by Matt Zielenski
February 14, 2022
Despite a global pandemic, the year 2020 saw record demand for roofing in the US, spurred by such factors as:
After this record year of roofing demand, many in the industry are curious as to what the future hold and wonder if can that growth be sustained.
Housing starts – especially in the key single-family segment – rose sharply in 2020 and peaked in the first half of 2021. Home builders took advantage of strong demand by erecting as many houses as possible. While demand for new housing is expected to moderate through 2025, housing starts are expected to remain at an elevated level going forward since the US will continue to have a surplus of potential home buyers. This high level of housing starts will boost demand for a wide range of steep-slope roofing materials, key among them:
The US has a large – but aging – housing stock; many residences are nearing fifty years of age. In many cases these homes have their original roofing materials, which are likely worn and in need of repair or outright replacement. These thousands of roofs nationwide offer roofing contractors and other professionals a tremendous opportunity for sales. Furthermore, surging home values and low interest will make it possible for homeowners to access the equity in their homes – a common source of funding home improvement projects. Many homeowners will take advantage of these favorable lending opportunities to install new roofs.
The US has experienced multiple severe weather events over the past few years – multiple landfalls of hurricanes and tropical storms, tornadoes, winter storms, and hailstorms – that have caused widespread and severe roof damage across the nation. In many of these cases, damage could have been mitigated (if not prevented) by use of more durable roofing materials that better withstand high winds, moisture, and impacts. Going forward, insurers and building code professionals will increasingly mandate that property owners install such products to minimize storm damage, thus boosting demand for items like:
For more information about the size and growth , check out The Freedonia Group’s new study, Roofing.
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