Halloween has been an especially sweet holiday for American candy companies. In Chocolate Candy Market in the U.S., 11th Edition, Packaged Facts identifies the Halloween chocolate segment as a pocket of growth.
In the last year, the confectionery industry grew just under 2% at food, drug, mass, select club and dollar stores, and military commissaries, reaching nearly $19 billion in dollar sales. The biggest percentage gainer was the Seasonal Halloween chocolate segment, which was up 61%. Growth has been attributed to both a shift from snack size to seasonal packages, as well as an influx of unique, large-size items. In trade literature, Mars points out that more than 50% of Halloween shoppers purchase variety bags.
More About Chocolate Candy Market in the U.S., 11th Edition
Chocolate Candy Market in the U.S., 11th Edition examines the market for chocolate candy across the U.S. retail spectrum, and places the market in the larger context of the overall confectionery market, defined as the total U.S. market for chocolate/non-chocolate candy and gum. Find additional information about Chocolate Candy Market in the U.S., 11th Edition, including purchase options, the abstract, table of contents, and related reports at Packaged Facts’ website: http://www.packagedfacts.com/Chocolate-Candy-10268969/.