Windows Market in the US by Material, Product, Market and Region

Increased Construction Spending & Demand for High-Performance, Energy-Efficient Windows Drives Demand Growth through 2021

Overall market increases will be driven by ongoing gains in construction spending, including a continued recovery in housing starts and expanding nonresidential building construction activity; increased demand for more costly, better performing products; and rising sales of value-added windows with unique, customized styles.

Key Findings in the Windows Study:

Plastic Remains Dominant Window Material and Posts Fastest Gains

Continued interest in vinyl windows -- which require minimal maintenance and offer good energy efficiency at a lower price compared to wood -- will bolster the material’s leading position through 2021. Architects and building owners are also increasingly specifying windows manufactured from fiberglass (e.g., Marvin’s Ultrex material) and wood-plastic composites (e.g., Andersen’s Fibrex) for their superior energy efficiency and durability.

Housing Starts Fuel Robust Gains for Residential Windows

The brightest outlook is projected for the new residential market, spurred by continued gains in housing starts. In addition, homebuyers’ demand for premium windows with good aesthetics (including casement, horizontal sliding, and specialty styles) is increasing the average costs for windows per new home.

Healthy growth in construction spending for office, retail, lodging, and institutional structures will bolster demand for commercial windows, as will increased sales of large window area products such as curtain walls and storefronts. In addition, building owners are increasingly investing in high-performance windows to reduce utility bills and achieve green building certifications such as LEED.

Leading Suppliers Use Acquisitions to Expand Market Reach

Window manufacturers have engaged in significant acquisition activity to expand their product range and to capture growing share of target markets. PGT Innovations, for instance, expanded into commercial applications through its 2016 purchase of US Impact Systems, as well as increased its portfolio of impact-resistant windows through its acquisition of WinDoor. Pella purchased both Reilly Windows and Doors, and Duratherm Windows in 2016; while Apogee Enterprises is bolstering its position in the curtain wall market through the planned acquisition of EFCO from Pella.

Study Coverage

This Freedonia industry study presents historical demand data (2006, 2011, and 2016) and forecasts (2021) by material (plastic, wood, metal), product (single- & double-hung, casement, horizontal sliding, other windows & components), market (new residential construction, residential improvement & repair, new commercial construction, commercial improvement & repair), and US region (Northeast, Midwest, South, West). The study also evaluates company market share and provides competitive analysis on industry players including Andersen, JELD-WEN, Marvin, Milgard Manufacturing (Masco), Pella, and Ply Gem.

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Table of Contents

EXECUTIVE SUMMARY

OVERVIEW

Key Findings

Historical Market Trends

Demand Outlook by Material

Materials Overview & Key Trends

Window Forecasts by Material

Pricing Outlook

Supply & Foreign Trade

Regulations & Standards

Building Codes

Industry Standards & Specifications

Green Building Certification Programs

Program Use & Advantages

ICC Programs

ENERGY STAR

LEED

Other Programs

Other Environmental Considerations

Recycling

Emissions Regulations

Lead Paint Removal

PRODUCTS

Key Findings

Window Demand Forecast by Product Type

Growth Opportunities

Fast Growing Product Segments

Performance & Energy Efficiency

Framing Materials

Low-E Glass & Other Glazing Technologies

Smart Glass

Style & Aesthetics

Residential ENERGY STAR-Compliant Windows

Outlook for ENERGY STAR Windows

Energy Efficient Window Demand by Material

Residential Impact-Resistant Window Outlook

Components & Other Window Product Forecasts

PLASTIC WINDOWS

Key Findings

Demand Outlook & Key Historical Trends

Demand Forecast by Market

Outlook for Residential & Commercial Plastic Windows

Residential Plastic Window Forecast

Commercial Plastic Window Forecast

Demand Forecast by Product

Key Trends & Outlook for Major Plastic Window Type

Prime Windows

Specialty & Storm Windows

Components & Other Plastic Window Products

Demand Forecast by Material

Outlook for Major Plastic Window Material Types

Vinyl

Fiberglass

Wood-Plastic Composites

Key Suppliers

WOOD WINDOWS

Key Findings

Demand Outlook & Key Historical Trends

Demand Forecast by Market

Outlook for Residential & Commercial Wood Windows

Residential Wood Window Forecast

Commercial Wood Window Forecast

Demand Forecast by Product

Key Trends & Outlook by Major Wood Window Type

Casement

Double-Hung

Other Wood Windows

Wood Window Components & Related Products

Demand Forecast by Cladding Type

Key Suppliers

METAL WINDOWS

Key Findings

Demand Outlook & Key Historical Trends

Demand Forecast by Market

Outlook for Residential & Commercial Metal Windows

Residential Metal Window Forecast

Commercial Metal Window Forecast

Demand Forecast by Product

Key Trends & Outlook by Major Metal Window Type

Single- & Double-Hung

Horizontal Sliding

Commercial Stationary

Other Metal Windows & Window Products

Demand Forecast by Material

Key Suppliers

MARKETS

Key Findings

Demand Forecast by Market

Residential Windows

Residential Window Market Outlook

New Residential Market

Window Sales Trends & Outlook

Demand Forecast by Framing Material

New Residential Window Forecast in Units

Residential Improvement & Repair Market

Window Sales Trends & Outlook

Demand Forecast by Framing Material

Improvement & Repair Window Forecast in Units

Residential Window Trends & Forecasts by Product Type

Residential Window Forecasts by Housing Type

Key Sales Trends for the Major Housing Types

Single-Family Housing

Multifamily Housing

Manufactured Housing

Commercial Windows

Scope

Commercial Window Market Outlook

New Commercial Market

Window Sales Trends & Outlook

Demand Forecast by Framing Material

Commercial Improvement & Repair Market

Window Sales Trends & Outlook

Demand Forecast by Framing Material

Commercial Window Trends & Forecasts by Product Type

Commercial Window Forecast by Building Type

Key Sales Trends for the Major Commercial Building Types

Office, Retail, & Lodging Facilities

Institutional Buildings

Industrial Buildings

Other Commercial Buildings

REGIONS

Key Findings

Demand Forecast by Region

Northeast

Market Position & Historical Trends

Window Demand Forecast by Market & Subregion

Midwest

Market Position & Historical Trends

Window Demand Forecast by Market & Subregion

South

Market Position & Historical Trends

Window Demand Forecast by Market & Subregion

West

Market Position & Historical Trends

Window Demand Forecast by Market & Subregion

INDUSTRY STRUCTURE

Key Findings & Industry Composition

Market Share

Acquisitions & Divestitures

Vertical & Horizontal Integration

Integration is Key Competitive Strategy for Window Suppliers

Vertical Integration

Horizontal Integration

Manufacturing

Product Development

Marketing

Distribution

Key Distribution Channels

Company-Owned Sales Outlets

Retail Establishments

List of Industry Participants

APPENDIX

Scope

Methodology

Sources

Associations & Agencies

Related Freedonia Group Studies

Definitions

Abbreviations

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Consumer Spending

Consumer Financing

Building Construction

Residential Building Construction

Residential Improvements & Repairs

Housing Starts

Housing Stock

Nonresidential Building Construction

Nonresidential Building Improvements & Repairs

Nonresidential Building Stock

List of Tables

OVERVIEW

Table 2-1 | Key Advantages & Disadvantages by Window Frame Material Type

Table 2-2 | Window Demand by Material, 2006 - 2021 (million dollars)

Table 2-3 | Window Pricing Environment, 2006 - 2021 (price deflator 2009=100)

Table 2-4 | Window Supply & Demand, 2006 - 2021 (million dollars)

Table 2-5 | Selected 2015 International Building Code Updates

PRODUCTS

Table 3-1 | Window Demand by Product Type, 2006 - 2021 (million dollars)

Table 3-2 | Advantages & Disadvantages of Fiberglass & Wood-Plastic Composite Windows

Table 3-3 | Residential ENERGY STAR-Compliant Window Demand by Material, 2006 - 2021 (million dollars)

Table 3-4 | Residential Impact-Resistant Window Demand by Material, 2006 - 2021 (million dollars)

Table 3-5 | Demand for Components & Other Window Products by Type, 2006 - 2021 (million dollars)

PLASTIC WINDOWS

Table 4-1 | Plastic Window Demand, 2006 - 2021 (million dollars)

Table 4-2 | Plastic Window Demand by Market, 2006 - 2021 (million dollars)

Table 4-3 | Residential Plastic Window Demand by Application, 2006 - 2021 (million dollars)

Table 4-4 | Commercial Plastic Window Demand by Application, 2006 - 2021 (million dollars)

Table 4-5 | Plastic Window Demand by Product Type, 2006 - 2021 (million dollars)

Table 4-6 | Plastic Prime Window Demand by Type, 2006 - 2021 (million dollars)

Table 4-7 | Plastic Specialty & Storm Window Demand by Type, 2006 - 2021 (million dollars)

Table 4-8 | Demand for Plastic Window Components & Other Products, 2006 - 2021 (million dollars)

Table 4-9 | Plastic Window Demand by Material, 2006 - 2021 (million dollars)

Table 4-10 | Selected Major Vinyl Window Product Lines

Table 4-11 | Selected Major Fiberglass Window Product Lines

Table 4-12 | Selected Major Wood-Plastic Composite Window Product Lines

Table 4-13 | Selected Plastic Window Manufacturing Locations

WOOD WINDOWS

Table 5-1 | Wood Window Demand, 2006 - 2021 (million dollars)

Table 5-2 | Wood Window Demand by Market, 2006 - 2021 (million dollars)

Table 5-3 | Residential Wood Window Demand by Application, 2006 - 2021 (million dollars)

Table 5-4 | Commercial Wood Window Demand by Application, 2006 - 2021 (million dollars)

Table 5-5 | Wood Window Demand by Product Type, 2006 - 2021 (million dollars)

Table 5-6 | Other Wood Window Demand by Type, 2006 - 2021 (million dollars)

Table 5-7 | Wood Window Components & Related Products Demand by Type, 2006 - 2021 (million dollars)

Table 5-8 | Wood Window Demand by Cladding Type, 2006 - 2021 (million dollars)

Table 5-9 | Selected Wood Window Manufacturing Locations

METAL WINDOWS

Table 6-1 | Metal Window Demand Outlook, 2006 - 2021 (million dollars)

Table 6-2 | Metal Window Demand by Market, 2006 - 2021 (million dollars)

Table 6-3 | Residential Metal Window Demand by Application, 2006 - 2021 (million dollars)

Table 6-4 | Commercial Metal Window Demand by Application, 2006 - 2021 (million dollars)

Table 6-5 | Metal Window Demand by Product Type, 2006 - 2021 (million dollars)

Table 6-6 | Other Metal Window & Window Product Demand by Type, 2006 - 2021 (million dollars)

Table 6-7 | Metal Window Demand by Material, 2006 - 2021 (million dollars)

Table 6-8 | Selected Metal Window Manufacturing Locations

MARKETS

Table 7-1 | Window Demand by Market, 2006 - 2021 (million dollars)

Table 7-2 | Residential Window Demand by Application, 2006 - 2021 (million dollars)

Table 7-3 | New Residential Window Value Demand by Material, 2006 - 2021 (million dollars)

Table 7-4 | New Residential Window Unit Demand by Material, 2006 - 2021 (million units)

Table 7-5 | Residential Improvement & Repair Window Value Demand by Material, 2006 - 2021 (million dollars)

Table 7-6 | Residential Improvement & Repair Window Unit Demand by Material, 2006 - 2021 (million units)

Table 7-7 | Residential Window Demand by Product Type, 2006 - 2021 (million dollars)

Table 7-8 | Residential Window Demand by Housing Type, 2006 - 2021 (million dollars)

Table 7-9 | Single-Family Housing Window Demand by Application, 2006 - 2021 (million dollars)

Table 7-10 | Multifamily Housing Window Demand by Application, 2006 - 2021 (million dollars)

Table 7-11 | Manufactured Housing Window Demand by Application, 2006 - 2021 (million dollars)

Table 7-12 | Commercial Window Demand by Application, 2006 - 2021 (million dollars)

Table 7-13 | New Commercial Window Demand by Material, 2006 - 2021 (million dollars)

Table 7-14 | Commercial Improvement & Repair Window Demand by Material, 2006 - 2021 (million dollars)

Table 7-15 | Commercial Window Demand by Product Type, 2006 - 2021 (million dollars)

Table 7-16 | Commercial Window Demand by Building Type, 2006 - 2021 (million dollars)

Table 7-17 | Office, Retail, & Lodging Window Demand by Application, 2006 - 2021 (million dollars)

Table 7-18 | Institutional Window Demand by Application, 2006 - 2021 (million dollars)

Table 7-19 | Industrial Window Demand by Application, 2006 - 2021 (million dollars)

Table 7-20 | Other Commercial Window Demand by Application, 2006 - 2021 (million dollars)

REGIONS

Table 8-1 | Window Demand by Region, 2006 - 2021 (million dollars)

Table 8-2 | Northeast: Window Demand by Market & Subregion, 2006 - 2021 (million dollars)

Table 8-3 | Midwest: Window Demand by Market & Subregion, 2006 - 2021 (million dollars)

Table 8-4 | South: Window Demand by Market & Subregion, 2006 - 2021 (million dollars)

Table 8-5 | West: Window Demand by Market & Subregion, 2006 - 2021 (million dollars)

INDUSTRY STRUCTURE

Table 9-1 | US Window Sales by Company, 2016 (million dollars)

Table 9-2 | Selected Acquisitions & Divestitures

Table 9-3 | Selected Recent Window Product Launches

Table 9-4 | Selected Marketing Strategies in the Window Industry

Table 9-5 | Major Window Distribution Channels

APPENDIX

Table 10-1 | Study Scope: Residential & Commercial Window Markets

Table 10-2 | Study Scope: US Geographic Regions & Subregions

Table 10-3 | Relevant Industry Codes

Table 10-4 | Abbreviations & Acronyms Used in Study

Table 10-5 | Macroeconomic Indicators, 2006 - 2021 (billion 2009 dollars)

Table 10-6 | Population & Households, 2006 - 2021 (million persons)

Table 10-7 | Personal Consumption Expenditures, 2006 - 2021 (billion dollars)

Table 10-8 | Consumer Financing Environment, 2006 - 2016

Table 10-9 | Building Construction Expenditures, 2006 - 2021 (billion dollars)

Table 10-10 | Residential Building Construction, 2006 - 2021 (billion dollars)

Table 10-11 | Residential Improvement & Repair Expenditures, 2006 - 2021 (billion dollars)

Table 10-12 | New Housing Indicators, 2006 - 2021

Table 10-13 | Housing Stock by Type, 2006 - 2021 (million units)

Table 10-14 | Nonresidential Building Construction Expenditures, 2006 - 2021 (billion dollars)

Table 10-15 | Nonresidential Building Improvement & Repair Expenditures, 2006 - 2021 (billion dollars)

Table 10-16 | Nonresidential Building Stock by Type, 2006 - 2021 (billion 2009 dollars)

List of Charts

EXECUTIVE SUMMARY

Figure 1-1 | Key Trends in the US Market for Windows

OVERVIEW

Figure 2-1 | US Window Market Overview

Figure 2-2 | Window Sales Historical Trends, 2000 - 2016 (million dollars)

Figure 2-3 | Window Demand by Material, 2000 - 2016 (million dollars)

Figure 2-4 | Window Price Outlook by Material, 2006 - 2021 (% CAGR)

Figure 2-5 | ENERGY STAR Windows Criteria, Version 6.0

PRODUCTS

Figure 3-1 | Key Trends for Major Window Products

Figure 3-2 | Window Demand by Product Type, 2006 - 2021 (million dollars)

Figure 3-3 | Selected Key Window Trends through 2021

Figure 3-4 | Energy Efficient Windows Demand, 2006 - 2021 (million dollars)

PLASTIC WINDOWS

Figure 4-1 | Plastic Window Market Outlook

Figure 4-2 | Plastic Window Demand, 2000 - 2021 (million dollars)

Figure 4-3 | Plastic Share of Total Window Sales by Market, 2000 - 2016 (% value demand)

Figure 4-4 | Plastic Prime Windows Demand Growth by Type (% CAGR)

Figure 4-5 | Materials Mix for Plastic Window Market, 2006 - 2021 (% plastic window sales by value)

Figure 4-6 | Advantages & Disadvantages of Fiberglass Windows

WOOD WINDOWS

Figure 5-1 | Wood Window Market Outlook

Figure 5-2 | Wood Window Demand, 2000 - 2021 (million dollars)

Figure 5-3 | Ratio of Wood Window Sales to Plastic Window Sales by Market & Application, 2000 - 2016

METAL WINDOWS

Figure 6-1 | Metal Window Market Outlook

Figure 6-2 | Metal Window Demand, 2000 - 2021 (million dollars)

Figure 6-3 | Metal Window Demand Growth by Product Type (% CAGR)

MARKETS

Figure 7-1 | Outlook for Residential & Commercial Window Markets

Figure 7-2 | Residential & Commercial Window Markets: Annual Growth, 2006 - 2021 (% year-on-year change)

Figure 7-3 | Residential Window Sales by Market, 2006 - 2021 (million dollars)

Figure 7-4 | New Residential Market for Windows, 2006 - 2021 (million dollars)

Figure 7-5 | Material Mix for New Residential Windows, 2011 - 2021 (% value demand)

Figure 7-6 | Residential Improvement & Repair Market for Windows, 2006 - 2021 (million dollars)

Figure 7-7 | Material Mix for Residential Improvement & Repair Windows, 2011 - 2021 (% value demand)

Figure 7-8 | Outlook & Advantages for Major Residential Window Products

Figure 7-9 | Intensity of Window Use by Housing Type

Figure 7-10 | New Commercial Market for Windows, 2006 - 2021 (million dollars)

Figure 7-11 | Material Mix for New Commercial Windows, 2011 - 2021 (% value demand)

Figure 7-12 | Commercial Improvement & Repair Market for Windows, 2006 - 2021 (million dollars)

Figure 7-13 | Material Mix for Commercial Improvement & Repair Windows (% value demand)

Figure 7-14 | Outlook & Advantages for Major Commercial Window Products

REGIONS

Figure 8-1 | Regional Window Markets Overview

Figure 8-2 | Housing Starts Indexed by US Region, 2000 - 2021 (2000=100)

Figure 8-3 | Northeast: Window Market Position, 2016

Figure 8-4 | Midwest: Window Market Position, 2016

Figure 8-5 | South: Window Market Position, 2016

Figure 8-6 | Window Markets Comparison: South versus Other US Regions, 2016 (% of total)

Figure 8-7 | West: Window Market Position, 2016

INDUSTRY STRUCTURE

Figure 9-1 | US Window Market Share, 2016 (percent of total)

Figure 9-2 | US Window Market: Leading Supplier, 2016

Figure 9-3 | US Window Market: Second Leading Supplier, 2016

Figure 9-4 | US Window Market: Third Leading Supplier, 2016

Figure 9-5 | US Window Market: Fourth Leading Supplier, 2016

Figure 9-6 | US Window Market: Fifth Leading Supplier, 2016

Figure 9-7 | US Window Market: Sixth Leading Supplier, 2016

APPENDIX

Figure 10-1 | Annual Growth in Real GDP, 2000 - 2016, Compared to 1980 - 2005 Average (percent)

Figure 10-2 | Annual Population Growth, 2001 - 2016 (percent)

Figure 10-3 | New Housing Square Footage by Housing Type, 2001 - 2016

Figure 10-4 | Housing Stock by Year of Construction, 2016 (percent)

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Windows Market in the US by Material, Product, Market and Region

Key Findings in the Windows Study:

Purchase Windows Market in the US by Material, Product, Market and Region by the Section