The kids’ food and beverage market is particularly challenging because industry players must market to children and parents at the same time. This means delivering on healthfulness: Nearly half (46%) of parents list nutritional value as most important when choosing foods at the supermarket for their children, the highest response rate among 16 choices.
February 16, 2017Perhaps more than ever before, consumers want to know about what’s in their meat and poultry, how it was raised and where it came from. This need to know taps a breadth of concerns related to food healthfulness and sustainable practices, as discussed in the Packaged Facts report, "Meat, Poultry and Seafood: Restaurant Trends and Opportunities".
December 15, 2016Consumers continue to embrace snacking—not only as viable daypart option but also as a paradigm through which to view eating in general (smaller, more frequent meals). This has caused and will continue to cause changes in consumers’ relationships with traditional breakfast foods.
November 10, 2016The recent attention being paid to plant proteins, both by ordinary consumers and the food industry, begs the question, are consumers more willing to eat less meat to help save the planet than they are to reduce their own chances of developing heart disease?
November 2, 2016Based on the number of meal kit delivery services around the country, the current numbers of meal shipments, and the almost certain entry of such services from retailers and food marketers (ahem Whole Foods), Packaged Facts conjectures that the U.S. meal kit delivery services market will generate $1.5 billion in sales by the end of 2016 and will grow to a multi-billion market over the next five years.
October 31, 2016There are 50 million consumers who often snack between meals and agree that “salted snacks are my favorite snack.” Packaged Facts reveals who they are and how to market to them in our report Salty Snacks in the U.S. It’s National Junk Food Day, and with Americans nationwide indulging in junk foods ranging from the traditional to the weird and wacky, it’s a perfect time to pay homage to the granddaddy of all junk foods-the salty snack. Whether it be the crunchy potato chip, the versatile corn...
July 21, 2015“Clean label” has become a hot topic in the food and beverage industry as consumers begin to look more closely at what goes into their food and beverages. Many consumers are now using the “kitchen test”-“can the ingredients on the label be found in my own kitchen?”-as their rule of thumb to determine whether or not to buy a product. They are scrutinizing ingredients decks on packages for a short list of ingredients with names they can recognize, and avoiding those with unpronounceable, chemical-...
June 12, 2015The frozen pizza industry has a problem on its hands: in the face of health and “real food” trends, frozen pizza may be suffering from a processed food stereotype. The bottom line is that during 2010-2014, the percentage of households eating frozen pizza in the past 30 days has dropped slightly, while the percentage eating 10+ pizzas per month has dropped 15%. The trend is particularly troubling because it involves demographics that have been core users, such as consumers living in households wi...
March 13, 2015That sound you (virtually) heard on January 26, when Pizza Hut debuted its Udi’s-crusted gluten-free pizza to 2,400 locations nationwide, was a collective cheer from the GF blogosphere. “The beautiful partnership of Pizza Hut and Udi’s,” said one blogger, is a celiac’s dream come true. “Excited” was the word du jour. Gluten free-ers are excited that the world’s largest pizza company is catering to their dietary needs. Excited that the move will spur other restaurants into GF action, and excited ...
February 9, 2015The last few years have not been kind to frozen foods. Overall sales have for the most part been flat or shrinking. Any increases have been minimal and short-lived. The recent damage to this once essential grocery segment can largely be traced to a growing consumer taste for fresh, natural, and organic foods. Like most food trends, the strength of this trend may be overstated but it is real and it is growing as can be seen from the double-digit sales increases for organic foods reported by the...
February 2, 2015