedonia Group’s extensive collection of off-the-shelf research provides a strong complement to packaged food industry analysis, including packaging industry titles such as Foodservice Single-Use Products, Global Foodservice Single-Use Products, and Global Single-Use Packaging Regulations as well as US Restaurant Reopening: COVID-19 Impact on Supplies, Global Foodservice, Surface Disinfecting Wipes, and Global Industrial & Institutional Disinfectants & Sanitizers.  

Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Breakrooms in the Pandemic Era & Beyond

October 6, 2020 - From the essential workplaces that remained open throughout the pandemic to offices that are starting to bring back workers, many are realizing that community breakrooms as they used to be no longer fit COVID-related sensitivities and hygiene expectations. Touchless technologies, app-based ordering and payments, and pre-packaged and single-serving beverage and snack options are some of what will equip a breakroom in the pandemic era and beyond.

This has resulted in some unique opportunities for office coffee and snack providers, including:

  • high-end machines that offer touchless technology (from app-based ordering and payments to proximity sensors)
  • provision of specialty coffee beverages to workers who prefer such options but are now hesitant to leave the building as often (via high traffic elevators and lobbies) to make their “Starbucks run”
  • individual, grab-and-go bottles of pre-made coffee, tea, and juice beverages
  • prepackaged meals and snacks, particularly if they either appeal to interests in healthy food that supports immune function or to comfort foods, which have risen in popularity in a high stress era
  • deliveries to remote workers, either as a company-provided benefit or as a personal subscription for convenient access to preferred coffee beverages

For more information and discussion of opportunities, see Packaged Facts’ food- and beverage-related reports, including Office Coffee Service in the US, as well as US Beverage Market Outlook 2020: Grocery Shopping & Personal Consumption in the Coronavirus Era and US Food Market Outlook 2020: Home Cooking, Grocery Shopping & Food Trends in the Age of Coronavirus. The Freedonia Group’s extensive collection of off-the-shelf research provides a strong complement to packaged food industry analysis, including packaging industry titles such as Foodservice Single-Use Products, Global Foodservice Single-Use Products, Pouches, and Global Caps & Closures as well as US Restaurant Reopening: COVID-19 Impact on Supplies.  Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Fast Delivery Gets Faster

October 6, 2020 - The last mile delivery of e-commerce purchases continues to evolve rapidly.

Pre-pandemic, Amazon, Walmart, and others engaged in a massive competitive battle for next-day or even same-day delivery supremacy. However, those providers had to put that on hold to a degree as the e-commerce fulfilment infrastructure was quickly overwhelmed by a massive increase in e-commerce ordering of food and other household essentials as well as of games and other products as consumer became reluctant to shop in person.

Now, that battle is heating up again. But this time, we have some new players.

Now confident with curb-side pickup options from brick-and-mortar stores, some are extending the bricks-and-clicks model to include same-day delivery from local stores. For instance, Bed Bath & Beyond is expanding same-day delivery for its namesake stores as well as its Buy Buy Baby outlets in eligible zip codes via Shipt and Instacart. Target-owned Shipt is also evolving its model, offering retailers a delivery-only service (no personal shopping) known as Shipt Driven. The company continues to offer monthly and annual consumer-facing subscription plans as well as a newer pay-per-order option, from stores such as Target, Costco, CVS, and major grocers.

Additionally, major cities such as New York and London are seeing a growing number of options to get food and other products delivered in 15 minutes via e-bikes. While many of these offer a limited selection of goods, some customers indicate that the variety of products is less important than delivery speed.

Such efforts will provide a competitive advantage and, hopefully, a strong enough delivery infrastructure to support the coming holiday season.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including packaging industry titles such as Global E-Commerce, Global E-Commerce Packaging, Protective Packaging, Retail Bags, and Global Corrugated Boxes.  Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Ambitious Osram Continental JV Among the Latest Casualties of the COVID-19 Pandemic

September 29, 2020 - What started in 2018 as a strong joint venture between two successful companies in their traditional markets is scheduled to end in 2020.

Osram Continental was formed to take advantage of the rapid transition of motor vehicle lighting to LED-based fixtures by offering semiconductor-based lighting products. The long-term goal of the JV was not just to manufacture efficient LED vehicle lights, but also to connect the lighting to other vehicle systems to make travelling safer for the occupant and for other vehicles on the road.

Despite the rapid transition to LED-based vehicle lights, global motor vehicle production has stalled. According to Freedonia analysts, global motor vehicle production declined slightly in both 2018 and 2019 before sharply contracting in 2020 due to COVID-19 pandemic. This is the same length of time that Osram Continental has been active, and it has not provided the company with a strong market environment in which to launch. Currently, Continental doesn’t expect global vehicle production to return to 2017 levels until 2025 (Freedonia estimates have production returning to 2017 levels in 2023). Either way, the recovery is looking long. Securing contracts with motor vehicle OEMs is critical to Osram Continental’s success, and the recent weak performance and slow expected rebound have dealt a severe blow to the profitability of the venture.

All is not lost, however. The two companies are committed to continuing their development of automotive lighting products through a future cooperative agreement.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including our soon-to-be-released Global Motor Vehicle Outlook update as well as several Freedonia Focus reports (Motor Vehicles: United States, Hybrid & Electric Light Vehicles: United States, and Motor Vehicle Leasing: United States. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


California Barring Unauthorized Restaurant Food Delivery Starting in 2021

September 29, 2020 - On September 24, California Governor Gavin Newsom signed AB 2149 – the Fair Food Delivery Act. This law will bar last-mile delivery firms such as DoorDash, Grubhub, and Uber Eats from delivering food from restaurants without a signed agreement with the restaurant owner.

DoorDash has long used this tactic, claiming it’s a way to introduce new customers and show restaurants how DoorDash operations add value to their business. Others, such as Grubhub, have concentrated on “partnered” restaurants, only more recently adding “non-partnered” restaurants in areas where they have fewer partnered options to offer customers.

Independent restaurants have typically been more wary of participating with these delivery firms and have chafed against “non-partner” delivery operations. They note that they do not have control over the outcome of the delivery and the quality of the food upon arrival, but they would be blamed – rather than the app – if something were to go wrong. They also worry if prices and menu options are being accurately communicated to customers.

This is part of the continuing evolution of the relationship between last-mile delivery firms and the restaurants themselves. Restaurants are increasingly interested in keeping delivery operations in-house or having more control of the delivery experience in light of the business shift toward carryout and delivery during the coronavirus pandemic.  

For more information and discussion of opportunities, see Packaged Facts’ food- and beverage-related reports, including Food Carryout & Delivery and the companion report with timely consumer insights from our in-house survey capabilities, as well as US Beverage Market Outlook 2020: Grocery Shopping & Personal Consumption in the Coronavirus Era and US Food Market Outlook 2020: Home Cooking, Grocery Shopping & Food Trends in the Age of Coronavirus.

The Freedonia Group’s extensive collection of off-the-shelf research provides a strong complement to packaged food industry analysis, including US Restaurant Reopening: COVID-19 Impact on Supplies, Global Foodservice, Surface Disinfecting Wipes, and Global Industrial & Institutional Disinfectants & Sanitizers, as well as packaging industry titles such as Foodservice Single-Use Products, Global Foodservice Single-Use Products, and Global Single-Use Packaging Regulations.

Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Appliance Shortages Continue as Demand Spikes Amid Supply Setbacks

September 29, 2020 - In 2020, there has been significant growth in demand for major household appliances in the US, just as supply disruptions have been greatly decreasing the availability of these products in many areas. During the spring, when the coronavirus pandemic began to affect many industries, consumers made a run on freezers in anticipation of needing more long-term food storage while being under quarantine.

Other appliances – including dishwashers, dryers, and refrigerators – have also experienced increasing demand because:

  • people are spending more time at home and using their appliances more, leading to a higher than average rate of breakage and need for replacement
  • home improvement spending is up as consumers are working on home projects in lieu of other activities outside of the home, causing more people to desire new appliances that replace an old but functioning unit

At the same time, manufacturing of appliances has been disrupted by the pandemic:

  • Factories around the world have had to close temporarily or to limit the number of people allowed to work inside.
  • Such major hubs for shipping and manufacturing appliances and parts as Mexico, China, and the US have been particularly affected by the pandemic.
  • Many appliance producers cut back on production voluntarily earlier in the year, incorrectly projecting that demand would be lower this year due to the global recession and decreased consumer spending.

For many consumers, particularly in the US (the second largest national appliance market in the world and the country with the highest number of coronavirus cases and deaths), appliance shortages are expected to continue throughout the year and possibly into 2021. Although suppliers have been ramping up production after seeing demand spikes, the backlog will continue.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, particularly Global Major Household Appliances. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Growing Interest in Front Porches to Support Demand for Building Materials

September 29, 2020 - A recent article highlighted a design trend that has been increasing in popularity over the past decade: the front porch. As people seek out ways to maintain the “social” in social distancing, it is expected that front porches will remain a popular amenity on homes in the near future. Not only will builders continue to install front porches on homes, owners of existing homes will increasingly expand or install new front porches. Freedonia analysts have noted here the continuing popularity of outdoor living, and the front porch can play just as important a role in outdoor living as decks and swimming pools.

Growth in installations of front porches will support demand not only for a wide range of building materials, but also a wide range of other products (to say nothing of the craftspeople charged with erecting these features), including:

  • poured and precast concrete for foundations, steps, and, in some cases, the porch material itself (e.g., the front stoop)
  • wood, composite, and plastic lumber used to make floors, railings, and other components of a porch
  • outdoor furniture such as couches, chairs, and other furnishings to accommodate family, friends, and neighbors
  • lawn and garden equipment, particularly potted plants or flowers and small decorations that add character to a home

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, particularly in the Construction and Building Products and topics such as Outdoor Furniture & Grills (and the related COVID-19 Economic Impact Report on the topic) and Landscaping Products (and its related COVID-19 Economic Impact Report). Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Increased Bicycle Usage a Positive Consequence of the Coronavirus Pandemic

September 23, 2020 -There has been a significant increase in bicycle and e-bike sales in 2020. In M arch, for instance, e-bike sales in the US increased 85% compared to the same month in 2019. This spike is largely the result of people looking for alternative forms of commuting (especially since crowded public buses and trains are not as appealing today as they once were). This has a number of obvious health benefits for the rider, but it also helps cities reduce their carbon emissions and many of these cities are taking full advantage of this trend:

  • In the US, New York City legalized e-bikes and scooters in April and Denver, Minneapolis, Oakland, and Seattle, among others, are reallocating certain roadways for pedestrians and cyclists.
  • In Paris, 650 kilometers of temporary “cycleways” have been created, with the goal of making at least some of these cycleways permanent.
  • Milan is planning to transform 35 kilometers of streets for dedicated cycling and pedestrian lanes.
  • Brussels is creating 40 kilometers of bike lanes in and around the city center.

While many of these transformations were originally planned to be temporary, the hope is that much of this redesigned infrastructure will become permanent. Given the spike in e-bike sales this year in both the US and Europe, it looks increasingly like these changes will remain.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, particularly Global E-Bikes. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Lowe’s to Roll Out New Process for Online Shopping & Curbside Pickup

September 23, 2020 - While online shopping was certainly an option prior to the COVID-19 pandemic, interest in the practice has grown rapidly as consumers – looking to minimize their exposure to coronavirus – have increasingly embraced the practice. Curbside pickup – where the consumer arrives at a store’s physical location and has their purchased items placed in their vehicle – has grown in popularity for a wide range of products, such as groceries and other perishables, where it may be inconvenient or impractical to ship items to a home or business.

Now, it appears the practice is spreading to the construction industry, as Lowe’s announced today that it would begin installing pickup lockers at its stores. This process, which is expected to be completed by March 2021, will allow consumers to:

  • purchase products online
  • have associates at the store “shop” for the products and place them in the locker
  • arrive at the store and retrieve their order, using their smartphone to gain access to the locker

The process is entirely remote, allowing a consumer to shop without entering a store, interacting with a store associate, or even touching a keypad – important considerations in a time when consumers are concerned about minimizing their exposure to the coronavirus.

Will this new process of online shopping and curbside pickup be popular with consumers? Will other building and construction material retailers adopt this process going forward? Freedonia analysts will continue to monitor online shopping – and other trends – to chart the many ways in which the COVID-19 pandemic has altered the US economy.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, particularly in the Construction and Building Products. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


After the Spike in the Spring, Meat Prices Are Falling

September 23, 2020 - Meat prices at the grocery went up a lot in the 2nd quarter of 2020. They were driven by factors such as

  • grocery hoarding as consumers stocked up (including home freezers) for stay-at-home orders
  • supply chain challenges as grocery sales were way up, but commercial and institutional sales fell hard as schools and restaurants closed
  • meat processing companies closed facilities as COVID outbreaks took hold

So what’s behind the change now?

  • Consumer grocery shopping habits have leveled off as the initial panic has died down and some are now eating through their freezer stocks.
  • Meat processors are operating as usual, even with coronavirus safety measures in place.
  • Exports are down, as consumers are eating at home and tightening budgets leading to reduced meat consumption.
  • Supplies of live animals are up as cattle and hogs that did not go to slaughter as scheduled in the spring simply got fatter and a backlog remains, even though the fattier beef would otherwise generate higher prices.

As a result:

  • Farmers still struggle to make money on their live animals to be sold for meat.
  • Processors have a glut of supply, even as they worry about a return of the virus and additional shortages.
  • Packaged food companies that use meat (e.g., canned soups, frozen dinners) are starting to rebuild their supplies stocks while remaining concerned about additional future disruptions.
  • Consumers are seeing discounts on meat at grocery stores after seeing limits on purchase amounts in the spring. Those who might have sampled meat-free or plant-forward options when prices were high are migrating back toward more affordable meats.

For more information and discussion of opportunities, see Packaged Facts’ food- and beverage-related reports, including US Food Market Outlook 2020: Home Cooking, Grocery Shopping & Food Trends in the Age of Coronavirus. The Freedonia Group’s extensive collection of off-the-shelf research provides a strong complement to packaged food industry analysis, including packaging industry titles such as Meat, Poultry & Seafood Packaging and Molded Pulp Packaging.

Freedonia Custom Research is also available for questions requiring tailored market intelligence.


COVID-Era Foodservice: What’s Next for Cold Weather Months?

September 23, 2020 - The foodservice industry has been creatively innovating and working to solve the challenges of the pandemic era since the coronavirus spread and restaurants and bars were among the first to close and the last to reopen. While the industry has been working through expanded delivery, carryout, and curbside service options as well as a move to dining outdoors, the challenge of the cold weather months is looming. Here are some ways that the foodservice industry is or could be planning for winter:

  • Drive-thru for more than just fast food. Events, such as this one planned for Los Angeles in October and this one in St. Louis, will bring fine dining food to drive-thru safety and social distancing.
  • Carryout out family meals. As more people are getting tired of cooking, but still need to feed their whole family, more restaurants are responding with prepared or semi-prepared meals in family-friendly sizes that feed 4 or 6 people.
  • Outdoor heaters. Sales of these large space heaters, table heaters, and fire pits are red hot as restaurant and bar operators look to expand the season for comfortable outdoor service.
  • Open-sided tents, pergolas, or other temporary structures. Some are even considering private domes or igloos for individual parties. Cities – such as Chicago ­– are responding with updated regulations and guidelines to be sure that such structures are safe and comply with coronavirus requirements.
  • Changing menus. Spicy food, hearty comfort foods, soups and stews, and hot drinks are all increasingly part of menus that will make outdoor dining, even in cool weather, appealing.
  • Food trucks and ghost kitchens. As more foodservice operations are thinking long-term for COVID troubles, many are investing in more permanent, but still flexible, operations that lower their costs and make it easier to get hot, fresh food to their customers.
  • Special, limited-time menus. Foodservice operators are thinking proactively about the upcoming holiday season, considering smaller carryout versions of traditional Thanksgiving or Christmas meals to allow customers who would have normally gathered with family to still enjoy the food comforts of the season.

For more information and discussion of opportunities, see Packaged Facts’ food- and beverage-related reports, including Food Carryout & Delivery and the companion report with timely consumer insights from our in-house survey capabilities, as well as US Beverage Market Outlook 2020: Grocery Shopping & Personal Consumption in the Coronavirus Era and US Food Market Outlook 2020: Home Cooking, Grocery Shopping & Food Trends in the Age of Coronavirus.

The Freedonia Group’s extensive collection of off-the-shelf research provides a strong complement to packaged food industry analysis, including US Restaurant Reopening: COVID-19 Impact on Supplies, Global Foodservice, Surface Disinfecting Wipes, and Global Industrial & Institutional Disinfectants & Sanitizers, as well as packaging industry titles such as Foodservice Single-Use Products, Global Foodservice Single-Use Products, and Global Single-Use Packaging Regulations.

Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Hurricane Laura to Potentially Affect Lumber Prices

September 23, 2020 - Freedonia experts have noted – repeatedly – that softwood lumber prices have remain stubbornly high in the COVID era, even as lumber mills reopen and expand production. While these high prices are good for lumber producers, they have affected the construction industry, causing new home prices to rise and consumers to put off DIY projects – potentially affecting the US economy’s recovery from the COVID-19 pandemic.

Those expecting relief from high lumber prices may have to wait, though, due to Hurricane Laura. Among the destruction caused by the landfall of this storm were thousands of acres of forest land, destroying millions of board feet of potential lumber. The effects of this storm on Louisiana’s lumber industry were multifold. In addition to the loss of trees destroyed by Hurricane Laura:

  • mills in and around the state suffered damaged, affecting immediate production of lumber
  • recently harvested logs were destroyed due to high winds or water, further straining supplies of harvested timber
  • equipment that could have been used to salvage downed logs was instead used for other purposes, such as clearing debris from roads
  • demand for lumber and other engineered wood products (such as plywood) surged immediately before and after the storm as home and business owners sought to protect or rebuild structures in the storm’s path

Freedonia experts will continue to closely watch the lumber market, charting the effect of Hurricane Laura – and other severe weather events – on lumber prices and the construction market as a whole.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, particularly in the Construction and Building Products. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Reduced Plastic Recycling Activity & Limited Infrastructure Forces Companies to Get Creative to Source Post-Consumer/Post-Industrial Recycled Content

September 23, 2020 - Recycling – once seen as perhaps the easiest way for Americans to act in an environmentally friendly manner – has become a challenge for millions of Americans. First, in 2019, China banned most imports of plastic scrap. This caused communities across the US to curtail or cancel altogether their curbside recycling programs. Other cities and towns paid more to continue these programs, feeling that the benefits outweighed the costs.

Then, the COVID-19 pandemic hit. Communities across the US – seeing declines in revenues and mounting expenses on health and safety – again put curbside recycling on the chopping block as they looked for ways to economize.

One unintended consequence of this curtailment of recycling is that many businesses across the US use recycled plastics in their production processes. Plastic packaging suppliers and packaged consumer goods firms are core users of recycled plastics as many of them have stated goals to improve recyclability of their packaging, reduce plastic use, and increase use of recycled content. Decking and fencing manufacturers are also increasingly using reclaimed plastics as raw materials.

However, the reduction in the supply of reclaimed plastics has caused firms to try a variety of methods to ameliorate this problem.

  • AZEK Building Products, a producer of composite decking, fencing, and other building products, is partnering with packaging manufacturer Berry Global through which Berry will supply AZEK with post-industrial scrap plastic can be used to make plastic building materials.
  • Plastic recycling firms are promoting state legislative efforts that issue minimum recycled content requirements for plastic packaging sold in that state – thus spurring plastic packaging manufacturers to buy reclaimed plastics. 
  • Some recycling operations are expanding post-consumer capabilities, somtimes while making supply deals with firms that need the material. For instance, Alpla Werke Alwin Lehner – a packaging manufacturer – announced that it is investing $17.7 million in a high density polyethylene (HDPE) recycling plant in Toluca, Mexico. The company already operates a joint venture in the same city with Coca-Cola Mexico and Coca-Cola Femsa to recycle food-grade PET

As the US economy slowly moves out of its COVID-19 induced recession, it is expected that more plastic waste will be generated, and efforts across the US to reduce this plastic waste will rise, promoting a broad range of efforts to keep plastics out of waste streams.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research including a variety of packaging industry topics, including Global Foodservice Single-Use Products, COVID-19 Economic Impact Report: Retail Bags,Global Single-Use Plastic Packaging Regulations,Foodservice Single-Use Products, and Retail Bags, as well as Global Foodservice. Other related titles are available from Packaged Facts’ food- and beverage-related reports, including Food Carryout & Delivery as well as the companion report with timely consumer insights from our in-house survey capabilities.Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Got COVID-somnia? Newest Functional Beverage Helps You Sleep

September 22, 2020 - PepsiCo announced that it is releasing a functional water called Driftwell, which is aimed at reducing stress and improving relaxation. The product containers 200g of L-theanine, an amino acid, and 10% of the daily value of magnesium. Some studies have indicated that L-theanine can help improve sleep with fewer disturbances along with other possible benefits.

Driftwell is being offered in blackberry lavender flavor, and is expected to be available online in December and on retail shelves in 1Q 2021.

This product capitalizes on consumer shifts to functional food and beverage items that have some sort of health benefit attached to them. This has been particularly important as consumers in the pandemic era look for ways to improve their body’s immune response or mitigate the effects of the current world.

Reponses to the August edition of the Freedonia National Online Consumer Survey show how some of these trends play out:

  • 46% of respondents strongly or somewhat agreed that the coronavirus pandemic was having a negative effect on their ability to sleep.
  • 78% of respondents indicated that they were strongly or somewhat concerned that the current coronavirus was a health threat to them personally.
  • 84% said that they were that they were strongly or somewhat concerned about the pandemic as a health threat to their family.

For more information and discussion of opportunities, see Packaged Facts’ food- and beverage-related reports, including US Beverage Market Outlook 2020: Grocery Shopping & Personal Consumption in the Coronavirus Era, US Food Market Outlook 2020: Home Cooking, Grocery Shopping & Food Trends in the Age of Coronavirus, and Food Carryout & Delivery as well as the companion report with timely consumer insights from our in-house survey capabilities. The Freedonia Group’s extensive collection of off-the-shelf research provides a strong complement to packaged food industry analysis, including packaging industry titles such as Foodservice Single-Use Products, Global Foodservice Single-Use Products, and Global Single-Use Packaging Regulations. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Step2 Expanding: Toys & Outdoor Products Still Seeing “Exceptional” Demand

September 22, 2020 - Step2 – a key supplier of plastic playsets, children’s furniture, outdoor furniture, and storage products among others – has acquired manufacturing, distribution, and shipping assets of a 132,000-square-foot location in Decatur, Georgia. The company noted that everything in the location, from the rotomolding machines, power tools, and quality control systems to support systems in the office and maintenance sector, were needed to meet what it called “exceptional” demand for toys and home products because of the pandemic.

In addition to the 150-175 employees planned for that location, the company has indicated plans to hire an additional 100 employees for its two plants in Streetsboro and Perrysville, Ohio.

Step2 executives noted sales are up for backyard products such as water tables, play houses, wagons and rise-on items, as well as pergolas and outdoor furniture. Step2 CEO Tony Ciepiel commented “many are looking for a variety of active indoor and outdoor play experiences for children while also seeking outdoor comforts to entertain and relax in a place many feel most safe – at home.”

The fact that sales are still up indicates that families are planning to continue outdoor play and recreation into the cooler fall and perhaps also winter months. Garages, gazebos, and other features that provide at least partial shelter from inclement weather will help, as will the rising sales of outdoor heaters and fire pit products and families investing in snow boots, water-proof pants, and insulated gloves, hats, and coats.

As the Scandinavian phrase goes, “There’s no such thing as bad weather, only bad clothing.”

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including Outdoor Furniture & Grills, Sheds & Other Residential Outdoor Storage, Outdoor Kitchens, Home Organization Products, and Tool Storage Products, as well as Freedonia Focus Reports Sports Equipment: United States, Men’s Clothing: United States, and Women’s Clothing: United States. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Food Carryout & Delivery Trash – A Modern Dilemma Intensified by Pandemic Eating Habits

September 18, 2020 - A Washington Post restaurant critic recently took a hard look at the trash (unrecyclable) that resulted from his food takeout habit. He noted, “The stream of paper, plastic, aluminum and glass that came through my door from roughly 30 orders shocked and depressed me. I accumulated enough waste to fill two recycling containers — nearly 100 gallons of space — not to mention a torrent of guilt.”

Many consumers are feeling that way, particularly as their dine-in habit shifted to delivery and takeaway, which resulted in a shift from reusable dinnerware and utensils to single-use dinnerware and utensils. This spike in single-use products is even higher as restaurants are using extra packaging, especially bags and wraps, to show customers that they are being as safe and hygienic as possible. Additionally, as more complex meals and family-style kits are being offered for carryout, restaurants are using even more containers per order to maintain the integrity of the food until the consumer eats it.

So what can consumers who want to limit their trash do?

  • seek out restaurants that use returnable or reusable containers
  • look for restaurants that use paper-based containers rather than plastic ones or versions coated in plastic, as multilayered versions and most plastic containers cannot be recycled or composted
  • ask restaurants about their packaging options – to owners, the decision to go green is as much about the push from consumers as it is about the pull from suppliers
  • refuse the disposable utensils, napkins, and straws – especially if you are dining at home where you have your own utensils and napkins
  • skip ordering a drink and use something you have onsite to eliminate the use of cups, lids, straws, and carrying containers
  • order for multiple meals at a time (group with friends/neighbors or think ahead beyond the current meal) so that trips and packaging space are maximized

For more information and discussion of opportunities, see Freedonia’s newly published USRestaurant Reopening Impact Report as well as Packaged Facts’ food- and beverage-related reports, including Food Carryout & Delivery as well as the companion report with timely consumer insights from our in-house survey capabilities. The Freedonia Group’s extensive collection of off-the-shelf research provides a strong complement to packaged food industry analysis, including Global Foodservice and packaging industry titles such as Foodservice Single-Use Products and Global Foodservice Single-Use Products. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


August Retail Sales Report: Still Seeing Improvements But at Slowing Rates

September 18, 2020 - The August advance monthly retail sales report was released on September 16. One thing worth noting – for the uninitiated – is that this information is linked to sales by type of retail outlet, but that doesn’t fully align with sales of product categories in some cases. For instance, sales of sporting and recreation goods might be lower than one would expect because the data only count sales at stores that primarily sell these products and do not include items in this category that are sold at mass merchants like Walmart and Target, whose sales are classified elsewhere.

The August report shows an evening out across most categories, as those that had seen rapid gains during the pandemic are slowing or even declining and those that have done poorly are seeing a bit of an uptick. As a result, differentials between 2020 and 2019 retail sales levels on a comparable-month basis are continuing to narrow in many cases. This month reflects the impact of back-to-school spending, even if school is online throughout much of the country.

The big winners overall for the year continue to be the same ones from last few months. However, even as they continue to show strength against same-month 2019 sales, they are increasingly off pandemic highs:

  • grocery/food retail stores – August 2020 was down 1.2% from July 2020, but August 2020 was still up 10% from August 2019 (a trend grocers and other food experts expect to continue as consumers continue to eat and cook at home more than pre-pandemic)
  • building materials/garden equipment dealers – August 2020 was only up 2.0% from July 2020 but still up 15.4% from August 2019 (this elevation may falter as the seasons change and weather cools in much of the country, but industry experts expect the DIY trend to hold)
  • retailers that operate outside of brick-and-mortar locations (including e-commerce not linked to conventional stores) – August 2020 was flat from July 2020, but August 2020 was still up 22.4% from August 2019 (the convenience of e-commerce will make this trend sticky beyond the pandemic)

These are retailers that, for the most part, remained open during stay-at-home orders because they were considered “essential” businesses. Additionally, their product mix includes categories that continue to benefit from the shift toward staying home – e.g., home cooking over eating out and DIY home and garden improvements. Consumers are still largely limiting their shopping to these types of retail outlets.   

Sales at sporting goods, hobby, musical instrument, and book stores – which saw rapid gains in June 2020 – experienced declines from that spike during July and August. This category is down 10.8 % from June 2020, even as revised June retail sales were up 27.6% from May 2020. Still, sales at these retail outlets in August 2020 were up 11.1% from August 2019.

None of the categories saw particularly large gains over previous month sales levels. Food services with drinking places had the best month, with sales levels 4.7% higher than those of July 2020, even though they are still seriously lagging 2019 same-month sales (-15.4%).

A few other highlights:

  • furniture stores – August 2020 was up 2.1% compared to July 2020. This category has moved into positive territory year-over-year as August 2020 sales were 3.8% greater than in August 2019. Setting up virtual classrooms likely contributed to gains here.
  • gas stations – August 2020 was up 0.4% from July 2020 but still down 15% from August 2019. People continue to leave home less often, and a reduced level of commuting and road-tripping is keeping sales at gas stations low.
  • clothing stores – August 2020 was up 2.9% from July 2020, but still down 20.4% from August 2019. The monthly boost was likely due to back-to-school shopping and the coming change of seasons. Still, bankruptcies are continuing in this market.

Economists and other interested parties – including Freedonia analysts – will be closely monitoring next month’s retail sales report to see the strength of sales in September, looking for the impact of the continued easing and the elevated infection levels in parts of the country that had been previously less affected.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the COVID-19 with a comparison to historical recessions. Food- and beverage-related reports are also available from our sister publisher, Packaged Facts. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


August Retail Sales Report Shows Opportunities & Challenges for Building Materials Retailers

September 18, 2020 - The recently released retail sales report for August showed that sales by building materials and garden supplies retailers were 15% higher in 2020 than 2019. This is not surprising, given the:

  • surge in residential DIY activity since the beginning of the COVID-10 pandemic, as homeowners took up home improvement projects to fill their time
  • efforts of most state and local governments to label construction as an “essential” industry that was thus exempt from shutdowns and stay-at-home orders, supporting sales of a wide range of building materials and construction projects

Indeed, with home improvement and repair activity remaining elevated and all 50 states allowing construction activity to go on – albeit with appropriate social distancing and health and safety measures – it is expected that retail sales among building materials retailers will continue to be a bright spot going forward.

However, some will note that for a second straight month, overall sales at these retailers declined. While still higher than their 2019 levels, retail sales (not seasonally adjusted) at these stores have fallen more than 5% over the past two months.

There are a number of reasons for this decline, such as:

  • a fall off in DIY construction activity – those homeowners who completed home renovations at the start of the pandemic may decide – instead of moving on to other projects – to enjoy their new decks or home offices
  • the decision to outfit newly renovated homes rather than expand them further – retail sales at electronics, appliance, home furnishing, sporting goods, hobby, and book stores all posted sales gains in August
  • persistently high lumber prices
  • contractors and other professionals in the northern half of the US buying less in anticipation of the end of summer, when fewer construction jobs are started

Will retail sales at building material outlets continue to fall in September, or will the continuance of good weather and rebuilding activity due to the landfalls of Hurricanes Laura and Sally spur a rebound in sales? Freedonia experts will continue to track retail sales by building materials distributors – and other sales outlets – to see how they have been effected by COVID-19 pandemic and other events.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, particularly in the Construction and Building Products. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


With the Need to Expand Purell Sanitizer Production Even More, GOJO Changes Packaging to Speed the Process

September 15, 2020 - GOJO has already added new facilities to expand manufacturing capacity as the company sought to double output of Purell hand sanitizers from 2019 levels. Now, the company has introduced new packaging to ensure it can get the product to first responders, schools, and other essential workers even faster. The new packaging is a shift from a traditional bottle with a pump dispenser closure to bottles that more closely resemble those used with hydrogen peroxide and liquid dish soap with flip-top closures.

As we noted in an entry on July 14, pump closures – like those common for hand soap and hand sanitizers – have become scarce as demand for hand soap and hand sanitizers has skyrocketed during the pandemic.

However, GOJO is concerned that this change in packaging away from traditional formats has left it more exposed to counterfeit product. In response, the company is making clients aware of the new packaging and the corresponding UPC codes for real items.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including Global Industrial & Institutional (I&I) Disinfectants & Sanitizers,Global Industrial & Institutional Cleaning Chemicals,Surface Disinfectant Wipes, and Global Plastic Caps & Closures.Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Changing Consumer Spending: Less About COVID-19, Specifically, & More About the Economy & Spending Priorities

September 15, 2020 - Recent surveys indicate that consumer spending trends have become less linked to pandemic conditions and news and are increasingly linked to recessionary conditions – including unemployment, economic uncertainty, and declining consumer confidence ­– that resulted from the pandemic:

  • Consumers are still staying home, prioritizing spending on their homes, products needed for use in the home, and self-service options over going out.
  • They have expanded the number of products seen as “essential” and worthy of stocking up on.
  • As able, they are spending on certain luxuries within consumer packaged goods – e.g., skin care, home care products, and special food items – since they are not spending on luxuries within travel, entertainment, and eating out.
  • Additionally, risk-averse customers are looking for value, not just a low price, as a way to limit waste and best allocate their resources, particularly if they are still reluctant to go out for frequent shopping trips.

For more information and discussion of opportunities, see Packaged Facts’ food- and beverage-related reports, including US Food Market Outlook 2020: Home Cooking, Grocery Shopping & Food Trends in the Age of Coronavirus, US Beverage Market Outlook 2020: Grocery Shopping & Personal Consumption in the Coronavirus Era, and Food Carryout & Delivery as well as the companion report with timely consumer insights from our in-house survey capabilities. The Freedonia Group’s extensive collection of off-the-shelf research provides a strong complement to packaged food industry analysis, the including the Consumer Goods category and Global Foodservice as well as packaging industry titles such as Foodservice Single-Use Products and Global Foodservice Single-Use Products. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Fewer Planes in Service & Fewer Miles Flown, But More Used Parts on the Market Hits Aerospace Component Suppliers

September 15, 2020 - New parts suppliers to the airline industry are getting hit with a double whammy this year. Not only are planes being flown less and therefore need less routine maintenance and part replacement, there is also increased competition from used parts. As airlines are accelerating the retirement schedule of their fleet due to reduced need, an increasing number of planes are being dismantled and sold for parts.

As this increasing supply of used parts appears on the market, downward pricing pressure will result. Some expect as many as 2,000 aircraft will be retired in 2020, more than double the 2019 level (which was only 680). However, not all these planes will be immediately dismantled and sold for parts; some carriers will choose to wait until the market improves and prices tick back up.

Even aerospace components that are not subject to the competition from used parts – including industrial fasteners, turbines, gaskets, seals, adhesives, and bearings – will see reduced sales from fewer miles flown and fewer planes in use, including industrial fasteners, turbines, gaskets, seals, adhesives, and bearings.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including Global Adhesives & Sealants, Adhesives & Sealants, Global Turbines, Global Bearings, Global Gaskets & Seals, Gaskets & Seals, Industrial Fasteners, Global Industrial Fasteners, and Freedonia Focus Civil Aircraft: United States.Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Survey Shows Effects of COVID-19 Pandemic on Restaurant Industry

September 15, 2020 - A recent survey by the National Restaurant Association showed that 100,000 US restaurants – approximately 1 in 6 nationwide – had closed due to the pandemic. Furthermore, numerous other restaurants will face closure going forward, as the renewal of stimulus funding and aid to small business fade along with the prospect of outdoor dining.

The closure of so many restaurants – and the prospect of further shutdowns – represents a serious threat to the US economy on a number of levels, such as:

  • declines in the collection of tax revenues from sales and property taxes
  • losses in income – and potential consumer spending – for thousands of servers, cooks, and other staff
  • losses in sales throughout the restaurant supply chain – from the farmers who supply food to restaurants to purveyors of table linens, packaging, dishware, and kitchen equipment
  • declines in construction activity – restaurants often require periodic maintenance and repair, supporting demand for new flooring, plumbing fixtures and fittings, paint, drywall, and lumber used to make tables and seating
  • revenue and job losses for service providers – cleaning staffs, delivery drivers, waste management services, and other firms needed to keep restaurants operating

Freedonia experts will continue to track the rate of restaurant closures – and trends with those who remain open, albeit with limited menus or carry-out service only – to determine how the US economy will be further affected by the ongoing COVID-19 pandemic.

For more information and discussion of opportunities, see Freedonia’s USRestaurant Reopening Impact Report as well as Packaged Facts’ food- and beverage-related reports, including US Food Market Outlook 2020: Home Cooking, Grocery Shopping & Food Trends in the Age of Coronavirus, US Beverage Market Outlook 2020: Grocery Shopping & Personal Consumption in the Coronavirus Era, and Food Carryout & Delivery as well as the companion report with timely consumer insights from our in-house survey capabilities. The Freedonia Group’s extensive collection of off-the-shelf research provides a strong complement to packaged food industry analysis, including Global Foodservice and packaging industry titles such as Foodservice Single-Use Products and Global Foodservice Single-Use Products. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Are Wall Street Workers Returning?

September 11, 2020 - JPMorgan Chase has called its trading staff back to the office. The company first sent its workers home in mid-March after an outbreak in its Madison Avenue office. All trading workers, except those with child-care issues and medical conditions that make them vulnerable to complications from the coronavirus, were told to return by September 21. The company has developed mandatory training on new in-office rules to help workers get ready for the transition.

Still, companies such as UBS Group are telling employees that remote work and flexibility are going to continue and workers are expected to “return at your own pace and when you feel comfortable.” Deutsche Bank sales and trading staff are also making their own arrangements to continue to work from home permanently, at least for part of the work week.

Companies that are keeping the practice in place note that the tech firms with which they compete for staff are all-in on remote work and many, particularly younger workers, find that attractive.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including Freedonia Focus Report Commercial Banking: United States.Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Quick Service Restaurant Design Changes: Inspired by the Pandemic & Convenience Trends

September 11, 2020 - Quick service restaurants are making and proposing a lot of changes to their facilities in the coming year. While some of these were already in development before the pandemic as a response to changing consumer preferences for on-the-go consumption, the pandemic lead to expedited time lines for the changes:

  • Multiple Drive-Thru Lanes – Drive-thru is a well-established method of reducing contact between staff and customers and its use has increased dramatically since the onset of the coronavirus pandemic.
  • Designated Parking Spots for Curb-Side Pickup – The increasing use of ordering via app draws not only those who are interested in contactless transactions but also those who want to be sure their experience will be frictionless and their food will be ready when they arrive.
  • Walk-Up Windows – With indoor dining limited, walk-up windows allows foot traffic and those who want to eat on-site to have a convenient way to order.
  • Pickup Lock Boxes – These contactless options – often opened with a QR code within the app – are intended for delivery drivers from Grubhub and other third-parties as well as individual customers
  • Pickup Lanes/Windows Dedicated to Delivery Drivers – As app-based third-party delivery services proliferate and the base of customers looking to save time and limit outings increases, more restaurants will design a service option specifically for these drivers.
  • Outdoor Dining – As more consumers feel safer dining in the fresh air, restaurants will look to add not just tables and benches, but pergolas or other protection from the weather and hedges or plexiglass dividers between tables to encourage social distancing.
  • Designated Parking Spots for Car-Hop Style Ordering – Sonic highlights group in-car dining in its advertisements, a trend that is likely to continue as people look for ways to share meals that protects their personal space.
  • Self-Serve Kiosks – Automated kiosks are another option for reducing face-to-face contact between staff and customers; they’re not new, but they are getting a second look.

To the extent that any of these design innovations spread to restaurants that previously had more extensive sit-down and dine-in business, this would also result in an increased use of foodservice single-use packaging items such as clamshells, bowls, cups, lids, and bags for away-from-restaurant consumption.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research including a variety of packaging industry topics, including Global Foodservice Single-Use Products, COVID-19 Economic Impact Report: Retail Bags,Global Single-Use Plastic Packaging Regulations,Foodservice Single-Use Products, and Retail Bags, as well as Global Foodservice. Other related titles are available from Packaged Facts’ food- and beverage-related reports, including Food Carryout & Delivery as well as the companion report with timely consumer insights from our in-house survey capabilities.Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Unique Experiences Will Still Bringing Customers Back On-Site

September 11, 2020 - Retail and foodservice experts have long asserted that unique experiences are the key not only to competing with e-commerce but to competing with other outlets as well. These experiences will bring customer out of their homes and into physical stores and restaurants.

Buffalo Wild Wings is one restaurant banking on that. The restaurant chain announced that it would offer a “season ticket” package at its locations in and around Cleveland, Ohio, to try to replicate the fan experience that football fans are not able to get in stadiums this year. These locations convert a section of their dining room into a Dawg Pound, meant to resemble the bleacher section of Cleveland Browns’ FirstEnergy Stadium.

The package includes a 4-seat table within the section for all 16 games of the season, along with an array of food and drinks, an orange cooler, Dawg Pound face masks, and stickers. The company is also offering a smaller package consisting of coupons to get discounted orders of wings each week of the season.

The Freedonia Group is located just outside of Cleveland, Ohio…as a Browns fan, I saw “woof, woof!”

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research including a variety of packaging industry topics, including Global Foodservice Single-Use Products, COVID-19 Economic Impact Report: Retail Bags,Global Single-Use Plastic Packaging Regulations,Foodservice Single-Use Products, and Retail Bags, as well as Global Foodservice. Other related titles are available from Freedonia Focus, including Restaurant & Foodservice: Canada and Restaurant & Foodservice: United States, and Packaged Facts’ food- and beverage-related reports, including Food Carryout & Delivery as well as the companion report with timely consumer insights from our in-house survey capabilities.Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Reusable Packaging is Dead! Long Live Reusable Packaging!

September 3, 2020 - In a time of heightened awareness of hygiene amid a global pandemic, there were those who stepped back from reusable options. Starbucks is one high profile firm that did so as it temporarily halted its program allowing customers to get a discount for bringing their own cups for their beverage orders (although it did resume that program in the UK in August). Additionally, many grocery stores and other retail outlets asked customers to keep their reusable shopping bags in the car or at home. Some states and municipalities also took a brief step back from their programs limiting or barring the use of single-use plastic shopping bags during the height of the COVID-19 pandemic.

However, the movement toward circularity has not ended. In fact, it is rapidly on the rise as innovative companies are seeking to engage packaged consumer goods companies (notably those in food, beverage, household cleaning, and personal care product areas) to rethink the distribution and packaging of their products.

Key companies participating in this area include TerraCycle’s Loop program, Algramo (which recently entered the NYC market with hopes to expand in the US), and Miwa (operating in Europe).

This is a trend that big packaged consumer goods companies like. Not only can these companies reach more customers, but they save money on packaging and are better able to achieve their green pledge. Plus, these dispensers, apps, and shipping programs allow them to gather customer data, such as how much customers really want to buy at a time, the demographics of shoppers, and the time of day purchasing.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research including a variety of packaging industry topics, including Global Foodservice Single-Use Products, COVID-19 Economic Impact Report: Retail Bags, Global Single-Use Plastic Packaging Regulations, Foodservice Single-Use Products, and Retail Bags. Other related titles available from Packaged Facts’ food- and beverage-related reports, including US Food Market Outlook 2020: Home Cooking, Grocery Shopping & Food Trends in the Age of Coronavirus, US Beverage Market Outlook 2020: Grocery Shopping & Personal Consumption in the Coronavirus Era, and Food Carryout & Delivery as well as the companion report with timely consumer insights from our in-house survey capabilities.Freedonia Custom Research is also available for questions requiring tailored market intelligence.


The Pandemic Reduced New Car Sales, but Renewed Emphasis on Private Ownership & the Importance of Cars in Americans’ Daily Lives

September 3, 2020 - Motor vehicles have offered us the ability to safely distance yet stay engaged with our communities and loved ones during the pandemic. Large gatherings like birthday or graduation parties have largely been put on hold, but that has led to creative ways to still celebrate these milestones with drive-by parades. If for some reason birthday parties aren’t your thing, you can also use your car to attend religious services or to see a movie or concert. During a time when many of us are limiting our trips away from home and maintaining social distance when we are out, vehicles have become not only a way to get from point A to point B, but also a church pew, a theater seat, and a picnic site.

Additionally, a growing number of people who had been public transit devotees have reverted to private vehicle ownership. With heighten hygiene concerns and the fact that COVID-19 is an airborne disease that spreads most easily in poorly ventilated areas where people are in close proximity, some see cars as a safer commuting and travel option in a pandemic world.

Yet the increased dependence on vehicles in 2020 runs counter to declining vehicle ownership rates many thought would be the result of the sharing economy. So what does this mean for the future of motor vehicle sales? Automakers, in general, are assuming that the underlying trends and consumer preferences for vehicles and how we use them aren’t going to change all that much. In fact, although Uber’s ridership was down 75% between April and June, Uber Eats’ bookings were up significantly. Grocery deliver services have also fared well during the pandemic. It’s less that people have abandoned the sharing economy; instead they have reprioritized it to fit the current environment.

What about personal vehicle ownership? It’s no surprise that sales of new vehicles are down this year. The shutdown of many auto plants during the early part of the pandemic has hurt new vehicle inventory. Reduced disposable income also meant that many consumers opted for purchasing preowned vehicles. While there was an initial fear that consumers would choose to hold onto their vehicles longer and that used car inventories would dry up, that doesn’t appear to be the case. Because of the shortage of new vehicles dealers are actually paying more to acquire used cars to keep their inventory up.

All this leads to a complicated and changing picture for the motor vehicle industry and how cars fit into our daily life going forward.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research including the soon-to-be-published Global Motor Vehicle Outlook, as well as Global Motorcycles, Global Buses, and Global Foodservice. Related Focus reports include Motor Vehicles: United States, Hybrid & Electric Light Vehicles: United States, Bicycles: United States, and Global Medium- & Heavy-Duty Trucks & Buses. Other related titles available from Packaged Facts’ food- and beverage-related reports, including Food Carryout & Delivery as well as the companion report with timely consumer insights from our in-house survey capabilities.Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Empty Office Buildings Provide Challenges & Opportunities

September 3, 2020 - One interesting change caused by the COVID-19 pandemic has been how quickly many American businesses and employees have adapted to working from home. While analysts on this site have frequently documented how this has affected residential building construction, the COVID-19 pandemic has also affected the commercial sector. However, there the effects have been less positive.

A recent article highlights one potential downside to working from home: much of the commercial building space devoted to offices and corporate suites now lies empty, with far fewer – if any – staff in them. While the silence may be a boon to the productivity of the workers that remain, its effect on commercial construction is far murkier. As firms occupy less office space and continue to commit to remote work, a new question arises: what will be done with all these vacant offices?

Some answers include:

  • Other tenants will be able to fill these spaces, providing them with more space for operations – especially if landlords offer generous rent reductions to keep businesses in these spaces.
  • Conversion into apartments and condominiums – many US cities have shortages of affordable housing, and these buildings can be made into residences for (in some cases) hundreds of tenants.
  • Other types of businesses will move into these buildings, especially as cities look for ways to fill buildings with commercial tenants to boost tax coffers and employment. Communities can convert office buildings into pop-up kitchens, artists’ galleries and studios, community health clinics, even such recreational facilities as gyms and rock-climbing venues.

As cities and landlords look for ways to keep people in these buildings and maintain revenue flows, construction firms will be able to benefit even as they face the prospect of erecting far fewer new commercial structures going forward. Commercial contractors that can offer the following services will be able to withstand the new few year better than others:

  • Interior construction and renovation – installing drywall and wall panels, painting, installing touchless lighting technologies and occupancy sensors, and rewiring
  • Plumbing – buildings converted into apartments will need many more bathrooms; even in those buildings that remain commercial structures, more plumbing fixtures (including touchless types) and fittings will be installed to promote social distancing.
  • Insulation installation and energy efficiency – many building owners will take advantage of this work to improve a building’s environmental efficiency, such as by adding insulation or installing ENERGY STAR HVAC systems.
  • Flooring installation – flooring is often replaced in old buildings to create a new appearance. Some companies will add hard surface flooring to improve indoor air quality, while others will use durable yet replaceable carpet tile to impart a more residential look.
  • Indoor air quality – specialists have been recommending improved ventilation systems with more frequent fresh air exchanges and the use of HEPA filtration to limit the potential of the spread of COVID-19 or other airborne illnesses.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, particularly in the Construction and Building Products. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence


Rise in Furniture Orders Shows Continuing Strength of Home Improvement Market

September 3, 2020 - The home improvement market continues to be a bright spot for the US economy as homebound consumers continue to seek out ways to change the appearance of their homes. In addition to larger scale DIY projects – such as installing decks or converting rooms into home offices and gyms – homeowners are also fixing their homes by a more simpler method: buying new furniture.

Indeed, a recent article – showing that orders of furniture in June 2020 were up 30 percent compared to last year – should be considered surprising only because of the size of the growth and not simply because orders had shown an increase. Many homeowners have spent a lot more time in their residences, and one of the results is that people have had more time to decide that the old couch needs to go – and that now is the time to pick out the new one. New furniture can be much less costly and labor intensive than home improvement projects (especially those of a DIY nature), while still providing homeowners with a much needed change in the look and feel of their homes.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, particularly in the Construction and Building Products and the Freedonia Focus report Furniture & Furnishings: United States. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Heightened Concerns About Hygiene Are Propelling Innovation & Adoption of Touchless Technology in Elevators

September 1, 2020 - Touchless technology is about more than a faucet on a sink or a public toilet flush. Heightened concern about hygiene, particularly in public spaces, coupled with the convenience of the technology is bringing touchless innovation into elevators as well. Key innovations include calling and controlling elevators via gesturing, app-enabled, and voice-activated technologies.

The May 2020 edition of The Freedonia Group’s consumer survey found 79% of adults believe the coronavirus is a health threat to them. That demonstrates the importance of people perceiving elevators as safe to their health.

Convincing people to get into elevators is incredibly crucial to getting the economy moving again. A mass exodus of companies and residents leasing space in elevator buildings due to safety concerns would create a real estate crisis in major metropolitan areas.

Building managers, however, want to know that this need will last beyond the current crisis before investing in these upgrades, which can be costly. Although Freedonia analysts note that the heightened interest in hygiene might slide back a little bit as the current crisis subsides, it’s going to stay at a higher level than it was before. Touchless technologies are a convenience, so there is a reason to adopt them that extends beyond the current coronavirus crisis.

For more information, see the following data-rich market analysis reports from The Freedonia Group’s off-the-shelf research catalog, including Global Elevators. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence


Struggling Fashion Industry Coordinates with Booming Home Industry

September 1, 2020 - Lowe’s and NY Fashion Week…an unusual pair of collaborators. Recently, Lowe’s announced that it would be coordinating with fashion designers Jason Wu, Rebecca Minkoff, and Christian Siriano. Each designer will select lighting, flooring, patio furniture, and other building materials (all of which were already available in stores and on lowes.com) to curate a look for their outdoor runway sets. Lowe’s will then livestream each show.

This is an interesting collaboration because home improvement is doing so well during the pandemic, but fashion is not. People are not buying clothes because they aren’t going anywhere. However, people are redecorating and renovating their homes because they’re staying home.

This collaboration allows fashion designers to extend their aesthetic to products used in and around the home and to get their own name and designs in front of an audience that might not otherwise be connected to the apparel industry. It also allows Lowe’s to capitalize on some high-end cache, perhaps encouraging fashion-minded customers to consider shopping its stores instead of or in addition to specialty home designers and boutiques.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, particularly in the Construction and Building Products and Consumer Goods. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


A Safer Dining Experience Through Technology

August 27, 2020 - Are you tired of cooking at home or ordering take-out food? Is the replicator used to synthesize complete meals on Star Trek starting to sound like a good alternative food source right about now? Don’t despair. Some restaurant operators are working to lure you back by investing in high-tech solutions to improve sanitation and make you feel more comfortable dining on premise.

For example, Maryland-based Silver Diner recently installed a three-tiered air purification system at 20 of its restaurant locations. The system includes hospital-grade HEPA filters and ultraviolet lights that disinfect air moving through the air conditioning system. An additional set of ultraviolet lights is used to disinfect surfaces overnight.

Silver Diner executive chef and co-founder Ype Von Hengst reports that the chain is the first in the US to install such a system. It’s too early to tell how much this will impact the restaurant’s dine-in business, although Von Hengst says that initial customer feedback has been very positive.

Other restaurants are making available up-to-date electronic menus that diners can access on a mobile device when ordering and allowing them to pay for their meal using a contactless payment system. Touchless systems can also be used to help ensure employee health and safety at restaurants and other businesses. One example is the Check Point Temperature Pedestal developed by P&O Global Technologies. The unit, which uses facial recognition to create a contactless check-point at a door, includes a thermal camera to verify that employees aren’t running a fever as well as a hands-free hand sanitizer dispenser.

Although fewer people now believe that the coronavirus is a health threat to them personally than they did in May, three-quarters of US adults are still reporting in the August Freedonia Group/Packaged Facts survey that they are eating less in restaurants due to the coronavirus. Therefore, all appropriate measures are needed to improve confidence and increase dine-in traffic at restaurants.  

For more information and discussion of opportunities, see Packaged Facts’ food- and beverage-related reports, including US Food Market Outlook 2020: Home Cooking, Grocery Shopping & Food Trends in the Age of Coronavirus, US Beverage Market Outlook 2020: Grocery Shopping & Personal Consumption in the Coronavirus Era, and Food Carryout & Delivery as well as the companion report with timely consumer insights from our in-house survey capabilities. The Freedonia Group’s extensive collection of off-the-shelf research provides a strong complement to packaged food industry analysis, including Global Foodservice and packaging industry titles such as Foodservice Single-Use Products and Global Foodservice Single-Use Products. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Have You Used Your Extra Time At Home This Year To Get Fabulous or Did You Get Flabby?

August 27, 2020 - Many homebound people have spent the summer exercising, boosting sales of bicycles, golf clubs, and treadmills at one of the few retail chains that sells them all – Dick’s Sporting Goods. The company’s e-commerce sales nearly tripled in the quarter ended August 1st, offsetting temporary store closures and more than doubling its income from operations over the same period last year.

Dick’s is dealing with inventory constraints in some product categories as a result. “If you’re going to walk in our store, it’s still going to look like our fitness business is really depleted,” said Edward Stack, the firm’s Chairman and Chief Executive Officer. “But the flow product we have coming in is kind of going out as fast as it’s coming in.”

With commercial fitness centers and community recreation facilities closed, consumers are looking for ways to keep fit at home, setting off skyrocketing sales of fitness equipment and backlogs from most suppliers. Sales of everything from basic hand weights to newer at-home workout equipment with connections to trainers or group fitness instructors have benefited.

Digital orders helped drive Dick’s revenues during the COVID-19 pandemic. Online and curbside pickup orders accounted for about 30% of its second quarter sales. Company executives expected to see a large drop in curbside orders after all of Dick’s stores reopened in June, but that was not the case. The firm now expects curbside service to remain important over the long term, with many consumers continuing to be reluctant to do in-store shopping, particularly during busy periods like Christmas. Additionally, consumers have found that they just like curbside pickups, allowing the convenience of online shopping combined with the immediacy of in-person shopping.

Results from recent Freedonia consumer surveys indicate that even in August (more than 5 months after the COVID-19 outbreak was known to spread widely in the US) nearly two-thirds of US adults still report shopping less at brick-and-mortar stores and ordering purchases online more because of the pandemic.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, particularly for consumer goods, with reports such as Bicycles: United States, Global E-Commerce, Global Pools & Spas, Outdoor Living Products 2020, and Sports Equipment: United States. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Is the Worst of the Pandemic Over for Equipment Manufacturers?

August 27, 2020 - After declining more than 20% between February and April because of the disruptions caused by the COVID-19 pandemic, new orders for US made durable goods grew for the third straight month in July, according to a new Census Bureau report. Orders for durable goods, which are designed to last at least three years, rose 11.2% in July from the previous month, following a 7.7% increase in June.

The double-digit gain posted in July is all the more remarkable considering the record number of new coronavirus cases recorded in the US during the same month.

Time will tell if the increase in durable goods orders will persist as the country continues to reopen its economy and capital spending turns upward. A particular challenge will be operating manufacturing in a pandemic era that requires social distancing among line workers and the specter of additional waves of infections having over the economy.

Growth has been especially strong, albeit from a low base, in the auto industry as sales begin to recover from the worst stretch of the pandemic and plants increase production. New orders for motor vehicles and parts rose 21.9% in July, surpassing pre-pandemic levels. Sales are benefiting from discounts being offered at the dealer level as well as a trend of consumers who had previously used public transportation and ride-share services seeking the protection of riding in their own vehicles.

The worst performing manufacturing industry was nondefense aircraft and parts. Orders were negative in both June and July, reflecting the poor business conditions that continue to haunt the air transportation industry as both business and personal travel activity remains sharply curtailed.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, particularly for machinery and equipment, with reports such as Commercial Refrigeration Equipment, Global Food Processing Equipment, Global Material Handling Equipment, Global Off-Road Equipment Technology 2020, and Global Packaging Machinery. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Whatever the Question Is, Pizza Is Always a Good Answer

August 27, 2020 - The agricultural sector has been hit hard by the COVID-19 pandemic as sales to the foodservice industry have plummeted. Some farmers have responded by opening up their own “pizza farms” where consumers can get their favorite toppings on pies made using locally grown ingredients.

Pizza farms are not really new. Two decades ago, farmers in the Upper Midwest began building wood-fired ovens and serving pizza outdoors on summer nights.

Pizza farming has since spread across the country, with a number of new pizza farms opening up this year as farmers work to make up for lost sales to restaurants. Like drive-in theaters, pizza farms are a good summer destination for people looking to do something fun in an outdoor setting where social distancing less of a concern.

This also capitalizes on the farm-to-table dining trend, but brings the table even closer to the farm. Locally grown food is seen by many consumers as fresher, higher quality, and more environmentally friendly than food sourced from factory farms and trucked in from other parts of the country.

The homegrown toppings change depending on what’s currently in season. “If you can grow it, we have put it on a pizza,” says Curtis Millsap, who operates a pizza farm in Springfield, Missouri.

Some pizza farmers even raise cattle for cheese and pigs for meat.

Can taco farms be far behind?

For more information and discussion of opportunities, see Packaged Facts’ food- and beverage-related reports, including US Food Market Outlook 2020: Home Cooking, Grocery Shopping & Food Trends in the Age of Coronavirus. The Freedonia Group’s extensive collection of off-the-shelf research, including the packaging industry, provides a strong complement to packaged food industry analysis. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


It’s Good When Things Aren’t As Bad As You Thought They Would Be

August 27, 2020 - Farm equipment giant Deere reported on August 21 that it expects its net income to be about $2.25 billion in 2020, up from a high-end estimate of $2 billion for the year made in May. Why? Because the sales declines in the company’s Agricultural and Turf segment this year will not be as steep as previously expected.

This will be due to both farmers replacing older equipment and a boom in landscaping-, hobby-, and home improvement-related spending among non-professionals. Sales are also holding up better than anticipated in Deere’s Construction and Forestry division. Recent price increases and “broad employee-separation programs” due to be completed by the end of the year are also expected to have a positive effect on the firm’s bottom line.

Deere’s new earnings estimate for 2020 is 31% below the $3.253 billion in net income it posted in 2019. Still, it represents a positive result in a year when industry sales of agricultural equipment in the US and Canada are expected to be down 5% to 10% and industry sales of construction equipment are expected to decline 20% in North America.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including Global Agricultural Equipment, Global Forestry Equipment (and its companion COVID-19 Impact Report), Global Off-Road Equipment Technology 2020, and Global Power Lawn & Garden Equipment. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Is Drive-Through & Curb-Side Pick-Up the New Normal for Food & Retail?

August 26, 2020 - As the pandemic drags on, there is evidence that at least businesses think that consumer behaviors will be changed for the long run.

First, we’re seeing more quick-service restaurants investing in changes to their facilities to make drive-through and carryout more efficient. Measures include

  • expanded drive-through lanes
  • dedicated parking spaces for picking up online orders
  • on-site pick-up “lock boxes” activated by QR codes or other app functions
  • technology that improves customer communication and enables orders to be produced faster

Second, cities are grappling with what do to about the tension between pick-up lanes, outdoor dining, and the need for parking as customers return to on-site shopping and dining. Early on, cities improvised by removing parking fees and allowing businesses to claim spots in front of their businesses for pick-up zones. The lack of dine-in options plus the rise of delivery services such as Uber Eats, DoorDash, and Grubhub propelled this need. Others converted parking spaces into outdoor dining or shopping areas.

While some cities are keeping these conversions and see them as the future of their business districts, others are converting back to conventional municipal parking spaces. The middle ground seems to be options such as limited time parking spaces dedicated for those picking up orders and parking spaces with free time for 10 to 15 minutes.

For more information about trends and opportunities, see The Freedonia Group’s coverage of the packaging industry as well as food and beverage research from sister publisher Packaged Facts, including reports on Food Carryout & Delivery, Food Carryout and Delivery: Special COVID-19 Consumer Insights, Foodservice Single-Use Products, Global Foodservice, Global Foodservice Single-Use Products, and Retail Bags. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


A Shortage in Cans for Food & Beverages: Why? Will It Last? What Are the Alternatives?

August 26, 2020 - Sales of canned food and beverages have boomed in the pandemic era for a couple of main reasons:

  • Stocking up. Canned goods have a long shelf life and are easy to stack in pantries and cabinets. As families looked to limit their grocery trips, gather more food to feed everyone at home, and create easy semi-homemade meals, sales of canned goods took off.
  • Switching from restaurant to home consumption. Cans are more widely used for beverages purchased for consumption at home compared to those bought at restaurants and otherwise away from home. In many restaurants, soft drink concentrate and carbonation and kegs of beer are more common than individual cans.
  • Eco-friendly. Both aluminum and steel cans have higher recycling rates than plastic and glass packaging, and cans are lighter and seen as stronger than glass alternatives.

Will it last? To some degree, yes. Beverage packaging has been migrating to cans over plastic and glass bottles for quite some time because of factors such as the environmental profile. However, at some point the bulk consumption in restaurants and events will return as the pandemic eventually ebbs and the rush to cans will be somewhat alleviated.

What are the alternatives?

  • Some food products – including beans and other vegetables – are starting to be offered in shelf-stable pouches. Single servings of smooth food such as applesauce and baby food had already migrated from jars to pouches, and microwave-ready rice and other grains are increasingly appearing on shelves in pouches. These are lightweight, convenient packaging options that can include a convenient cook-in-package format. However, this is a more expensive packaging option and few pouches are designed to be recyclable at most municipal facilities at this point.
  • Plastic bottles and jars. These are often recyclable and light weight. Many are also offered with recloseable lids or caps. These are used for beverages and are increasingly used for shelf-stable fruit and sometimes vegetables.
  • Glass bottles and jars. Glass options are not always recyclable, and they are more expensive and prone to breakage during shipping. However, there is a high-end appeal to glass packaging, as consumers can often see the product clearly and the heavier weight makes the product feel substantial and protected. Additionally, glass is inert and consumers concerned about chemicals leaching into their food or beverages gravitate to glass.

Of course, home production is another option for beverages as small but growing number of consumers have also sought to minimize packaging by using products such as Soda Stream to make their own carbonated beverage. However, the needed CO2 canisters are in short supply in many places as well.

For more information about trends and opportunities, see The Freedonia Group’s coverage of the packaging industry as well as food and beverage research from sister publisher Packaged Facts. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


High Lumber Prices Pose Threat to New Housing Market

August 26, 2020 - As reported multiple times on this site, the home improvement and new single-family housing markets – and, to some degree, the construction market overall – have been sources of economic strength during the COVID-19 pandemic. A general shortage of housing in the US, coupled with rising interest among city dwellers in moving to the suburbs (and beyond), has spurred home builders across the nation to complete residences as quickly as possible.

However, this surge in home building activity has been threatened not by the coronavirus, but by something that has proven to be as difficult to control: rising lumber prices (a trend that has also been well-chronicled on this site).

This sharp rise in framing lumber prices – up 130% in the last four months  – has added tens of thousands of dollars to the costs of building a residence, which in turn is passed on to the consumer. These rising costs – estimates place the increase at about $16,000 per home ­ – may price new homes out of the range of many buyers’ budgets, seeing as they may be suffering economic losses of their own, such as due to unemployment or reductions in  wages related to the various “shelter-in-place” orders issued by many state and local governments. Other builders will work to keep homes affordable by erecting smaller residences with fewer amenities (such as crown molding or decks) that can be sold at lower price points. However, some buyers might not be interested in these residences, preferring instead to wait until a home that meets their wishlist and their budget becomes available.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, particularly in the Construction and Building Products. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Disinfecting Wipes Capacity Expansions Planned

August 21, 2020 - Rockline Industries, a major supplier of private label wet wipes, announced it would be installing a $20 million production line to double its capacity to produce disinfection wipes. The equipment is custom designed by their engineering team and will be in operation by mid-2021.

The company noted that this investment was forward-looking. Randy Rudolph, president of Rockline Industries said, “We are making a huge investment in the future by installing the Galaxy line to ensure that our customers will be able to meet consumers’ increasing demand for disinfecting wipes.”

This is yet another industry response to try to increase disinfecting wipes capacity, something that it has been challenged to do since the pandemic took off globally. Leading suppliers had already noted that they didn’t expect to be able to adequately fulfill consumer demand for these products until 2021. Investments such as these are indications that suppliers believe that elevated demand for disinfecting wipes will remain high for the long term, outlasting the need associated with the current pandemic.

For more information and a discussion of opportunities, see The Freedonia Group’s COVID-19 impact reports on Surface Disinfectant Wipes and Global Industrial & Institutional Disinfectants & Sanitizers. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Smart Vending Machines: The Touchless Future in On-Demand Foodservice is a Robot

August 21, 2020 - Regional grocery store Heinen’s is an early adopter of Chowbotics’ product Sally, a salad making robot. Initially positioned as a way to make fresh food (e.g., salads, grain bowls, breakfast bowls) available as a grab-and-go option in hospitals, colleges, and other institutional settings. However, the grocery market took on a new urgency as the coronavirus pandemic drove consumers away from self-serve salad bars and as consumers flocked to grocery stores instead of restaurants.  

While many grocery stores switched to offering pre-made salad options, others turned their self-serve bars into a full-service option with staff making customized salads on-demand. However, Sally gives stores a chance to offer a touch-free solution to consumer demand for quick customized salads or similar meals while allowing staff to concentrate on other tasks. The customization is important as many consumers prefer choosing their own toppings – e.g., no croutons or extra croutons, light or heavy dressing, nuts or no nuts, and amounts of pungent items such as onions and peppers.

Chowbotics is also developing a fully touch-free innovation that would allow customers to order via an app and scan a QR code at the machine to have that exact order produced.

For more information on discussion of opportunities, see Packaged Facts’ Food & Beverage industry coverage, including Food Carryout & Delivery and Food Carryout & Delivery: Special COVID-19 Consumer Insights and The Freedonia Group’s analysis of the packaging industry, including to-go containers in Foodservice Single-Use Products and Global Foodservice Single-Use Products. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Booming RV Industry Benefits Supplier Industries Too

August 21, 2020 - The recreational vehicle industry is booming as Americans look for ways to vacation while limiting potential COVID infection points such as hotels, restaurants, and public restrooms. An investment like this has become increasingly attractive to the many travelers who are unsure they will ever be taking long trips packed with other travelers into a train, a bus, or an airplane or at least not for the foreseeable future.

Families are also using these as places to work remotely or as a classroom space for children who are not yet able to join a conventional classroom setting.

Others are finding the open road to be an attractive place to work. This trend, which had already been underway, is expanding as many white collar workers are now untethered from the conventional office space due to the pandemic and many offices are expecting to have generous work-from-home plans for the next year or beyond.

So beyond the RV manufacturers and vendors, themselves, who else also benefits from this boom?

  • Vehicle companies that make the base chassis of converted vans and motorhomes
  • Suppliers of engines and electric power generators as well as tires and other vehicle components
  • Suppliers of construction elements such as cabinets, countertops, flooring, plumbing fixtures and fittings, small sizes of kitchen appliances, lighting fixtures, and coated fabrics for awnings, pop-up tent components, and all-weather upholstery
  • Suppliers of creature comforts such as consumer electronics and furniture, from couches and tables to beds
  • Suppliers of outdoor recreation products – e.g., grills, outdoor chairs & tables, motorcycles – which are used along with recreational vehicles

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, particularly in the Construction and Building Products and with reports such as Outdoor Furniture & Grills, Global Motorcycles, Global Diesel Engines, Global Buses, General Purpose Lighting Fixtures, and Recreational Vehicles. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Surging Second Quarter Sales For Home Improvement Retailers Show Power of DIY Consumer

August 21, 2020 - Three of the nation’s leading home improvement retailers reported large gains in sales for the second quarter of 2020 – reporting growth that would have been unfathomable at the beginning of the quarter, when the US was buffeted by reports of closures, shutdowns, and stay-in-place orders:

  • Home Depot reported a 25% increase in sales, with 13 of 14 product categories showing double-digit growth in the quarter
  • Lowe’s reported that its second quarter sales rose over 35%, spurred by improvements in its online sales platforms
  • Ace Hardware also posted a 35% increase in sales for the second quarter of 2020, with sales of outdoor power equipment, power tools, and grilling products seeing the fastest growth

These strong sales were largely supported by the do-it-yourself (DIY) customer and smaller contractor/handyman groups, as major construction activity was curtailed – if not almost completed halted – by state and local governments across the US. Homeowners with abundant time on their hands were able to complete long-desired home improvement projects (such as painting rooms, completing decks, installing patios) or even begin new projects, such as converting little-used spaces into home offices and gyms, and starting gardens.

As noted repeatedly by TFG analysts, this surge in DIY activity has driven demand for a wide range of building materials, tools, and various elements of outdoor gardening and landscaping projects, boosting prices as demand for these items has often outstripped supply. Consumers will continue to see shortages of some of these items as construction activity is expected to pick up over the rest of the year. Indeed, these shortages and price hikes may be the only factor that can slow down the power of the DIY consumers as homeowners may consider other projects or make other investments if they cannot complete home improvement projects within their budgets.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, particularly in the Construction and Building Products and with reports such as Power Tools, Hand Tools, Outdoor Kitchens, Outdoor Furniture & Grills, Sheds & Other Outdoor Storage, Lawn & Garden Consumables, Lawn & Garden Watering Products, Global Power Lawn & Garden Equipment, and Lawn & Garden Consumer Insights: The Home Gardener. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Popcorn Sales Spiking From Pandemic Era Scrolling, Streaming, & Snacking

August 20, 2020 - Top suppliers of microwave and unpopped raw popcorn are reporting huge increases in sales since the US entered the lockdown period in March. Consumers can’t watch movies at theaters, so they’re recreating the experience – including the popcorn – at home.

In our Packaged Facts national online consumer survey conducted in May:

  • 58% agreed that they were seeking more comfort foods because of the pandemic.
  • 42% noted that they were eating in a more healthy way because of the coronavirus pandemic.
  • 57% noted that they were eating more snacks and treats, with even higher response rates among women and Gen Z, millennial, and Gen X consumers. These consumers – who are more likely to have children at home – were also more likely to be seeking comfort foods.

Popcorn hits that sweet spot as a comforting snack that has more of a health halo with its high fiber content compared to chips, crackers, and similar salty snack options. In addition, newer varieties are lighter or feature trendy coconut oil rather than butter or palm oil. Still, there are a lot indulgent popcorn varieties as well, from extra butter to salty-sweet versions featuring chocolate or caramel. Spicy pepper flavors are also being added to popcorn lines to keep up with that flavor profile trend in other snacks.

Greater screen time – scrolling, streaming, or general TV watching – is also definitely part of the spike in sales. Many people associate watching movies or binging on streaming series with snacking, and popcorn – a traditional theater snack – gets a boost here. The increase in the number of home viewing events this summer – from movies that would have been theater releases that are now being offered for online streaming to services such as Disney+ showing Hamilton and wide-variety of family-friendly releases – is also supporting sales.

Rising installation of outdoor movie equipment also helps popcorn sales by driving interest in simulating theater experiences at home, particularly as families look for another physically distant socializing option with friends and family or a way to give family members a vacation feeling without leaving home.

For more information and discussion of opportunities, see Packaged Facts’ food- and beverage-related reports, including Food Market Outlook 2020: Home Cooking, Grocery Shopping & Food Trends in the Age of Coronavirus. The Freedonia Group’s Packaging research provides a strong complement to packaged food industry analysis. Freedonia Custom Research is also available for questions requiring tailored market intelligence


New Housing Market Shows Strength During COVID-19 Pandemic

August 20, 2020 - While the US economy continues to struggle to recover from the effects of the COVID-19 pandemic, there are a few bright spots. One of these is the new housing market. Many people across the US – which is already facing a shortage of homes for potential buyers – seek to escape urban centers that were among the areas most affected by the coronavirus in the early stages of the pandemic. Others – perhaps tired of apartment life or realizing that they can work remotely – would simply prefer a residence of their own.

Due to this high interest in homeownership, homebuilder confidence reached a record high in August at levels not seen in over three decades. In addition to strong demand, low interest rates have made mortgages highly affordable for many consumers, who can obtain the financing they need once they find a home to purchase. Because of these factors, the nation’s homebuilders have worked – despite a shortage of lumber – to quickly erect new homes.

Indeed, this heightened interest in home buying has caused an unexpected difficulty for the nation’s homeowners. Many owners – looking to refinance their existing mortgages – have been unable to so as lenders have worked to service new homes loans that offer the possibilities of more profit. This may affect the construction market, as many homeowners take out funds while refinancing to engage in home improvement projects, reinvesting some of their savings on the mortgage into their residences. An inability to refinance will reduce the amount of money available for home improvements, though homeowners will be likely to invest in their homes when able.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, particularly in the Construction and Building Products. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


July Retail Sales Report: Still Seeing Improvements, But at Slowing Rates

August 14, 2020 - The July advance monthly retail sales report was released on August 14. One thing worth noting -- for the uninitiated -- is that this information is linked to sales by type of retail outlet, but that doesn’t fully align with sales of product categories in some cases. For instance, sales of sporting and recreation goods might be lower than one would expect because the data only count sales at stores that primarily sell these products and do not include items in this category that are sold at mass merchants like Walmart and Target, whose sales are classified elsewhere.

The July report shows decelerations in most categories, even those that saw rapid gains in June over May. The differentials between 2020 and 2019 retail sales levels on a comparable month basis are narrowing in many cases too. This month reflects the impact of the resurgence in infections, mask mandates, and re-closures of some businesses in several states and municipalities.

The big winners overall continue to be the same ones from last few months. However, even as they continue to show strength against same month 2019 sales, they are off May 2020 highs and continued to fall or were relatively flat from June 2020’s lower levels:

  • grocery/food retail stores -- July 2020 was +0.2% from June 2020, which was 1.5% below May 2020 levels; and July 2020 was still +11.1% from July 2019
  • building materials/garden equipment dealers -- July 2020 was -2.9% from June 2020, but still +14.8% from July 2019
  • retailers that operate outside of brick-and-mortar locations (including e-commerce not linked to conventional stores) -- July 2020 was +0.7% from June 2020, which was below May 2020 levels; and July 2020 was still +24.7% from July 2019

These are retailers that, for the most part, remained open during stay-at-home orders because they were considered “essential” businesses. Additionally, their product mix includes categories that continue to benefit from the shift toward staying home – e.g., home cooking over eating out and DIY home and garden improvements. Consumers are still largely limiting their shopping to these types of retail outlets.   

Sales at sporting goods, hobby, musical instruments & book stores, which saw rapid gains in June 2020, experienced sales decline from that spike in sales during July. This category is -5.0% from June 2020, even as revised June retail sales were +27.6% from May 2020. Still, sales at these retail outlets in July 2020 was +20.9% from July 2019.

Several other categories are also showing still big gains over very low previous month sales levels, even though they are still seriously lagging 2019 same-month sales. In July, the notable example was electronics and appliances stores, which were +22.9 from June 2020, but -2.8% from July 2019.

Other outlets have sales levels moderating after huge spikes in sales from May to June, lining up with such businesses reopening. For instance,

  • furniture stores – July 2020 was flat compared to June 2020, but June was +37.4% from May 2020; and July 2020 was still -0.7% from July 2019
  • gas stations – July 2020 was +6.2% from June 2020, but June was +14.8% from May 2020; and July 2020 was still -15.6% from July 2019
  • clothing stores – July 2020 was +5.7% from June 2020, but June was +98.8% from May 2020; and July 2020 was still -20.9% from July 2019. These troubling sales levels are reflected in a large number of big-name clothing retail bankruptcies.
  • foodservice – July 2020 was +5.0% from June 2020, but June was +26.7% from May 2020; and July 2020 was still -18.9% from July 2019. Bankruptcies are hitting this segment hard too, with a few lists here and here.

Economists and other interested parties – including Freedonia analysts – will be closely monitoring next month’s retail sales report to see the strength of sales growth for August, looking for the impact of the unusual back-to-school season in an era of mask mandates and remote schooling in many local districts.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the COVID-19 with a comparison to historical recessions. Food- and beverage-related reports are also available from our sister publisher, Packaged Facts. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Which Types of COVID-Related Trends Will Stick Around?

August 14, 2020 - One of the questions we get around here all the time is this: which of the things we started doing because of the pandemic will we continue doing after the pandemic?

We believe that it falls into two basic steps

  1. It should be a worthwhile element of our new normal of hygiene and disease transmission awareness
  2. It should also have some additional benefit beyond pandemic protection

First, the “stickier” trends will form a functional part of our new normal of heightened awareness of hygiene and potential disease transmission. But what is the level of the new normal in the US and how much of what we’re doing will last in the longer run?

For a point of comparison, look at major security events like the attacks at the Oklahoma City Federal Building in 1995 and the 9-11 attacks in 2001. Immediately following both events, government and businesses made the sort of safety and security changes that were easy to do and could be implemented with little major building investments. Those major investments came later. However, after a time, some of the immediate fears and feeling of urgency ebbed so we slid back into activities and investment levels that were closer to what we had done before, but still at an elevated level of safety and security that represented a new normal level of investment.

We are likely to see the same curve in COVID-related investments and innovations. Activity will peak while the pandemic is live. Then it will ease as the pandemic recedes from our memory and day-to-day experience. However, we will continue to operate at a higher level of concern about hygiene and communicable disease transmission. This is similar to the experience of countries that have experienced pandemics in the modern era.

Second, stickier trends will have other benefits outside of the pandemic. These things will make our lives easier or will add convenience in some way. Examples of these types of trends include

  • Online Grocery Shopping & Food Delivery. Many people considered these services a luxury before the pandemic. However, many people tried it because of the pandemic and people found it easy to do and a convenience, so it has benefits beyond just making social distancing easier.
  • Touchless Technologies. Some things such as touchless faucets and motion-detecting light switches were already seeing adoption for water or electricity conservation and have the additional benefit of reducing high-touch surfaces. Others, such as foot taps to call an elevator or automatic entry systems that use a smart phone or other touch-free credential to open doors are also simply functional improvements on predecessor

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


School Meals To-Go

August 14, 2020 - With more school districts opting to begin the year using online other remote education practices, food pantries and other hunger support agencies are looking at ways to be sure that families eligible for meals will get them. For instance, Chicago Public Schools will continue to offer grab-and-go meals to students. Other major urban districts are making the same steps as are a growing number of suburban and rural districts.

There are efforts in progress (including the proposed Pandemic Child Hunger Prevention Act) to expand eligibility so that organizations could spend more time providing the food resources without spending additional time verifying student elibility.

This will be another opportunity for packaging companies. While in-school meals are often served in disposable dinnerware with plastic flatware, a growing number of schools had been opting for reusable options that reduce the amount of paper and plastic waste generated. The pandemic put a pause in that effort as school meals must now more closely resemble restaurant carryout. Key products will include clamshell containers, paper wraps, disposable flatware, and bags. Some districts may look to increase confidence in the hygiene of the meals by using tamper-evident food packaging options as well.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, particularly in Packaging and in our sister publisher Packaged Facts’ Food & Beverage research catalog. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Increasing Interest in Cabinet Refacing Reflects Complexities of COVID-19 Remodeling Market

August 14, 2020 - A recent article highlighted the strong growth in sales of N-Hance, a firm that provides refacing services for cabinetry, wood floors, doors, and furnishing. The company, which can either use a proprietary process to remove dirt and particulates from surfaces, or completely change their surface look, has seen demand for its services rise as many homeowners – spending more time in their residences – decide that it is time to change the look of their kitchens and other rooms of the house.

However, this growth in sales demonstrates another facet of this COVID-19 economy –  namely, that while interest in home renovations remains high, many homeowners – beset by furloughs and job losses, as well as general economic uncertainty – do not have the financial means to undertake large-scale home renovations. These consumers are increasing looking to firms such as N-Hance to provide more modest (and budget-friendly) home improvement services.

Going forward, companies that can provide less expensive home renovations will continue to see sales gains as cost-conscious consumers look to upgrade their homes for minimal expense, such as:

  • Refacers of cabinetry
  • Companies that resurface countertops, such as by granite or engineer stone veneers
  • Firms that install new bathtubs and shower surrounds in existing bathrooms
  • Painting contractors
  • Firms that specialize in installing LVT or flooring with click-based installation systems

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, particularly in the Construction and Building Products. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Toilet Paper Is Back…But Where Are the Wipes?

August 11, 2020 - When the pandemic first hit the US, virtually all consumer paper products – from toilet paper to facial tissues to paper towels to wipes – were suddenly in high demand as consumers sought to stock up ahead of self-isolating and stay-at-home orders. Shortages ensued. However, even though many stores still have limits on the number each such product a customer may purchase in a single shopping trip, most of these goods are once again readily available…all, that is, except wipes.

Surface disinfecting wipes from Clorox, Lysol, and others vanished from store shelves in March and have yet to return in any significant way despite capacity expansion efforts from suppliers. Production has first been earmarked for hospitals, caregivers, and commercial users, and there hasn’t been enough product left over for retail sales.

We likely won’t see wipes reliably on retail shelves until next year. According to Clorox company president and CEO-elect, Linda Rendle, "Given the fact cold and flu (season) sits in the middle of the (fiscal) year, and we expect the pandemic to be with us for the entirety of the year, it will take the full year to get up to the supply levels that we need to be at."

So what gives?

  • Polyester spunlace, a frequent base for consumer-grade disinfecting wipes, is also used for masks and medical gowns, which are also in high demand.
  • Companies have prioritized liquid bleach and other disinfecting cleaning products that do not have supply chain
  • Stricter and increased cleaning protocols have led to extraordinarily high demand for surface disinfecting wipes at medical facilities, senior living communities, daycare centers, schools, businesses, and retail outlets.

What do you do in the meantime?

  • Get on wait lists: some retail stores keep a list to notify customers when a shipment of surface disinfecting wipes arrive
  • Make your own.
  • Be flexible about brands. Wipes are sometimes available in store brands or other less well-known brands. Just make sure they are made with EPA-registered disinfectants.
  • Use spray cleaners along with separate paper towels or washable rags.

For more information, see The Freedonia Group’s COVID-19 impact reports on Surface Disinfectant Wipes and Global Industrial & Institutional Disinfectants & Sanitizers. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Elevator Concerns in the Era of Coronavirus

August 11, 2020 - A large portion of the population is concerned about riding in elevators in the age of coronavirus. Building owners worry that if employees and others are afraid to ride elevators (to get to work or their homes), they will see occupants break their leases and a  subsequent spike in building vacancies.

To provide a safer elevator environment, the Center for Disease Control recommends a few basic steps be taken in multifamily facilities, and these measures also apply for commercial buildings:

  • cleaning and disinfecting shared areas such as elevators using EPA-registered disinfectants more than once a day, if possible
  • minimizing traffic in enclosed spaces such as elevators
  • providing alcohol-based sanitizers in common areas, including outside elevators

In general, however, elevators are well-ventilated spaces with fans that run to keep the air refreshed. Additionally, most people are only in elevators for a few moments. Thus the duration of any potential exposure is short, well below the 15 minutes that is generally considered the threshold for exposure could lead to enough viral load to spread COVID-19.

According to The Freedonia Group’s National Online Consumer Survey conducted in May 2020, 79% of adults agreed that the coronavirus is a health threat to them personally, and 86% agreed that it is a health threat to their family and friends. These people will look to building owners to help instill more confidence that large buildings are safe to navigate.

Additional steps to mitigate public worry that are recommended by elevator companies and being undertaken by some building owners include:

  • requiring masks be worn in common areas such as elevators
  • limiting elevator occupancy to a level that allows for appropriate social distancing
  • recommending businesses and other occupants stagger their arrival times
  • installing signage that suggests occupants refrain from talking while riding elevators and face away from other riders

For more information, see the following data-rich market analysis reports from The Freedonia Group’s off-the-shelf research catalog, including Global Elevators, Global Filters, Global Housing, Consumer Air Treatment, and HVAC Equipment, as well as Focus Reports including Commercial Banking: United States and Professional Services: United States. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence


Uber CEO: Delivery Has Moved From Luxury To Utility

August 11, 2020 - On August 6, Uber Technologies announced its quarterly earnings results. UberEats remains the bright spot for the company, seeing revenue doubled to $1.2 billion as Americans continue to stay at home despite changes in restaurant and other business operation across various states since April. This is in contrast to the ongoing sharp declines in the company's flagship ride-hailing unit, as fewer riders and drivers in the US returned to the platform despite improvements in other countries where COVID-19 outbreaks are currently more muted.

One thing moving the business ahead was noted by Uber CEO Dara Khosrowshahi, who said, “The COVID crisis has moved delivery from a luxury to a utility.”

As more people try delivery options, they integrate it into their daily life and choose to retain this convenience even after the time of necessity has past. For instance, before the pandemic, consumers were already getting used to having household goods and other items delivered to their doorstop by Amazon and Walmart. Now, large numbers have become accustomed to having groceries and prepared restaurant meals brought to their home as well.

According to The Freedonia Group’s National Online Consumer Survey conducted in May 2020, 30% of adults note that they are using restaurant delivery more because of the coronavirus pandemic and 51% note that they are using restaurant curbside pick-up options more.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research in the packaging industry, including reports on Retail Bags and Global Foodservice Single-Use Products. Additional information is also available in food and beverage reports available from The Freedonia Group’s sister publisher Packaged Facts, including Food Carryout & Delivery, Food Carryout & Delivery: Special COVID-19 Consumer Insights, Food Market Outlook 2020: Home Cooking & Grocery Shopping in the Age of Coronavirus, and Beverage Market Outlook 2020: Grocery Shopping & Personal Consumption in the Coronavirus Era. Freedonia Custom Research is also available for questions requiring tailored market intelligence


COVID-19 Pandemic to Spur Innovation in Home Construction

August 11, 2020 - A recent article highlighted a number of ways that home builders and residential contractors can use technology to speed up construction processes while also working to ensure worker safety. Noting that the US faces a shortage of affordable housing – and a looming shortage of the tradespeople needed to erect these homes – the report indicated that, by increasing the use of factory-built components, builders could achieve the goals of more rapid home construction with less waste and risk of COVID-19 transmission.

Key benefits include:

  • reducing waste at construction sites – factory-built components are made to exact specifications and then shipped to job sites
  • minimizing the time spent by workers at job sites – components are delivered as needed, so workers do not have to deal with delays in the delivery of key materials
  • fewer workers are needed to put together prefabricated components
  • it is easier to practice social distancing at job sites – for instance, while some workers are erecting a roof truss, others can do foundation work in another part of the home

Going forward, it is anticipated that these trends will continue and builders will look for ways to further reduce the amount of time and labor needed at job sites, such as by:

  • using prefabricated concrete products for basements, foundations, and driveways
  • ordering prefabricated exterior and interior wall assemblies that are pre-filled with insulation, electrical conduit, and other needed accessories
  • increasing use of flooring materials that require less time for installation, such as LVT, hardwood, and laminate
  • rising use of push-to-connect plumbing fittings

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, particularly in the Construction and Building Products. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


A Potential Upside to the COVID-19 Pandemic: Rising Demand for Decking

August 11, 2020 - A recent article demonstrated that, even as the US economy struggles to recover from the COVID-19 pandemic, some industries are seeing sales gains. One winner: the decking market.

While this may seem surprising, adding a deck to a home has always been a popular home improvement project, given its ability to add value and recreational space to a home. Furthermore, as the COVID-19 pandemic has spread, interest in adding decks has grown due to:

  • homeowners with time on their hands looking to complete do-it-yourself (DIY) projects – including the installation of a deck
  • people unable to travel due to COVID-19 restrictions having “staycations”, and often installing a deck to provide additional space for recreation
  • increasing recognition that being outdoors can lessen the risk of spreading coronavirus, encouraging homeowners to add decks for family gatherings

While wood has traditionally accounted for the large majority of decking demand and will continue to do so going forward, composite and plastic lumber decks will see gains in market share, supported by:

  • interest in installing decks made from materials that require less maintenance than natural wood
  • manufacturer efforts to create materials that more closely resemble natural wood lumber
  • consumer interest in composite and plastic lumber decks because of their nonporous surfaces, which inhibit damage from plants and moisture

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including the Wood & Competitive Decking report. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Work-at-Home Employee Coffee Packages: A New Type of Perk

August 5, 2020 - Now more than ever, employees are working from home. The COVID-19 pandemic caused a necessary shift that quickly moved many office workers to work-at-home positions, doubling or even tripling the number of Americans working at home according to The Wall Street Journal.

In the new work-from-home age, some companies are spending money on perks for at-home employees to keep and attract talent. For instance, Firstbase is a company that provides a package of home office supplies (e.g., ergonomic chairs, desks, microphones, laptops, and monitors) that are paid for on a monthly basis by employers for use by their at-home workers. Firstbase has reported a more than 550% jump in the number of companies on its wait list since before March this year. The company reports that clients are opting for customized packages and that a number of them are sending each employee their own coffee machine and a coffee bean subscription.

As more people begin permanently working from home, office coffee service providers will need to change their business models to target this market for continued sales. Subscriptions are a way for employers to deliver perks to their work-at-home employees and retain top talent while enhancing productivity.

Single-serve and personalized coffee options are particularly important to the work-at-home market. Single-serve options are great for remote workers since they might be at home alone or making coffee only for themselves. Giving employees a choice about the types of coffee they receive at home can also be important to ensuring satisfaction.

Although targeting companies for incentive programs that distribute products to remote workers is a logical step, office coffee service providers can also begin offering services directly to consumers, as some coffee vendors already have.

Further analysis of the office coffee service industry, discussion of opportunities, and consumer insights regarding preferences and habits can be found in Packaged Facts’ report Office Coffee Service in the U.S. Packaged Facts also conducts research on other food and beverage topics. Related reports include Consumer and Corporate Food Gifting,Food Carryout & Delivery,Food Market Outlook 2020: Home Cooking, Grocery Shopping, & Food Trends in the Coronavirus Age, Online Grocery Shopping, Meal Kits, Eating Trends: Restaurant Use, and Global Food E-Commerce.


The Importance of Indoor Air Quality Processes – Ventilation & Filtration – in Combating COVID-19

August 5, 2020 - The subtitle in a recently published article in The Atlantic asks an obvious question to the world we find ourselves in today: “How is it that six months into a respiratory pandemic, we are still doing so little to mitigate airborne transmission?” Our knowledge of the COVID-19 virus is still limited, research continues to be done on how the virus spreads, and steps remain to be taken to combat the viruses’ spread.

Research into airborne spread is not finished, leading to uncertainty about what other steps – beyond social distancing, wearing masks, and sanitizing surfaces – are necessary to increase public safety. Proper ventilation is one area that should be emphasized as a greater area of focus. As The Atlantic article states, there have been more than 1,200 documented super-spreader events, and less 50 of those events occurred outdoors. The two main commonalities between the majority of super-spreader events were crowds and indoor locations. Social distancing is often more difficult to maintain indoors, and studies have shown that respiratory droplets can be transmitted through a building’s HVAC system and infect others even if social distancing measures were being implemented.

Inadequate and nonexistent ventilation in a building can lead to increased infections regardless of the number of people in a space. This is partly why there are currently more coronavirus spread in parts of the South and Southwest part of the US, where summer temperatures drive people inside to the air conditioning. This will become more important in even more of the country as the weather cools and people in most parts of the country cannot spend as much time outdoors.

HEPA filters are the second key tool in the fight against indoor spread of the coronavirus. These filters are important not only in areas that do have sufficient ventilation, but also as additional protection where the weather prohibits opening windows or the building design makes it not possible.

Indoor air quality experts have long been calling for greater emphasis on both ventilation and proper air filtration in building design. Their long-time concerns about poor indoor air quality ranged from the build-up of fumes to off gassing from carpets or other building materials to aggravating pet and dust allergies to spreading illness. The idea of “sick building syndrome” takes on a whole new meaning in the time of a pandemic.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including the Global Filters, Global HVAC Equipment, and HVAC Equipment reports. Freedonia offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Pandemic-Related Home Schooling – Alone or in Pods – Is Driving Interest in Alternative Education Spaces

August 5, 2020 - They say that necessity is the mother of invention. As more families are facing the real or presumed likelihood of their children starting the school year outside of a traditional school building, they are looking for new places to do their lessons alone and with a small group of other children.  

Families with free space within their homes are creating dedicated schooling areas in basements and garages. This sort of a project could be anywhere from a minor project of moving around existing furniture to a mid-level improvement with new furniture to a major renovation with drywall, new electrical work, extended heating/cooling, more hospitable flooring, and new lighting.

However, families that are hosting or supporting learning groups with children from multiple families are looking for work spaces outside their personal homes. The most basic of these options includes setting up open-sided tents in their backyard, expecting that children will need to keep their coats on as the weather cools. Some families seek to repurpose family RVs as modern one-room schoolhouses. Still others are adding tiny homes (more formally known as accessory dwelling units) to their property, figuring they can be used as guest spaces or even Airbnb rentals after the pandemic. Some commercial real estate agents are hoping to repurpose vacant store fronts as pod school locations outfitted with high-speed internet and large flat-screen monitors.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, particularly in the Construction and Building Products. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


COVID-19 Pandemic & Rise of Electric Vehicles Continue to Affect Refining Industry

August 5, 2020 - Like many other segments of the economy, petroleum refiners have been severely affected by the COVID-19 pandemic. Steep declines in air travel have caused demand for highly profitable jet fuels to plummet, while US consumers – many of whom now have zero-mile commutes – use far less gasoline. Thus, refiners – like downstream producers and other petroleum industry participants – have seen declines in profitability.

A recent article showcased the difficulties faced by the refining sector. While demand for gasoline and some other petroleum products has largely rebounded as shelter-in-place orders have been lifted, jet fuel use remains low, causing refiners to move to keep facilities closed or to operate at lower capacities, further affecting their profitability.

Furthermore, another threat looms on the horizon: the potential of the electric vehicle, which largely obviate the need for gasoline. While many are familiar with Tesla, a number of other firms are looking to enter the electric vehicle market. Monday’s announcement that Lordstown Motor Company – a firm dedicated to the manufacture of electric pickup trucks – would be going public as part of a reverse merger, demonstrated the continuing interest in electric vehicles. The more widespread introduction of electric-powered trucks and automobiles would cause severe disruptions to refiners, as a key end use for their products would slowly shrink. While packaging has boosted the fortunes of many refiners due to heightened interest in single-use plastics, this, too is not expected to last, especially once the COVID-19 pandemic passes.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the COVID-19 with a comparison to historical recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Lumber Supply Issues Continuing to Provide Challenge to Construction Industry

August 5, 2020 - As the US economy continues to grapple with the effects of the COVID-19 pandemic, certain parts of the construction industry have proven to be bright spots. As we’ve seen, DIY construction, home renovation by professionals (particularly of outdoor products like decks and fencing), new housing construction, and some types of nonresidential remodeling has posted a recovery from declines seen in March and April.

However, a shortage of lumber may put a damper on further growth in the construction industry.

Sawmills curtailed activity in the early days of the pandemic, expecting (like many others) sharp drop-offs in construction activity. However, governors in many states declared construction an “essential” industry, keeping job sites humming – if at slightly reduced volumes. Furthermore, many homeowners found themselves at home with time on their hands to complete projects, such as building decks or creating a new home gym or office. Thus, demand for lumber surged.

With supplies “extremely lean,” as reported by one producer, it is expected that this shortage of lumber – and correspondingly higher prices – will continue for some time. This could have a number of deleterious effects to the US economy, such as:

  • slowdowns in new housing activity as builders erect fewer homes (that will cost more to purchase)
  • homeowners delaying renovation projects until lumber prices reach more reasonable levels
  • contractors adjusting operations – such as having fewer workers on shifts – to account for higher material costs
  • suppliers looking to increase imports of lumber – despite the prospect of tariffs – to make up for the shortage of supply

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, particularly in the Construction and Building Products. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Appliance Repair or Replacement? The Answer Is Even Less Clear in a Post-COVID World.

July 28, 2020 - Consumers are spending more time at home, which has both increased wear on household appliances and caused a desire among homeowners to remodel, or at least to replace older appliances. Combined, repair and replacement has sustained household appliance demand, particularly for freezers which saw a substantial spike in demand as consumer purchases of frozen foods surged at the beginning of the pandemic. However, retailers across the country, from Arkansas to Florida to Michigan to Pennsylvania, are experiencing supply shortages of household appliances.

Temporary manufacturing plant closures during the early part of the pandemic and lingering supply issues ­– since many parts used in appliance assembly are sourced overseas – have wreaked havoc on the ability of producers to meet increased appliance demand. These shortages are causing what was previously a 1- to 2-day turnaround between purchase and delivery to stretch into an 8- to 12-week waiting period.

Given the supply shortage, what options are available to consumers who have a broken appliance or want to replace an older unit?

  1. Repair, which is usually less expensive than replacement, though appliance repair companies are facing the same supply issues as appliance manufacturers. Repairs are also usually a two-trip endeavor: one to diagnose the problem and the other to repair the appliance (if the part is available), so consumers have to decide if they are comfortable doubling their potential exposure to COVID-19.
  2. Small, local, and independent appliance stores may have more stock available than big-box or home improvement stores, as they can be overlooked by consumers. Some of these stores even stock and sell used appliances.
  3. Upgrading to a more expensive unit, as these products are more likely to be in stock. Going above budget is typically not a wise financial decision, but spending an extra $500 on an appliance to avoid the two-month wait for delivery can be justifiable to someone whose refrigerator just broke down and can’t be repaired.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including the Global Major Household Appliances report. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Moving Beyond Pools & Landscaping: What Will Be the Big Coronavirus-Driven Trends for Fall?

July 22, 2020 - Now that we’re in mid- July, most consumers who wanted a pool found one. Quarantine gardens are growing, and in some cases starting to provide a harvest.

So, Freedonia analysis started talking about fall. What do we foresee as the next big coronavirus-driven trends as the weather cools and kids return to school (or not)? Here’s our working list so far:

  • space and outdoor heaters, for more comfortable socializing on patios, decks, and elsewhere outdoors as the temperatures drop
  • garage conversion kits, to organize the piles of stuff and turn those space into workout/hobby/office area or extra room for semi-outdoor, physically distant socializing
  • canning supplies and freezers, since people will want to store all that summer garden bounty
  • indoor gardening and smaller hydroponics kits, as some consumers will carry that gardening urge indoors
  • enhanced IT infrastructure, as families will likely need more devices (additional laptops and tablets) and more bandwidth to handle regular remote learning, sometimes for more than one child while one or both parents are also still working remotely
  • indoor air cleaners with HEPA filters and UV lights, which are being targeted to improve air quality and possibly slow the spread of the coronavirus
  • air duct cleaning, as homeowners will be looking to get rid of dust and potential build-up of other breathing hazards as the windows start to stay closed
  • professional deep cleaning of surfaces (walls, ceilings, floors); a lot of homeowners undertook renovation projects, so now it’s time to clean up
  • golf equipment, as many schools have identified as one they will consider still offering since it is by nature a no-contact, physically distant outdoor activity
  • winter outdoor sports equipment, since skiing, snowboarding, snowshoeing are all options for no-contact physically distant outdoor activities in the winter
  • video game systems: a reward for bored kids? A way for parents to get some peace and quiet? Connected systems to allow kids another way to play with their friends, but not in person? Sure. It doesn’t hurt that the next generation of PlayStation and XBOX consoles will be available in November, also.
  • sheds, tiny houses, and granny pods: whatever you want to call them, these supplemental structures provide an option for additional office space, classrooms, and play space, as well as room for guest stays and clean socializing (keeping people out of the main home)

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Trio of Articles Shows Construction Industry Holding Up Despite Ongoing COVID-19 Threat

July 22, 2020 - As the US continues to look for ways to deal with the continuing coronavirus pandemic, potential bright spots – at least on the economic side – exist in the construction market. While builders and construction firms have had to deal numerous changes in business practice and daily operations, in most parts of the US the construction industry has escaped the disruptions on the scale of – for instance – the restaurant industry. This, in turn, has positioned construction for growth in the near term from its recent low point in April.

A trio of articles highlighted the optimism of construction industry participants:

  • One article noted that housing starts rose sharply in June, as builders – noting a shift toward suburban living – ramped up construction of new homes, particularly single-family dwellings.
  • In a related vein, a second article reported that home builder confidence climbed again in June, indicating that housing starts would continue to rise as consumers continued to demand new housing.
  • Another release noted that commercial building and nonbuilding construction starts posted gains for the second straight month, buoyed by solid growth in renewable energy construction projects.

It is anticipated that construction activity will continue to rise going forward, especially in the housing market. Spurred by low mortgage rates, many consumers – especially those looking to depart from urban centers with higher rates of COVID-19 infection – are looking to buy homes. And, with a shortage of affordable housing, builders can know that any residences they do put up can be quickly sold – easing industry fears of a buildup of inventory.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, particularly in the Construction and Building Products. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Masks Required: More National Chains Are Making That Move

July 17, 2020 - On Wednesday, the National Retail Federation issued a release calling on retailers to set a nationwide policy requiring customers wear masks or other face coverings.

As of July 16, the major retailers or retail ownership groups that have announced or already implemented policy mandating masks to shop inside their stores include Apple, Best Buy, BJ’s Wholesale Club, Costco, CVS, Kohl’s, Kroger, Target, and Walmart.

Many local retail outlets of these chains had already required face coverings, but the policy is to provide more consistency across the country and better function to slow the spread of the coronavirus given the more recent increases in cases.

Many of the retailers offer or plan to offer disposable masks to customers who do not have one already. Many have stated that they will have exceptions for young children and those who have underlying medical conditions barring them from wearing masks. These outlets also have e-commerce platforms and curbside delivery programs to accommodate customers who either do not want to wear a mask or who still feel uncomfortable entering stores even with a mask mandate.

We expect that this movement among national chains will propel usage of masks more broadly. It will also propel expansion of initiatives offering alternatives to in-person shopping, given both reluctance among some consumers to wear a masks and concern among other customers about noncompliance by others.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including Global Disposable Masks & Respirators, Global Disposable Medical Gloves, Global Medical Face Shields, and Global Disposable Medical Supplies. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Backyard Recreation: If You Can’t Go To an Amusement Park or a Resort, Build One

July 17, 2020 - Backyard renovations are hot now… from DIY projects to major investments that require a contractor.

What’s behind it?

  • Staycations – if you can’t go on vacation because the destinations are closed or too risky, invest in a vacation space at home
  • Quarantine Stir Crazy – after months of feeling cooped up, people want to be outside where there is more space or at least a space that is not the same shared multipurpose family room. As they find they are using their yards more than ever, they are investing more in them
  • The Kids Are Bored – parents want to be able to provide something active and fun for kids who can’t see friends, go to camp, or play in sports leagues
  • Relaxation – consumers find being outdoors soothing in a stressful time; many engage in gardening to unwind
  • Safer Socializing – public health experts note that it’s safer to socialize outdoors than indoors, leading homeowners to create an improved space for hosting close family and friends
  • Lots of Free Time – if you aren’t going anywhere, you have time to spend on long-planned projects or tend plants that would otherwise require more time than busy families might otherwise have available
  • The New Family Dog – many families have adopted dogs in the last few months and have realized they need an outdoor space that accommodates their new member of the household

What are homeowners buying?

  • Grills and other cooking appliances
  • Outdoor seating in chat sets around a fire pit
  • Decorative plants and food plants
  • Hardscaping for patios, garden edging, and homemade fire pits
  • Decking and fencing
  • Water features including fountains, waterfalls, and ponds
  • Lighting
  • Generators
  • Pools and sprinklers
  • Sandboxes
  • Trampolines
  • Movie theater equipment

This renovation trend will likely shift to garages and other semi-enclosed spaces as the weather cools.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including Landscaping Products, COVID-19 Economic Impact Report: Landscaping Products, General Purpose Lighting Fixtures, Global Pools & Spas, Live Goods: Plants, Trees, & Shrubbery, Lawn & Garden Consumables, Sheds & Outdoor Storage, Outdoor Kitchens, Outdoor Furniture & Grills.  Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Lockers for Your House: Innovations Following Trends in E-Commerce & Contact-Free Delivery

July 17, 2020 - More people are ordering deliveries – groceries, restaurant meals, cat food, gardening supplies, etc. – than ever before.

Although more people are working or self-quarantining at home, some deliveries are still not completed (perhaps the homeowner was in the backyard and didn’t hear the doorbell, they were bathing the dog, they were trying to get the baby to nap, they were refereeing an argument between the kids, etc) to the great frustration of consumers. Additionally, many are still concerned about the security of their deliveries… especially if they are unable to make it to the door right away.

Instead relying on watching the door, an app notification, or your video doorbell to tell you when your delivery has arrived, more consumers are looking for alternatives. The DIY solution is large plastic totes with signs noting to place deliveries inside. However, those are still not secure.

People who live in multiunit dwellings might have a central package storage area manned by a doorman or other office personnel. Delivery lockers are also increasingly common in urban areas. Despite the deployment of package pickup lockers at third party retailers and other parcel pickup stores in suburban areas, they are not widely available and not generally popular where they are offered as it requires leaving home to retrieve your delivery.

The solution being tested more broadly are home-based, weather-resistant, secure outdoor storage boxes. Some, like BoxLock, can be opened if the delivery person scans the packages barcode into the lock, while others can be opened with one-time numerical, QR, or other types of codes provided by the homeowner.

The increasing delivery need and the ongoing developments in home security options will lead to even more innovations in this area.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including Global E-Commerce Packaging and Safety & Security Alarms.  Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Pandemic Leading to Innovations & Opportunities in Food Processing, from Automation to Advanced Worker Safety Measures

July 17, 2020 - Meat processing plants have become hot points in the spread of the coronavirus at home and abroad. This is partly due to the fact that it is a labor-intensive process and in most plants workers are stationed close together, often in refrigerated spaces. In fact, worker density in meat processing plants is 3 times higher than the US manufacturing average and, unlike most manufacturing operations, worker density has increased over the past five years.

Many meat processors have had to periodically close plants for cleaning and to allow workers time to quarantine and recover following a local outbreak. This is costly and damaging to the company’s reputation, not to mention the challenge it puts to the food supply chain.

As a result, meat processing plants have implemented more frequent COVID-19 testing and contact tracing. Some have workers in “bubbles” so that positive cases no longer endanger workers in a whole plant, but rather a segment of a shift. Others have developed plastic shields in between worker stations to limit contact between workers on the same production line.

More advanced measures include increased automation. For instance, Tyson has invested about $500 million over the past three years in automation efforts and the company’s CEO noted that these efforts will likely increase. Tyson’s Manufacturing Automation Center opened in August 2019 and has been working on developing the equipment and technology needed to accelerate the transition from human workers to robots that can do butchering tasks. Although technology has not yet caught up to the speed and efficiency of a human worker, the push to automate goes beyond the coronavirus pandemic. The industry is a dangerous one for workers and it is increasingly hard to find workers to do these jobs.

Expect this transition to automation to speed up in this and other industries. The implementation of 5G technology will contribute to these developments.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including Global Food Processing Machinery and its related COVID-19 Economic Impact Report: Global Food Processing Machinery.  Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Smart Camera Analytics to Become Useful in More Ways

July 17, 2020 - Can a camera help a retail or other public facility comply with local safety guidelines? Hanwha Techwin has released AI-based features that do not require a server, but run directly through their P-Series AI cameras. These smart features can

  • keep track of occupancy, noting the count of people as they enter and exit
  • check temperatures of customers, contact-free
  • detect whether or not people passing by the camera are wearing face masks properly

This system is designed to process data from multiple cameras in a system, keeping count of entry and exit from multiple points.

The system is also able to provide warnings when noncompliance is noted or to work with signage to let customers know when occupancy is low enough to allow entrance. 

Hanwha Techwin has also made face mask detection features available for the company’s X-series of cameras.

This level of innovation is likely to increase as retail outlets, restaurants, office buildings, public facilities, and other high-traffic locations look for easy ways to open more safely and with limited confrontation. Those already open have found it challenging to police mask wearing and to ask customers to wait for occupancy to be at safe levels. Some have used current staff and others have hired security guards to perform this service.

For more information, see The Freedonia Group’s extensive collection of off-the-shelf research, including Global Security Services, US Private Security Services, and Safety & Security Alarms.  Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Disinfectants Being Tested on COVID-19, Specifically

July 17, 2020 - On July 6, the EPA approved the first surface disinfectant products specifically tested on COVID-19. Two products -- Lysol Disinfectant Spray and Lysol Disinfectant Max Cover Mist – were found to be effective against SARS-CoV-2. Other products are now being tested and additional pronouncements are expected in the coming weeks.

In the meantime, all the products listed on the EPA’s “List N” meet the criteria for effectiveness against COVID-19 because of effectiveness against other coronaviruses, even if they haven’t yet been specifically tested on this virus. 

In order to be as effective as designed and affirmed in testing, users must carefully follow the products’ label indications regarding dwell time and other requirements.

For more information, see The Freedonia Group’s COVID-19 impact reports on Surface Disinfectant Wipes and Global Industrial & Institutional Disinfectants & Sanitizers. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


June Retail Sales Report: Fast Growth From a Low Base

July 17, 2020 - The June advance monthly retail sales report was released on July 16. One thing worth noting -- for the uninitiated -- is that this information is linked to sales by type of retail outlet, but that doesn’t fully align with sales of product categories in some cases. For instance, sales of sporting and recreation goods might be lower than one would expect because the data only count sales at stores that primarily sell these products and do not include items in this category that are sold at mass merchants like Walmart and Target, whose sales are classified elsewhere.

The June report show that the big winners overall continue to be the same ones from last month, however, even as they continue to show strength against same month 2019 sales, they are off May 2020 highs:

  • grocery/food retail stores (-1.2% from May 2020, but +12.4% from June 2019)
  • building materials/garden equipment dealers (-0.3% from May 2020, but +17.3% from June 2019)
  • retailers that operate outside of brick-and-mortar locations (including e-commerce not linked to conventional stores) (-2.4% from May 2020, but +23.5% from June 2019)

These are retailers that, for the most part, remained open during stay-at-home orders because they were considered “essential” businesses. Additionally, their product mix includes categories that continue to benefit from the shift toward staying home – e.g., home cooking over eating out and DIY home and garden improvements.   

The new big area -- coinciding with reopening as well as the rise in staycations and backyard play installations -- is sporting goods, hobby, musical instruments & book stores. This category is +26.5% from May 2020, and also +20.6% from June 2019.

Several other categories are also showing big gains over very low May sales levels, even though they are still seriously lagging 2019 same-month sales. Coinciding with the ongoing reopening of these locations. These businesses include:

  • furniture stores (+32.5% from May 2020, but -3.5% from June 2019)
  • gas stations (+37.4% from May 2020, but -19.1% from June 2019)
  • clothing stores (+105.1% from May 2020, but -23.2% from June 2019)
  • foodservice (+20% from May 2020, but -26.3% from June 2019)

Economists and other interested parties – including Freedonia analysts – will be closely monitoring next month’s retail sales report to see the strength of sales growth for July, looking for the impact of the resurgence in infections, mask mandates, and reclosures of some businesses in some states/municipalities.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the COVID-19 with a comparison to historical recessions. Food- and beverage-related reports are also available from our sister publisher, Packaged Facts. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Latest Retail Sales Report Shows Effect of Product Shortages on Building Materials Retailers

July 17, 2020 - The latest retail sales report showed that for many industries, solid sales gains were the order of the day. However, for building material and garden supply retailers, the picture was mixed – while sales remained high, on a monthly basis, June retail sales posted a slight decline from the level seen in May.

This ongoing strength in sales – as noticed earlier – has been driven in large part by the DIY consumer, as homeowners suddenly found themselves with plenty of time to complete home improvement projects, such as installing or repairing decks and fences, installing flooring, or reconfiguring rooms into home offices and gyms. But, this surge in buying activity has caused an unintended effect – a shortage of the pressure-treated lumber often used in these projects as lumber mills have yet to boost production to meet demand.

This shortage of lumber – and the various building materials crafted from pressure-treated lumber – has affected retail sales, and will continue to do so going forwards as construction professionals ramp up their own activities in anticipation of the busy summer season. Some DIY homeowners – frustrated by delays in obtaining lumber or its high cost – will move on to other projects, while others will reduce the size and scope of projects until materials are available at the desired price. Until lumber mills can increase pressure-treated lumber suppliers, this shortage of lumber may continue to be a drag on building material suppliers’ sales.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, particularly in the Construction and Building Products. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Shortages of Closures With Pump Dispensers & Spray Triggers Leading to Innovations & Conservation

July 14, 2020 - With hand soap and sanitizers among the industries seeing strong sales during this pandemic, more companies have jumped into the industry including distillers and perfume manufacturers. As a result, packaging suppliers are seeing the limits of global manufacturing capacity of pump dispensers. Spray triggers are also in shortage as sales of sanitizers meant for application on equipment and across larger areas (e.g., grocery carts, work stations, public restrooms) skyrocket as well

Not only are these dispenser largely made in China, but they are also complex to produce, making it difficult for other packaging firms to jump into this market to capitalize on the opportunity.

However, this is an opportunity for the packaging industry to innovate and shift consumer behavior. Soap and sanitizing suppliers are offering their products with flip-top caps or screw caps, instead of waiting for pumps, to be sure that they can keep their products available to the public without interruption. Others are selling their soap or other cleaning supplies in larger pouches or bottles that are intended to refill smaller containers.

Consumers are being encouraged to save their empty containers that already have pumps and simply refill them from the new packages, or, if it fits, move the pump or spray dispenser to the new container. Since pumps and spray triggers are often difficult to recycle, this is an opportunity to limit waste in packaging. While we are seeing a shift toward hygiene concerns keeping many consumers from reusable food containers and reusable shopping bags, this is an opportunity to “green” the packaging within a consumers’ own home.

The alternative solution is hand soap and hand sanitizer customers to switch to touch-free dispensers and other such products that are designed to be refilled. Such products do not require conventional plastic pump cap dispensers of any kind.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research on the packaging industry. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


PepsiCo’s Earnings Results & What That Says About Food & Beverage Trends

July 14, 2020 - PepsiCo announced second quarter 2020 earnings results on July 13. Here are a few notes about key trends in PepsiCo’s sales and what that means more broadly.

  • Snacks, esp Cheetos, are up...consumers want comfort foods and with a lot of people -- particularly children -- eating at home, snacks are big
  • Juices are up...consumers are looking for products with a health-halo, particularly if it boost the immune system
  • Oats are up...not only are more consumers baking at home, but more are also eating breakfast at home and are looking for comforting and healthy foods
  • Beverages, in general, are down...although beverage sales are up in grocery and dollar stores channels, the category is down overall because of weak business at convenience stores (that’s a grab-and-go business, but people aren’t out and about as much) and the closures or limited operations of restaurants, movie theaters, & sports stadiums
  • Pepsi Zero Sugar and Bubly are up...consumers are looking for beverages with less sugar, as products that have more of a health halo compared to high-sugar options

Going forward, how can food and beverage companies continue to succeed and grow?

  • Develop products – snacks, meal replacement bars, beverages, etc -- that focus on immunity. Probiotics, prebiotics, and antioxidant vitamins are immune system-boosting cues to consumers.
  • Consider their new products that group popular snack brands and comfort foods. PepsiCo’s pipeline includes Cheetos mac and cheese – a combination of a popular snack brand and a beloved comfort food
  • E-Commerce – it’s here to stay as contact-free ordering and home delivery are habits that are becoming sticky among consumers. PepsiCo developed their own e-commerce platforms to sell their food products directly; expect other big food companies to follow.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research in the packaging industry, including new reports on Global E-Commerce Packaging and Global Foodservice Single-Use Products. Additional information is also available in food and beverage reports available from The Freedonia Group’s sister publisher Packaged Facts, including Food Carryout & Delivery, Food Carryout & Delivery: Special COVID-19 Consumer Insights, Food Market Outlook 2020: Home Cooking & Grocery Shopping in the Age of Coronavirus and Beverage Market Outlook 2020: Grocery Shopping & Personal Consumption in the Coronavirus Era. Freedonia Custom Research is also available for questions requiring tailored market intelligence


COVID-19 Pandemic to Affect Bathroom Design

July 14, 2020 - Concerns about health and safety have never been higher, as interest in reducing the risk of transmitting the coronavirus is spurring numerous changes in nearly every facet of daily life. Bathrooms have not been immune to this, as heightened concerns about cleanliness have encouraged designers, construction professionals, and building managers to look at ways to make bathrooms safer and cleaner.

A recent article indicates some of the ways in which this transformation is occurring – which will have important considerations for the building construction industry. Changes in bathroom design practices will affect demand for a wide range of building materials, such as:

  • rising use of touchless fixtures, such as faucets and toilets, to minimize contact
  • increasing installation of paper towel dispensers as hot air dryers are removed from bathrooms
  • adding sink and toilet fixtures to try to keep large crowds out of bathrooms
  • specifiers choosing countertops and vanity tops made from solid surfacing, synthetic stone veneers, and other nonporous materials that inhibit the growth of viruses or bacteria
  • installing partitions to direct crowd flows to promote social distancing

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, particularly in the Construction and Building Products. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


US Faces Another PPE Shortage As New COVID Cases Surge

July 10, 2020 - A national nurses union is warning that front line healthcare workers in the US are facing another PPE shortage as the number of new COVID-19 cases continues to soar nationwide and new transmission hotspots emerge in states like Arizona, Florida, and Texas, which were among the first to lift government restrictions on business activities throughout the state.  

Suppliers of critical medical products such as disposable masks, respirators, gowns, and hair covers have significantly ramped up production and restructured supply chains to make up for the PPE shortfalls seen at the pandemic’s onset. While these efforts will mitigate new supply shortages to an extent, further capacity expansions will be necessary to meet the resurging, and still growing, increase in demand. 

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including Global Disposable Masks & Respirators, Global Disposable Medical Gloves, Global Medical Face Shields, and Global Disposable Medical Supplies. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


COVID-19 Pandemic & US Dining Habits: What’s Next for the Buffet?

July 10, 2020 - As the COVID-19 pandemic enters into its fifth month in the US, the disease is continuing to change society in ways few would have imagined, with perhaps some of the most substantial changes occurring in how we eat.

Dining out – one of the most cherished of US customs – has been radically affected as thousands of restaurants have closed, switched to takeout only, or have reconfigured their dining rooms.

Even as restaurants have begun to reopen, a perennial favorite – the buffet – remains closed, with the prospect of reopening as dim as ever. Even if they do reopen, buffets will see changes, such as:

  • limiting the number of people in line
  • installing more plastic shields and other protective products
  • increasing use of single-serve utensils (such as in serving dishes) to minimize risk of contamination
  • reducing the number of dining choices for consumers
  • a shift from self-serve to staff placing food selections on the plates
  • switching to conventional dining service, in which servers bringing plates of food to diners at their tables

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including new reports on Global Foodservice and Global Foodservice Single-Use Products. Additional information is also available in food reports available from The Freedonia Group’s sister publisher Packaged Facts, including Food Carryout & Delivery, Food Carryout & Delivery: Special COVID-19 Consumer Insights, and Food Market Outlook 2020: Home Cooking & Grocery Shopping in the Age of Coronavirus. Freedonia Custom Research is also available for questions requiring tailored market intelligence


Uber Agreed to Acquire Postmates

July 10, 2020 - The boom in eating in has spurred orders and sales in the nation’s nascent food delivery industry, as thousands seek to recreate the experience of eating at their favorite restaurant at home.

Thus, it is no surprise that the industry, which is still in its infancy, is seeing more consolidation as Uber Technologies announced on Monday its intention to purchase Postmates, a rival food delivery service. Uber sees the two companies as complementary in terms of both their geographic focus and their relationships with foodservice providers.

The transaction will boost the size of Uber’s Uber Eats business, which has been seeing exponential growth – in contrast to simultaneous sharp declines in the company's flagship ride-hailing unit, as stay-at-home orders and sharp reductions in travel for business and pleasure suppress the need for widespread transportation. It will also help position the company as a leading provider of “convenience services” ranging from rides, the delivery of meals and freight, and the provision of other needed services. As many US consumers continue to limit their trips out as coronavirus remains a threat to public health, more and more companies will look to bolster their presence in this segment of the economy.

According to The Freedonia Group’s National Online Consumer Survey conducted in May 2020, 30% of adults note that they are using restaurant delivery more because of the coronavirus pandemic and 51% note that they are using restaurant curb-side pick-up options more.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including new reports on Global Foodservice and Global Foodservice Single-Use Products. Additional information is also available in food reports available from The Freedonia Group’s sister publisher Packaged Facts, including Food Carryout & Delivery, Food Carryout & Delivery: Special COVID-19 Consumer Insights, and Food Market Outlook 2020: Home Cooking & Grocery Shopping in the Age of Coronavirus. Freedonia Custom Research is also available for questions requiring tailored market intelligence


Can Enhanced Filtration Help Us Return to Normal?

July 2, 2020 - As states reopen and consumers return to frequenting malls, restaurants, and other destinations that make up a “normal” life, governments and building owners need to take extra precautions to ensure that patrons are safe while shopping or dining.

New York took a step in this direction by requiring HEPA filters be installed in indoor shopping malls where large crowds can gather. Surprisingly, this mandate does not require HEPA filters in other business and office buildings, though they are strongly encouraged.

Similarly, to put travelling fears at ease, American Airlines recently discussed how HEPA filters are used in its entire mainline fleet.

The CDC has stated that the primary transmission vector for the spread of COVID-19 is person-to-person. Social distancing is an important step in reducing the spread of COVID-19, but respiratory droplets can be transmitted through a buildings HVAC system and infect others regardless of the implementation of social distancing measures.

Installing HEPA filters, which have been shown to be capable of filtering out COVID-19 particles, can play an essential role in making enclosed spaces safer. The real effect as well as public perception of their personal safety is critical in reopening businesses, improving consumer confidence, and boosting spending.

For more information and discussion of opportunities in outdoor living trends, check out the The Freedonia Group’s publications Global Filters, Global HVAC Equipment, and HVAC Equipment. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Oil & Gas Industry Also Affected by COVID-19 Pandemic

July 2, 2020 - A pair of headlines Monday showed that not even the oil and gas industry could avoid market dislocations caused by the global COVID-10 pandemic.

The first – that BP was exiting the petrochemical business – was on one hand a reflection that BP decided to sell the business and concentrate on core operations rather than make further investments to make it more competitive. However, also driving the decision is the fact that oil prices have plummeted this year as demand for gasoline, diesel and jet fuel, and other products has collapsed as billions worldwide have heeded “shelter-in-place” orders. BP, faced with the prospect of falling revenues, opted to sell the business to pare down debt.

The second – the bankruptcy of Chesapeake Energy – showed that the once high-flying natural gas market was also buffeted by the pandemic. As with oil, natural gas prices have remained low during the pandemic as many users – manufacturers, public utilities, restaurants – have seen reductions in use as businesses closed or curtailed operations. Furthermore, banks and other lenders – pressed to lend money to thousands of businesses while also being mindful of the potential of revenue declines – were less willing to offer debt-laden Chesapeake credit, forcing the company to file for Chapter 11 protection.

Even as the US and global economy makes a partial recovery, it is expected that oil and gas prices – with demand for these products a fraction of what it once was – will remain depressed for the near future. Thus, it is expected that other industry participants may face similar pressures over the next few months.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Shortage of Pressure-Treated Lumber Shows Power of DIY Consumer

July 2, 2020 - A recent article about the shortage of pressure-treated lumber on the market highlights a hidden strength of the US economy during the COVID-19 pandemic: that of the do-it-yourself (DIY) homeowner, taking advantage of the extra time spent at home to make needed or desired home repairs.

Many mills shut down or curtailed lumber production as state governors stopped construction projects or adopted social distancing measures that limited the scope of their operations, feeling that demand for pressure-treated lumber would decline. However, that has not been the case, as DIYers have been installing and repairing decks and fences, erecting sheds and pergolas, and completing various home improvement projects.

Lumber mills thus have an enviable position – strong demand for their products as states and localities begin lift restrictions on many activities, especially construction. This will further boost demand for pressure-treated lumber as contractors and other construction professionals begin their seasons. In addition, this increase in demand for lumber bodes well for the construction industry as a whole, as building activity is expected to rise as home builders restart operations and remodelers – looking to help homeowners upgrade their kitchens and bathrooms, for instance – will again be entering peoples’ homes.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the COVID-19 pandemic with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Kitchen & Bathroom Remodeling Market Predicted to Remain Strong

July 2, 2020 - Traditionally, kitchen and bathroom remodeling projects have played a key role in the US construction industry. Even during recessions, consumers love to remodel their kitchens and add or refurbish bathrooms. Not only do these projects add value to a home – always an important consideration – but in many cases they also give the homeowner a chance to personalize their residence while imparting convenience and enhancing beauty. However, given the scope of the COVID-19 pandemic, many have wondered as to the role of kitchen and bathroom remodeling in the construction industry going forward.

According to a recent report from the National Kitchen and Bath Association, kitchen and bathroom remodeling is predicted to fall in 2020; however, interest in kitchen and bathroom remodeling will remain high going forward, thus providing some optimism for those working in the field. Indeed, among the highlights of the report were:

  • While 81% of those surveyed had postponed or canceled kitchen and bathroom renovation projects, 70% of these consumers planned to reschedule them for later in the year.
  • There was more interest in completing bathroom renovations than there was for kitchen remodeling.
  • Smaller-scale projects were more likely to be completed than more complex or costly ones.
  • The large majority of respondents were more likely to use personal savings to finance renovations.

The expectation of a strong end to the year for the US kitchen and bathroom remodeling industry will boost demand for a wide range of building materials, including cabinets, countertops, flooring, lighting fixtures, drywall, paint, and windows and doors.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, particularly in the Construction and Building Products area and Global E-Commerce. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Is the Front Porch the New Back Yard in the COVID-19 Era?

June 26, 2020 - Front porches are seeing a lot more traffic in the COVID-19 era as consumers reimagine how and where they entertain and socialize. Though “porching” was growing in popularity prior to the pandemic, it is now the only way for some consumers to safely get out their pent up desire to go out without leaving home. Overlooking passersby and neighbors doing yard work, the front porch has always been a great place to socialize and meet new people. But in these unconventional times, the front porch is being used in unconventional ways, including as cocktail lounge, dance club, movie theater, recital hall, and karaoke bar.

In addition to bringing communities together, this trend is creating opportunities for suppliers of products such as outdoor furniture, lighting, heating elements, and landscaping products like pots and planters. Historically, these products have seen more intensive use in the back yard, where there’s usually more space to accommodate outdoor living areas. However, as consumers continue spending more time on their front porches, they are likely to increase their spending on products that enhance the comfort and functionality of those porches.

For more information and discussion of opportunities in outdoor living trends, check out the Freedonia Group’s publications Outdoor Furniture & Grills, including the Outdoor Furniture & Grills COVID-19 Economic Impact Report; Landscaping Products; and Global Pools & Spas. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Changes Abound with Salad Bars & Other Prepared Foods Sections in Grocery Stores

June 26, 2020 - Freedonia’s National Online Consumer Survey conducted in April and May 2020 found 74% of respondents saying they are minimizing time spend shopping and browsing in stores because of the coronavirus and 43% are buying groceries online more. These both indicate that opportunities exist in developing solutions that allow shoppers to get in and out of stores quickly and to minimize contact with store staff and other customers.

Along these lines, grocers have been making changes to their stores, including their prepared foods offerings:

  • Grocery stores have shut down self-serve salad, soup, and other food bars. Some moved this type of food behind the deli counter (where a store worker can put the chosen food into containers) or offering it only in sealed to-go containers.
  • Grocery stores have begun offering meals prepared by local restaurants, appealing to consumers who want a break from increased home cooking but aren’t yet ready to return to restaurants.
  • Some grocers are using vending machines for fresh food, particularly for foods that might otherwise require interaction with a store worker
  • Chowbotics is marketing its Sally robot – which can assemble made-to-order salads or other such food options – as an alternative to self-service salad bars in grocery stores and elsewhere
  • Saladworks is among the restaurants opening franchise kiosks within grocery stores to take the place of self-serve food bars

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including new reports on Global Foodservice and Global Foodservice Single-Use Products. Additional information is also available in food reports available from The Freedonia Group’s sister publisher Packaged Facts, including Food Carryout & Delivery, Food Carryout & Delivery: Special COVID-19 Consumer Insights, and Food Market Outlook 2020: Home Cooking & Grocery Shopping in the Age of Coronavirus. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Senior Housing Market Adjusting to Post COVID-19 Reality

June 26, 2020 - Until a few months, one of the more lucrative construction markets was that of senior housing. The rising population of older Americans – many of whom are relatively affluent – offered builders and other construction professionals with an opportunity to housing that provided the features for aging-in-place without necessarily sacrificing comfort or aesthetics. Many of these housing units were in senior communities that catered to the needs of the older Americans – some residences provided assistance to those with medical needs, while others simply offered seniors such social amenities as group outings and cultural events.

Then the COVID-19 pandemic hit.

Almost overnight, facilities that were once heralded as the pinnacle of senior living were regarded with suspicion as sickness and fatalities entered the picture. Many Americans tried to move older adults out of these residences, while potential future tenants stayed away. Indeed, a recent report shows just how deep the damage was to this sector: residency rates at assisted living and other similar facilities saw record low levels in May 2020.

Will the industry rebound?  Many are guardedly optimistic, citing:

  • the ongoing need for assisted living as more Americans grow older and require some level of help – while preferring to remain as independent as possible
  • the expectation that the COVID-19 will eventually recede
  • a high level of interest among “active adults” in living in communities better suited to their needs
  • industry efforts to ensure the health and safety of residents and workers, such as by adopting strict quarantine, visiting, and social distancing policies

For more information about senior housing and assisted living, check out the Freedonia Group’s publication, Elder Care Services in the US.  For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Survey Results Imply Strong Post-COVID-19 Home Improvement Market

June 26, 2020 - For the many building construction professionals struggling through the economic effects of the COVID-19 pandemic, there appears to be at least light at the end of the horizon – namely, the expectation that many Americans, having been cooped up in their homes for months on end, will undertake home improvement projects to fix issues those things that are now glaring deficiencies.

A recent survey by LightStream would imply that this assumption is correct, with nearly three-quarters of US homeowners planning on undertaking a home improvement project this year. Indeed, according to the survey, more Americans are planning on starting a project than canceling one.

As for the type of project, outdoor improvements were the most popular, with nearly half of respondents desiring that work. This is no surprise to Freedonia Group analysts, who previously noted the surging interest in pools as parents looked for ways to entertain their children – equally cooped up in the home with school-from-home a new reality. Other projects of interest to homeowners include:

  • general home repairs
  • painting (a quick impact project seen as a doable DIY project for most people)
  • bathrooms (with everyone home during the day, adding or expanding a bathroom suddenly makes more sense!)
  • kitchen remodeling (with more Americans eating at home, people suddenly realized how they could make their kitchens more functional and attractive)

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, particularly in the Construction and Building Products area and Global E-Commerce. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Restaurant Industry Continues to Evolve in Face of COVID-19 Pandemic

June 26, 2020 - Perhaps no industry has been changed and challenged by the coronavirus pandemic as much as that of the US restaurant industry.  From fast-food to fine dining, restaurants have seen their entire business fundamentally changed in a few weeks – and only to change again as more and more states declare themselves “open” and have eased restrictions.

For many restaurants, being “open” has entailed large investments in a wide range of products to meet new safety guidelines. Such items as plastic shields, gloves, face masks, paper towel dispensers, disposable condiment packages, and vast quantities of hand sanitizer are now the new reality at nearly every dining establishment in the US. In many cases acquiring these items has been a challenge for restaurants, as most eateries – allowed only to do takeout and delivery business – barely made enough to cover basic operating expenses. Now, they face the daunting task of re-opening – often with diminished seating capacity – while spending more on needed safety equipment.

One way in which restaurants can boost sales is to promote their catering operations.  As more and more workers return to their offices, it is felt that firms will use food as a way to boost attendance and morale – who passes up a free lunch?  Moreover, at many establishments – medical facilities, warehouses, construction sites – workers never left, thereby providing yet another potential avenue to meet customers. While there are challenges – making large quantities of food quickly, delivery, investing in the disposables need to package meals – many restaurants will conclude that it may be easier – and just as profitable – to bring the food to the customer in this era of COVID-19 safety.

For more information, see The Freedonia Group’s reports on Foodservice Single-Use Products, Retail Bags, Global Foodservice, and our sister publisher Packaged Facts’ reports including Food Carryout & Delivery and Food Carryout & Delivery: Special COVID-19 Consumer Insights.


Are Reusable Bags & Other Similar Items Making a Comeback?

June 23, 2020 - Vermont’s Agency of Natural Resources and Department of Environmental Conservation announced that its ban on single-use plastic shopping bags will go into effect on July 1. This decision is in contrast to other states – such as Maine, Massachusetts, and New Hampshire – that chose to postpone or pause implementation of their bag bans or their fees on the use of such bags in light of heightened hygiene concerns surrounding the coronavirus pandemic.

To counter concerns that reusable bags can spread contagion, Vermont’s agency is recommending that customers bag their own groceries and wash their reusable bags regularly.

Statements about the safety of reusable products, including shopping bags, and increasingly being offered. Scientists are emphasizing that the transmission risk is from breathing in droplets containing the virus, not from contact with surfaces, reusable shopping bags or otherwise.

The long-term challenge is to rebuild the habit of using reusable products and create new habits around proper cleaning and maintenance of these items.

For more information and discussion of opportunities, see The Freedonia Group’s catalog of packaging research, including Retail Bags and Global Single-Use Plastic Packaging Regulations. Freedonia Custom Research is also available for questions requiring tailored market intelligence. 


China Halts Poultry Imports from Tyson Foods’ Arkansas Plant 

June 23, 2020 - China has suspended poultry imports from a Tyson Foods plant in Arkansas, citing health concerns following an outbreak of COVID-19 among workers at the facility. As there is no evidence of foodborne transmission of the virus, however, the suspension could be a political maneuver, at least on one level, rather than purely a public health measure, particularly as the US-China trade war remains unresolved

China is an important export market for US meat, poultry, and seafood. Hence, these products are a key focus of ongoing trade negotiations between the two countries: 

  • In November 2019, China lifted a five-year ban on US poultry imports due to a meat shortage in the country, though a 25% tariff on these imports remained in effect. 
  • In January 2020, Phase 1 of a trade agreement between the US and China entailed removal of tariffs from imports of US pork and other products to China. 
  • In March 2020, China exempted US imports of poultry from tariffs, boosting US poultry shipments to China. 

Still, some consumers have shifted away from consumption of meat and poultry products, as high concern about reigniting viral spread is bringing about levels of caution that exceed those recommended by science at this point. The relation between food and health is of particular concern in China, where food safety efforts are increasing out of concern that the virus was initiated and spread at food markets.

Regardless of the motive, this Tyson plant is down one more important customer: China. Depending on the ability of US producers to ensure worker safety, other plants could be targeted in this way as well. 

This latest move comes at a time of increasing disruption of meat, poultry, and seafood supply and demand due to the COVID-19 pandemic. Restaurant closures and other restrictions in the foodservice sector have led to steep declines in demand for meat, poultry, and seafood at wholesale levels, while consumers seek more meat packaged for and available at retail grocery channels. News of outbreaks throughout the US meatpacking sector could further hinder supply and raise prices as plants temporarily shut down.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including a report on Meat, Poultry & Seafood Packaging. Additional information is also available in food reports available from The Freedonia Group’s sister publisher Packaged Facts, including Food Market Outlook 2020: Home Cooking & Grocery Shopping in the Age of Coronavirus. Freedonia Custom Research is also available for questions requiring tailored market intelligence. 


An Effect of the COVID-19 Pandemic: Renewed Interest in Domestic Manufacturing

June 23, 2020 - As the US continues to deal with the effects of the COVID-19 pandemic, one effect is renewed interest in examining supply chains, in some cases expanding the US manufacturing base and in other cases diversifying the supply chain rather than counting on a single or limited number of source locations. The White House has even gone on record stating that any future stimulus must invest in creating manufacturing jobs in the US.

While there has been an emphasis on such industries as personal protective gear, the fact of the matter is that a wide range of manufacturing industries are interested in reshoring production in the US. For instance, a number of companies in the building and construction industry are equally interested in seeing more US firms doing manufacturing locally rather than globally. The advantages of this shift would include:

  • minimized risk of supply dislocations – more firms operating closer to US customers would boost market responsiveness
  • local economic growth – US manufacturing firms tend to offer high wages, which would enhance the purchasing power of US consumers
  • continued development of natural resources – US energy costs, supported by rising use of low-cost natural gas and solar power, can allow domestic manufacturers to spend more on production or technical development

At the same time, rising wages in many parts of Asia, coupled with increasing automation in US factories, is making reshoring a more cost efficient proposal for certain industries.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Increasing E-Commerce Demand Provides Opportunity for Construction Industry

June 23, 2020 - A recent article highlighted yet another indicator that the US economy is slowly returning to normal: increasing demand for warehouse space. This has been driven by:

  • the shopping habits of US consumers, as more people rely on online shopping for groceries and other basics
  • consumers’ shifting purchasing needs – goods that were not sold as consumers increasingly opted to spend limited budgets on staples rather than nonessentials had to be stored somewhere
  • companies needing more space to sort bulk shipments into smaller, more consumer-friendly packages

This need for more warehouses, local fulfillment centers, and other sites for storing and moving goods represents a tremendous opportunity for the construction industry, as these structures tend to require significant quantities of:

  • basic building materials, such as concrete for flooring, roof decks, and internal supports
  • prefabricated metal components, such as roof trusses and exterior and interior wall panels
  • low-slope roofing materials, such as bituminous, plastic single-ply, or runner membranes, as well as standing seam metal roofing
  • large and complex HVAC systems, as well as specialty cooling systems for food storage structures
  • overhead doors
  • pallet racks and management systems

In addition to the materials themselves, hundreds of skilled tradespeople will be required to erect these buildings, install their components, and keep them operating over time – further boosts to the US economy as it recovers from the coronavirus pandemic.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, particularly in the Construction and Building Products area and Global E-Commerce. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


May Retail Sales Report: Fast Growth From a Low Base

June 18, 2020 - The May monthly retail sales report was released this week. One thing worth noting – for the uninitiated – is that this information is linked to sales by type of retail outlet, but that doesn’t fully align with sales of product categories in some cases. For instance, sales of sporting and recreation goods might be lower than one would expect because the data only count sales at stores that primarily sell these products and do not include items in this category that are sold at mass merchants like Walmart and Target, whose sales are classified elsewhere.

The May report show that the big winners remain:

  • grocery/food retail stores
  • building materials/garden equipment dealers
  • retailers that operate outside of brick-and-mortar locations (including e-commerce not linked to conventional stores)

These are retailers that, for the most part, remained open during stay-at-home orders because they were considered “essential” businesses. Additionally, their product mix includes categories that continue to benefit from the shift toward staying home – e.g., home cooking over eating out and DIY home and garden improvements.   

Several other categories – including furniture, gas stations, department stores, and foodservice – seem to be turning the corner at least a bit, seeing significant gains over April in light of loosening restrictions on the state level, which are allowing such businesses to reopen or expand operations. However, sales were still well below 2019 levels and remain a notable cause for concern for the economy in general.  

Economists and other interested parties – including Freedonia analysts – will be closely monitoring next month’s retail sales report to see the strength of sales growth for June, looking for signs of just how many consumers returned to shop once businesses reopened.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the COVID-19 with a comparison to historical recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Building Material Retailers & Lawn & Garden Suppliers Continue to Be a Highlight in US Retail Sales Figures

June 18, 2020 - One statistic of note from the May 2020 monthly retail sales release was the sharp increase in sales from such retail establishments as building materials suppliers and lawn and garden retailers. These segments posted sales increases that were up over 15% from April to May 2020. More interestingly, on a year-by-year basis, retail sales by building materials suppliers and lawn and garden retailers were up over 17% compared to 2019.

While some of this is due to the normal pickup in building construction activity in spring as the weather improves, this sharp increase in sales is also due to:

  • an uptick in DIY projects – many people took advantage of time spent at home to engage in long-delayed home improvement projects such as adding decks, rearranging rooms into home gyms or home offices, and painting walls
  • the declaration by many state and local governments of construction as an “essential” industry, allowing most – if not all – projects to continue going forward (albeit at a reduced pace due to social distancing and the more frequent sanitizing of tools and equipment)
  • homeowner interest in investing in their living space to better entertain themselves, such as by installing pools and spas, decks, and other outdoor amenities

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the COVID-19 pandemic with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


How Are Retailers Adapting to the New Environment as They Reopen?

June 18, 2020 - Retailers are reopening across the country as stay-at-home orders lift. However, they continue to face state and local restrictions and are also reopening to a concerned customer base that might be reluctant to shop the way it used to. As a result, retailers are working to adapt their businesses to the new environment. Examples include:

  • Offering curbside pickup – moving beyond restaurant meals to include other types of retail buying
  • Boosting e-commerce capabilities – most of those who didn’t have it pre-pandemic are now offering it; those who did have it have been expanding their capabilities and making platforms both more sophisticated and more user-friendly
  • Touchless sales/reduced in-person contact – beyond e-commerce, businesses are using vending machines, self-checkout lines, and mobile payment options
  • Bundling – assembling craft, cooking, or DIY home project supplies into kits with online instructional videos
  • Partnering – signing up with a third-party delivery business or third-party e-commerce platform, and working with complementary local businesses
  • Changing the physical space – measures are varied and include installing plastic dividers, spacing out racks of goods, and even petitioning local governments to allow operations on sidewalks
  • Rethinking the product mix – considering what consumers need now and figuring out a way to fit that into their business model to increase revenue and get people looking at other products (e.g., clothing retailers adding fashionable masks and refocusing to casual attire and loungewear)

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Peak Oil? Has the Pandemic Changed the Way We Work & Live That Much?

June 18, 2020 - BP noted in a statement Monday that the health crisis could have an “enduring impact on the global economy”, resulting in less demand for energy over a “sustained period”. As a result, the company reduced its forecast for Brent crude prices over the next three decades by 27% to $55 per barrel. The company expects that the world will emerge from the pandemic with an accelerated transition to a lower carbon, cleaner energy system in light of efforts to “build back better” for greater resilience in the local economies.

As the coronavirus pandemic sharply reduced demand for oil and gas – with factories closed, travel curtailed, and workers remaining at home – Brent crude price collapsed to its lowest level in over 20 years in April. Although that price has more than doubled since April, it is still down 42% from the end of 2019.

The International Energy Agency said last month that oil demand could drop by 9 million barrels a day this year on average, returning consumption to 2012 levels. While consumption is beginning to increase as stay-at-home restrictions ease, energy companies expect reduced consumption for a longer period of time. Some energy economy watchers think that global oil demand may never return to pre-pandemic levels.

So have we reached peak oil? Freedonia analysts think so. Our current composite forecasts have US refined oil product consumption in volume terms peaking in 2018.

Why might this change be more than temporary?

  • Telecommuting will remain widespread, where possible, for the foreseeable future.
  • Business and pleasure travel will remain down, partly due to ongoing quarantine procedures as well as individual reluctance to risk it, and partly as video conferencing becomes more entrenched as an alternative to in-person business meetings.
  • Subsidies and other coronavirus economic support packages have, in some countries, included new environmental commitments and carbon reductions as conditions for such payments.

However, this doesn’t mean that there will be a quick and large-scale shift to renewables. This is still largely a demand-side issue at this point. Cheap oil – a situation we’re in right now – makes renewables less cost-competitive when there aren’t other incentives to make the switch.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Empty Hotels & Restaurants Provide Challenges & Opportunities for Construction Market

June 18, 2020 - As the US begins to show signs of an economic recovery, the fact remains that in a number of industries, this recovery may only be a partial one. For the hotel industry – both in New York and elsewhere in the US – many properties that closed because of restrictions on travel and tourism in the wake of the COVID-19 pandemic will not reopen. Similarly, many of the nation’s restaurants that closed as state and local governments tried to limit foot traffic to minimize the spread of coronavirus will also not resume business. Indeed, with 75% of all restaurant operators saying that they do not expect a profit for the rest of the year, it is to be expected that some eateries now open for business will not make it.

These reports indicate a key challenge to the US building construction industry – namely, thousands of hotel rooms and hundreds of restaurants are built in the US in any given year. How will firms react when there is not a need to build new hotels and restaurants because there is a glut of – in many cases – suitable structures awaiting tenants? Some companies will adjust by refurbishing these sites (as needed) in expectation of a return to an economy that looked like the one before COVID-19.

Other construction firms will adapt by looking to ways to repurpose existing properties. For instance:

  • The shortage of affordable housing across the US – especially in cities – may spur the conversion of hotels and vacant office buildings into multifamily housing units.
  • Closed restaurants may be converted into “pop-up” restaurants that require periodic refurbishment.
  • Local and state governments may convert existing structures to medical facilities – such as hospitals or community health clinics – as a way to better handle future pandemics.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, particularly in the Construction and Building Products area. Freedonia also offers an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


3M Files More Lawsuits Against Resellers of Their N95 Respirators

June 11, 2020 - 3M, the leading supplier of N95 respirators which can block 95% of very small particles including droplets containing COVID-19 novel coronavirus, filed another lawsuit on Monday. The company has issued dozens to date alleging price gouging, trademark infringement, and false advertising. The newest lawsuit is against a reseller who is alleged to have offered 3M masks for more than 18 times their list price.

N95 masks have been considered essential equipment among front line responders and healthcare providers during the COVID-19 pandemic. However, the market has been flooded by subpar products, including counterfeit 3M branded products, many of which have been offered at excessively high prices.

In addition to filing these lawsuits, 3M has been working with technology companies to remove more than 3,000 offers for masks it believes to be counterfeit that have appeared on various social media and other e-commerce platforms.

For more information, see The Freedonia Group’s COVID-19 impact reports on Global Disposable Masks & Respirators, Global Medical Face Shields, Global Disposable Medical Gloves, and Global Industrial & Institutional Disinfectants & Sanitizers.


Starbucks Adapts: Closing Up to 400 Conventional Stores & Accelerating Implementation of “On-the-Go” Store Format

June 11, 2020 - Classic Starbucks cafes are not going away. However, even ahead of the coronavirus pandemic which temporarily closed dine-in foodservice, Starbucks was already developing alternative store formats. More drive-thru or walk-up carryout windows, and pickup locations are being rolled out in response to long lines in densely populated areas, intense interest in on-the-go coffee and snacks, and the rise of app-based ordering.

The company told CNN that about 80% of transactions at nearly 15,000 US stores are "on-the-go" purchases. "Covid-19 has actually allowed us to accelerate the plans we already had on the books… Our vision is that each large city in the US will ultimately have a mix of traditional Starbucks cafés and Starbucks Pickup locations.”

This ongoing shift toward on-the-go consumption of coffee and other food will require more disposable foodservice products, including cups and lids, plates, bowls, wraps, napkins, bags, and flatware. As more companies put out goals of moving toward a more circular and environmentally friendly economy, but still need single-use product, packaging companies have opportunities to innovate, particularly if they are able to bring down prices of these items.

For more information, see The Freedonia Group’s reports on Foodservice Single-Use Products, Retail Bags, Global Foodservice, and our sister publisher Packaged Facts’ reports including Food Carryout & Delivery and Food Carryout & Delivery: Special COVID-19 Consumer Insights.


RVs: the New Mobile Office & Socially Distant Travel Option

June 11, 2020 - RV industry leader Thor Industries recently reopened manufacturing facilities after shutting down due to shelter-in-place regulations in mid-March to an enthusiastic market. Key factors driving sales gains in this market as dealers reopen include:

  • The idea of “work from home” can be moved to “work from anywhere” as many office jobs can be done in any location with an internet connection and RVs can act as mobile offices.
  • Essential workers can use RVs to avoid cross contamination between work and their homes.
  • RVs allow travelers to do socially distant travel by avoiding high density areas such as airports and hotels and gives them greater control of their environment and possible exposures.
  • Recreation dollars are being reallocated – if consumers cannot go to traditional vacation destinations, children’s camps are canceled, and sporting events are not an option, the 20% down payment no longer seems like an obstacle to ownership.

Although RV owners have traditionally included families and retirees, younger people – including younger couples without children – have increasingly accounted for a greater share of RV owners. These trends are likely to increase the participation by this demographic.

For more information, see The Freedonia Group’s report Recreational Vehicles. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Potential Long-Term Effect of COVID-19 Pandemic – A Shift Away From Central Cities?

June 11, 2020 - Over the past decade, America’s cities have seen something of a revival, and in part this has been fueled by an increase in the numbers of people who have chosen to live in “downtown” communities. From young professionals to empty nesters, more people are looking to be closer to the entertainment and cultural amenities they desire. This has spurred construction of high-rise apartments and condominiums in central peoples to meet this demand for living space.

However, this may be changing, as many people are increasingly wary of living urban centers, as many more densely populated parts of the US were most affected by the COVID-19 pandemic. Indeed, people moving out of urban cores into nearby neighborhoods or into the suburbs altogether will spur a number of changes to the US residential construction market in the near term. These changes may include:

  • a general uptick in remodeling activity as older structures are rehabilitated and upgraded to make them more welcoming to potential new tenants or owners
  • an overall increase in the size of residences – there is more space to build – that will support demand for such building materials as lumber, roofing, siding, flooring, and drywall
  • interest in adding outdoor amenities to residences, such as decks, outdoor kitchens, and other outdoor features (such as pavers or pergolas)
  • growth in consumer spending – consumers are likely to accumulate more possessions when they move into larger residences, as they have more space to store things

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


The “R” Word  -  It’s Official

June 9, 2020 - In an announcement that surprised absolutely no one, the National Bureau of Economic Research declared on Monday June 8 that the US dropped into a recession after economic activity hit a monthly peak in February 2020. This expansion lasted 128 months, dating back to June 2009, the beginning of the last recession. It was reported to be the longest expansionary business cycle since such records began in 1854; however, it was also noteworthy for generating unspectacular annual growth rates.

A recession is typically understood as two consecutive quarters of economic contraction. Although the US has not yet officially registered a second consecutive quarter of decline in economic activity, it is a foregone conclusion given the depth, breadth, and speed of the contraction.

Economists expect that we are likely already in recovery – from a very low base – on a monthly basis now that large segments of the economy are reopening. With the economy registering 2.5 million additional jobs in May, this could end up being the shortest and the deepest recession on record. Although even the smallest movement in the positive direction would be enough to officially end a recession, there is still a long way to go before returning to pre-recession levels.

Although the expected speed of the recovery is being actively debated, many believe that further economic good news awaits. Consumers – having been cooped up in their homes for weeks on end – are starting to dine out and shop in stores in person. For instance, a recent survey showed consumers were not only looking forward to going to eat in restaurants but were planning on spending more to broaden their palates. Seasonal shopping for things such as outdoor recreation products and gardening supplies will further contribute to consumer spending activity. Additionally, reopened businesses are expanding output and often seeing sales gains.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions, as well as US and global macroeconomic updates surrounding the pandemic. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Economic & Survey Data Suggest Some Effects of COVID-19 Pandemic Passing

June 9, 2020 - The US received an unexpected bit of good news Friday when it was revealed that the nation’s jobless rate had declined in May as many states loosened – or eliminated altogether – the various shelter-in-place measures enacted in March when the coronavirus began widespread infections. Businesses across the nation have begun to recall furloughed employees or, in some cases (such as grocery stores, janitorial businesses, and home delivery operations), added staff to meet burgeoning demand for their services.

Surging new home sales for May also indicate the pent-up buying power of the consumer. While some of this activity reflects the fact that fewer homes were sold while potential buyers were in quarantine, this sharp increase in new homes sales indicates that many US consumers – perhaps tired of living in less spacious apartments or other such rental properties – were ready to buy their own homes. This is especially good news, as people tend to make other purchases after buying homes, such as:

  • appliances
  • lawn mowers and other gardening equipment
  • furnishings
  • other necessities, such as paint, curtains, and rugs

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


What Will Businesses Look Like on the Other Side of the COVID-19 Pandemic?

June 5, 2020 - It’s important to keep in mind that the effects of the COVID-19 pandemic will not just be on the demand side (e.g., what do people want? what can they afford?) of global markets. Additionally, the effect of the pandemic on the supply side of industries will not be limited to supply chains.

Companies are widely rethinking what they should be doing – what services to provide and what products to make – and what they don't need to be doing. These decisions are being made both by choice and by circumstance, but many businesses will emerge from the crisis following different structures and models than the ones they relied on before.

For instance, General Motors’ CEO Mary Barra noted recently that the company is carefully going through each line item of expenses and seeking greater efficiency in process. She noted that GM might permanently reduce the number of vehicle platforms and reduce their complexity, with an eye toward keeping only the versions that customers want most.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Home Pools: Consumers Trying to Stay Cool Face an Overheated Market

June 5, 2020 - One side effect of the COVID-19 pandemic is a reluctance among owners to open community pools and an equal reluctance among consumers to gather at the pools that are open. The same holds for beach areas, which are typically a respite for people seeking relief from the summer heat – some are open, some are closed, but some people worry about encountering the crowds.

So what’s an overheated person to do? Buy a pool.

As a result, all pool types – from in-ground to above ground to kiddie pools, whether molded vinyl or inflatable – are seeing high sales. For consumers without the space or the capital for an in-ground pool, prefabricated pools are the solution. However, many retailers are experiencing pool shortages – sold out stock and wait lists are widespread. Customers have turned to searching for stock in areas that have not yet seen their temperatures spike to summer levels.

According to a Summer 2019 Freedonia National Online Consumer Survey, roughly 25% of respondents reported having a pool or spa at home and a similar number reported having access to a pool or spa maintained by a private neighborhood association or apartment/condominium complex. Therefore, there remains a large segment of the population that might be seeking private water recreation options this summer as access to public and community options is limited or slow to open.

For more information, see The Freedonia Group’s report on Global Pools & Spas. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Las Vegas Casinos Have Reopened, Providing Hints for Adapting Other Tourist Destinations & High Traffic Areas

June 5, 2020 - On June 4, Las Vegas casinos reopened to a surge of traffic on a weekday that rivaled peak weekend crowds. Before reopening, casinos are required to submit their plans for hygiene and social distancing measures to the Nevada Gaming Control Board.

Here are some elements of the roadmap forward as these facilities adapt to a new COVID-19 reality while accommodating large crowds:

  • Masks – All employees wear masks and/or face shields. While some casinos require all patrons to wear masks, others limit mask requirements to roulette tables and other spaces where shields are not feasible.
  • Temperature Checks – Some facilities check for fever among all visitors, while others only do so for guests checking in to the hotel.
  • Plexiglas Shields & Dividers – These are being installed check-in and other customer service counters as well as at some game tables.
  • Hygiene – Handwashing stations and hand sanitizer dispensers have been placed on gaming floors and other high-traffic spaces.
  • Physical Distancing – Decals on floors, removing some pool chairs and other seating, and putting every other slot machine out of service has been done to promote improved guest spacing.
  • Technology – Hotels are encouraging mobile check-in and the use of keyless, contact-free mobile credentialing for room access.
  • Foodservice – Restaurants are encouraging mobile ordering and repositioning bartenders’ drink making stations apart from guest seating.

For more information and discussion of opportunities, see The Freedonia Group’s extensive collection of off-the-shelf research, including Global Disposable Masks & Respirators, Global Medical Face Shields, and an expanding catalog of COVID-19 Economic Impact reports, which highlight how various industries are responding to the current crisis with a comparison to recent recessions. Specific Freedonia Focus reports include Gambling, Lodging Services, and Amusement Parks. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Automation: Our Ticket to Living With the Possibility of Endemic COVID-19

May 29, 2020 - The conversation is shifting to how do we live with COVID-19, as more experts believe it will become endemic.

Touchless technologies and automation will likely be among the things key to successful reopening. Opportunities exist in:

  • Touchless plumbing – no-touch faucets, toilet flushes, soap dispenser, hand dryers, towel dispensers
  • Automatic doors – moving beyond grocery store and big-box entrances to office entrances and public restrooms
  • Keyless/touchless entry – rise of facial recognition (a contact-free biometric system) for allowing access
  • Contactless payment systems – online ordering, even for in-store or pick-up purchases, and rise of mobile payment options (e.g., Apple Pay, Paypal, Venmo)
  • Automated manufacturing – enables improved physical distancing among workers and makes reshoring strategic industries more cost effective

For more information, see The Freedonia Group’s coverage of plumbing products,windows and doors, and other construction and building products; as well as security reports and info about payments cards and services from our sister publisher Packaged Facts. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


6 Trends Altered Because of the Coronavirus Pandemic

May 29, 2020 

2019: The sharing economy is on the rise, particularly for transportation.

2020: Ownership is king; no one wants to share.


2019: Tariffs are causing companies to rethink their supply chains.

2020: Pandemic closures and trade restrictions are accelerating that trend.


2019: Innovation happens among smaller, more nimble companies.

2020: The big get bigger, as they are the ones with resources to ride the recession out, purchase from troubled competitors, or finance R&D operations.


2019: Online grocery shopping is a niche.

2020: Online ordering and curbside pick-up are considered necessary parts of doing business.


2019: One-day or same-day delivery is expected for e-commerce orders.

2020: Deliveries of non-necessities might take a week or more.


2019: Single-use plastic bags are out; they generate a lot of waste and are a litter problem.

2020: Single-use plastic bags are in; they are seen as more hygienic than reusable bags, which are brought from home and rarely cleaned.


For more information, see The Freedonia Group’s coverage of global e-commerce, retail bags, packaging industry, machinery and equipment, as well as our sister publisher Packaged Facts’ reports on Online Grocery Shopping, The Amazon Food Shopper, Amazon Strategies and the Amazon Shopper, and Global Food E-Commerce. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


COVID-19 Pandemic to Provide Lasting Bump to Online & DIY Sales For Major Home Improvement Retailers

May 29, 2020 - Among the recent earnings call transcripts of Home Depot and Lowe’s were the following points of interest:

  • strong growth in online sales
  • increasing sales to DIY consumers

This was not surprising, as millions of US consumers adhered to various stay-at-home orders promulgated by government officials and avoided going out. Furthermore, many consumers opted to use this time spent at home to complete various renovation and repair projects – from painting rooms to installing decks.

While the COVID-19 pandemic was the primary driver of these sales, there’s nothing to suggest that this will be a one-time occurrence. Online sales growth will continue to climb as both homeowners and construction professionals use online platforms to easily and more safely order the building materials they need. Like many grocery stores, Home Depot and Lowe’s both offer curbside pickup, a feature that saves time for busy contractors that is better spent on completing jobs.

DIY construction activity is also expected to rise going forward, even without the spectre of the coronavirus hanging over homeowners’ heads. In addition providing a sense of achievement to those who successfully complete projects, even minor improvements and repairs can enhance the value, efficiency, and beauty of a residence. Indeed, homeowners who successfully accomplish one or more smaller projects while sheltering in place may feel like trying a larger or more ambitious project, such as installing flooring, cabinets, or even a new kitchen or bathroom.

For more information, see The Freedonia Group’s collection of research and analysis on construction and building product industries. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Trio of Articles Indicate Continuing Uncertainties in Home Remodeling Market

May 29, 2020 - Three articles – published within days of each other – each had a slightly different take on the effects of the COVID-19 pandemic is having on the home remodeling market:

  • One article indicated that dealers and contractors in the kitchen and bathroom remodeling industry were seeing the effects of the coronavirus pandemic lessen as more consumers expressed an interest in these projects.
  • Another article stated that home renovation activity fell sharply between March and April of 2020 as consumers cancelled many projects in the wake of the coronavirus outbreak.
  • Finally, a report which that while many homeowners had put off home renovations because of the pandemic, they expected to undertake home repairs going forward.

The home remodeling market – as the above articles indicate – is in a great deal of flux right now. On the one hand, states are “re-opening” and consumer spending is increasing, and some of that will spill over into the construction market. Others, noting that unemployment and financial uncertainty remain high, expect only marginal improvement in the home improvement segment.

The Freedonia Group predicts that construction spending – including that of the home improvement market – will contract in 2020 but will post rebounds in 2021 and the years beyond as the economy improves and more consumers feel confident enough in their own finances to invest in their residences.

For more information, see The Freedonia Group’s collection of research and analysis on construction and building product industries. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Frozen Foods Are Hot Right Now… So Are Canned Foods

May 20, 2020 - There are a few key factors behind the rise in frozen and canned food sales:

  • Comfort Foods. 58% of respondents in the new Freedonia Group National Online Consumer Survey noted that they are buying more comfort foods because of the coronavirus pandemic.
  • Stocking Up. This is trend is largely done – as seen in the big decline in April grocery sales compared to those in March – but replenishing will continue as long as we’re eating primarily at home.
  • Easy Meal Prep. If, like me, you’re prepping family meals three times per day, you’re looking for quick options. 
  • Feeding Picky Kids. Parents are not interested in battling food choice right now, so they are offering more foods that they are confident their children will eat.

However, despite the general negative perception of frozen and canned foods as full of preservatives, salts, and other unhealthy ingredients, there are canned and frozen items that do not count as processed foods or that are minimally processed. Such products as frozen vegetables, frozen chicken breasts, canned beans, canned vegetables, canned fruit without syrup all do not automatically count as unhealthy eating simply because of their formats. They do provide short-cuts, but they aren’t necessarily unhealthy. These versions will just last longer than their fresh cousins. Canned versions are also shelf-stable, saving precious refrigerator space for other food items.

Fighting against the perception of canned and frozen foods as highly processed food is a distinction that packaged food companies will want to make when possible. Only 36% of respondents in The Freedonia Group proprietary survey noted that they were buying more processed food because of the coronavirus, and only 29% reported that they were reducing their purchases of fresh produce.

For more information, see The Freedonia Group’s coverage of the packaging industry and analysis of the food and beverage industry from our sister publisher, Packaged Facts.


Near Sourcing & Rebuilding Local Stockpiles of Critical PPEs Will Require Support

May 20, 2020 - Near sourcing is a trend that will change the supply chains for medical masks, critical personal protective equipment (PPE), and the materials needed to make them.

Governments and industry are seeing the value of following the model common in hygiene nonwovens markets, producing the nonwovens close to the converters and placing converters closer to where the masks and other critical PPE will be needed. This serves as a hedge against future pandemics or similar supply chain disruptions. 

As more companies adopt near sourcing tactics, they will place a certain amount of upward pressure on global average prices for these goods. More suppliers will set up production capacity in places like North America and Europe, which lack China’s cost advantages in economies of scale and low labor costs. A combination of strategies such as a push toward greater automation in production or government subsidies will be needed to support these higher-cost producers if near sourcing is to remain a priority.

Don & Low’s recent investment in meltblown production capacity in Forfars, Scotland, is one such example. The company reportedly received 80% of the cost to acquire and install the new line from the Scottish government. This capacity will make the company one of only a few companies in Europe that can make the material needed for respirator masks. The government saw value in having local capacity to produce PPE for healthcare and other frontline workers.

For more information, see The Freedonia Group’s coverage of the textile and nonwovens industries, including a new COVID-19 Impact Analysis report for Global Disposable Masks & Respirators.


COVID-19 Pandemic Plays Large Role in Driving Up Lumber Prices

May 20, 2020 - Much as drivers are seeing prices rise for gasoline, so too are construction professionals seeing price hikes for one of the key materials of their trade – lumber.

The COVID-19 pandemic has played a key role in causing this increase in pricing. Construction projects in many parts of the US were slowed as states adopted work rules – such as social distancing – that added to the time needed to complete jobs. In other states, nearly all construction was halted as governors declared much building activity to be nonessential. In consequence, a number of lumber producers have temporarily or permanently ceased operations, reducing lumber supplies as fewer homes were completed and renovation activity fell off.

At the same time, large numbers of US consumers suddenly found themselves at home for extended periods of time, providing ample opportunity to complete those tasks – including home repairs and maintenance. As indicated by the most recent data, building materials suppliers and distributors saw solid sales growth in April. While some of this was due to seasonality and construction professionals stockpiling materials for future use, sales were supported by homeowners engaging in DIY projects, such as building decks and fences, renovating rooms, and installing shelving.

Going forward, it is expected that lumber prices will continue to rise as housing starts rebound and consumers feel more confident in undertaking large-scale home improvements – such as kitchen and bathroom renovations – that have historically most often been done by professional contractors. However, the DIY segment will continue to play a role in building construction, which will further boost lumber pricing and lumber production going forward.

For more information, see The Freedonia Group’s collection of research and analysis on construction and building product industries. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


From Corrugated Packaging & Displays to Social Distancing Supports

May 19, 2020 - Smurfit Kappa has introduced its Safe Portfolio line of desk dividers, standing workspace dividers, retail screens, and signage to communicate safe spacing. These products are designed as alternatives to plastic dividers. Although not intended for extended use, these products feature a varnish coating so that they can be cleaned with alcohol-based cleaners.  

Key advantages of using corrugated materials include their low cost, light weight, and recyclability. The material also accepts printing for additional customization, including branding, safety information, or other instructions. Corrugated products are also able to be made with a high level of post-consumer or post-industrial recycled content, boosting the environmental profile of items made from it. Studies also indicate that COVID-19 has a shorter lifespan on corrugated compared to smoother materials such as plastic and steel.

Companies around the world and across industries are looking for ways to pivot into the current challenge, seeking opportunities to repurpose what they  do to solve these new problems. Here is a company that is literally thinking outside the box.

For more information, see The Freedonia Group’s coverage of the packaging industry, including Global Corrugated Boxes (and a companion COVID-19 Economic Impact Report on the industry) and US Retail-Ready Packaging, as well as COVID-19 Impact Analysis reports on safety products such as Global Disposable Masks & Respirators, Global Disposable Medical Gloves, and Global Industrial & Institutional (I&I) Disinfectants & Sanitizers.


Lack of Funding for Affordable Housing to Support Demand for Prefabricated Housing

May 19, 2020 - Among the effects of the COVID-19 pandemic on the US housing market is an expected drop in multifamily housing construction, particularly of apartment and condominium complexes in the nation’s urban centers due to such factors as:

  • a slowdown or stoppage in construction as ordered by state governors and local mayors
  • state and local governments – facing precipitous declines in tax revenues – will reduce funding on a wide range of projects, including the construction of affordable housing
  • wariness of committing to large-scale projects among construction firms due to economic uncertainly and concerns about their own financial positions

This dropoff in multifamily housing construction could be especially severe for those active in building housing units for low- and middle-income families. As the US already faces a shortage of affording housing, any fallback in the building of these units could be especially dire.

However, one potential bright spot is the nation’s prefabricated housing industry, which can provide the moderately priced housing units increasingly in short supply across the US. These residences include:

  • manufactured homes that increasingly offer the designs and amenities seen in traditional site-built residences
  • modular housing units that can be used to more rapidly and inexpensively erect apartment buildings in US cities
  • accessory dwelling units – “tiny homes” – which can solve housing shortages by providing small residences that can be installed nearly anywhere

For more information about the US prefabricated housing industry, see the Freedonia Group’s recently published study, Prefabricated Housing.


Fresh Consumer Insights on Shopping Habits During the COVID-19 Pandemic

May 18, 2020 - According to data from The Freedonia Group’s newest National Online Consumer Survey conducted in April-May 2020, the coronavirus pandemic continues to impact US shopping habits.

58% of consumers report that the coronavirus pandemic has negatively impacted their ability to buy non-essentials. Consumers are still seeing many retail outlets closed. and delivery of non-essential items is not moving as quickly as it was before the pandemic. Retailers can respond by improving their online processes and offering local delivery using their own staff.

74% say that they are minimizing their time spent shopping or browsing in stores. Consumers are concerned about exposing themselves and their families to the virus or are frustrated by lines and changes in procedures, so they are interested in being efficient with their time in brick-and-mortar stores. Retailers can respond by clearly labeling aisles, providing disposable maps to new shoppers, and keeping enough staff on hand to ensure that lines move swiftly.

49% say they are spending more time finding deals and specials. Unemployment filings are still rising, and the national unemployment rate rose to 14.7% in April, so many consumers are feeling economically insecure even if their personal work situation is stable. Retailers can respond with clearly labeled discounts, online coupons, and other benefits for loyalty card holders, and – in an era of rising food prices – note where prices are being held steady.

For more information, see The Freedonia Group’s coverage of the consumer goods and packaging industries as well as our sister publisher Package Facts’ coverage of various consumer industries, including pet products and services, food and beverages, and payment cards and related services.


Food Retail Sales Were STILL Way Up In April Compared to 2019…But the Major Stock-Up Buying From March Has Eased

May 18, 2020 - The most recent release of monthly sales data from the US Census Bureau reported that unadjusted retail sales at food and beverage stores posted a 13.4% increase for the first four months of 2020 compared to the same period in 2019. While April 2020 sales were down 12.8% from March’s historically high levels, it was still 14.5% above comparable sales in April 2019.

This reflects a few main factors:

  • Consumers are largely done with the major stockpiling of their pantries, freezers, and refrigerators ahead of stay-at-home orders and are now more targeted in their stockpiling (e.g., of products such as fresh meat and canned/dry beans which have at times had limited availability).
  • Children continue to dine at home as most schools and related cafeterias remain closed.
  • While the percentage of consumer food spending that has shifted from eating out to eating at home remains high, some consumers increased their spending on carryout and delivery foodservice in April as they either got tired of cooking or became more likely to venture out.
  • The US Labor Department reported that food prices jumped 2.6% from March to April, a spike that was widespread but sharpest in meats, poultry, fish, and eggs followed by cereals and bakery products.

Expect May food retail sales figures to remain above same-month 2019 patterns but likely not to the same degree as April 2020. Dine-in operations have begun to open in many states, and more workers are returning to their primary workplace. However, a large number of consumers are still feeling economically uncertain or working at home, thus still limiting away-from-home food purchases.


Carryout and delivery foodservice spending will continue to rise as restaurants offer delivery deals and continue to improve their carryout and delivery procedures with expanded online ordering and contact-free payments, carryout, or delivery.

For more information, see The Freedonia Group’s coverage of the packaging industry as well as our sister publisher Package Facts’ coverage of the food and beverage industry.


Contraction in Number of Retail Outlets to Affect Building Construction Market

May 18, 2020 - A recent article in the Wall Street Journal pointed out that thousands of retails stores are expected to close over the next five years as shoppers not only buy less, but – when they buy – increasingly do so online, for reasons of not only safety but also convenience. Among the many effects of this shift to online shopping is its effect on the building construction market.

The closure of so many stores over the next few years will affect retail construction going forward – with so many empty storefronts, builders and investors will be reluctant to embark upon new projects, as this glut of retail space will offer prospective store owners plenty of options. This decline in retail construction spending will affect demand for a wide range of building materials, from the basics (e.g., structural products, plumbing fixtures and fittings, flooring, lighting, and others) to more retail-specific items such as store fixtures (both cabinets and shelving) and the related casework for displays and cashier stations.

However, there will exist pockets of opportunities for the construction market. Eventually, a number of these retail sites will have occupants, be they retail stores, restaurants (such as quick-serve or pop-up kitchens), or even multifamily housing units. As these retail stores are refurbished and refitted, this will support demand for a wide range of building materials.

For more information, see The Freedonia Group’s collection of research and analysis on construction and building product industries. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Will High COVID-19 Infection Rates at Some Skilled Nursing Locations Have Long-Term Generational Effects on Perception of the Industry?

May 18, 2020 - A recent article in the Wall Street Journal noted that the senior housing industry has had to make a number of adjustments to living, working procedures, and marketing efforts due to the COVID-19 pandemic. Widely reported news of the spread of illness in senior housing during this pandemic has led to a number of older adults rethinking their plans to live in assisted living centers if instead they are able to stay home and have supplemental care from visiting nursing aides and/or family members. However, will the experience of this pandemic – and the expectation of future pandemics – linger with younger generations and leave them with a similar preference for aging at home?

While older adults have generally shown a strong preference for aging in place, that preference hasn’t been as enthusiastic among younger generations who have recently been more open to community living as they age. According to data from the September 2017 edition of The Freedonia Group National Online Consumer Survey, 62% of respondents 65 and older strongly agreed with the statement “I prefer to age in place”. In contrast, only 45% of millennials felt that strongly. In fact, 20% of millennials neither agreed or disagreed with the statement, indicating an openness to the option as their awareness is more likely to include active senior living centers that are more attractive and home-like compared to the senior care facilities available to past generations.

The industry and governmental regulators must take significant steps to reassure younger people that elder care communities are safe and good options for care, as younger people will help older family members make decision about where to live as they age and will ultimately decide for themselves one day as well.

For more information, see The Freedonia Group’s report on the elder care industry and other consumer topics, as well as Global Disposable Masks & Respirators and Global Disposable Medical Gloves. Additional targeted research is available from Freedonia Custom Research.


Adaptation of Products that Promote Aging-in-Place to Increase Even After Pandemic Passes

May 18, 2020 - A recent article in the Wall Street Journal highlighted the challenges faced by the senior housing segment due to the COVID-19 pandemic. Many older US consumers and their families are concerned about the safety of such housing options, considering that many have seen COVID-19 outbreaks among residents and staff. Therefore, many are more seriously looking into how they can remain safely in their homes instead.

Older citizens have chosen to design their residences with senior-friendly features in order to “age-in-place” and delay or prevent the need to move to assisted living. Homes can incorporate a wide range of elements that facilitate aging-in-place, including:

  • walk-in bathtubs and showers with integrated seating and grab bars
  • toilets with elevated seats
  • sinks, showerheads, and toilets with “touchless” sensors that can be easily operated by those with arthritis or other issues
  • cabinets with doors that can be opened by simply pushing on them (instead of a pull or handle)
  • cabinets and countertops with integrated LED lighting
  • single-floor living and ramps instead of stairs (both inside and outside the home)

Going forward, builders and homeowners will continue to respond to this need by incorporating more of these features into residences. In addition to older homeowners opting to invest in remodeling their homes for aging-in-place, increasing numbers of other consumers will specify these products, as they not only enhance the convenience of their homes but also promote good hygiene, as such features as touchless faucets and cabinet doors minimize the risk of disease transmission.

For more information, see The Freedonia Group’s collection of research and analysis on the construction, building product, and elder care industries. Additional targeted research is available from Freedonia Custom Research.


What’s Next For the Disposable Mask Industry in 2020 & Beyond?

May 12, 2020 - The Freedonia Group recently finished an analysis of the global disposable mask market. Two of the many important questions answered in this report center on if there will be sufficient supply and if the pandemic will fundamentally change future mask demand.

Production of masks is skyrocketing. In normal years, masks are mostly manufactured by small to medium sized companies you’ve never heard of (with the notable exceptions of 3M and Honeywell, which operate in the critical N95 respirator market niche). In 2020, mask makers now include disparate firms such as GM, Boeing, Foxconn, Prada, Eddie Bauer, and Panasonic. However, their contributions are temporary, so the long-term availability of masks depends largely on China’s 9,000 or more mask companies ramping up production, supplemented by increased activity among other textile powerhouses in Asia. Requirements for 2020 will likely be met, especially if exacting production standards are not enforced.

Whether this extra supply will be satisfied with additional future sales or lead to product surplus and unused capacity will be determined by factors such as:

  • how quickly virus cases level out and hospitalizations decrease
  • when and how countries open up their economies and what mask requirements are in place both for businesses and consumers
  • what medical stockpiling of these products looks like following economies reopening
  • when a vaccine or drug treatment for COVID-19 becomes widely available
  • the introduction and use of competitive products or processes including mask sterilization and reusable masks

For more information, see The Freedonia Group’s coverage of Global Disposable Masks & Respirators, Global Disposable Medical Gloves, Global Filters, Global Nonwovens, and Global Disposable Medical Supplies. Additional targeted research is available from Freedonia Custom Research.


Why Are Disinfecting Wipes Still So Hard To Find?

May 12, 2020 - Prior to the coronavirus pandemic, disinfecting wipes weren’t a high priority repeat shopping item for most households. According to data from The Freedonia Group’s National Online Consumer Survey conducted in July-August 2019, only 38% of respondents reported buying surface cleaning wipes (disinfecting or otherwise) more than once in the previous 12 months.

However, with the onset of the coronavirus pandemic, disinfecting wipes became a particularly hot object. They are a convenient cleaning option at a time when many people find themselves cleaning surfaces at home or at work multiple times a day. According to data from The Freedonia Group’s newest National Online Consumer Survey conducted in April-May 2020, 62% of respondents reported buying surface cleaning wipes (disinfecting or otherwise) more than once in the previous 12 months.

This big shift in new consumer demand was on top of increased use by existing wipes users at home and heightened demand from places such as commercial businesses, factories, retail stores, hospitals, and eldercare facilities.

So why is it getting easier to find toilet paper and hand sanitizer, but not disinfecting wipes? The spike in use was bigger and the barriers to entry are higher.

In response to the increased demand, Clorox has been running more shifts, shifted production capacity to the basic versions, and reached out to third-party manufacturers. The company is also making investments in capacity expansions, presuming that demand will remain high in the longer term.

Reckitt Benckiser, which sells Lysol and Dettol disinfectant products, expanded capacity and concentrated production on core needed production.

With heightened demand expected to continue through this crisis period and beyond, other wipes manufacturers may develop products for consumer markets. For instance, firms such as NicePak, which do a lot of business in healthcare and contract cleaning markets, could make headway by sending similar products to the consumer market once supplies are steady in the markets they already serve.

For more information, see The Freedonia Group’s Wipes, Global Nonwovens, and Industrial & Institutional Cleaning Chemicals. Contact your sales representative or The Freedonia Group’s customer service for information on our upcoming special Industrial & Institutional Disinfectants & Sanitizers report. Additional targeted research is available from Freedonia Custom Research.


Ready-to-Sew Consumer Face Mask Kits Available Via a Partnership With Filtration & Textile Companies

May 8, 2020- Hollingsworth & Vose has partnered with Midwest Textiles to offer ready-to-sew face masks for consumer use. This kit includes a layer of Hollingsworth & Vose’s Nanoweb FM filtration media made of spunbonded nonwovens not used by medical personnel, so it has no negative impact on the industry’s ability to provide personal protective equipment for first responders. This filter media can be inserted into the pocket of a reusable mask or stitched into a disposable one.

This is one way for the market to provide supplies to consumers, who are often struggling to obtain what they need for their own protection and to comply with orders or recommendations to wear face coverings when away from home. Filter companies can use this as an opportunity to repurpose breathable filter media that might otherwise be used in other applications that are not in high demand in the current economic climate. Consumer protection needs are not as high as those of medical personnel because consumers are generally able to use social distancing measures to mitigate their risk.

For more information, see The Freedonia Group’s coverage of the Global Face Masks and Global Filters industry as well as Global Disposable Medical Supplies and US Disposable Medical Supplies.


Surface Disinfecting Wet Wipes Suppliers Seeking Certification of Efficacy Against Coronavirus

May 8, 2020 - Nice-Pak, a leading producer of private label wipes including varieties for surface disinfection applications, is working with Microbac, a testing laboratory, to determine if its products are effective specifically against SARS-CoV-2. Its sister company, PDI, which concentrates on the commercial and institutional sectors, is also submitting products to these tests.

Nice-Pak, which already has a number of products listed on the EPA’s list of disinfectants to use against SARS-CoV-2, will be among the first to get this certification.

This is an important angle, as Nielsen notes that the ability protect against germs and bacteria is a high priority for consumers. Consumers throughout the world are willing to pay more for homecare products that keep the family protected against germs/bacteria or that kill germs/bacteria in an effective way. Products that give consumers greater confidence will have a leg up on the competition.

For more information, see The Freedonia Group’s coverage of the Wipes and  Global Nonwovens industries.


North American Truck Sales Hit Unprecedented Lows

May 8, 2020 - A softening of truck orders in 2019 – which followed a record spike in 2018, when the strength of the US economy and changes to business taxes encouraged equipment investment – has now been compounded by the COVID-19 pandemic in 2020. While orders increased in January 2020, orders began to fall again in February until they unprecedented lows in April at just 4,000 vehicles, according to an article published by the Wall Street Journal. Most traditional markets for trucks have experienced severe turmoil since March, causing a dramatic decline in orders for the models needed to transport materials and goods.

The COVID 19 pandemic has caused weakness throughout much of the North American economy, and fewer trucks are needed on the road right now as there are fewer goods being produced and distributed. Even as states reopen manufacturing plants and employees return to work, the uncertainty regarding how long the economy will be depressed will likely reduce order rates in the coming months as well.

Further complicating matters, it is not clear how many existing orders for heavy trucks in North America will be cancelled in coming months as companies go out of business and others reduce production and delay plant openings.

While 2020 is shaping up to be a year or record lows, the North American heavy truck industry will increasingly look to 2021 and beyond for new opportunities as it weathers the COVID-19 pandemic.

For more information, see The Freedonia Group’s Global Diesel Engines and North American Medium- and Heavy-Duty Truck Aftermarket studies as well as our Medium- & Heavy-Duty Trucks & Buses: United States and Global Medium- & Heavy-Duty Trucks & Buses Freedonia Focus reports. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


US Flooring Market Cautiously Optimistic in Face of COVID-19

May 8, 2020 - US manufacturers of flooring are beginning to restart production and boost operations as a number of states loosen restrictions on commercial activity. Many flooring producers were optimistic about 2020 before the pandemic, as a strong housing market and a high level of consumer interest in home improvement projects was expected spur demand for flooring materials.

While the housing market is expected to see declines in 2020 due to the COVID-19 pandemic, the US flooring industry is still confident that sales – while not as high as were originally projected – will not fall dramatically. US flooring manufacturers are anticipating sales to be supported by factors such as:

  • the nation’s shortage of affordable housing – home builders will continue to erect new homes to meet demand for housing
  • remodeling interest among some homeowners – especially those sheltering in place for weeks and looking to improve the appearance or functionality of their homes
  • the continuing popularity of hard-surface flooring that can be installed by do-it-yourself consumers, such as luxury vinyl tile, decorative tile, and laminate and hardwood flooring
  • lessened competition from China, the expected continuation of tariffs are compounded by supply disruptions caused by the production limitations that followed stay-at-home orders in Q1 and early Q2

For more information about the US flooring industry industries, see The Freedonia Group’s studies on Global Flooring, Global Carpets & Rugs, and Global Hard-Surface Flooring, as well as its coverage of the Construction and Building Products industry.


Strong Home Prices to Provide Incentive to Home Builders to Maintain Production

May 8, 2020 - Consumers are increasingly getting used to higher prices for a number of products, such as toilet paper and meat, due to supply shortages. This recent Wall Street Journal article indicates that shoppers for a pricier product – a home – will also be confronted with rising prices for the same reason: a lack of homes on the market that are available to purchase.

This shortage of homes presents an opportunity to the nation’s homebuilders, many of whom have been buffeted by shutdowns (in some states) and worker safety requirements – such as social distancing and the need to more frequently sterilize equipment – that have added to the time and expense of homebuilding. While new homebuilding is expected to decline in 2020 – especially in the second quarter of the year – it is anticipated that this market will rebound in 2021 and beyond. Indeed, if home prices remain high, builders may ramp up production to maximize profitability – an especially important consideration for firms that saw sales declines in 2020.

For detailed information about the effects of the COVID-19 pandemic, see The Freedonia Group’s:

Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Survey Hints at Future Remodeling Projects Due to COVID-19 Pandemic

May 8, 2020 - The large majority of US consumers are spending much more time at home in light of shelter-in-place orders and stay-home recommendations. This, in turn, is causing many people to think about their living spaces. As more people are in the home for longer periods of time, homeowners are considering ways to improve their residences by adding space or enhancing convenience.

This recent study shows that many homeowners are thinking about the best ways to remodel to make their houses more suitable to their post-COVID-19 needs – while bowing to the realities of life during and after the pandemic. These home improvement projects can include:

  • additions or expansions to create more space
  • updating kitchens to accommodate families dining together more frequently or adding amenities that re-center the kitchen as the focal point of family life
  • adding bedrooms or bathrooms to enhance privacy and convenience for family members who may be living in a home temporarily (due to shelter-in-place orders) or permanently (due to job losses)
  • installing a home gym (many states have closed gyms and recreation centers)
  • installing more and larger windows to provide more natural light

While not all homeowners will undertake these “dream” projects, it is expected that some consumers – after several months of remaining at home – will decide that their homes will need an upgrade and will either plan for or embark on one (or more) home improvement projects. Whether performed as a DIY project or through the work of professional contractors, this uptick in home improvements will boost demand for a wide range of building and construction materials.

For detailed information about the effects of the COVID-19 pandemic, see The Freedonia Group’s:

Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Packaging Values: Sustainability vs. Hygiene?

May 4, 2020 - Plastic and single-use packaging, in general, hit its stride in part by suggesting that it was cleaner and more hygienic than paper or reusable options. However, as time has gone on, these benefits have taken a back seat to concerns about resource use and trash generation, which have caused many to question the dominance of single-use packaging.

With the onset of the COVID-19 pandemic, arguments for the superior hygiene benefits of single-use packaging are making a resurgence. This has been most notable  in the suspension of single-use bag bans in much of the US. For instance, California suspended the charge for single-use plastic retail bags for 60 days. Many retailers have reverted to single-use bags, arguing that bags brought from a consumer’s home may be contaminated with the COVID-19 virus and put their employees at risk.

However, California’s Division of Occupational Safety & Health recommends that stores ask consumers to bag their own purchases as a response to concerns about contaminated bags. This can be done either in a designated bagging space, if the store has one, or at their own cars.

Although there is a fair bit of debate about how long the virus lasts on various surfaces – including plastic bags, paper bags, and textile bags – most seem to agree that the biggest hygiene challenge to retailers is person-to-person contact. As such, wearing masks, using shields and touch-free payment systems, and frequent hand washing are still the best solutions to preventing spread.

The long-term challenge is what the renewed availability of free plastic shopping bags will do to consumer habits, which had begun tilting toward reusable bags following years of phase in of different regulations.

For more information, see The Freedonia Group’s catalog of packaging research, including Retail Bags, and Global Single-Use Plastic Packaging Regulations as well as research from our sister publisher, Packaged Facts, covering the food and beverage industry. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Packaging Values: Sustainability in a Shelter-in-Place World

May 4, 2020 - Consumers who stocked up their pantries to ahead of the stay-at-home orders or to reduce their shopping trips found themselves with more packaging than they normally have. Even consumers who have been trying to reduce their waste footprint are stocking their homes with canned food and food ensconced in layers of plastic and paperboard, waxed or otherwise. Households are also inundated with countless boxes from increased e-commerce deliveries.

Must sustainability be sacrificed to extended food shelf life?

Must sustainability fall victim to our need for delivery as we reduce in-person shopping?

Are these truly either/or situations?

Must consumers and packaged food companies choose between their sustainability values and the needs of our current situation in a world still largely sheltering in place?

There are answers to these questions. With some creativity and continued dedication to systemic change, packaging firms and consumer packaged goods companies can still answer both needs:

  • Amazon continues to move vendors toward frustration-free packaging and e-commerce ready packaging that can be shipped as-is and does not need to be placed inside another box or mailer.
  • Innovative types of film can be used to better protect the food inside.
  • Single-material packaging is better positioned for recyclability.

The problem for sustainably minded consumers is that their options aren’t as widespread as they should be and the available options are still too often priced for better off consumers.

A functioning waste infrastructure – including municipal composting facilities and recycling capacity that covers a more diverse array of materials and forms – is also needed. Such a public investment would pay off in reduced landfill and a more circular economy.

For more information, see The Freedonia Group’s catalog of packaging research, including Food & Beverage Packaging Innovation and Global E-Commerce Packaging, as well as our sister publisher Packaged Facts’ food and beverage industry research. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Sustainability: What Is the Long-Term Effect of this Pause on Greener Business Practices?

May 4, 2020 - Companies have pressed pause on  their greener business practices for a number of reasons. For instance, Starbucks eliminated its program that allowed customers to bring their own reusable cups for hygiene purposes, and General Motors ended its car sharing and long-term rental programs because many people have been sheltering at home rather than traveling or commuting.

Recessionary economic conditions have companies tightening their belts as revenue has been sharply reduced and uncertainty remains as to how long that will last. The challenge for companies – big and small – will be to spend strategically, where it is needed, to ensure that long-term goals are not side tracked. Executives such as General Electric’s CEO Larry Culp noted in an interview with CNBC, “We don’t want to spend one dollar more than we need to this year, all the while making sure we don’t shortchange the long term.”

Sustainability focused investor groups understand the complexity of the current situation but are continuing to watch and report on what companies are saying and doing with regard to their sustainability pledges.

It’s worth understanding that sustainability is still a business opportunity. If people come out of the crisis living and working differently (e.g., online school, increased online shopping, more work from home, video conferences over in-person business travel, virtual trade shows, greater concerns about complex international supply chains), how can businesses respond in a way that reduces waste and energy usage? Packaging and power supplies are significant costs in many businesses.

BP is one such company that is keeping its eye toward that future. BP Chief Executive Bernard Looney noted in a recent conference call that the long-term outlook for the company must be an ongoing turn toward renewable options. He said, “The pandemic I think only adds to the challenge for oil in the future.”

For more information, see The Freedonia Group’s extensive catalog of off-the-shelf research. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Once Promising Home Improvement Market Threatened by COVID-19 Pandemic

May 4, 2020 - 2020 was supposed to be a good year for the home improvement market as low unemployment, wage growth, and rising property values were set to encourage thousands of homeowners to undertake significant renovation projects – remodeling kitchens, adding bathrooms, replacing roofing or siding, or installing new flooring. Instead, the home improvement industry faces a period of decline due to the COVID-19 pandemic.

As indicated by a number of reports, home remodeling spending in the US expected to decline throughout the rest of 2020 and into the first part of 2021. While construction has been classified as an “essential” business by both the US Department of Homeland Security and by the majority of state governors across the US, the home remodeling industry will still face a number of challenges going forward that will limit sales opportunities, such as:

  • homeowners dealing with unemployment (even if temporarily) and thus unable to invest in home renovations
  • consumers more broadly concerned about their future economic well-being and thus putting off home improvement projects
  • homeowners unwilling to let people into their homes to make estimates due to concerns about spreading coronavirus
  • slowdowns in the pace of work due to social distancing on job sites and other mandates (such as those regarding cleaning equipment) that add to the time needed to complete a job
  • potential shortages of building materials as suppliers adjust operations in the face of reduced demand
  • delays in the shipment of ordered materials due to a shortage of truckers carrying materials or logjams in ports

For detailed information about the effects of the COVID-19 pandemic, see The Freedonia Group’s:

Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Q1 Financial Reporting Confirms Paint Is a Highlight in This Challenging Home Improvement Environment

May 4, 2020 - Paint. That’s what’s in right now.

Why?

  • It’s easy – most people don’t need to hire a professional to paint an interior space.
  • The impact is fast – most rooms can be painted in a few hours.
  • A color change can freshen a space at a lower price than buying new furniture or flooring.

Masco noted this trend as well in its Q1 2020 earnings call transcript on April 29. The company’s president and CEO Keith Allman addressed the probable reasoning behind this bright spot:

  • “As shelter-in-place orders were issued throughout March, we saw a significant acceleration in the sale of Behr paint as more and more do-it-yourselfers took advantage of the time at home to undertake painting projects.”
  • “Homeowners may take on more do-it-yourself projects themselves, especially easy to do projects such as painting as opposed to having other people in their homes.”

For more information, see The Freedonia Group’s coverage of the Global Architectural Paint industry. For detailed information about the effects of the COVID-19 pandemic, see The Freedonia Group’s:

Freedonia Custom Research is also available for questions requiring tailored market intelligence.


States Are Loosening Business Restrictions, but That Doesn’t Mean Consumers Are Ready to Come Back

April 28, 2020 - You can lead a horse to water, but you can’t make it dine on-site or go bowling or see a movie or travel on an airplane or get a haircut…isn’t that how the saying goes?

Despite more and more states announcing plans to loosen stay-at-home restrictions, it is reasonable to expect that consumers will be slow to return to normal, pre-crisis spending patterns due to:

  • the overwhelming share of the population that reports they approve of the physical distancing orders and shelter-in-place policies
  • continuing consumer concerns about their personal health or the health risks to family members due to the coronavirus
  • recessionary conditions leading consumers – even those who are still employed and seeing minimal financial impact due to the crisis – to curtail discretionary spending, regardless of their desire or need to purchase items or make household investments
  • consumers still working from home not yet needing to get lunch away from home, buy work clothes, or get items dry cleaned

On the positive side, a number of key factor will likely boost consumer interest in getting out of the house and participating in activities that reopen, including:

  • Bored, stir-crazy consumers will be looking for an excuse to leave their homes.
  • Creature comforts such as haircuts, massages, and manicures may help some consumers handle
  • Websites have allowed consumers to browse, if not shop, during the stay-at-home period, leading to wish lists and shopping carts urging consumers back into stores to make final purchases.

Marketing, operational processes, and product or service offerings that appeal to the positive factors and minimize concerns about the negative factors will help service and retail businesses slowly open to the best possible outcomes until consumers feel confident enough to return in full force.

For more information, see consumer analysis from The Freedonia Group and our sister publisher Packaged Facts. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Airbnb Has Established Cleaning & Disinfection Protocols for Hosts

April 28, 2020 - Airbnb released information about an enhanced cleaning process to protect guests and hosts from the spread of disease and to give travelers confidence to resume travel plans.

Recommended steps include ventilating rooms, cleaning then disinfecting, using disposable gloves, using disposable cleaning supplies (e.g., wipes, paper towels), washing hands frequently, and taking care of frequently touched surfaces as well as textiles and linens.

The company also noted that the Center for Disease Control recommends leaving a space unoccupied for 24 hours before bringing in the next set of guests. For those unable to commit to the cleaning protocol, hosts can sign up for the Booking Buffer feature that automatically leaves homes vacant and unable to be occupied for a set time frame, currently 72 hours, between guests.

The hospitality industry – which sees high levels of unique traffic, including customers from other parts of the world – is a particularly key market for cleaning and disinfection industries. Good cleaning protocols in these locations are essential for controlling a second spike in infections as well as giving customers confidence to return to dining and travel activities.

For more information, see The Freedonia Group’s research on industrial & institutional cleaning chemicals, wipes, and global disposable medical gloves industries as well as the travel services industry. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Reductions in Lumber Mill Capacity Reflect Shifting Housing Market

April 28, 2020 - Prior to the COVID-19 pandemic, the housing market was expected to have another year of growth. A shortage of housing units (especially affordable ones catering to first-time home buyers), generally favorable economic conditions, and increasing numbers of younger consumers looking to move out of apartments and into their own homes made the nation’s homebuilders look favorably to 2020 as a year of sales and profit.

Enter coronavirus, and with it mass unemployment, social distancing, and, in some cases, construction shutdowns. A year that started out with so much promise has quickly turned into a time of retrenchment as building and construction firms across the US – despite their essential nature – have slowed or, in some cases, stopped work on existing projects altogether.

Bowing to this new market reality, many of North America’s leading engineered lumber producers have announced plans to cut back on production for the near term, reducing and in some cases ceasing outputs. While this is not expected to have an effect on supply in the short term due to the general slowdown in construction projects, it may have an effect later in the year. Shortages of such key construction materials as lumber, plywood, OSB, and particleboard will make it more difficult not only for homebuilders but for suppliers of such products as cabinets, millwork, decking, hardwood flooring, and furniture to quickly boost output to meet rising demand.

For more information about the US home building and construction industries, see The Freedonia Group’s coverage of the Building and Construction Industry. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Lysol Discussion Highlights the Need for Product Usage Information & Warnings on Packaging

April 27, 2020 - Many have been giggling about the thought that anyone would ingest disinfectant cleaning products. However, a note from Reckitt Benckiser Group – the manufacturer of Lysol – is a reminder of the need for proper labeling and carefully worded product usage information.

In the US, consumer cleaning products are required to meet labeling requirements as established through the Federal Hazardous Substances Act (FHSA) regulations and administered by the Consumer Product Safety Commission (CPSC). The FHSA requires that the point-of-purchase label informs consumers about the potential hazards of exposure, which product ingredients contribute to those hazards, how to appropriately handle and store the product to guard against risk, and what type of first aid would need to be administered in case of ingestion or other improper usage.

In the case of Lysol and other disinfecting cleaning products, such warnings are necessary in that the products are toxic if ingested and ingestion is a reasonably foreseeable accident that could hurt the purchaser, user, or others, including young children.

In some cases, the required notices are extensive. The need for so many warnings and detailed product information can effect packaging design. Labels must be large enough for the warnings to be legible, even when the manufacturer may prefer to emphasize other elements of the product (e.g., efficacy against contaminants, ease of use, scent).

For more information, see The Freedonia Group’s research on US Industrial & Institutional Cleaning Chemicals and Global Industrial & Institutional Cleaning Chemicals, as well as US Labels, Global Labels, and other elements of the packaging industry.


Renewed Interest in Hygiene to Boost Demand for Touchless Plumbing Products

April 27, 2020 - Studies indicate that one of the effects of the COVID-19 pandemic is an increase in one of the most simplest – yet effective – ways of combatting the virus: washing hands. Nearly 80% of US consumers report changing the way they wash their hands. Building owners and facilities managers will want to do what they can to make sure that this number can increase. Additionally, they will want to reassure workers and visitors in light of heightened hygiene concerns, as businesses, restaurants, and other facilities consider how to safely reopen as the crisis begins to ebb.

One way in which this can be done is to install touchless plumbing products. These items, so named because they can be operated by sensors, can be activated by a user simply by moving a hand or foot near the sensor – avoiding any contact with the plumbing fixture or fitting. This is an important consideration for many people concerned about germs or coming in contact with a surface that may be contaminated with coronavirus. Furthermore, use of these plumbing products can reduce water usage and impart a more modern look to any bathroom facility – important considerations for any building owner or manager.

Types of touchless products than can be installed in bathrooms include:

  • lavatory and kitchen sink faucets
  • toilet fixtures
  • urinals and bidets
  • showerheads and related components
  • soap and hand sanitizer dispensers
  • paper towel dispenser

For more information, see The Freedonia Group’s recent publications, including the full industry study covering Plumbing Fixtures & Fittings (which includes coronavirus market impact analysis) and the special slide deck COVID-19 Impact Report: Plumbing Fixtures & Fittings (which covers the current crisis and places it in the historical context of other recent economic crisis).


Toilet Paper Shortages Cause Demand for Bidets to Shoot Up


April 27, 2020 - For many US consumers, the quest for toilet paper has been a Sisyphean ordeal, as stores have either sold out of or greatly limited purchases of this once humble product. However, some consumers have decided to largely eliminate this quest for toilet paper by installing a product only rarely seen in the US bathroom: the bidet.

Common in Europe and much of Asia, bidets sharply reduce or even eliminate the need for toilet paper. While bidets have traditionally been large standalone fixtures, many of newer bidet models are smaller in size. Indeed, many of these units can be attached to existing toilet fixtures and can be run on existing water supply lines – eliminating the need for costly plumbing work.

Bidets provide a number of additional advantages:

  • environmental – toilet paper production in the US is an energy- and water-intensive process, not to mention the virgin paper pulp and chlorine involved for most types
  • on-site plumbing protection – reduced use of toilet paper can minimize the incidence of clogs and extend the service of a home’s drain, waste, and vent systems
  • improved municipal waste treatment – sewer systems will find it easier to treat waste water, as there will be less toilet paper to break down in waste treatment systems
  • home value – installing a bidet can create a bathroom with a more modern or European style, enhancing both its utility and value
  • hygiene and skin protection – bidets clean better than paper and are gentler on delicate skin
  • economics – reduced spending on toilet paper will cover the cost of a more basic add-on bidet option within 6 months

Still, bidet suppliers have a cultural resistance to overcome in the US. However, the scarcity of toilet paper – particularly high-end varieties – has created an opportunity on which the industry can capitalize. Consumer education, increasing exposure to bidets in travel and high-end hotels, and appealing to younger and environmentally concerned consumers will further boost sales.

For more information, see The Freedonia Group’s recent publications, including the full industry study covering Plumbing Fixtures & Fittings (which includes coronavirus market impact analysis) and the special slide deck COVID-19 Impact Report: Plumbing Fixtures & Fittings (which covers the current crisis and places it in the historical context of other recent economic crisis).


Sales of Top Food Brands Surge; Shortages on Grocery Shelves Could Mean Opportunities for Upstarts

April 24, 2020 - I think no one is surprised by news from Modelez that sales of Oreo cookies and Cheez-it and Triscuit snack crackers are surging. Who among us hasn’t stocked up on beloved snack treats for our kids (or ourselves) now eating every meal at home?

At times of crisis, consumers often seek out known brands, particularly those that we associate with childhood or simpler times. Also, as more shoppers are looking to get in and out of grocery stores quickly, known brands makes decision making easy.

However, as demand spikes and supply chains struggle to keep up, some store shelves have limited stocks of the best known brands. I remember telling friends after a recent shopping trip, that the store had everything I was looking for, if not the exact brand.

This crisis presents several opportunities for upstart companies and less known brands:

  • If consumers try these brands when their preferred and known version is unavailable, they might be willing to keep buying it post-crisis
  • Limited supplies of known brands can make it easier for less known brands to stand out on shelves, perhaps getting prime eye-level space they would not have otherwise had
  • Consumers suddenly doing more cooking and providing all meals of the day from their kitchens might be seeking variety and find that hoped for novelty in upstart food companies
  • Consumers looking to avoid in-person shopping might discover new brands online. New brands are more likely to sell through direct-to-consumer channels, skipping retail shelves altogether

For more information, see our sister publisher Package Facts’ coverage of the food and beverage industry as well as The Freedonia Group’s coverage of the packaging industry. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Post-Coronavirus, 2021 a Pivotal Year for Point-of-Sale (POS) Market

April 24, 2020 - By next year, the aftershocks of the current coronavirus pandemic will fully be felt, according to experts with our sister publisher Packaged Facts. As a result, the market is expected to face a significant setback in 2021, as the corrosive effects of a global recession if not depression set in, along with fintech players’ tactical responses to the changed economic and consumer credit landscape. 

Many companies in the sector are fueled by private capital interests that may or may not be willing to support the petri-dish experimentation of credit strategies that has characterized this new consumer credit industry. Packaged Facts points out that none of these companies has lived through an economic crisis and while this industry segment benefited from the after-shocks of the Great Recession, their own business models haven’t been stress-tested by a major downturn.

Even so, Packaged Facts argues that prime and super prime credit consumers will tend to return to that credit status, despite the significant personal finance setbacks that will follow from the COVID-19 economic downdraft. This means that prime+ debt they hold today may take a while—maybe even a long while--to be paid off, but that payoff will indeed happen.

Packaged Facts therefore projects the U.S. point-of-sale financing industry to claw its way back to aggressive double-digit growth, thereby approaching $2 trillion in revenues by 2025. 

For more information, see our sister publisher Packaged Facts’ report Point-of-Sale Installment Loans: The U.S. Market and International Perspectives, with COVID-19 Market Impact Assessment. We publish market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, and pet products and services.


A Solid Market Footing, Pandemic Notwithstanding

April 24, 2020 - As of April 2020, the U.S. pet industry has been battered by the coronavirus pandemic for over a month. Currently undermining business operations in the pet industry and beyond are:

  • the number of coronavirus cases and casualties climbing every day
  • unemployment claims skyrocketing due to business cutbacks and closures, stay-at-home orders, and social distancing
  • daily gyrations across international stock markets

Combine this with the employment uncertainty—highlighted by the nearly 17 million (and still growing number of) unemployment claims filed by mid-April—and even the recession resistance of the pet market will be challenged throughout 2020, although the federal stimulus package intended to jump-start recovery will likely mitigate losses to some degree, notes our sister publisher Packaged Facts in the new report Reptile Products: U.S. Pet Market Trends and Opportunities.

Not knowing how long the medical coronavirus crisis will last, how severe the economic fallout will be, or how much the pandemic will alter relationships between domestic and world markets, it is hard to predict the impacts on the U.S. pet industry. Nevertheless, numerous societal and demographic factors at play in the market are likely to remain in force during and after the crisis, suggesting the business is on firm footing for recovery after the pandemic.

For more information, see our sister publisher Packaged Facts’ coverage of the pet industry.


US Automotive Industry & Supply Chains Temporarily Reshaped by COVID-19

April 21, 2020 - US automobile manufacturers have quickly altered their operations due to COVID-19. Many firms adjusted to slumping new car sales by slowing down assembly lines or ceasing production altogether, while other manufacturers have worked to re-tool production to make ventilators and other needed medical equipment. This contraction of automobile production activity has affected hundreds of companies across the US.

Suppliers of automobile parts and components have been hard hit as orders for their products have dried up. Given that – in many cases – these suppliers rely on subcontractors with the parts needed to put together steering, axle, chassis, and the other assemblies, the shutdown of a single plant can ripple down to multiple other businesses.

Furthermore, this drop in orders will affect those companies that provide raw materials to the industry. Getting beyond the more obvious metals used to produce modern automobiles, such as steel and aluminum, a wide range of other inputs is also required, such as plastic resins, rubber (not only for tires but for acoustical and vibration control), composites (e.g., fiberglass and carbon fibers), coated fabrics (for upholstery, headlining, air bags, etc.), and glass.

Some of those materials – including plastics and coated fabrics – can be reposed into needed personal protective equipment and some plastics, gaskets, and other items will be used for ventilators. However, a prolonged shutdown of the nation’s automobile production capacity would still have dire effects cascading through to parts suppliers and firms that provide key raw materials.

For more information, see The Freedonia Group’s extensive catalog of off-the-shelf research. Each report includes analysis of competitive strategies, including joint ventures and merger and acquisition activity. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


How Pandemic-Related Shifts in Our Eating & Shopping Habits Will Alter the Equipment Needed to Keep it Fresh

April 17, 2020 - The coronavirus pandemic has drastically shifted how we purchase foods and beverages. For example, the most recent release of monthly sales data from the US Census Bureau reported that unadjusted retail sales at food and beverage stores posted a 30% increase from February to March of 2020 and a 26% increase over comparable sales in March 2019.

This shift is also altering the landscape of cold storage equipment:

  • A sharp decline in foodservice revenues has caused food distributors to readjust their business toward retailers, increasing the need for cold storage at distribution sites and in grocery stores.
  • A spike in e-commerce food sales, long thought to be the final frontier of traditional consumer shopping, is requiring additional investment in cold storage equipment to accommodate both direct-to-consumer shipped orders and in-store or curb-side pickups.

There is expected to be some amount of return to normal shopping habits when the pandemic passes and consumers are not restricted to certain shopping behaviors. Therefore, to some degree, this may be a short-lived bump in equipment sales to meet an immediate need.

However, this pandemic will also lead to some permanent changes in consumer behavior, reinforcing what had already been a trend toward the use of e-commerce food shopping or curb-side pickup. Therefore, in certain areas, there will need to be a strong continuation of investment in cold storage equipment – both in stores and at food warehouses – to meet sustained demand.

For more information, see The Freedonia Group’s coverage of the Commercial Refrigeration Equipment industry as well as our sister publisher Package Facts’ coverage of the food and beverage industry.


Food Retail Sales Were Way Up In March…Yes, We All Stocked Up

April 17, 2020 - The most recent release of monthly sales data from the US Census Bureau reported that unadjusted retail sales at food and beverage stores posted a 30% increase from February to March of 2020, and a 26% increase over comparable sales in March 2019.

This reflects a few main factors:

  • consumers stockpiling their pantries, freezers, and refrigerators ahead of stay-at-home orders, which then led many to limit their shopping trips
  • the shift in eating patterns as schools were closed and children who had previously eaten meals from school cafeterias began eating at home
  • the percentage of consumer food spending that has shifted from eating out to eating at home, as stay-at-home orders closed dine-in operations at restaurants and other foodservice outlets throughout the country

Expect April figures to remain above same-month 2019 patterns but likely not as high as in March 2020, which included a lot of panic buying and stockpiling that will have been reduced in April, when many stay-at-home orders had already taken hold. Still, dine-in operations remain closed and a large number of consumers are feeling economically uncertain or working at home, thus still limiting away-from-home food purchases.


Still, carryout and delivery foodservice spending will likely see a bump as consumers seek more meal variety or a break from cooking. The addition of more restaurants offering contact-free payments, carryout, or delivery will also boost sales.

For more information, see The Freedonia Group’s coverage of the packaging industry as well as our sister publisher Package Facts’ coverage of the food and beverage industry.


Honey-Do Lists & DIY Projects: Strong Retail Sales but Tightening Business Restrictions in Some Places

April 17, 2020 – The most recent release of monthly sales data from the US Census Bureau reported that unadjusted retail sales at building material distributors and other related sales outlets posted a 25% increase from February to March of 2020 – despite the fact that many parts of the country were under shelter-in-place orders in the second half of March. Such sales were up 10% over comparable levels in March 2019.

While this increase can be partially attributed to better weather conditions as winter turned to spring and construction professionals stocking up on supplies in expectation of an increase in work as the weather improved, another factor may also have worked to boost sales: consumers undertaking long-delayed home improvement projects.

Many homeowners – either working from home or furloughed – suddenly found themselves with plenty of time on their hands and decided to take advantage of the situation by engaging in projects around the house. Others, casting a critical eye across their home, decided now was a good time to transform their residence into something completely different. Either way, home improvement centers, hardware stores, garden centers, and other retailers – to say nothing of the manufacturers of these items – have benefitted .

Sales have increased most for products that are best suited to DIY projects, particularly paint and wallpaper, flooring (most notably easier to install types such as luxury vinyl tile, laminate flooring, and decorative tile), garden supplies and tools, and outdoor furniture and grills. Cabinets, plumbing fixtures, drywall, and lumber appeal to customers who have the skill and tools to tackle larger or more complicated projects.

However, this spike in sales has led some government agencies to close all or part of such stores, since visiting crowds were getting too big to allow sufficient social distancing and protection for the staff. For instance, Michigan’s governor has tightened business restrictions so that large discount and home improvement stores that were otherwise labeled as “essential” and allowed to remain open during stay-at-home orders must close areas "dedicated to carpeting, flooring, furniture, garden centers, plant nurseries, or paint".

In order to keep from being subject to additional restrictions, retailers must institute policies and practices that will allow safe shopping and ensure appropriate distances between customers, including limiting the number of customers allowed at a time. Greater use of online ordering and curbside pick-up services will help.

For more information about these products and the US retail sales outlook, see the following Freedonia Group reports: Live Goods: Plants, Trees & Shrubbery, Cabinets, Countertops, Outdoor Furniture & Grills, Outdoor Kitchens, Global Flooring, Global Architectural Paint, and Global E-Commerce.


Outbreaks at Meat Processing Plants: Concerns About Worker Safety & Food Supplies

April 15, 2020 - On Sunday April 12, Smithfield Foods announced its decision to close a major pork processing plant in Sioux Falls, South Dakota, after an outbreak of COVID-19 infections among at least 238 of the facility’s 3,700 employees. Other meat processors that have closed plants for the same reason include Cargill, JBS, and Tyson Foods, and more are likely to close as the infection spreads in the rural and farming area where these plants are most commonly located.

The concern isn’t for the safety of the food – as the FDA reports, "currently there is no evidence of food or food packaging being associated with transmission of COVID-19.”

The problem is the transmission of the virus among workers, many of whom work in close proximity to one another and often without sufficient personal protective equipment (PPE), particularly in light of nationwide shortages of these supplies, even for medical workers. These workers then spread the illness further into their communities.

The meat industry was already stressed by the sharp reduction in demand from the closure of the dine-in foodservice industry. Now, livestock farmers are finding the market for their animals among processors is being limited. Supplies of retail chains are likely to hampered as well; for instance, the closed Smithfield pork processing plant represents up to 5% of US pork production.

Access to more personal protective equipment, improved testing procedures, plans for disinfection and reporting if a worker tests positive, and consumer and worker confidence in plant disinfection procedures are among the measures that will get the plants open and running again. There will likely be consumer concern about the safety and ethics of big meat processing, which might propel some to shop from local butchers and direct-from-supplier shares of cows and pigs.

For more information, see the following reports from our sister published Packaged Facts – Global Meat & Poultry Trends, Eating Trends: Meat, Dairy, Vegetarian, and Vegan, and The Organic and Clean Label Food Shopper – as well as The Freedonia Group’s Meat, Poultry, & Seafood Packaging and Global Food Processing Machinery.


E-Commerce & Softening Lean Inventory Patterns Drive Need for Warehouse Space

April 15, 2020 - Supply chains are changing as consumers increase the amount of shopping they do via e-commerce and more of food and supplies are being distributed through consumer – rather than commercial­ – channels as people spend more time in offices and other commercial spaces. Additionally, there is more of a consumer appetite for having stocks of goods, thus requiring suppliers to loosen their lean inventory programs.

As this Wall Street Journal article indicates, the sudden changes in the buying habits of US consumers for a handful of goods has caused demand for warehouse space to increase.

This need for millions of square feet of additional warehouse space is expected to boost demand for a wide range of building and construction materials, key among them:

  • metal roofing, siding, and wall panels
  • other low-slope roofing products and such roofing accessories as drains and liquid-applied roof coatings
  • cement and concrete used to make subfloors, flooring, and such areas as loading docks
  • insulation – especially those materials required to maintain temperatures in structures designed to store frozen and refrigerated items
  • overhead doors
  • commercial-grade HVAC systems
  • material handling equipment, including racks, conveyors, and storage and retrieval systems
  • safety equipment and burglar alarms

Furthermore, the nation’s building contractors and construction professionals would welcome a surge of warehouse construction activity. While construction has been deemed essential in most states, many firms expect at least a short-term drop in operations as home and business owners react to challenging economic conditions by delaying – if not canceling altogether – construction projects such as major home improvements or key renovations. Builders and contractors will be more than ready to assume the task of quickly erecting warehouses needed for storing such essentials as food and toilet paper.

For more information about the products listed above, see the following reports from The Freedonia Group: Low-Slope Roofing, Roofing, Roofing Accessories, Global Roofing, Global Cement, Global Cement & Concrete Additives, Insulation in the US, HVAC Equipment, Global HVAC Equipment, Garage & Overhead Doors, Windows & Doors, Global Material Handling Equipment, and Safety & Security Alarms, as well as Global E-Commerce and Packaged Facts’ Global Food E-Commerce.


McDonald’s Reduces Restaurant Remodeling: COVID-19 Pandemic Reverberates to Commercial Construction Market

April 15, 2020 - The recent announcement that McDonald’s would – as part of a company-wide retrenchment program – remodel fewer of its restaurants going forward is yet another adverse event for the US construction industry to weather. While there has a been a significant level of concern regarding the effect of the coronavirus pandemic on the housing market, the commercial construction industry will also be affected by COVID-19.

While a significant part of McDonald’s renovation plans for its restaurants were technological upgrades to more quickly process food orders and offer enhanced menu displays, every store renovation project also requires the use of a wide range of building materials, such as:

  • lumber and plastic components needed to make store furniture, kiosks, and related fixtures
  • decorative laminate surfacing to provide durable yet attractive wall and counter surfaces
  • countertops with integrated charging ports for personal electronic devices
  • new kitchen equipment, such as cooktops, refrigerators and freezers, and fryers
  • upgraded plumbing fixtures and fittings and such related products as grease traps

It is anticipated that other businesses will delay, if not cancel altogether, large-scale renovation going forward as companies look to reduce expenses. Other businesses that require franchisees or other operators to regularly engage in regular renovations to modernize their appearance include restaurants, hotels, retail stores, banks, and senior living facilities.

For more information about the US commercial construction industry, see The Freedonia Group’s coverage of the Building and Construction industry, and for more information on the prospects of these key industries see the following reports: Restaurants & Foodservice, Elder Care Services, and Commercial Banking.


Food Industry: Insufficient Workers With Immigration Limitations

April 13, 2020 - Even before the coronavirus pandemic sharply curtained legal border crossings for seasonal workers, farmers were concerned that they would not have enough workers to plant and harvest crops.

Most farm work – particularly of delicate crops such as strawberries – is still very labor intensive, relying on a stream of seasonal worker, much of which comes from Mexico and other Latin American countries. Even where innovation has made greater automation possible, it is not an option for farmers who do not have the margins, particularly in this economic climate, to afford major investments.

If food is not planted in sufficient amounts to cover the market’s needs, food prices for consumers will rise. If the food cannot be harvested in a timely manner or some is lost to climate or weather conditions, there will be additional losses driving prices up even further.

Therefore, the need for adequate workers in the farming industry will have long-running impacts. Immigration regulations will need to be loose enough to cover for the lack of domestic workers in this area, and coronavirus containment procedures will need to be in place to prevent outbreaks among the migrant worker population, many of whom live in cramped temporary housing where social distancing is not possible and sanitation conditions are typically not optimal.

Current efforts to increase processing of H-2A temporary guest worker visas will help as it is something that many growers have been asking for. The suggestion from the Trump administration to reduce wages for foreign guest farm workers is more controversial, however, and has been met with resistance from immigrant and labor advocates as well as advocates of immigration restriction.

For more information, see our sister publisher Packaged Facts’ coverage of the food industry. Relevant information from The Freedonia Group includes our Global Food Processing Machinery report, which also includes COVID-19 market impact analysis. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Food Industry: Transportation & Logistics Challenges in the Supply Chain

April 13, 2020 - What if there are not enough truckers to bring crops to processors or stores?

What if there are not enough commercial flights (a key transport channel for perishable items) running from South America?

What if border crossings are limited, and the movement of produce and other perishables from fields outside of the US slows?

These are some of the supply chain concerns that keep food retailers and food processors awake at night. Logistics are an increasing concern as the coronavirus pandemic moves around the world.

Regulatory solutions have included dedicated lanes for movement through border crossings and relaxed driver hour limitations for those carrying essential products. However, driver losses due to illnesses or quarantine will be tough to overcome since the commercial driver cohort includes a lot of older workers and new commercial drivers cannot be trained overnight.

Airborne freight shipping will likely remain costly while there are fewer commercial flights in operation worldwide. Shipments of goods often ride in the cargo holds of passenger flights, but those are in limited supply now as travel is largely restricted to essential movement. This will limit imports and possibly product selection and will likely result in food price increases.

For more information, see our sister publisher Packaged Facts’ coverage of the food industry, including Global Food E-Commerce. Relevant information from The Freedonia Group includes such reports as Global Bulk Packaging, US Rigid Bulk Packaging, Global Commercial Refrigeration, US Commercial Refrigeration, and Global Pallets, as well as Global Food Processing Machinery, which also includes COVID-19 market impact analysis. Additional information from Freedonia Focus is available in these reports: Freight by Truck, Air Transport Services, and Water Transport Services. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Food Industry: Waste & the Supply Chain – Surplus & Shortage at the Same Time

April 13, 2020 - Food waste – considered a leading environmental problem even before the coronavirus pandemic – has become an even bigger problem in recent days. Raw milk is being dumped and produce is rotting in the fields, all while many grocery stores have limited supplies and have instituted limitations on how many containers of milk consumers may buy per trip.

What’s the problem? A large part of the food supply chain is oriented around the foodservice industry – restaurants, school cafeterias, and other locations that are suddenly seeing sharply limited need in light of school closures and stay-at-home policies that have temporarily barred on-site restaurant dining.

Important government support measures would include:

  • government purchases to redirect supply to food pantries and school meal distribution programs
  • loans to enable food processors to redirect their operations to retail products
  • support for farmers who have to dump excess product because limiting output during the pandemic is not possible without leaving the food supply vulnerable to insufficient production when eating trends normalize

One private sector response, which provides more work for underemployed foodservice staffers, is selling groceries through foodservice outlets. Firms such as Panera Bread and Subway have started to offer take-home groceries in addition to prepared food.

Suppliers, processors, and retailers will all need to remain flexible, including shifting packaging purchases from bulk and large-scale containers to smaller containers needed for individual and family purchases at the retail level. This will require packaging companies to shift their own production  operations  to make enough smaller packaging options available.

Another kink in the shift from foodservice operations to more retail sales is that retailers are struggling to keep up with demand at their warehouses and in stores. In an attempt to work through a solution of labor needs, Sysco (a leading supplier to the foodservice industry) made a deal with Kroger (a major retail grocer) to allow its furloughed workers to temporarily work at Kroger distribution centers.  

For more information, see our sister publisher Packaged Facts’ coverage of the food industry, including The Organic and Clean Label Food Shopper, Affluent Food Shoppers, Global Food E-Commerce. Relevant information from The Freedonia Group includes our influential coverage of the Packaging industry, which encompasses reports on Global Bulk Packaging and US Rigid Bulk Packaging, as well as the Meat, Poultry & Seafood Packaging report, which includes a new addendum with COVID-19 market impact analysis and an estimated market size for year 2020. Capital goods analysis is found in Global Food Processing Machinery, which also includes COVID-19 market impact analysis. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Seafood Industry Facing Challenges from In-House Dining Shut-Downs But Has Opportunities to Appeal to Home Cooks

April 10, 2020 - The seafood industry is seeing challenges during the coronavirus crisis. Many food industries are balancing losses in the foodservice market against gains in the retail as consumers shift their food spending away from restaurants to stocking their home refrigerator, freezer, and pantry.

However, the seafood industry has typically relied heavily on foodservice, with more than two-thirds of the value of consumer spending on seafood occurring at restaurants, caterers, and others. Higher value versions (e.g., scallops, lobster) are particularly hard-hit by the loss of sales to this sector. The worldwide industry is further hampered by economic slowdowns in key global seafood-consuming nations such as China, Italy, Japan, and Spain.

Seafood sales are more challenged on the retail side than many other foods:

  • Many consumers are not in the habit of cooking seafood.
  • Some home cooks consider seafood more difficult to cook properly.
  • Picky tastes among children may keep families from buying and serving seafood to the family at large.
  • Seafood is often more expensive than other proteins, which will prevent consumers who are concerned about their budgets in an uncertain economic period from buying it.

However, consumers still view seafood as healthy. Additionally, more time spent at home is leading some home cooks to experiment with recipes they might have considered to be too complicated or time consuming before. Falling prices associated with an oversupply may also convince consumers to increase seafood purchases made through retail outlets.

Marketing efforts to bolster sales could include emphasizing the healthful benefits and nutritional content of seafood, as well as providing chef-driven instructional videos and recipes. Products that are free of artificial flavors, colors, and preservatives take advantage of current clean eating trends. However, ready-to-eat and recipe-ready products accommodate consumer desire for convenience.

For more information, see our sister publisher Packaged Facts’ coverage of the food industry, including The Organic and Clean Label Food Shopper, Affluent Food Shoppers, Global Food E-Commerce as well as The Freedonia Group’s reports on Meat, Poultry & Seafood Packaging, which includes a new addendum with COVID-19 market impact analysis and an estimated market size for year 2020, and Global Aquaculture.


Face Masks: Production Shortages & Export Restrictions

April 7, 2020 - On Thursday April 2, the Trump administration invoked the Defense Production Act requiring 3M to prioritize sales of its face masks to the US Federal Emergency Management Agency over other customers.

Before the COVID-19 crisis, 90% of 3M’s N95 mask capacity had been going to industrial customers. However, the CEO of 3M has already noted that the company has shifted sales so that 80% of its US sales now go to healthcare facilities in the hardest-hit areas, while the other 20% go to federal agencies such as FEMA. The concerns were that 3M – which sells US-made masks to Canada, Mexico, and Latin America (including countries where it is the sole supplier of N95 masks) – would not be able to fulfill the needs of domestic and global customers. However, restricting supply to other countries may lead to retaliation and shortages in these or other areas.

The US is only responsible for about 30% of the global production of medical disposable equipment in value terms. While the US is, overall, a net exporter of these products, that status does not hold across all individual product categories. Particularly in a time of crisis, the US must cooperate with all markets within global industries, which is part of what could make the demand that 3M reappropriate its existing and expanding capacity deeply problematic. Canada, which buys US-made face masks from 3M, is a key supplier of wood pulp, a primary material used to make N95 face masks as well as test kits and gloves. Global supply chains demand cooperation to function smoothly.

As of Sunday April 5, Canada’s Prime Minister Justin Trudeau did not yet have plans to retaliate and expressed hope that the supply situation could be addressed through diplomatic channels instead.  

For more information, see The Freedonia Group’s US Disposable Medical Supplies, Global Disposable Medical Supplies, Global Nonwovens reports. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


US Home Building Declared Essential by Department of Homeland Security

April 2, 2020 - Building and construction professionals across the nation were cheered by the recent decision by the Department of Homeland Security (DHS) that home building was an “essential” business. While individual state and local authorities can issue regulations more closely defining what is an essential business, the inclusion of home builders by the DHS in its list of essential industries means that – in many jurisdictions – the erection of new single-family and multifamily housing units can continue.

This declaration underscores the importance – even in a time of pandemic – of the home building industry to the US economy. In addition to the millions of jobs the industry provides, the US faces a lack of affordable housing, something which can only be remediated by the construction of new homes and apartments. Integral to the recovery of the US economy after the COVID-19 pandemic subsides will be the addition of new and affordable to nation’s housing stock.

While construction of new homes will continue in many parts of the US, state and local governments across the country are working to limit the spread of coronavirus on jobsites by requiring:

  • social distancing between workers
  • limited numbers of subcontractors on a job site at any given time
  • periodic temperature checks of workers
  • frequent cleaning and sterilization of tools and equipment

For more information about the US home building industry, see The Freedonia Group’s coverage of the Construction and Building Products industries.


Expanding Range of Manufacturers Declared “Essential” Shows Importance of Construction Industry to Nation

April 2, 2020 - The US Department of Homeland Security issued revised guidelines as to which firms could be considered “essential” and thus could remain in operation during the COVID-19 pandemic. Among the firms specified by the DHS were those involved in the production of:

  • cabinets
  • windows and doors
  • plumbing products
  • heating, ventilation, and air conditioning (HVAC) equipment
  • paints and coatings
  • store fixtures
  • appliances

This revised guidance as to what is considered to be essential demonstrates the continuing importance of the nation’s construction industry, even in times of crisis. The US faces a shortage of affordable housing units and – in many areas – will require additional medical facilities to treat those affected by COVID-19 and other ailments.

By declaring that firms manufacturing those items used in homes, medical facilities, and other structures, the US is signaling its commitment to ensuring that the US will not only continue to fight coronavirus but also to ensure that the economy – once the pandemic ends – can return to normal as quickly as possible.

For more information about the US cabinets, windows and doors, plumbing, HVAC equipment, appliances, and paints and coatings industry, see The Freedonia Group’s coverage of the Construction and Building Products industries.


Despite Pet Industry’s Strengths, 17% Sales Drop Projected for 2020

April 1, 2020 – The pet industry is famously recession resistant, coming through both the September 11, 2001, attacks and the Great Recession of 2008-09 relatively unscathed. However, not even the new “pet parent” sensibility can make the pet industry recession-proof in the midst of the novel coronavirus pandemic. 

In its just-published U.S. Pet Market Outlook 2020-2021, market research firm Package Facts forecasts that total U.S. retail sales of pet products and services will decline by 17% in 2020, compared with the 5% growth anticipated prior to the coronavirus pandemic. The firm projects a substantial, though partial, rebound in 2021 that will stem from the underlying strength of the pet industry.

The U.S. pet industry is coming off a strong performance in 2019, with overall sales of products and services rising 5.4% despite the maturity and impressive scope of the pet industry.

For more information, see Pet Market Outlook 2020-2021 along with the rest of the pet industry coverage from our sister publisher, Packaged Facts.


Pet Ownership in Challenging Times & the Effect on Pet Industry Sales

April 1, 2020 – Increased ownership rates for dogs, a pattern evident in the wake of the Great Recession, “might help soften the blow of pet industry losses,” according to David Sprinkle, research director for Packaged Facts, “and in the long term, losses aren’t characteristic to the U.S. pet market.”

Ownership (and adoption from pet shelters) of the most companionable and pettable pets may get a boost among a national population that is now largely isolated, staying at home, and well aware of the mental and physical health benefits of pet ownership.

New pet parents tend to be key buyers of pet products as they look to accommodate an expansion of their pet family or to make their home suitable for their first pet. Pet industry businesses can partner with pet shelters and rescue groups to highlight the ongoing need for homes for these animals and the companionship benefits they have for homebound people.

For more information, see Pet Market Outlook 2020-2021 along with the rest of the pet industry coverage from our sister publisher, Packaged Facts.


Opportunities in the Pet Industry

April 1, 2020 – The pet industry is expected to see declines in three out of the four pet industry sectors –pet food and treats, veterinary services, non-food pet supplies, non-medical pet services – in a year affected by COVID-19 and economic challenges.  

Non-medical pet service sales are expected to suffer the sharpest drop in 2020 – at 47% – due primarily to the link between pet boarding services and business/leisure travel. Also projected to drop in 2020  are sales to the veterinary sector and of non-food pet supplies, reflecting in part the discretionary nature of some of the services and products involved.

However, somewhat mitigating the overall market loss will be continued (though tapered) growth in essentially non-discretionary pet products, primarily pet food and cat litter. Pet food, the largest pet industry sector, is forecast to grow 4% in 2020, compared with a 6% growth forecast before the COVID-19 pandemic impact. A slightly less rosy outlook for pet food sales will reflect, as during the Great Recession, some trading down to value and store brands.

Key opportunities exist in products and services that emphasize the ongoing wellbeing of pets. Suppliers will also want to emphasize the value associated with their products.

For more information, see Pet Market Outlook 2020-2021 along with the rest of the pet industry coverage from our sister publisher, Packaged Facts.


Pet Industry: Opportunities in E-Commerce

April 1, 2020 -- A continued boom in pet product e-commerce delivered incremental gains in 2019, while a larger-than-expected pet food sales increase in mass channels bolstered the overall market.

Online retailers are well-positioned to continue gains in shares and sales. A pre-coronavirus pandemic surge in Internet sales of pet products – leading to a platinum-plated IPO for Chewy.com – spurred massive pet market investment in e-commerce logistics, which should help shore up the products side of the industry in the coming months. This advantage is doubly important because the shift to e-commerce has grown the overall pet products sector and not merely cannibalized sales from brick-and-mortar outlets. Packaged Facts projects the online share of overall pet product sales to reach 24% this year and 26.5% by 2024.

For more information, see Pet Market Outlook 2020-2021 along with the rest of the pet industry coverage from our sister publisher, Packaged Facts.


Domestic Textile & Apparel Companies Developing Safety Masks

March 31, 2020 – Although N95 respirators are the face masks most in demand by healthcare workers and first responders, they require a meltblown polypropylene filter material that is not easily produced at the high quality necessary for it to be effective. Therefore, most of these products are still being made by companies such as 3M and Honeywell that already have knowledge and capabilities in this area.

However, a coalition of apparel and textile companies in the US have begun supplying a useful but less sophisticated class of face masks. Because these companies are not technical textile companies, they are making masks with jersey cotton and antimicrobial coatings using a design approved by the US Department of Health and Human Services. These masks were also approved by the US Food and Drug Administration so that they could be labeled as medically certified for use in hospitals. While they are not able to filter out viruses, they are better than nothing for use by healthcare workers interacting with patients or for the general public in situations where there is not an known infection present.

Others are developing a mask that is generally reusable but that features a replaceable meltblown polypropylene N95-level filter. Another group, Stop the Spread, is innovating by promoting partnerships. The organization is a new coalition of volunteer CEOs seeking to connect businesses that can provide different levels of assistance in the production of goods needed to respond to the COVID-19 crisis.

Joint ventures, technology transfers, and industry coalitions will allow companies to adapt to the changing conditions and needs of the COVID-19 crisis and expand production capacities into needed areas. The assistance of regulatory agencies that can either fast-track approval or offer a pre-approved design will allow manufactures to respond more nimbly.

For more information, see The Freedonia Group’s Global Nonwovens, US Nonwovens, Global Filters, Global Medical Disposable Supplies, and Disposable Medical Supplies in the US reports. Each report includes analysis of competitive strategies, including joint ventures and merger and acquisition activity. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


The Defense Production Act & Recasting Manufacturing Capacity For Ventilators

March 31, 2020 – In a time of lean manufacturing and just-in-time operations, there are often limited stocks available for supply chain crunches or other sudden shifts in demand. So on Friday March 27, President Trump used the Defense Production Act to compel General Motors to produce ventilators, even as insiders noted that the company was already putting workers on an urgent project to do so.

General Motors, Ford, and others are repositioning their operations to produce or procure through their supply chains the components needed by ventilator manufacturers. They and others are also using capacity made available by reductions in their regular manufacturing operations due to reduced demand or challenges accessing key components.

Because ventilators are complex items produced under strict safety measures that often require medical-grade plastics and cleanroom operations that a vehicle manufacturer may not have, joint ventures are needed. Stop the Spread, a new coalition of volunteer CEOs seeking to connect businesses that can provide different levels of assistance in the production of goods needed to respond to the COVID-19 crisis, helped connect GM with its partner Ventec among other companies that can help GM meet its needs.

Manufacturing firms have long used joint ventures to adapt to changing conditions, improve technological capabilities, and expand production capacities. Companies will need to dive into such operations in more depth to respond swiftly to the coronavirus pandemic. Considering how current capabilities align with the needs of other businesses and how current needs in industry and health align with their operations would be the way to start.

For more information, see The Freedonia Group’s extensive catalog of off-the-shelf research. Each report includes analysis of competitive strategies, including joint ventures and merger and acquisition activity. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Concerns About Coronavirus Transmission Promote Use of Single-Use Plastic Bags

March 26, 2020 - One unintended consequence of the coronavirus outbreak has a been a resurgence in the use of single-use plastic bags. Derided by many due to their perceived negative effects on the environment, many local and state governments across the US – including the key states of California and New York – have banned use of or begun charging fees for single-use bags in recent years, and leading grocery retailers announced plans to stop giving them away at their stores.

However, a growing number of stores are again giving away single-use plastic bags as part of their efforts to reduce the spread of coronavirus. In fact, one state – New Hampshire – has temporarily banned reusable bags, and Maine postponed the implementation of its plastic shopping bag ban. The reason: concerns about the cleanliness of reusable bags. While coronavirus can be removed from plastic surfaces (many plastic shopping bags are made from a high level of recycled plastic content), few shoppers clean their own reusable bags after each use. Thus, to minimize concerns about coronavirus spreading via cross-contamination, retailers are encouraging and again supplying single-use plastic bags.

While the long-term effect of these efforts remain unclear – no one is sure how hygienic practices will change as the virus becomes less of a threat – in the short term, at least, demand for single-use plastic bags is expected to rise.

This presents an opportunity for plastic bag manufacturers to reargue their position that plastic shopping bags – which are readily recyclable (even if the recycling rate remains low) and often made with high post-consumer recycled content – are the more sustainable option compared to polypropylene reusable bags, which are not recyclable. However, now they are adding the hygiene angle. In fact, the Plastics Industry Association has already requested that the US Department of Health and Human Services endorse plastic bags as the safest choice during this pandemic.

To counter that argument and support what had been the increasing consumer habit of carrying reusable bags, the reusable bag industry will need to educate consumers about adequate bag cleaning measures and ensure that the bags are able to withstand frequent cleaning cycles.

For more information, see The Freedonia Group’s Retail Bags report as well as total coverage of the Plastics and Packaging industries. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Lumberyards & Hardware Stores Declared Essential Businesses

March 26, 2020 - A number of governors – including those of our most populous states – have closed all but “essential” businesses in an attempt to limit the spread of the coronavirus.

Fortunately for the construction industry, most governors have included lumberyards and hardware stores as among those businesses classified as essential. In many cases, owners and industry associations have pushed to keep these business open due to such factors as:

  • the large number of people employed by the industry ­– not only by lumberyards and other retail outlets, but also in the construction industry as a whole
  • the key role lumberyards play in ensuring that construction materials can reach contractors and other construction professionals
  • the broad range of products offered by these stores – many of them carry items essential to health and safety, such as cleaning supplies, waste receptacles, toilet paper, and wipes, as well as items needed to maintain a house, which become more important as consumers are told to stay at home
  • the ability of stores to deliver goods while minimizing contact – such as by limiting hours, arranging for curbside pickup and delivery, or by coordinating deliveries when few people are at job sites

Indeed, as state and local authorities increasingly consider erecting temporary medical facilities or converting existing structures (such as college dormitories) into sites for housing coronavirus patients, demand for building materials is expected to climb: proving that the nation’s lumberyards, hardware stores, and other construction products retailers are “essential”.

For more information, see The Freedonia Group’s extensive research on the construction & building products industries. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Automation: Positioning Companies for Reshoring & COVID-19

March 24, 2020 - Companies that have embraced a high level of automation are better suited to keep operations flowing in the age of social distancing.

But for most industries, this is not new. In fact, this trend has been underway for quite some time. Some industries have adopted automated processes as a way to produce goods in the US that are more cost competitive with those sourced from Asia, particularly since rising employment costs and trade uncertainties with China had already made goods produced overseas not always the given lower cost alternatives they once were.

More manufacturers are noting another benefit to high-tech operations: flexibility. Greater use of technology allows companies to better operate in a world where uncertainty is a common condition.

Automation also allows manufacturers to develop the next generation of products and to perform more complicated tasks via innovations in advanced software and sensors. These underlying software and sensor improvements are leading to product developments that span capital goods industries.

However, one potential downside to automation at a time like this is that the skilled labor pool capable of servicing this equipment is small. If qualified technicians are out of commission with illness, it would be a lot harder to get replacement personal who can handle these pieces of equipment than it would be to just add more unskilled labor to a more manual manufacturing process.

For more information, see The Freedonia Group’s coverage of industrial components and machinery and equipment industries. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Pallet Manufacturers Considered To Be Essential to Nation’s Infrastructure

March 24, 2020 - Many US consumers are faced with conflicting messaging – assurances from suppliers that there is sufficient product to meet demand, yet empty shelves at grocery stores and other retail outlets across the US. For a number of goods, the main issue is getting product from the manufacturer to the warehouse to the retail outlet. While there are a number of factors that can delay the shipment of goods, a shortage of pallets – used to safely carry numerous cargoes across the US – would be disastrous to the logistic needs of the nation.

Cognizant of this, the Cybersecurity and Infrastructure Security Agency (CISA) has included pallet manufacturers and distributors on its list of “Essential Critical Infrastructure Workers” that the nation needs to ship food, medical supplies, and other needed goods to consumers across the US. Indeed, as US Food and Drug Administration regulations generally require pharmaceuticals and medical products to be shipped on virgin, or newly made, pallets to minimize the risk of cross-contamination, it is necessary for pallet manufacturers to maintain – if not expand – production over the few weeks as respirators, masks, surgical gowns, and other items are transported across the US.

For more information, see The Freedonia Group’s coverage of the Pallets industry. Freedonia Custom Research is available for questions requiring tailored market intelligence.


What Exactly is “Essential”?

March 23, 2020 - As the COVID-19 crisis continues, state governors are beginning to mandate broad closures of private “non-essential” workplaces. Businesses such as grocery stores and pharmacies are obviously considered necessary to operate and are exempt.  But beyond that, how do you determine what businesses are “essential”?

This week, the American Chemistry Council penned a letter arguing that chemical and plastics manufacturing is an essential business that needs to be maintained throughout the crisis. While this seems questionable on its face, the group has a point – cleaning products and hand sanitizers are products of chemical manufacturing, and plastic materials are used in all sorts of essential medical products.

Additionally, others – like the steel industry – are making the case that manufacturing that would be difficult or costly to restart should be deemed essential. Still, some firms are voluntarily closing when a staff member is found to be infected.

This just goes to show the definition of “essential” is extremely hard to parse, given the interconnectedness of the economy and daily life. But one thing we can hopefully all agree on – despite all the time we are spending at home now, videogame retailers are definitely not essential. Sorry, GameStop.

For more information, see The Freedonia Group’s extensive off-the-shelf industry coverage. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


How Movie Studios Are Reacting to the COVID-19 Pandemic

March 23, 2020 - States are taking a variety of steps to help curb the spread of COVID-19, from limiting the size of public gatherings to shutting down movie theaters and other entertainment spaces. This has caused the nation’s two largest theater chains, Regal Cinemas and AMC Theaters, to temporarily shut down all of their theaters in the US.

Unsurprisingly, theater closures are bad for business for the nation’s movie studios. Theatrical releases are scheduled up to a year in advance, and theaters are the main revenue generator for movies that cost hundreds of millions of dollars to produce and market.

Some studios have opted to delay releasing big-budget films until later in 2020, with the hope that the COVID-19 pandemic will be contained and consumers will feel more comfortable congregating in theaters again. NBCUniversal, however, is taking a slightly different approach. In addition to delaying some its releases, the studio also announced that it would release select movies as a digital rental, priced at $20, at the same time as or recently after its theatrical release.

Granted, the movies that NBCUniversal has selected so far are not among its biggest revenue generators, so the risk of lost sales is not as large. However, for an industry that has long resisted altering its business model even as consumers have changed how they view most of their entertainment, this shift is significant and could have a long-term impact on the theaters that support movie studios’ revenue.

Basically, businesses must address this uncertain environment by considering how they can continue to reach and serve customers, even if they have to use avenues they had previously resisted.

For more information see Freedonia Focus’ Motion Pictures & Video: United States and Recreation: United States reports. Freedonia Custom Research is available for questions requiring tailored market intelligence.


Decline in New Home Construction Can Affect Multiple Industries

March 23, 2020 - Reports that coronavirus will cause a slowdown in new home construction could have a severe impact on a number of construction-related industries across the US. In addition to the economic disruption caused by the temporary layoff of the thousands of employees who erect America’s homes, a steep decline in home building would also affect such industries as:

  • lumber mills that supply the wood products intensively used in home construction across the US
  • plants that supply prefabricated components – such as roof trusses and wall panels – that are increasingly being used to speed up construction
  • fastener manufacturers, many of whom were buffeted by the imposition of tariffs on metal imported from China, when they often used to make nails, screws, bolts, and other fasteners
  • producers of the many items need to finish a home: roofing, siding, flooring, plumbing products, drywall, cabinets, countertops, and wiring
  • landscapers and garden supply firms that provide and lay down the lawns and outdoor spaces cherished by homeowners
  • concrete suppliers who pour the foundations and slabs on which homes are erected

For more information about these industries, see The Freedonia Group’s coverage of the Building and Construction Industries.


FDA Suspends Routine Surveillance Facility Inspections; Quality To Be Maintained

March 20, 2020 - On March 18, the US Food & Drug Administration announced that it would be suspending all domestic routine surveillance facility inspections in order to assist in limiting the spread of the COVID-19 virus. For-cause inspections will be evaluated on an individual basis. Earlier in March, the agency had already postponed most foreign facility inspections through April, keeping only inspections deemed mission-critical, a status that will be considered on a case-by-case basis.

The FDA notes that facilities will still be subject to reporting requirements and should engage in Current Good Manufacturing Practice requirements covering sanitation, processing controls, and controls pertaining to food safety hazards. Facilities will continue to be evaluated on that reporting. The FDA notes that the violation rate on such inspections in the previous fiscal year was only about 5%.

Although 47% of consumers who responded to The Freedonia Group’s National Online Consumer Survey indicate that they worry about foodborne illness, 49% of consumers indicate that they trust that products available for sale are likely to be safe. This attitude shows that consumers tend to place much of the onus of food safety on the corporations and government agencies that regulate the food supply. Food suppliers need to assure consumers that this change will not affect food quality at a time when consumers are particularly aware of their health.

For more information, see The Freedonia Group’s Meat, Poultry, & Seafood Packaging, Global Food Processing Machinery, and Food Safety Products, with additional coverage available from our sister publisher Packaged Facts’ food & beverage industry coverage. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Supply Chain Challenges

March 20, 2020 - Conditions in 2019 and 2020 – from the trade wars and various tariffs applied globally to COVID-19-related workforce reductions, production stoppages, and border closures – have put international supply chains front and center.

30% of companies report considering changes to their supply chains, starting with short-term alternative sourcing options and moving on to relocations, onshoring, supplier diversification, and other more long-term ideas.

The longer the coronavirus crisis lasts, the more companies are likely to consider changes, big and small. The trade war with China got the ball rolling; the coronavirus will provide additional incentives to make adjustments.

For more information, see The Freedonia Group’s catalog of global reports covering machinery and heavy equipment industries. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Flexibility: That’s the Key for Manufacturers

March 18, 2020 - Manufacturers are seeing supply chain disruptions, changing demand patterns, and staffing crunches due to social distancing and illness.

As a result, some are using available capacity, materials, and skill to redirect. For instance, in the UK, the Department for Health and Social Care sent specifications for how to make ventilators to more than 60 manufacturers, including motor vehicle and aerospace firms such as Rolls-Royce, Airbus, Jaguar Land Rover, Honda, and Ford. Many of these firms had already reduced or curtailed their regular production operations due to reduced demand or challenges accessing key components.

Companies are being asked produce components or to make staff available to assist specialist firms, and to shift their own production capacity, if possible.

The challenge is that these vital pieces of equipment are complex machines that are produced under strict safety regulations. However, specialist manufacturers, engineers, and government agencies are working out a basic, functional version that is cheaper and easier to produce.

It typically takes 2-3 years for a ventilator to pass regulatory muster and be approved for use. However, specialists could work with auto manufacturers and others that have advanced manufacturing facilities to adapt their operations to suit current designs.

Manufacturing firms have long used joint ventures to adapt to changing conditions, improve technological capabilities, and expand production capacities. Companies will need to dive into such operations in more depth. Considering how current capabilities align with the needs of other businesses and how current needs in industry and health align with their operations would be the way to start.

For more information, see The Freedonia Group’s extensive catalog of off-the-shelf research. Each report includes analysis of competitive strategies, including joint ventures and merger and acquisition activity. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Short Term Effects of Coronavirus COVID-19 on the Global Pharmaceutical Industry

March 18, 2020 - The rapid spread of the coronavirus (COVID-19) is projected to continue through the third quarter of 2020 or longer and have a mixed impact on the pharmaceuticals industry. 

During the pandemic, individuals will continue to take prescription and over-the-counter medicines to treat their various health problems and needs. In fact, medication consumption will likely rise, both because of patients taking medications to treat the symptoms of COVID-19 and because the virus imposes pressures on the primary healthcare system and inhibits the access to hospitals and physicians for elective procedures.

However, the supply side faces its own challenges.

  • On March 3, India issued restrictions on the export of 26 active pharmaceutical ingredients (APIs) and the medicines and vitamins made from them, certain antibiotics, the hormone progesterone, and vitamins B12, B1 and B6. This was due to reduced stockpiles of key ingredients sourced from China and the inability to get more. The US and Europe rely on supplies from India.
  • By March 13, suppliers noted that supplies were returning, as import shipments have resumed, with airlifts in the case of high-value ingredients. Still, the restrictions remain in place, with the option to apply for a waiver.
  • China is also a key supplier to the US. US officials are considering ways to increase domestic capacity of such drugs. Others are at least considering ways to diversify supply chains. Still, the need for regulatory oversight makes changes expensive and time consuming.
  • Additionally, US production facilities themselves could be closed or capacity could be temporarily redirected to items crucial to either treating or limiting the spread of COVID-19.

Supply shortages appear to be largely a short-term issue. Though it could encourage production of APIs outside of China, there are a number of issues relating to raw material availability, expertise (or lack thereof), logistics, and government regulation. As a result, changes in supply will have a very slow transition and may not actually shift much in the long run.

For more information, see The Freedonia Group’s Global Pharmaceutical Packaging and US Pharmaceutical Packaging studies, with additional coverage from Freedonia Focus (Pharmaceuticals: United States) and our sister publisher Packaged Facts (Pet Medication in the US). Freedonia Custom Research is also available for questions requiring tailored market intelligence.


What Does It Look Like On the Other Side of “Social Distancing” & Closed Businesses

March 18, 2020 - As we’re all facing or currently operating in conditions of remote work, closed restaurants, limits on large gatherings, and curfews, many start to wonder: what does recovery look like?

The Freedonia Group is based in Ohio, where restaurants and bars closed on Sunday night, K-12 schools closed on Monday, colleges are doing remote learning, the primary election was postponed, and waterparks, movie theaters, and gyms closed as well. Other states are following suit, based on recommendations from the Center for Disease Control.

The Freedonia Group also has an office in Beijing. Reaching out to colleagues there, we find that people are returning to work, but in limited numbers so that people are still not gathered in large groups or in close quarters. Health inspectors make period appearances to ensure that people are not sitting too close together and are wearing the mandated masks.

A number of retail outlets are still closed, as there are few customers out in malls and shopping centers. Reservations are sometimes needed for public transportation to restrict the number of people at given stations.

Some goods – particularly marks – are still in short supply and customers need an appointment to get an opportunity to buy them, kind of like trying to buy tickets for a hot concert. Prices of in-demand goods, including personal electronics like tablets and laptops that enable remote education and work, are up and not likely to see any sales for the foreseeable future.

China is several weeks ahead of the US in terms of development of and recovery from COVID-19, so it seems that the return to normal will likely come in stages and not happen overnight.

For more information, Freedonia Custom Research is available for questions requiring tailored market intelligence.


Industries That Have Grown & Still Present Opportunities in China & Elsewhere Due to the Coronavirus Crisis

March 18, 2020 - Despite closures elsewhere, opportunities for market expansion exist in technology and hygiene:

  1. Online Shopping: In addition to the major online retailers – Taobao and JD – local supermarkets are also starting to operate their own website or apps. They can deliver within two hours, faster than the major retailers because these are often closer to the shoppers’ homes. 
  2. Online Education: Most children didn’t previously take online courses, but now it is all online for the time being. However, parents are concerned about eye strain and the difficulty of learning, as children might be less focused when they don’t have face-to-face contact with teachers. Even subjects like sports, piano, dancing, and drawing – which aren’t considered typical avenues for online learning – are being taught remotely because there is no other option. In many cases, different apps are required for each course, which could lead to greater adoption on a permanent basis, particularly for electives and tutoring that takes place outside of school hours.
  3. Electronic devices (e.g., tablets, laptops, desktop computers) are needed by remote workers and students alike. Families that previously had only one such device to share now find that they need more or versions with larger screens so that the children can study at the same time the parents work.
  4. Online payment: Consumers are encouraged to avoid using cash for the time being because it might carry the coronavirus. Plus, with contact-free deliveries, payment must be made remotely rather than be given to the delivery person. Even older generations are learning how to use these options. This might be the nail in the coffin for cash among many younger people who were already preferring credit/debit cards and mobile payments.
  5. Hygiene Products: Hand soaps, face masks, wipes, hand sanitizers with at least 60% alcohol may see just a short-term increase, but the virus may also cause consumers to develop new habits, as is what happened in areas that were hard hit by SARS.
  6. Medical products, especially forehead/ear thermometers: With increased vigilance, consumers and various businesses and public agencies are checking workers and visitors on a regular basis. These products are more hygienic and faster for testing a lot of people, and are therefore poised to see fast growth.

For more information, see The Freedonia Group’s Industrial & Institutional Cleaning Chemicals, Global Nonwovens, and Global E-Commerce reports, as well as information from our sister published Simba Information (e.g., Electronic Education Report Newsletter). Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Wipes to Clean Your Smartphone & Other Frequently Touched Surfaces

March 11, 2020 - On Monday March 9, Apple issued new guidance for how to clean its devices. The statement notes that 70% isopropyl alcohol wipes or Clorox Disinfecting Wipes can be used on the hard nonporous surfaces (e.g., display, keyboard, and other exterior surfaces). The company cautioned not to submerge the products or allow moisture to get into any openings.

Infection prevention specialists have long noted that smartphones and other such hand-held devices are germ magnets since people carry them with them all the time, pass them among other people, and put them to their faces when making phone calls. As such, wiping down these and other commonly touched surfaces is good practice.

It is reported that wipes and other products that are effective at protecting against colds, flu, and other human coronaviruses are probably helpful against COVID-19 as well. The EPA generated a list of registered antimicrobial products for use against novel coronavirus SAR-CoV-2, the cause of COVID-19. It notes that the registration number, found on the product label, is the more important piece of information to look for when purchasing, since the antimicrobial agent might be used in a variety of products or sold under multiple brand names.

The Freedonia Group National Online Consumer Survey, conducted July-August 2019, found that women were more likely than men to have purchased any type of disposable wipe product at any point in the last 12 months. Women were far more likely to have bought a surface cleaning wipe product, but men had a slight edge on buying antibacterial skin cleaning wipes.  

For more information, see The Freedonia Group’s Wipes, Industrial & Institutional Cleaning Chemicals, Global Disposable Medical Supplies, and US Disposable Medical Supplies reports.


Is the Crude Oil Situation a “Double Punch”, a Two-Sided Coin, or Both?

March 10, 2020 - On Monday March 9, crude oil fell to its worst day since 1991, with the coronavirus hampering demand at the same time OPEC and Russia went into a supply-side trade war. This is the double-punch that hit the energy industry hard and was a big reason for the S&P 500 having its 19th worst one-day drop by percent change and the worst since 2008.

However, there’s a flip side. Crude oil and gas prices are falling, potentially benefiting industrial users and consumers. Not only is industry using less oil as global demand pressures are reduced by curtailed business travel and manufacturer closures in quarantined areas, but Saudi Arabia is increasing supply.

Lower crude oil prices will help chemical producers outside of the US, at least on the raw material side, since there are a number of companies that produce ethylene and other basic chemicals from crude oil instead of from natural gas. However, that will likely not be enough to offset the drop in demand for more chemical end-use products as the effects of canceled events, flights, vacations, etc., ripple their way through the global economy.

Consumers will likely be happy about the lower gas prices. However, with many limiting or delaying travel plans out of real and/or perceived risk of either contracting COVID-19 or being stuck in a quarantine zone in this volatile time, they are not likely taking advantage of it in the way they ordinarily would. A return to higher levels of consumer confidence will be needed for consumers to absorb this higher level of production.

For more information, please see The Freedonia Group’s coverage of Chemicals, Plastics & Other Polymers, and Consumer Goods. Freedonia Custom Research is also available for questions requiring tailored market intelligence.


Pallets: An Opportunity

March 10, 2020 - There’s a lot of talk about the risks of transmitting the coronavirus through personal contact, but there exists another method of transmitting the virus. According to disease experts, coronavirus can remain viable on a surface for up to a day after an infected person makes contact with it. While a number of structures and surfaces are being subject to regular disinfection, the pallets on which the vast majority of consumer goods – including the disinfectant wipes and hand sanitizer being used to treat surfaces – are seldom subject to decontamination, and thus are inadvertently potential sources of infection.

This is a matter of concern, given the key role China plays in the global trade market – everyday, millions of pallets enter and leave Chinese ports and warehouses with goods and materials that are shipped around the world. Given this volume of pallet movement, it is not unlikely that pallets can be a source of potential infection.

Whether a real threat exists – the COVID-19 virus only lasts on smooth surfaces for anywhere from a few hours to several days and ocean shipments from China to the US take a month or more – the perceived fear can be enough to drive people to action. While pallets can be disinfected or sterilized, it is more likely that pallets thought to be contaminated will simply be scrapped and removed from pallet stocks. This will have the potential to boost demand for new pallets, as enough pallets could eventually be removed from trade network that pallet stocks erode. Indeed, if government agencies – such as those in China or the European Union – mandate the removal or disinfection of pallets felt to be contaminated, millions of new pallets will be needed to replenish global stocks.

For more information, see The Freedonia Group’s coverage of the Pallets industry.


COVID-19 & US Plastic Resins – Salt In The Industry’s Wounds

March 9, 2020 - In a recent Plastics News article, watchers of the chemical market give a relatively optimistic outlook for the effect of COVID-19 on plastic resin markets. Market disruptions are described as likely to be “temporary” and to even provide some growth opportunities, such as PET for water bottles and polyethylene for cleaning chemical containers. Additionally, China appears to be recovering from its virus-induced economic shutdown.

However, the coronavirus could hardly come at a worse time for US plastic resin producers. The industry is going through a shale gas-driven building boom, with billions of pounds of new resin production capacity opening in the past few years and billions more in the works. Yet sluggishness in the US manufacturing sector during 2019 dried up demand for plastic resin, raising the question of where all the new capacity is going to go. Sustainability pressures – including bans on single-use plastic products – are also on the rise.

Resin producers had hoped for a rebound in 2020, but instead are faced with another economic shock from COVID-19. While the jury is still out on how severe the economic effects of the virus will be, even a “minimal” or “temporary” downturn is not what the US plastics industry was looking for.

For more information, see Freedonia Group’s coverage of the plastics industry.


Chinese Agricultural Drone Company Is Repurposing its Products to Combat the Spread of COVID-19

March 9, 2020 - XAG, a manufacturer of agricultural robots and drones, has pledged 5 million yuan and has repurposed some of its products to fight the spread of COVID-19 in China. The fund will be used to support the nearly 400 professional operators of XAG drones who have joined the disinfection operation.

Drones provide a number of unique advantages when used for human disinfection, including reducing the risk to operators by limiting the potential for exposure to COVID-19 and disinfecting a wider area more accurately and in less time.

XAG’s drones are particularly well suited for disinfecting rural areas – which present little obstruction – but densely populated urban areas are a challenge for UAVs to operate in effectively. In urban areas, XAG’s R80 robotic utility vehicle proves more effective; it can more easily traverse and disinfect urban terrain than drones, and has successfully demonstrated that it can operate both in and out of buildings.

While still in a limited testing phase, XAG’s demonstrations show that the use of automated vehicles can efficiently provide both air and ground coverage while limiting human exposure to COVID-19.

Creative adaptation of existing equipment and technologies will help businesses thrive as problem solvers in this volatile time.

For more information, see The Freedonia Group’s Global Agricultural Equipment.


Instacart Expands from Personal Delivery by Launching “Leave at My Door Delivery” Feature for Groceries

March 9, 2020 - Mimicking the contactless delivery practice that has become not only popularized, but also required, in many parts of China, Instacart has sped up the rollout of its “Leave at My Door Delivery” feature. The feature had been in the testing phase, but Instacart decided on March 5 to launch the drop-off service option more broadly in response to widespread consumer interest, which is growing on the back of consumer fears about the coronavirus.

Under this option, customers have their groceries dropped at their door at a designated time rather than waiting for a representative to hand-deliver the items. Drop-off delivery is a way to limit contact with people who might carry the virus as well as a way to limit the spread from people who are self-quarantined and concerned that they have it.

However, even after the virus outbreak subsides, contactless delivery is likely to remain a popular option because it gives customers more flexibility and reduces the likelihood of missing a delivery altogether. If you are ordering perishables on a warm day, you will still want to time your deliveries carefully so your ice cream won’t melt – but you also won’t miss out on your delivery completely if you end up stuck in traffic.

For more information, see The Freedonia Group’s Global E-Commerce report as well as Global Food E-Commerce and Online Grocery Shopping from Packaged Facts, our sister publication.


Major Conferences – Including SXSW – are Being Canceled; Effects Will Be Widespread for Attendees & Businesses Throughout Host Cities

March 9, 2020 - A growing number of major conferences, conventions, and other events are being canceled as the coronavirus outbreak spreads. A few major tech conferences – such as Google’s I/O developer event – are moving to digital-only formats and canceling the in-person side.

Conference and other event organizers will lose out both on the planned income and – most likely – any money already spent on developing and promoting the event, since most are refunding tickets and admissions. Those who had planned to attend these conferences and conventions will suffer from reduced chances to network, collaborate, make sales, and learn about new products and processes.

Such cancelations have a broader economic impact in host cities, as businesses from hotels and restaurants to local event planners and transportation providers lose revenue opportunities. Cities will also lose out on the bump in tourist activity and the resulting exposure of business people traveling to their city. Organizers of South by Southwest say Austin area businesses took in $335.9 million in business associated with the 2019 edition of the event.

Even when events do take place, attendance will be down given how many major companies are barring or sharply curtailing business travel. Meeting Professionals International, and industry association, is providing additional guidance for planners and suppliers in this changing business environment.

 Freedonia Custom Research is available for questions requiring tailored market intelligence to better understand our changing market conditions.


Coronavirus Concerns Causing Starbucks to Temporarily Eliminate Beverage Service in Reusable Cups

March 5, 2020 - In January 2020, Starbucks announced a new set of sustainability goals through 2030, which included further movement from single-use to reusable packaging. This shift includes cups as the company has been both participating in the NextGen Cup Challenge and giving customers $0.10 discounts if they bring their own cup or request to use a reusable ceramic mug in-store.

However, Starbucks, which is headquartered in Seattle where a virus cluster has resulted in 10 reported deaths related to COVID-19 to date, announced on March 4 that it would be suspending the use of reusable cups as part of its efforts to respond to the public health crisis. This move is framed by Starbucks as temporary, and the reusable cups will be back when the outbreak dissipates.

The impact, although temporary, is not insignificant. This is a speedbump on the path toward getting Starbucks customers – and others – to change their habits, something that is needed for greater adoption of reusable cup policies.

Still, foodservice businesses are expected to increasingly consider more sustainable packaging options (e.g., fiber-based, recyclable, compostable, and reusable products) for cups, lids, and carryout containers in the coming years.

For more information see The Freedonia Group’s Foodservice Single-Use Products report.


Possible Construction Supply Shortages?

March 5, 2020 - Developers are starting to wonder about the impact of COVID-19 on their ability to complete existing projects or to begin new large projects.

US and European contractors rely heavily on Chinese imports for building products ranging from steel to wiring to cabinets. Work stoppages at China’s manufacturing facilities and ports have constrained supplies for building products, leading to delays in the receipt of crucial materials that were not shipped prior to major shutdowns.

Financial fallout for both contractors and customers is expected, although the total impact will vary significantly based on the duration of the outbreak. Although major projects purchase the supplies they need well in advance and therefore may not be effected, others may not be so lucky.

In the meantime, firms are looking for alternate supply channels – both in the US and outside of China – even though they are more expensive. Additionally, contractors may be looking to buy up available supplies in order to have a stock on hand, which would drive prices up even further. Overall, these behaviors drive up prices and shift demand.

As a result, even construction material firms with adequate domestic supplies available to sell might be challenged by unpredictable sales trends that contradict typical seasonal patterns.

For more information, see The Freedonia Group’s extensive collection of reports on the Construction & Building Product industries.


Indoor Air Quality: HVAC Systems & the Coronavirus

March 5, 2020 - The American Society of Heating, Refrigerating and Air-Conditioning Engineers (ASHARE) has published resources on how building HVAC systems can properly combat airborne infectious diseases, including a dedicated webpage that provides proactive guidelines for building industry professionals concerned about COVID-19. 

Keeping indoor air quality high and having proper air circulation and ventilation are extremely important in reducing a person’s risk of contracting viruses like COVID-19, especially in high-risk areas like healthcare facilities. ASHARE recommends a two-step approach: exhausting air out of the building, and cleaning air within the building with filters and by circulating clean air from outside.

Filtering air, however, is not by itself an effective in reducing the transmission of COVID-19. Many commonly used air filters, such as many types of HEPA filters, are only rated to capture particles 0.3 microns or larger. Coronaviruses, on average, are 0.1 microns in size and may not be captured by an air filtration system. To be effective, any system that incorporates filtration fine enough to capture such small particles will still require additional power to overcome the pressure drop involved in pushing air through smaller pore sizes and to be designed so that air does not leak past the filter.

Furthermore, the virus will continue to live on the surface of the filter for a time, so extra care must be taken by those changing the filters. Which all comes back to the core recommendation: wash your hands often, and do not touch your face!

For further information, see Freedonia’s reports HVAC Equipment, Global HVAC Equipment, Global Filters, and Consumer Air Treatment Systems in the US.


COVID-19 & the US Pet Industry: Initial Reports

March 5, 2020 - Addressing the health of pets and their owners in relation to the novel coronavirus outbreak, the Centers for Disease Control and Prevention (CDC) recommends that those infected with COVID-19 avoid contact with pets and other animals. This position gained force today with news reports that the dog of an infected owner in Hong Kong is “now believed to be the first case of human-to-animal transmission.” 

Nonetheless, and even though COVID-19 “seems to have emerged from an animal source,” the CDC advises that there is no evidence that pets themselves can spread COVID-19 to humans – a point reiterated by the American Veterinary Medical Association (AVMA) in its coronavirus bulletin.

On the pet medications front, according to the FDA’s February 27, 2020, Coronavirus (COVID-19) Supply Chain Update, veterinary pharmaceuticals or pharma ingredients sourced from China “soon could lead to shortages.” 

On the pet food side, there have been reports of in-store signage attributing out-of-stocks to coronavirus-related shipment delays.

For pet products as for many consumer markets, supply chains often link to China. Any disruptions from shutdowns in China are likely to be amplified by pet owners stocking up against shortages. Challenges for the US pet industry may deepen unless suppliers in China return quickly to full capacity operations and supply chains are restored.

See the Packaged Facts website for more information from our sister publishing brand’s extensive coverage of the pet industry.


US Federal Reserve Makes an Early Rate Cut

March 4, 2020 - On March 3, 2020, the US Federal Reserve cut its target interest rate by 0.50% to 1.00%-1.25%. The move was the first to occur outside the regularly scheduled policy meetings that take place every 6 weeks since the 2008 economic crisis. The Fed did not want to wait as concerns about the spread of the coronavirus in the US caused strong volatility in the US stock market. The move signals that the bank will take rapid, significant steps to counter effects of the virus on the economy. If it continues to spread, consumers and companies may limit gatherings and unnecessary interactions, which will reduce consumer activity as well as economic output in the markets they support.

Reduced interest rates could help many sectors. For instance, borrowing funds to buy a house, a car, or other large durable goods will be less expensive. In addition, companies will be able to obtain lower-cost loans to help them through a period of reduced economic activity or supply chain difficulties. However, the lower interest rates might hurt the banking industry, as commercial banks generate a significant portion of their revenues from interest on loans.

For more information on these sectors, see the relevant publications from Freedonia Focus Reports: Air Transport Services: United States, Commercial Banking: United States, Housing: United States, Motor Vehicles: United States, Recreation: United States, Restaurants & Foodservice: United States, and Water Transport Services: United States.


Can More Open International Trade Ease the Impact of COVID-19

March 4, 2020 - Much of the economic impact of the COVID-19 coronavirus deals with its disruption of international trade. Global supply chains are intricately linked, expertly optimized, and – as a result – often inflexible in the face of disruption. These fragile international linkages, key to the modern economy, are the reason why most economists predict that the coronavirus will have a much larger negative impact than the SARS outbreak in 2003.

In an article, Bloomberg Economics looks at the flipside – how can international trade help ease the economic impacts of the coronavirus? Remedies such as reducing tariffs and increasing international coordination would help grease the wheels of trade and mitigate the downside to the virus. But in today’s atmosphere of divisive, confrontational politics, hoping for greater international cooperation and easing of tensions may be a tall order.


Supply Disruptions in the Chemical Industry: China Is Coming Back Online, but What’s Next?

March 3, 2020 - Chemical & Engineering News reports that chemical production in China is beginning to recover from the COVID-19 coronavirus. Many chemical plants that were closed in January and early February have reopened. 

However, most chemical plants are running at reduced capacity, and Western firms are still feeling pressure in their supply chains. The uncertainty mimics a similar situation that occurred in 2017 and 2018, when environmental pressures forced the extended shutdown of numerous plants in China, resulting in shortages and high prices for specialty chemicals such as silicones.

Even if China’s chemical industry is getting back to business, the spread of the virus outside of China is increasing worries that further disruptions could be on the horizon.

For more information, see Freedonia’s Global Silicones, Global Rubber Processing Chemicals, and Global Construction Chemicals reports.


3M & Others Expand Production of N95 Respirators & Related Masks

March 3, 2020 - Surgical masks, exam masks, and N95 respirators are in high demand as ways to limit the spread of COVID-19, the novel coronavirus. However, supplies have been hampered by insufficient production capacity and manufacturing closures in areas that are seeing high incidence of the disease.

However, help is on the way. Businesses in China have already converted their operations to the production of masks. Additionally, key mask suppliers such as 3M are responding by having existing staff work additional shifts as they move from a 5-day week to a 7-day week at some plants, as well as by fast-tracking hiring processes and increasing automation where possible.

Still, the rising need for these items as the disease spreads is going to mean that such measures are unlikely to let up any time soon.

For more information, see Freedonia’s Global Medical Disposable Supplies and Disposable Medical Supplies in the US reports.


Retail Stores Are Starting to See Runs on Emergency Supplies: Who Needs a Mask?

March 2, 2020 - This past weekend, consumers in parts of the US started seeing empty shelves and a lack of stocks in key supplies. Even as the US Surgeon General is reminding people that they do not need a mask and that masks are not as effective as you hope, nervous consumers are willing to ignore that advice for just one more layer of real or perceived security against the COVID-19 novel coronavirus.

The trouble is China – which has seen many businesses close since COVID-19 appeared in December – is the source of nearly 20% of the world’s disposable medical supplies, including masks. Therefore, supplies are not likely to increase rapidly until the need for these products in China and abroad is reduced or domestic suppliers are able to ramp up production sufficiently.

In the meantime, consumers who still want to buy masks will compete for the remaining supplies with professionals – including first responders and medical personnel – who need them for their daily operations.  

For more information, see Freedonia’s Global Medical Disposable Supplies and Disposable Medical Supplies in the US reports.


If You Are Quarantined, Will the Delivery Economy Save You?

March 2, 2020 - As quarantined and other concerned people in China learned, food delivery is a life saver if you can’t – or feel like you shouldn’t – leave your home. This has led to innovations like contactless delivery, where the couriers drop the food at a specific location from which customers then pick it up without ever coming face-to-face, and has even prompted robot deliveries.

With the news that patients infected with the COVID-19 novel coronavirus have been found in US urban areas, including NYC, residents are considering how tech can help them, too. Local public health agencies and companies that employ gig delivery workers are developing guidance for how to maintain worker and public safety in such situations.

Still, if companies have a hard time finding enough healthy workers or if people are too nervous about an encounter with their delivery person, autonomous delivery robot developers such as Starship and Nuro may see rapid acceptance.

For more information, see Freedonia’s Global E-Commerce report as well as Global Food E-Commerce and Online Grocery Shopping from Packaged Facts, our sister publication.

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