Study #: 4231 | Published: 11/2021 | Pages: 204 | Individual User License: US$ 4,900

Demand for indoor air quality equipment – including air purifiers/cleaners, mechanical ventilation equipment, and replacement filters – is expected to grow an average of 2.1% per year through 2025 to $5.6 billion. Concerns about airborne viral load that came to light during the COVID-19 pandemic produced a large spike in demand in 2020, and this increased level of awareness about indoor air quality is expected to remain. While growth will continue through 2021, demand for most indoor air quality equipment will normalize during the latter half of the forecast period, with replacement filters providing the only continued gains.

However, demand levels in general will remain well above those of the pre-pandemic period, due in part to ongoing concerns over respiratory ailments related to air quality and an increase in building construction. As demand is expected to remain elevated, many suppliers will continue to expand their businesses by hiring more workers or by increasing manufacturing capacity.

COVID-19 Related Demand Spike in Most Markets for Indoor Air Quality Equipment

As the COVID-19 pandemic spread and more was learned about transmission, businesses and consumers began to take steps to protect their patrons and themselves, respectively. Robust gains were seen in all markets for indoor air quality equipment, with the institutional market seeing the most substantial growth. Schools across the US – aided by federal funding – made significant investments in air cleaners and, to a lesser extent, ventilation products.

Residential Market Remains the Largest Outlet for Air Quality Equipment

The residential market is expected to remain the largest market for indoor air quality equipment and will account for the greatest absolute gains, due to:

  • a strong housing market and heavy investment in home improvement
  • heightened concerns about indoor air quality, partly as a result of natural disasters (like wildfires) and outdoor pollution issues
  • awareness that tightening building envelopes concentrate indoor contaminants, including airborne viruses

Health ailments such as asthma and allergies will spur homeowners to purchase or upgrade indoor air systems. Additionally, the larger number of consumers spending more time at home (including to work) is expected to push investment in wellness and comfort products.

Replacement Filter Demand Supported By Increasing User Base & Higher Value Products

Replacement filters experienced strong gains in 2020 and 2021 due to both existing owners of air cleaners purchasing or stocking up on filters and the large number of new users buying systems and replacement filters together in order to reduce the indoor transmissibility of the cornonavirus. Going forward, suppliers of replacement filters will benefit from this enlarged user base. Sales of higher value products like smart systems will help create recurring revenue, while systems with multiple levels of filters will support volume gains. However, competition from generic replacement filters will continue to limit price growth over the long term.


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Table of Contents

1. Executive Summary

2. COVID-19 Pandemic

Overview

Impact on the Economy

Impact on the Construction Industry

Impact on the Indoor Air Quality Equipment Industry

3. Overview

Study Scope

Historical Trends

Demand by Product Type

Demand by Market

Demand by Technology

Pricing Trends

General Pricing Factors

Air Treatment System Pricing Trends

Mechanical Ventilation Pricing Trends

Replacement Filter Pricing Trends

Technology Innovations

Smart & Connected IAQ Systems

Filter & Air Quality Indicators

Programmable Systems

Independent Air Quality Monitors & Sensors

Niche/Low-Volume Technologies

Environmental & Regulatory Considerations

Air Pollution Levels

Ozone Regulations

Quality Control Organizations

Air Exchange Rates

4. Consumer Trends & Insights

Urban Population Trends

Homeownership

Ownership vs. Rentals

Household Income & Homeownership

Homeownership by Age Group

Home Improvement & Remodeling

Recent Purchases of IAQ & Related Equipment

Ownership of IAQ & Related Equipment

Health Considerations

Respiratory Ailments

Wildfire Concerns

COVID-19 Concerns

5. Conventional Air Filtration

Scope & Product Description

Technologies

Demand by Technology

HEPA Filtration

ULPA & Other Conventional Technologies

Product Types (Central or Local Equipment)

Markets

Product Innovation

Key Suppliers

6. Electrostatic Air Cleaning

Scope & Product Description

Product Types (Central or Local Equipment)

Markets

Product Innovation

Key Suppliers

7. Ionic Air Cleaning

Scope & Product Description

Product Types (Central or Local Equipment)

Markets

Product Innovation

Key Suppliers

8. Niche Technologies

Scope & Product Description

Technologies

Demand by Technology

Ultraviolet (UV) Treatment

Ozone Treatment

Other Niche Technologies (DHP, PCO, PECO, TSS)

Product Types (Central or Local Equipment)

Markets

9. Mechanical Ventilation Equipment

Scope & Product Description

Equipment Types

Demand by Type

Exhaust

Supply

Balanced & Energy Saving Ventilators

Product Types (Central or Local Equipment)

Markets

Product Innovation

Key Suppliers

10. Central Indoor Air Quality Equipment

Scope & Product Description

Demand by Technology

Demand by Market

Product Innovation

Key Suppliers & Market Share

11. Local/Portable Indoor Air Quality Equipment

Scope & Product Description

Demand by Technology

Demand by Market

Product Innovation

Key Suppliers & Market Share

12. Replacement Air Filters

Scope & Product Description

Demand by Type

Demand by Market

Product Innovation

Key Suppliers & Market Share

13. Residential Markets

Market Scope

Housing Types

Demand by Housing Type

Single-Family Homes

Multifamily Housing

Products

Demand by Product Type

Central Equipment

Local Equipment

Replacement Filters

Technology Trends

14. Commercial Markets

Market Scope

Market Sectors

Demand by Sector

Office Buildings

Retail

Foodservice

Other Commercial Buildings

Product Types

Technology Trends

15. Institutional Markets

Market Scope

Market Sectors

Demand by Sector

Healthcare

Education

Religious

Product Types

Technology Trends

16. Industry Structure

Key Findings & Industry Composition

Market Share

Mergers & Acquisitions

Cooperative Agreements

List of Industry Participants

17. Appendix

Scope

Definitions

Abbreviations

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Consumer Spending

Residential Building Construction

Commercial Building Construction


List of Tables

2. COVID-19 Pandemic

Table 2-1 | Macroeconomic Indicators, 2019 - 2022 (billion 2012 dollars)

Table 2-2 | Construction Expenditures, 2019 - 2022 (billion 2012 dollars & billion dollars)

Table 2-3 | Annual Indoor Air Quality Equipment Demand by Product, 2019 - 2021 (million dollars)

Table 2-4 | Annual Indoor Air Quality Equipment Demand by Market, 2019 - 2021 (million dollars)

3. Overview

Table 3-1 | Indoor Air Quality Equipment Demand, 2010 - 2020 (million dollars)

Table 3-2 | Indoor Air Quality Equipment Demand by Product, 2010 - 2030 (million dollars)

Table 3-3 | Indoor Air Quality Equipment Demand by Market, 2010 - 2030 (million dollars)

Table 3-4 | Indoor Air Quality Equipment Demand by Technology, 2010 - 2030 (thousand units & million dollars)

Table 3-5 | Indoor Air Quality Equipment Pricing, 2010 - 2030 (dollars per unit)

4. Consumer Trends & Insights

Table 4-1 | Homeownership & Rental of Residences in the US, 2010 - 2020 (% of respondents)

Table 4-2 | Homeownership & Rental Trends in the US by Annual Household Income Bracket, 2010 - 2020 (% of population)

Table 4-3 | Homeownership & Rentals in the US by Age Group, 2010 - 2020 (% of population)

Table 4-4 | Home Remodeling Completed in the Last 12 Months, DIY & By an Outside Contractor, 2011 - 2020 (% of households)

Table 4-5 | "Did You Buy Any of the Following For Your Home in 2020?" by Gender, Family Status, Age Group, & Annual Household Income Bracket, 2021 (% of respondents)

Table 4-6 | "Did You Buy Any of the Following For Your Home in 2020?" by Pet Ownership, Urban vs. Rural Setting, US Region, & Relocation Status, 2021 (% of respondents)

Table 4-7 | "Do You Have Any of the Following Installed in Your Home?" by Gender, Family Status, Age Group, & Annual Household Income Status, 2021 (% of respondents)

Table 4-8 | "Do You Have Any of the Following Installed in Your Home?" by Pet Ownership, Urban vs Rural Setting, US Region, & Relocation Status, 2021 (% of respondents)

Table 4-9 | Presence of Allergies in the Household by Gender, Family Status, Age Group, Annual Household Income Bracket, Urban vs Rural Setting, & US Region, 2021 (% respondents who noted that someone in their household has airborne allergies)

Table 4-10 | Incidence of Allergies/Hay Fever or Asthma, 2010 - 2021 (% of population)

Table 4-11 | Wildfires in the US, 2010 - 2020 (number of fires & acres burned)

Table 4-12 | Coronavirus Health Concerns: "I am concerned about the...", 2020 - 2021 (% of respondents)

5. Conventional Air Filtration

Table 5-1 | Conventional Indoor Air Filtration Equipment Demand by Technology, 2010 - 2030 (thousand units & million dollars)

Table 5-2 | HEPA Filtration Equipment Demand by Market, 2010 - 2030 (million dollars)

Table 5-3 | ULPA & Other Conventional Air Filtration Equipment Demand by Market, 2010 - 2030 (million dollars)

Table 5-4 | Conventional Indoor Air Filtration Equipment Demand by Product, 2010 - 2030 (million dollars)

Table 5-5 | Conventional Indoor Air Filtration Equipment Demand by Market, 2010 - 2030 (million dollars)

6. Electrostatic Air Cleaning

Table 6-1 | Electrostatic Air Cleaning Equipment Demand by Product, 2010 - 2030 (thousand units & million dollars)

Table 6-2 | Electrostatic Air Cleaning Equipment Demand by Market, 2010 - 2030 (million dollars)

7. Ionic Air Cleaning

Table 7-1 | Ionic Air Cleaning Equipment Demand by Product, 2010 - 2030 (thousand units & million dollars)

Table 7-2 | Ionic Air Cleaning Equipment Demand by Market, 2010 - 2030 (million dollars)

8. Niche Technologies

Table 8-1 | Niche Indoor Air Quality Equipment Demand by Technology, 2010 - 2030 (thousand units & million dollars)

Table 8-2 | Ultraviolet Indoor Air Quality Equipment Demand by Market, 2010 - 2030 (million dollars)

Table 8-3 | Ozone Indoor Air Quality Equipment Demand by Market, 2010 - 2030 (million dollars)

Table 8-4 | Indoor Air Quality Equipment Using Other Niche Technologies: Demand by Market, 2010 - 2030 (million dollars)

Table 8-5 | Niche Indoor Air Quality Equipment Demand by Product, 2010 - 2030 (million dollars)

Table 8-6 | Niche Indoor Air Quality Equipment Demand by Market, 2010 - 2030 (million dollars)

9. Mechanical Ventilation Equipment

Table 9-1 | Mechanical Ventilation Equipment Demand by Type, 2010 - 2030 (thousand units & million dollars)

Table 9-2 | Exhaust Mechanical Ventilation Equipment Demand by Market, 2010 - 2030 (million dollars)

Table 9-3 | Supply Mechanical Ventilation Equipment Demand by Market, 2010 - 2030 (million dollars)

Table 9-4 | Balanced & Energy Saving Mechanical Ventilation Equipment Demand by Market, 2010 - 2030 (million dollars)

Table 9-5 | Mechanical Ventilation Equipment Demand by Product, 2010 - 2030 (million dollars)

Table 9-6 | Mechanical Ventilation Equipment Demand by Market, 2010 - 2030 (million dollars)

10. Central Indoor Air Quality Equipment

Table 10-1 | Central Indoor Air Quality Equipment Demand by Technology, 2010 - 2030 (thousand units & million dollars)

Table 10-2 | Central Indoor Air Quality Equipment Demand by Market, 2010 - 2030 (million dollars)

Table 10-3 | Selected Central Indoor Air Quality Equipment Offerings

11. Local/Portable Indoor Air Quality Equipment

Table 11-1 | Local Indoor Air Quality Equipment Demand by Technology, 2010 - 2030 (thousand units & million dollars)

Table 11-2 | Local Indoor Air Quality Equipment Demand by Market, 2010 - 2030 (million dollars)

Table 11-3 | Selected Local Indoor Air Quality Equipment Offerings

12. Replacement Air Filters

Table 12-1 | Replacement Air Filter Demand by Technology, 2010 - 2030 (million units & million dollars)

Table 12-2 | Replacement Air Filter Demand by Market, 2010 - 2030 (million dollars)

13. Residential Markets

Table 13-1 | Residential Indoor Air Quality Equipment Demand by Housing Type, 2010 - 2030 (million dollars)

Table 13-2 | Single-Family Housing Indoor Air Quality Equipment Demand by Product, 2010 - 2030 (million dollars)

Table 13-3 | Multifamily Housing Indoor Air Quality Equipment Demand by Product, 2010 - 2030 (million dollars)

Table 13-4 | Residential Indoor Air Quality Equipment Demand by Product, 2010 - 2030 (million dollars)

Table 13-5 | Residential Central Indoor Air Quality Equipment Demand by Technology, 2010 - 2030 (thousand units & million dollars)

Table 13-6 | Residential Local Air Treatment Equipment Demand by Technology, 2010 - 2030 (thousand units & million dollars)

Table 13-7 | Residential Replacement Air Filter Demand by Building Type, 2010 - 2030 (million units & million dollars)

14. Commercial Markets

Table 14-1 | Commercial Building Indoor Air Quality Equipment Demand by Market Sector, 2010 - 2030 (million dollars)

Table 14-2 | Office Building Indoor Air Quality Equipment Demand by Product, 2010 - 2030 (million dollars)

Table 14-3 | Retail Building Indoor Air Quality Equipment Demand by Product, 2010 - 2030 (million dollars)

Table 14-4 | Foodservice Indoor Air Quality Equipment Demand by Product, 2010 - 2030 (million dollars)

Table 14-5 | Other Commercial Building Indoor Air Quality Equipment Demand by Product, 2010 - 2030 (million dollars)

Table 14-6 | Commercial Building Indoor Air Quality Equipment Demand by Product, 2010 - 2030 (million dollars)

15. Institutional Markets

Table 15-1 | Institutional Building Indoor Air Quality Equipment Demand by Market Sector, 2010 - 2030 (million dollars)

Table 15-2 | Healthcare Building Indoor Air Quality Equipment Demand by Product, 2010 - 2030 (million dollars)

Table 15-3 | Education Building Indoor Air Quality Equipment Demand by Product, 2010 - 2030 (million dollars)

Table 15-4 | Religious Building Indoor Air Quality Equipment Demand by Product, 2010 - 2030 (million dollars)

Table 15-5 | Institutional Building Indoor Air Quality Equipment Demand by Product, 2010 - 2030 (million dollars)

16. Industry Structure

Table 16-1 | Indoor Air Quality Equipment Sales by Company, 2020 (million dollars)

Table 16-2 | Selected Mergers & Acquisitions

Table 16-3 | Selected Cooperative Agreements

Table 16-4 | Selected Industry Participants

17. Appendix

Table 17-1 | Relevant Industry Codes

Table 17-2 | Relevant HS Codes

Table 17-3 | Abbreviations & Acronyms Used in Study

Table 17-4 | Macroeconomic Indicators, 2010 - 2030 (billion 2012 dollars)

Table 17-5 | Population & Households, 2010 - 2030 (million persons)

Table 17-6 | Personal Consumption Expenditures, 2010 - 2030 (billion dollars)

Table 17-7 | Residential Building Construction Expenditures, 2010 - 2030 (billion dollars & billion 2012 dollars)

Table 17-8 | Commercial Building Construction Expenditures, 2010 - 2030 (billion dollars & billion 2012 dollars)


List of Figures

1. Executive Summary

Figure 1-1 | US Market for Indoor Air Quality Equipment

2. COVID-19 Pandemic

Figure 2-1 | Real GDP by Economic Sector, 2019 - 2022 (% annual change)

Figure 2-2 | Annual Indoor Air Quality Equipment Demand Value Growth by Market, 2019 - 2021 (% annual change)

3. Overview

Figure 3-1 | Indoor Air Quality Equipment: Product Examples

Figure 3-2 | Indoor Air Quality Equipment Demand, 2005 - 2020 (million dollars)

Figure 3-3 | Indoor Air Quality Equipment Demand by Product, 2010 - 2030 (million dollars)

Figure 3-4 | Indoor Air Quality Equipment Demand by Market, 2010 - 2030 (million dollars)

Figure 3-5 | Indoor Air Quality Equipment Demand by Technology, 2010 - 2030 (million dollars)

Figure 3-6 | Indoor Air Quality Equipment Pricing, 2015 - 2030 (% CAGR)

4. Consumer Trends & Insights

Figure 4-1 | Urban Dwellers Share of Total US Population, 2000 - 2025 (percent)

Figure 4-2 | Allergies in the Household by Pet Ownership, 2021 (% respondents who noted that someone in their family has airborne allergies)

5. Conventional Air Filtration

Figure 5-1 | Indoor Air Filtration Technologies: Product Examples

6. Electrostatic Air Cleaning

Figure 6-1 | Electrostatic Air Cleaning Technology: Product Examples

7. Ionic Air Cleaning

Figure 7-1 | Ionic Air Cleaning Technology: Product Examples

8. Niche Technologies

Figure 8-1 | Niche & Low Volume Indoor Air Quality Technologies: Product Examples

9. Mechanical Ventilation Equipment

Figure 9-1 | Mechanical Ventilation Equipment: Product Examples

10. Central Indoor Air Quality Equipment

Figure 10-1 | Central Indoor Air Quality Equipment: Product Examples

Figure 10-2 | Central Indoor Air Quality Equipment Demand by Technology, 2010 - 2030 (million dollars)

Figure 10-3 | Central Indoor Air Quality Equipment Market Share by Company, 2020 (billion dollars)

11. Local/Portable Indoor Air Quality Equipment

Figure 11-1 | Local Indoor Air Quality Equipment: Product Examples

Figure 11-2 | Local Indoor Air Quality Equipment Demand by Technology, 2010 - 2030 (million dollars)

Figure 11-3 | Local Indoor Air Quality Equipment Market Share by Company, 2020 (billion dollars)

12. Replacement Air Filters

Figure 12-1 | Replacement Air Filters: Product Examples

Figure 12-2 | Replacement Air Filter Demand by Technology, 2010 - 2030 (million dollars)

Figure 12-3 | Replacement Air Filter Market Share by Company, 2020 (billion dollars)

13. Residential Markets

Figure 13-1 | Residential Indoor Air Quality Equipment Value Demand Growth by Technology, 2010 - 2030 (% CAGR)

14. Commercial Markets

Figure 14-1 | Commercial Building Indoor Air Quality Equipment Value Demand Growth by Technology, 2010 - 2030 (% CAGR)

15. Institutional Markets

Figure 15-1 | Institutional Building Indoor Air Quality Equipment Value Demand Growth by Technology, 2010 - 2030 (% CAGR)

16. Industry Structure

Figure 16-1 | US Indoor Air Quality Equipment Market Share, 2020 (million dollars)

Figure 16-2 | US Indoor Air Quality Equipment Market, 2020: Leading Supplier

Figure 16-3 | US Indoor Air Quality Equipment Market, 2020: Second Leading Supplier

Figure 16-4 | US Indoor Air Quality Equipment Market, 2020: Third Leading Supplier

Figure 16-5 | US Indoor Air Quality Equipment Market, 2020: Fourth Leading Supplier

Figure 16-6 | US Indoor Air Quality Equipment Market, 2020: Fifth Leading Supplier

Figure 16-7 | US Indoor Air Quality Equipment Market, 2020: Sixth Leading Supplier


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