A manufacturer of industrial and consumer products was interested in purchasing a competitor and engaged Freedonia Custom Research to perform a due diligence assessment of the global light-duty and heavy-duty aftermarket filtration industry in only four weeks.
- Conducted nearly 60 primary interviews with industry participants in North America, Europe, Latin America, and China, including aftermarket filter manufacturers, distributors, and participants in other aftermarket sales channels like garages and quick-lube providers
- Analyzed current and forecast demand in each region based on usage rates, consumer preferences, the evolving regulatory environment, and potential threats to growth like alternative fuels, emerging technologies, synthetic oil adoption, diesel engine usage, and macroeconomic factors
- Developed a thorough path-to-market analysis of aftermarket filters by region and vehicle type
- Provided 12 detailed competitor profiles that included analyses of product mix, preferred sales channels, respective strengths and weaknesses, and competitive advantages
The Freedonia Custom Research team determined that the target company’s outlook was overly optimistic and uncovered inaccuracies in its understanding of the path to market for regions where it did not already have a strong presence. Based on this work, the client decided not to pursue an acquisition of the target company.