Books: United States

Report Overview

This report forecasts to 2022 and 2026 US books revenues in nominal US dollars. Total revenues are segmented by media type in terms of: print, online, and other media such as CDs and e-books published on physical media. Total revenues are also segmented by market as follows: textbooks; professional, technical, and scholarly; adult trade; children's; and general reference.

To illustrate historical trends, total revenues and the various segments are provided in annual series from 2011 to 2021.

Publishers who exclusively publish books online are excluded from the scope of this report. Revenues from activities other than book publishing, such as those from the sale or licensing of content rights, subscriptions to databases or other information, or from contract printing by publishers are also excluded.

This report includes the results of a proprietary national online consumer survey of US adults (age 18+). This Freedonia Focus Reports National Survey has a sample size of approximately 1,500, screened for response quality, and representative of the US population on the demographic measures of age, gender, geographic region, race/ethnicity, household income, and the presence/absence of children in the household.

Key macroeconomic indicators are also provided with quantified trends. Other various topics, including profiles of pertinent leading companies, are covered in this report. A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes:
323117 Books Printing
323120 Support Activities for Printing
424920 Book, Periodical, and Newspaper Merchant Wholesalers
451211 Book Stores
453310 Used Merchandise Stores
511130 Book Publishers

• Historical Trends
• Key Economic Indicators
• Book Printing Overview
• Legal & Regulatory Factors

• Print
• Digital
• Other Media

• Textbooks
• Professional, Technical, & Scholarly
• Adult Trade
• Children's
• General Reference

• Industry Characteristics
• Market Leaders

• Scope
• Sources
• Industry Codes
• Freedonia Methodology
• Resources

• Figure 1 | Key Trends in US Book Publishing Demand, 2021 - 2026
• Figure 2 | US Book Publishing Revenue Trends, 2011 - 2021
• Table 1 | Key Indicators for US Book Publishing Revenues, 2011 - 2026 (US$ bil)
• Figure 3 | US Book Publishing Revenues by Media Type, 2011 - 2026 (US$ bil)
• Table 2 | US Book Publishing Revenues by Media Type, 2011 - 2026 (US$ mil)
• Figure 4 | Survey: US Adults' Most Important Factors for Book Purchases Out of Store, 2022 (%)
• Figure 5 | Survey: US Adults' Most Important Factors for Book Purchases In-Store, 2022 (%)
• Figure 6 | US Book Publishing Revenues by Media Type, 2011 - 2026 (%)
• Figure 7 | US Book Publishing Revenues by Market, 2011 - 2026 (US$ bil)
• Table 3 | US Book Publishing Revenues by Market, 2011 - 2021 (US$ mil)
• Table 4 | US Book Publishing Revenues by Market, 2021 - 2026 (US$ mil)
• Figure 8 | US Adult Trade Book Publishing Revenues w/ Average Minutes Spent Reading per Day, 2011 - 2026
• Figure 9 | US Children's Book Publishing Revenues w/ Number of Children Aged 0-14, 2011 - 2026
• Figure 10 | US Book Publishing Revenues by Market, 2011 - 2026 (%)
• Figure 11 | US Book Publishing Shipments Concentration, 2007 - 2017
• Table 5 | Leading Participants in the US Book Publishing Industry by Market
• Table 6 | NAICS & SIC Codes Related to Book Publishing