Co-Branded Credit Cards: United States

Report Overview

This report provides US co-branded credit card purchase trends in nominal US dollars. Data provided in this report include: co-branded credit card usage rates by selected types: have in own name vs. used in last 30 days, 2024 (% of adults); US co-branded credit card adoption by selected types: share of owners who used cards in last 30 days, 2021 – 2024 (% of adults); US co-branded credit card and store credit card adoption: have in own name vs. used in last 30 days, 2021 – 2024 (% of adults); frequent flyer program members, by airline, 2018 – 2024 (% of adults); hotel loyalty program enrollment, by program, 2024 (% of adults currently enrolled); and US retailer co-branded credit card programs, by segment: brand vs. parent company partnerships, 2025.

This report covers the US market for consumer co-branded credit cards, with an emphasis on recent changes in co-branded credit card program features and benefits, partner and issuer co-branded card strategies and competitive trends, co-branded growth trends among issuers and networks, and related trend and opportunity spotting.

A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes

Table of Contents

HIGHLIGHTS

MARKET ENVIRONMENT

• Market Overview
• Airline Partnerships
• Hotel Partnerships
• Retailer Partnerships
• The Consumer

THE ISSUERS

• Industry Context

ABOUT THIS REPORT

• Scope
• Sources
• Industry Codes
• Resources

LIST OF TABLES & FIGURES

• Table 1 | US Purchase Volume for Mastercard, Visa, & American Express, Q2 2022 - Q2 2023 (US$ bil)
• Table 2 | US Revolving Credit - Change, Flow, & Outstanding, 2016 - Q1 2021
• Table 3 | US Co-Branded Credit Card Usage Rates by Selected Types, 2023 (% of adults)
• Table 4 | Largest Credit Card Issuers by Receivables, 2020 - 2022 (US$ bil)
• Table 5 | Top US Co-Branded Credit Card Programs by Purchase Volume, 2020 - 2022 (US$ bil)
• Table 6 | NAICS & SIC Codes Related to Co-Branded Credit Cards