Appliances & Electronics: United States

Report Overview

This report analyzes consumer trends in the US market for appliances and electronics. It features the results of proprietary online surveys conducted in April-May 2020 and July-August 2019. These surveys polled US adults (age 18+), feature sample sizes of approximately 1,500 and 2,000, respectively, and are census-representative on the primary demographic measures of age bracket, gender, geographic region, household income, presence of children in the household, and race/ethnicity.

Analyses of syndicated consumer survey results are included. These results are compiled by Freedonia Focus Reports, based on 2020 Winter Simmons Profile Reports, a booklet-based survey with a sample size of approximately 25,000 that is representative of the US adult population, from MRI-Simmons.

This report forecasts to 2024 US household appliances and electronics shipments in nominal US dollars at that manufacturer level. To illustrate historical trends, total shipments are provided in annual series from 2009 to 2019.

Key macroeconomic indicators are also provided with quantified trends. A full outline of report items by page is available in the Table of Contents.

• Shipment Trends
• Monthly Retail Sales Trends
• Key Economic Indicators
• COVID-19 Impact
• Appliances
• Electronics

• Scope
• Sources
• Industry Codes
• Freedonia Methodology
• Resources

• Figure 1 | US Household Appliances & Electronics Shipment Trends, 2009 - 2024 (US$ bil)
• Table 1 | US Household Appliances & Electronics Shipments, 2009 - 2019 (US$ bil)
• Table 2 | US Household Appliances & Electronics Shipments, 2019 - 2024 (US$ bil)
• Figure 2 | US Household Appliances & Electronics Stores Retail Sales, Jan-Apr 2020 versus Jan-Apr 2019 (%)
• Table 3 | Key Indicators for US Consumer Interest in Purchasing Appliances & Electronics, 2009 - 2024
• Figure 3 | US Survey: COVID-19 Impact on Appliance Purchases, 2020 (%)
• Figure 4 | US Survey: COVID-19 Impact on Television Purchases, 2020 (%)
• Figure 5 | US Survey: Purchased Television by Stay-at-Home Patterns in Wake of COVID-19 (%)
• Figure 6 | US Survey: Major Appliance Purchase in the Last 12 Months, 2019 (%)
• Figure 7 | US Survey: Purchases of Various Household Appliances in Last 12 Months, 2020 (%)
• Figure 8 | US Survey: Purchases of Various Kitchen Appliances in Last 12 Months, 2020 (%)
• Figure 9 | US Survey: Type of Coffee Maker Owned, 2020 (%)
• Figure 10 | US Survey: Coffee Maker Brands Bought in Last 12 Months, 2020 (%)
• Figure 11 | US Survey: Major Factors in Appliance Purchase Decisions, 2019 (%)
• Figure 12 | US Survey: Purchased Television in the Last 2 Years (%)
• Figure 13 | US Survey: Purchase Location of Most Recent Television (%)
• Figure 14 | US Survey: Importance of Examining a Television in Person Before Buying (%)
• Figure 15 | US Survey: Smartphone Use, 2020 (%)
• Figure 16 | US Survey: Smartphone Brands Owned, 2020 (%)
• Figure 17 | US Survey: Tablet Brands Owned, 2020 (%)
• Figure 18 | US Survey: Most Recently Acquired Computer Brand, 2020 (%)
• Table 4 | NAICS & SIC Codes Related to Appliances & Electronics