by Carolyn Zulandt
October 5, 2017
Windows and doors are key components of a home’s overall aesthetic. Popular programs on HGTV and the DIY Network, for instance, illustrate the importance of custom designs and personalization for setting a home apart, reflecting the homeowner’s tastes and style, and boosting overall curb appeal.
Major players in the US window and door industry are responding to these design trends by launching new premium product lines, as well as by expanding customization services that provide customers with more options.
Merger and acquisition activity is also key for companies looking to expand their capabilities in high-end, custom window and door segments. According to analysts at The Freedonia Group, “While the more premium window and door product categories continue to account for a smaller portion of overall demand, healthy sales gains in these segments are prompting firms to boost their exposure in higher end markets.”
Acquisitions are an important strategy here, enabling suppliers to:
Leading window and door manufacturer JELD-WEN has engaged in significant acquisition activity in the past two years to expand its foothold in custom and luxury markets. JELD-WEN has purchased the following companies:
Pella – another major player in the US window and door industry – has participated in similar acquisition activity to boost its specialty and high-end product offerings. Recent acquisitions by Pella include:
Leading window and door manufacturer, Marvin Companies, also expanded its footprint in the premium segment through its purchase of TruStile Doors in May 2015. TruStile Doors manufactures custom wood stile-and-rail doors for interior applications in high-end homes and commercial properties.
To learn more about additional supplier activities and other key trends in the US window and door industry, check out three new reports from The Freedonia Group:
These reports offer analysis covering:
Carolyn Zulandt is an Industry Analyst at the Freedonia Group where her work covers topics related to the US and Global Chemicals and Construction and Building Products markets.
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