Skip navigation
Reports & Analysis Strategic Insights Research Subscriptions
Sign In / Create Account Cart
Sign In / Create Account Cart
  • Reports & Analysis
  • Strategic Insights
  • Research Subscriptions

Resources

  • Analyst Buzz
  • Press Releases
  • Blog
  • Resources & Downloads

The Freedonia Group

  • Contact
  • About
  • Our Staff
  • Help Center
  • Career Opportunities
Freedonia Market Research Blog Channeling Fish, Bird, Small Animal, and Reptile Sales

Channeling Fish, Bird, Small Animal, and Reptile Sales

by Sarah Schmidt

March 28, 2018

Data from Packaged Facts’ June/July 2017 National Pet Owners Survey shows where pet owners of fish, birds, small animals, and reptiles (FBSAR) purchased items for their pet in the previous twelve months.

The data make it clear that pet store chains are the most popular channel for pet owners looking to purchase something for their pet for fish, small animal, and reptile owners. In fact, for fish and reptile owners, a greater percentage shopped at the pet specialty chains then at club stores, dollar stores, drugstores, and supermarkets combined. [Figure 1]

Mass Merchandisers and Supercenters Key Segments

While the mass merchandiser channel is the second most popular channel for most of the pet categories, the greatest percentage of companion bird owners actually choose to shop at supercenters such as Walmart and Target for at least some of their pet products. However, since sales by dollar figure are actually highest in the pet specialty chains for all of the categories (not shown), the survey results in the figure suggest that the mass merchandiser channel is simply more convenient for impulse or quickly needed items.

E-Commerce Also Trending

Internet sales are also immensely popular with many pet owners. Except for reptile owners, more owners purchased products for their pets online than from independent pet specialty stores in the last twelve months. As with the mass merchandiser channel, online sales by dollar value are much less than sales from independent pet specialty stores, so convenience is once again the likely reason for purchases online. However, since online sales are the fastest growing of all channels across all pet categories as well, soon it will be more than convenience driving online sales.

For more information on the market for pet small animal, fish, reptile, and companion bird products, take a look at Packaged Facts’ Fish, Small Animal, Reptile, and Bird Products: U.S. Pet Market Trends and Opportunities. The report provides a comprehensive discussion of these survey results as well as an analysis of marketers and sales of these pet products broken down into a number of different segments.

-- by Norman Deschamps, market research analyst

Interested to know more about our research?

Check out our free downloads.

Explore Our Resource Center

Have unique research needs?

Freedonia Strategic Insights listens intently to your needs and objectives. Then we work diligently to define and deliver a service to meet them.
Learn About Our Custom Research Services

Subscribe to Our Blog

Stay up to date with the latest information about new market research and news in areas relevant to your business from our analysts and team members.

Packaged Facts Blog Subscription

Provide the following details to subscribe.

The Freedonia Group needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.
  • Contact
  • About
  • Help Center
  • Career Opportunities
  • Press Contact
  • User Agreement
  • Privacy Policy
  • Site Map

Additional Resources

  • Market Size Resources
  • Lawn & Garden Market Research
  • Roofing Market Research
  • Pet Products Market Research
  • Countertops Market Research
  • Power Tools Market Research
  • Publishing for the PreK-12 Market Research
  • Insulation Market Resaerch
  • Cabinets Market Research
  • Flooring Market Research
  • Pet Supplements Market Research
  • Agricultural Equipment Market Research
  • Open Access Publishing Market Research
  • Silicones Market Research
  • For Legal Inquiries, contact Cohen & Cohen
Copyright © 2025 The Freedonia Group, Inc. All rights reserved.