Advertising Services: United States

Report Overview

This report forecasts to 2022 and 2026 US advertising services revenues in nominal US dollars. Total demand is segmented by establishment type in terms of: advertising agencies; media representatives; public relations agencies; media buying agencies; direct mail advertisers; display advertisers; ad material distributors; and other establishments such as product demonstration, display lettering, and welcoming services.

To illustrate historical trends, total revenues, the various segments, and advertising spending by media type are provided in annual series from 2011 to 2021.

Excluded from the scope of this report are advertising revenues from establishments that do not provide advertising services as their primary activity, as reported to the US Census Bureau. For example, advertising revenues earned by television networks, newspaper publishers, social media websites, and internet search engine providers are excluded. Search engine optimization (SEO) services are also excluded.

This report includes the results of a proprietary national online consumer survey of US adults (age 18+). This Freedonia Focus Reports National Survey has a sample size of approximately 2,000, screened for response quality, and representative of the US population on the demographic measures of age, gender, geographic region, race/ethnicity, household income, and the presence/absence of children in the household.

Key macroeconomic indicators are also provided with quantified trends. Other various topics, including profiles of pertinent leading companies, are covered in this report. A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes:
541810 Advertising Agencies
541820 Public Relations Agencies
541830 Media Buying Agencies
541840 Media Representatives
541850 Outdoor Advertising
541860 Direct Mail Advertising
541870 Advertising Material Distribution Services
541890 Other Services Related to Advertising

• Historical Trends
• Key Economic Indicators
• Advertising Expenditures by Media Type
• Internet Advertising Insights
• Legal & Regulatory Factors

• Advertising Agencies
• Media Representatives
• Public Relations Agencies
• Media Buying Agencies
• Direct Mail Advertisers
• Display Advertisers
• Ad Material Distributors
• Other Establishments

• Industry Characteristics
• Market Leaders

• Scope
• Sources
• Industry Codes
• Freedonia Methodology
• Resources

• Figure 1 | Key Trends in US Advertising Services Revenues, 2021 - 2026
• Figure 2 | US Advertising Services Revenue Trends, 2011 - 2021
• Table 1 | Key Indicators for US Advertising Services Revenues, 2011 - 2026 (US$ bil)
• Figure 3 | US Advertising Expenditures by Media Type, 2011 - 2021 (US$ bil)
• Table 2 | US Advertising Expenditures by Media Type, 2011 - 2021 (US$ bil)
• Figure 4 | US Survey: Is an ad blocker in use on any of the devices you use? (% of adult respondents who have heard of ad blockers)
• Figure 5 | US Survey: What is the main reason(s) an ad blocker is in use? (% of adult respondents who have heard of and use an ad blocker)
• Figure 6 | US Advertising Services Revenue by Establishment Type, 2011 - 2026 (US$ bil)
• Table 3 | US Advertising Services Revenue by Establishment Type, 2011 - 2026 (US$ bil)
• Figure 7 | US Advertising Services Revenue by Establishment Type, 2011 - 2026 (%)
• Figure 8 | US Advertising Services Revenue by Establishment Type Performance Index, 2011 - 2026 (2011=100)
• Figure 9 | US Advertising Services Employer & Nonemployer Establishments & Revenues, 2019 (%)
• Figure 10 | US Advertising Services Firms, Establishments, & Employment, 2011 - 2019
• Table 4 | US Advertising Services Firms, Establishments, & Employment, 2011 - 2019
• Figure 11 | US Advertising Services Revenue Concentration, 2007 - 2017
• Figure 12 | US Advertising Services Revenue Concentration by Segment, 2007 - 2017
• Table 5 | NAICS & SIC Codes Related to Advertising Services