Skip navigation
Reports & Analysis Strategic Insights Research Subscriptions
Sign In / Create Account Cart
Sign In / Create Account Cart
  • Reports & Analysis
  • Strategic Insights
  • Research Subscriptions

Resources

  • Analyst Buzz
  • Press Releases
  • Blog
  • Resources & Downloads

The Freedonia Group

  • Contact
  • About
  • Our Staff
  • Help Center
  • Career Opportunities
Freedonia Market Research Blog Clean Pets Mean Happy Pet Owners

Clean Pets Mean Happy Pet Owners

by Sarah Schmidt

May 3, 2018

The pet grooming market is unique in the pet universe in that it involves both services, which encompass thousands of groomers at various venues, and products, targeted to the do-it-yourself pet owner who grooms the pet at home or at a self-service facility. What both sides of the market have in common is the goal of a clean, healthy, well-groomed pet. Clean pets are an essential part of pet ownership today, as pets are now more often than not treated as family members by owners who keep them close by both at home and on the go. The “pets as family” trend, fueled by empty-nesting Boomers and Millennials who know no other kind of pet ownership, has put grooming services and products front and center, as pet owners look for the best way to maintain a well-groomed “furbaby.” Indeed, making sure the pets are clean and well-groomed is an integral part of integrating them both into the household, where they often share furniture and sleep in the same bed as their owners, and into public settings, from dog parks and coffeehouses to retail shopping venues. Packaged Facts survey results from January/February 2018 show just how important clean pets are to owners, with 76% of pet owners agreeing that it is important to keep their pet clean and smelling fresh. The survey data was featured in the recently published report Pet Grooming, Skin & Coat, and Spa Products and Services in the U.S., 2nd Edition.

Trends Driving Innovation in the U.S. Pet Grooming Market

One of the trends driving innovation in the pet grooming services market is add-on services—those “extras” that groomers offer so pet owners can achieve custom results from the grooming process. Services inspired by human spa treatments have gained a firm hold in the market, disrupting the status quo as they’ve achieved mainstream status. Although some of these add-ons, such as aromatherapy and massage, may appear on the surface to be merely cosmetic or even frivolous, a growing cadre of pet owners understand they can serve an important health function, alleviating stress and aiding in overall wellness. Products modeled after human grooming products have also grown in popularity, with pet owners seeking out the products that offer the most recent in-demand ingredients, as well as those that eschew ingredients they deem unsafe based on their own personal grooming product choices.

With this $2.8 billion market expected to outpace overall pet market growth, grooming service providers, marketers, and retailers are all fully on board, hoping to leverage today’s “clean pet” to attract clients and customers and drive store traffic.

-- by Shannon Brown, pet market analyst

Have unique research needs?

Freedonia Strategic Insights listens intently to your needs and objectives. Then we work diligently to define and deliver a service to meet them.
Learn About Our Custom Research Services

Subscribe to Our Blog

Stay up to date with the latest information about new market research and news in areas relevant to your business from our analysts and team members.

Packaged Facts Blog Subscription

Provide the following details to subscribe.

The Freedonia Group needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.
  • Contact
  • About
  • Help Center
  • Career Opportunities
  • Press Contact
  • User Agreement
  • Privacy Policy
  • Site Map

Additional Resources

  • Market Size Resources
  • Lawn & Garden Market Research
  • Roofing Market Research
  • Pet Products Market Research
  • Countertops Market Research
  • Power Tools Market Research
  • Publishing for the PreK-12 Market Research
  • Insulation Market Resaerch
  • Cabinets Market Research
  • Flooring Market Research
  • Pet Supplements Market Research
  • Agricultural Equipment Market Research
  • Open Access Publishing Market Research
  • Silicones Market Research
  • For Legal Inquiries, contact Cohen & Cohen
Copyright © 2025 The Freedonia Group, Inc. All rights reserved.