Study #: 3795 | Published: 12/2019 | Pages: 243 | Individual User License: US$ 3,900

US demand for hardscaping products is expected to increase 5.4% per year to $3.7 billion in 2023. Gains will be supported by macro-level trends (e.g., healthy economic outlook and continuing gains in construction activity and population) as well as by weather and climate conditions. Growth opportunities exist in:

  • high-value products like porcelain pavers that allow outdoor space to resemble and coordinate with indoor style trends
  • natural stone products
  • increasing installation of permeable pavers in all markets, as these products help prevent issues with water runoff and flooding
  • products and processes that allow for quicker and easier installation of hardscaping products

Outdoor Living Results in Greater Use of Hardscaping Products

Further growth will come from the continued popularity of outdoor living, which involves the use of outdoor areas for relaxing, entertaining, cooking, dining, and other activities. Spaces are becoming more elaborate – such as through the inclusion of structures such as patios, outdoor kitchens, and fire pits – and often use large volumes of hardscaping products. Outdoor space designs are increasingly blending with indoor styles to create a seamless look.

Professional Market Powered by Installation Difficulty & DIFM Movement

Gains in the larger professional market will continue to outpace those in the consumer and DIY markets, powered by the difficulty of installing most hardscaping products and by the do-it-for-me (DIFM) movement. Millennials are increasingly hiring professionals to landscape in order to save time, while aging baby boomers want to avoid performing the heavy labor needed to install hardscaping products. In addition, installation of most hardscaping products – particularly for larger projects – requires a level of expertise or intensive labor for installation and will continue to be installed by professionals.

Environmental Concerns & Urban Living Key Trends

Environmental issues continue to influence trends in the hardscaping products market. For instance, concerns over water management are supporting:

  • xeriscaping, which replaces grass with aggregates and stones and is being increasingly adopted in drought-prone areas where water is at a premium
  • permeable pavers, which are increasingly being used in both residential and nonresidential settings due to concerns about water runoff and drainage

Growth in urban living impacts the market, influencing the types and amount of products purchased. Urban households typically have limited yard or other outdoor spaces, creating opportunities for hardscaping products designed for smaller spaces. Opportunities also exist for hardscaping used in rooftop gardens, which provide urban dwellers with additional outdoor space. These gardens can also improve the aesthetics of urban settings and potentially mitigate some environmental issues.


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Table of Contents

1. Executive Summary

2. Overview

Key Findings

Historical Market Trends

Pricing Trends

Hardscaping Product Growth Opportunities

Drought & Water Runoff

Pollution in the Manufacture of Hardscaping Products (Clay Bricks & Concrete)

Recycling

3. Consumer Insights

Key Findings

Homeownership

Homeownership vs. Home Rental

Homeownership by Household Annual Income

Homeownership by Age Group

Prevalence of Outdoor Space at Home

Size of Owned Land Around Home

Home Improvement

Gardening Preferences

Landscaping Preferences

Consumer Hardscaping Purchases by Selected Demographics

4. Major Trends Affecting Hardscaping Products

Key Findings

Outdoor Living

Design Trends

Key Demographics

Millennials & Baby Boomers

Urbanites

Environmental Trends

Climatic Issues & Impact on Landscaping

Permeable Pavers

DIY vs. DIFM Trends

5. Retail Strategies

Key Findings

Retail Level Hardscaping Product Sales

Marketing & Advertising: Telling the Story & Reaching the Client

Strategies & Media Use

Sustainability & Eco-Friendliness

Product Origin

Digital Media

Retail Distribution Channels: Where & How

Sales by Primary & Secondary Retail Outlet

Home Centers

Mass Merchandisers

Garden Centers

Internet

Other Retail Distributors

6. Products

Key Findings

Demand Forecast by Product

Design Trends in Materials

Contemporary & Natural Aesthetics

Porcelain Pavers & Tiles

Unify Indoor & Outdoor Spaces

New Product Introductions in Hardscaping Materials

Durability

Environmentally Friendly

Ease & Convenience

Concrete

Demand Forecast by Type, Application, & Market

Concrete Pavers: Face-Mix vs. Through-Mix

Ready-Mix Concrete

Concrete Blocks, Bricks, & Other Products

Suppliers

Stone Pavers, Tiles, & Boulders

Demand Forecast by Type, Application, & Market

Natural Stone

Manufactured (Faux) Stone

Suppliers

Wood

Demand by Application & Market

Suppliers

Clay Brick

Demand by Application & Market

Suppliers

Aggregates

Demand by Application & Market

Suppliers

Porcelain & Other Edging, Pavers, & Tiles

Demand by Application & Market

Suppliers

7. Applications

Key Findings

Demand by Application

Patios

Patio Demand by Product

Patio Demand by Market

Walkways

Walkway Demand by Product

Walkway Demand by Market

Walls

Wall Demand by Product

Wall Demand by Market

Edging & Other Applications

Edging & Other Application Demand by Product

Edging & Other Hardscape Application Demand by Market

8. Residential Markets

Key Findings

Residential Hardscape Products

Demand by Product

Concrete

Stone Pavers, Tiles, & Boulders

Wood

Clay Brick

Aggregates

Porcelain & Other Edging, Pavers, & Tiles

Residential Hardscape Applications

Demand by Application

Patios

Walkways

Walls

Edging & Other Applications

Residential Hardscaping Project Types

Demand by Project Type (New Installation vs. Renovation & Repair)

New Installations

Renovations & Repairs

9. Nonresidential Markets

Key Findings

Demand by Market

Commercial Market

Demand by Product & Application

Concrete

Stone Pavers, Tiles, & Boulders

Wood

Clay Brick

Aggregates

Porcelain & Other Edging, Pavers, & Tiles

Parks, Golf Course, & Other Markets

Demand by Product & Application

Concrete

Stone Paver, Tile, & Boulder

Wood

Clay Brick

Aggregates

Porcelain & Other Edging, Pavers, & Tiles

10. End Users

Key Findings

Demand by End User

Professional End Users

Consumer/DIY End Users

11. Regions

Key Findings

Demand by Region

Northeast

Midwest

South

West

12. Industry Structure

Key Findings & Industry Composition

Market Share

Industry Restructuring

Competitive Strategies

Distribution Channels

List of Industry Participants

13. Appendix

Scope

Definitions

Abbreviations

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Consumer Spending

Building Construction

Residential Building Construction

Residential Improvements & Repairs

Housing Completions

Housing Stock

Commercial Building Construction

Commercial Building Improvements & Repairs

Nonbuilding Construction Expenditures


List of Tables

2. Overview

Table 2-1 | Hardscaping Products Market, 2008 - 2018

Table 2-2 | Selected Hardscaping Product Prices, 2008 - 2023 (dollars per ton & dollars per unit)

Table 2-3 | Growth Opportunities in Hardscaping Products

3. Consumer Insights

Table 3-1 | Homeownership & Rental Trends in the US, 2009 - 2019 (percent of adults)

Table 3-2 | Homeownership & Rental Trends in the US by Annual Household Income, 2009 - 2019 (percent of adults)

Table 3-3 | Homeownership & Rental Trends in the US by Age Group, 2009 - 2019 (percent of adults)

Table 3-4 | Percent of Households That Own Land by Size of Lot, 2019 (percent of households)

Table 3-5 | Remodeling Done in the Last 12 Months vs. Planned in the Next 12 Months, 2009 - 2019 (percent of households)

Table 3-6 | Who Completed Home Remodeling in the Last 12 Months, 2009 - 2019 (percent of households)

Table 3-7 | Hardscaping Product Purchases in the Last 12 Months by Age Group, Race, Gender, Home Type, Marital Status, & Household Income Bracket, Area, & US Region, 2019 (% of respondents)

5. Retail Strategies

Table 5-1 | Hardscaping Product Retail Sales by Type, 2008 - 2023 (million dollars)

Table 5-2 | Consumer Retail Shopping Patterns by Gender & Age Group, 2019: Among Consumers Who Purchased Hardscaping in the Past 12 Months, Where Did You Primarily Shop for These Items? (percent)

Table 5-3 | Consumer Retail Shopping Patterns by Gender & Age Group, 2019: Among Consumers Who Purchased Hardscaping in the Past 12 Months, Where Did You Also Shop for These Items? (percent)

6. Products

Table 6-1 | Hardscape Product Demand by Material, Market, & End User, 2008 - 2023 (million dollars)

Table 6-2 | Concrete Hardscape Demand by Type, Landscaping Application, & Market, 2008 - 2023 (million dollars)

Table 6-3 | Stone Paver, Tile, & Boulder Demand by Type, Landscaping Application, & Market, 2008 - 2023 (million dollars)

Table 6-4 | Key Manufacturers of Stone Pavers, Tiles, & Boulders

Table 6-5 | Wood Demand by Landscaping Application & Market, 2008 - 2023 (million dollars)

Table 6-6 | Clay Brick Demand by Landscaping Application & Market, 2008 - 2023 (million dollars)

Table 6-7 | Aggregates Demand by Type, Landscaping Application, & Market, 2008 - 2023 (million dollars)

Table 6-8 | Porcelain & Other Edging, Paver, & Tile Demand by Landscaping Application & Market, 2008 - 2023 (million dollars)

7. Applications

Table 7-1 | Hardscape Product Demand by Landscaping Application, 2008 - 2023 (million dollars)

Table 7-2 | Patio Demand by Hardscaping Product, 2008 - 2023 (million dollars)

Table 7-3 | Patio Demand by Market, 2008 - 2023 (million dollars)

Table 7-4 | Walkway Demand by Hardscaping Product, 2008 - 2023 (million dollars)

Table 7-5 | Walkway Demand by Market, 2008 - 2023 (million dollars)

Table 7-6 | Wall Demand by Hardscaping Product, 2008 - 2023 (million dollars)

Table 7-7 | Wall Demand by Market, 2008 - 2023 (million dollars)

Table 7-8 | Edging & Other Hardscape Application Demand by Product, 2008 - 2023 (million dollars)

Table 7-9 | Edging & Other Hardscape Application Demand by Market, 2008 - 2023 (million dollars)

8. Residential Markets

Table 8-1 | Residential Hardscape Demand by Product, 2008 - 2023 (million dollars)

Table 8-2 | Residential Concrete Demand by Type & Landscaping Application, 2008 - 2023 (million dollars)

Table 8-3 | Residential Stone Paver, Tile, & Boulder Demand by Type & Landscaping Application, 2008 - 2023 (million dollars)

Table 8-4 | Residential Wood Demand by Landscaping Application, 2008 - 2023 (million dollars)

Table 8-5 | Residential Clay Brick Demand by Landscaping Application, 2008 - 2023 (million dollars)

Table 8-6 | Residential Aggregate Demand by Landscaping Application, 2008 - 2023 (million dollars)

Table 8-7 | Residential Porcelain & Other Edging, Paver, & Tile Demand by Landscaping Application, 2008 - 2023 (million dollars)

Table 8-8 | Residential Hardscaping Product Demand by Application, 2008 - 2023 (million dollars)

Table 8-9 | Residential Patio Demand by Hardscaping Product, 2008 - 2023 (million dollars)

Table 8-10 | Residential Walkway Demand by Hardscaping Product, 2008 - 2023 (million dollars)

Table 8-11 | Residential Wall Demand by Hardscaping Product, 2008 - 2023 (million dollars)

Table 8-12 | Residential Edging & Other Landscaping Application Demand by Hardscaping Product, 2008 - 2023 (million dollars)

Table 8-13 | Residential Hardscaping Demand by Project Type, 2008 - 2023 (million dollars)

9. Nonresidential Markets

Table 9-1 | Nonresidential Hardscaping Demand by Market, 2008 - 2023 (million dollars)

Table 9-2 | Commercial Hardscaping Demand by Product & Landscaping Application, 2008 - 2023 (million dollars)

Table 9-3 | Commercial Concrete Demand by Type & Landscaping Application, 2008 - 2023 (million dollars)

Table 9-4 | Commercial Stone Paver, Tile, & Boulder Demand by Type & Landscaping Application, 2008 - 2023 (million dollars)

Table 9-5 | Commercial Wood Hardscaping Demand by Landscaping Application, 2008 - 2023 (million dollars)

Table 9-6 | Commercial Clay Brick Demand by Landscaping Application, 2008 - 2023 (million dollars)

Table 9-7 | Commercial Aggregates Demand by Landscaping Application, 2008 - 2023 (million dollars)

Table 9-8 | Commercial Porcelain & Other Edging, Paver, & Tile Demand by Landscaping Application, 2008 - 2023 (million dollars)

Table 9-9 | Park, Golf Course, & Other Markets Hardscaping Demand by Product & Landscaping Application, 2008 - 2023 (million dollars)

Table 9-10 | Park, Golf Course, & Other Markets: Concrete Demand by Type & Landscaping Application, 2008 - 2023 (million dollars)

Table 9-11 | Park, Golf Course, & Other Markets: Stone Paver, Tile, & Boulder Demand by Type & Landscaping Application, 2008 - 2023 (million dollars)

Table 9-12 | Park, Golf Course, & Other Market Wood Demand by Landscaping Application, 2008 - 2023 (million dollars)

Table 9-13 | Park, Golf Course, & Other Market Clay Brick Demand by Landscaping Application, 2008 - 2023 (million dollars)

Table 9-14 | Park, Golf Course, & Other Markets: Aggregates Demand by Landscaping Application, 2008 - 2023 (million dollars)

Table 9-15 | Park, Golf Course, & Other Markets: Porcelain & Other Edging, Paver, & Tile Demand by Landscaping Application, 2008 - 2023 (million dollars)

10. End Users

Table 10-1 | Hardscape Product Demand by End User, 2008 - 2023 (million dollars)

11. Regions

Table 11-1 | Hardscaping Product Demand by Region, 2008 - 2023 (million dollars)

Table 11-2 | Northeast Hardscaping Product Demand by Market, 2008 - 2023 (million dollars)

Table 11-3 | Midwest Hardscaping Product Demand by Market, 2008 - 2023 (million dollars)

Table 11-4 | South Hardscaping Product Demand by Market, 2008 - 2023 (million dollars)

Table 11-5 | West Hardscaping Product Demand by Market, 2008 - 2023 (million dollars)

12. Industry Structure

Table 12-1 | US Landscaping Product Sales by Company, 2018 (million dollars)

Table 12-2 | Selected Mergers & Acquisitions

13. Appendix

Table 13-1 | Study Scope: US Geographic Regions & Subregions

Table 13-2 | Relevant Industry Codes

Table 13-3 | Relevant HS Codes

Table 13-4 | Abbreviations & Acronyms Used in Study

Table 13-5 | Macroeconomic Indicators, 2008 - 2023 (billion 2012 dollars & billion dollars)

Table 13-6 | Population & Households, 2008 - 2023 (million persons)

Table 13-7 | Personal Consumption Expenditures, 2008 - 2023 (billion dollars & billion 2012 dollars)

Table 13-8 | Building Construction Expenditures, 2008 - 2023 (billion dollars)

Table 13-9 | Residential Building Construction Expenditures, 2008 - 2023 (billion dollars)

Table 13-10 | Residential Improvement & Repair Expenditures, 2008 - 2023 (billion dollars)

Table 13-11 | Housing Completions, 2008 - 2023 (thousand units)

Table 13-12 | Housing Stock by Type, 2008 - 2023 (million units)

Table 13-13 | Commercial Building Construction Expenditures, 2008 - 2023 (billion dollars)

Table 13-14 | Commercial Building Improvement & Repair Expenditures, 2008 - 2023 (billion dollars)

Table 13-15 | Nonbuilding Construction Expenditures, 2008 - 2023 (billion dollars)


List of Figures

1. Executive Summary

Figure 1-1 | Key Trends in the US Hardscaping Products Market

2. Overview

Figure 2-1 | Key Trends in the Hardscaping Products Market

3. Consumer Insights

Figure 3-1 | Key Consumer Insights in the Hardscaping Products Market

Figure 3-2 | Homeownership & Rental Trends in the US by Age Group, 2009 - 2019 (percent of adults)

Figure 3-3 | Presence of Outdoor Space at Home, 2019 (percent)

Figure 3-4 | Gardening Preferences of Consumers, 2019

Figure 3-5 | Landscaping Preferences of Consumers, 2019

4. Major Trends Affecting Hardscaping Products

Figure 4-1 | Key Trends Affecting Hardscaping Products

Figure 4-2 | Consumers Who Enjoy Gardening by Age Bracket, 2019

Figure 4-3 | Urban Dwellers Percent of Total US Population, 2000 - 2023

5. Retail Strategies

Figure 5-1 | Key Retail Trends for Hardscaping Products

Figure 5-2 | Hardscaping Retail Sales: Share by Product, 2018 (billion dollars)

Figure 5-3 | Consumer Retail Shopping Patterns, 2019: Among Consumers Who Purchased Hardscaping in the Past 12 Months, Where Did You Primarily Shop for These Items? (percent)

Figure 5-4 | Consumer Retail Shopping Patterns, 2019: Among Consumers Who Purchased Hardscaping in the Past 12 Months, Where Did You Also Shop for These Items? (percent)

6. Products

Figure 6-1 | Hardscaping Products

Figure 6-2 | Hardscape Product Demand Growth by Material, 2018 - 2023 (billion dollars)

Figure 6-3 | Hardscape Materials: Product Examples

Figure 6-4 | Product Example: Rosetta Hardscapes Miros Slabs

Figure 6-5 | Product Example: Natural Paving's Inspired by Nature Hardscape Collection

Figure 6-6 | Product Example: Techo-Bloc Aquastorm Permeable Pavers

Figure 6-7 | Product Examples: Concrete Pavers with Natural Appearance

Figure 6-8 | Product Example: Belgard Verona Porcelain Pavers

Figure 6-9 | Product Example: Mirage Granito Ceramico EVO_2/e

Figure 6-10 | Product Example: Daltile's "Indoor-To-Outdoor Transitional Living" Trend

Figure 6-11 | Product Example: MS International Seamless Sanctuary

Figure 6-12 | Product Example: Techo-Bloc HD2 Technology

Figure 6-13 | Product Example: EP Henry ColorTech Pavers

Figure 6-14 | Product Example: Belgard Permeable Pavers

Figure 6-15 | Product Example: Sagamore Ready Mix's EnviroCrete Pervious Ready-Mix Concrete

Figure 6-16 | Product Example: Coyote Landscape Products PerfEdge Steel Landscape Edging

Figure 6-17 | Product Example: EP Henry ECO Bristol Stone Pavers

Figure 6-18 | Product Example: AZEK Paving Grid System

Figure 6-19 | Product Example: Highland Stone 2.0 Freestanding Wall System

Figure 6-20 | Product Example: Norstone Rock Panels

Figure 6-21 | Concrete Demand Growth by Type, 2018 - 2023 (billion dollars)

Figure 6-22 | Product Example: Tectura Designs' Comparison of Face-Mix & Through-Mix Pavers

Figure 6-23 | Stone Paver, Tile, & Boulder Demand Growth by Type, 2018 - 2023 (million dollars)

7. Applications

Figure 7-1 | Key Trends in Hardscaping Applications

Figure 7-2 | Hardscape Product Demand Growth by Landscaping Application, 2018 - 2023 (billion dollars)

Figure 7-3 | Hardscape Applications: Examples

Figure 7-4 | Patio Demand Growth by Hardscaping Product, 2018 - 2023 (million dollars)

8. Residential Markets

Figure 8-1 | Residential Market Trends in Hardscaping Products

9. Nonresidential Markets

Figure 9-1 | Nonresidential Market Trends in Hardscaping Products

10. End Users

Figure 10-1 | Key Trends in Hardscaping by End Users

Figure 10-2 | Hardscaping Product Demand Share: Professional vs. Consumer/DIY, 2008 - 2018

11. Regions

Figure 11-1 | Key Trends in Regional Hardscaping Product Markets

12. Industry Structure

Figure 12-1 | Hardscape Products Market Share by Company, 2018 (billion dollars)

Figure 12-2 | US Hardscaping Products Market: Leading Supplier

Figure 12-3 | US Hardscaping Products Market: Second Leading Supplier

Figure 12-4 | US Hardscaping Products Market: Third Leading Supplier

Figure 12-5 | US Hardscaping Products Market: Fourth Leading Supplier

Figure 12-6 | US Hardscaping Products Market: Fifth Leading Supplier

13. Appendix

Figure 13-1 | Annual Growth in Real GDP, 2000 - 2018, Compared to 1980 - 2005 Average (percent)

Figure 13-2 | Annual Population Growth, 2003 - 2018 (percent)

Figure 13-3 | Housing Stock by Year of Construction, 2018 (percent)


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