by Daniel Granderson
October 25, 2016
Food gifts for women can encompass a wide range of occasions; however, marketers continue to leverage the color pink to underscore feminine orientation. For example:
But the flipside is that, while pink has historically symbolized the female gender, many women may actually prefer a different color. In light of this, marketers may want to experiment with multi-color themes, from bright colors to pastels—or even the popular ombre color trend. Utilizing seasonal color trends may also help craft a more unique strategy that can help refresh and update food gifts.
This blog is based on information featured in Packaged Facts’ report Food Gifting in the U.S., 5th Edition. View more information, including the abstract, pricing, and table of contents at: http://www.packagedfacts.com/Food-Gifting-9718632/.
-- by David Morris
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