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Freedonia Market Research Freedonia Focus Reports Co-Branded Credit Cards: United States

Co-Branded Credit Cards: United States

Focus Reports, United States

Report Overview

This report provides US co-branded credit card purchase trends in nominal US dollars. Data provided in this report include: co-branded credit card usage rates by selected types: have in own name vs. used in last 30 days, 2024 (% of adults); US co-branded credit card adoption by selected types: share of owners who used cards in last 30 days, 2021 – 2024 (% of adults); US co-branded credit card and store credit card adoption: have in own name vs. used in last 30 days, 2021 – 2024 (% of adults); frequent flyer program members, by airline, 2018 – 2024 (% of adults); hotel loyalty program enrollment, by program, 2024 (% of adults currently enrolled); and US retailer co-branded credit card programs, by segment: brand vs. parent company partnerships, 2025.

This report covers the US market for consumer co-branded credit cards, with an emphasis on recent changes in co-branded credit card program features and benefits, partner and issuer co-branded card strategies and competitive trends, co-branded growth trends among issuers and networks, and related trend and opportunity spotting.

A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes

NAICS Codes Related to the Co-Branded Credit Card Industry
NAICS Code Code Description
522110 Commercial Banking
522120 Savings Institutions
522210 Credit Card Issuing
522220 Sales Financing
522292 Real Estate Credit
522293 International Trade Financing
522294 Secondary Market Financing
522298 All Other Nondepository Credit Intermediation
522320 Financial Transactions Processing, Reserve, and Clearinghouse Activities

Table of Contents

HIGHLIGHTS

MARKET ENVIRONMENT

  • Market Overview
  • Airline Partnerships
  • Hotel Partnerships
  • Retailer Partnerships
  • The Consumer

THE ISSUERS

  • Industry Context

ABOUT THIS REPORT

  • Scope
  • Sources
  • Industry Codes
  • Resources

LIST OF TABLES & FIGURES

  • Table 1 | US Purchase Volume for Mastercard, Visa, & American Express, Q2 2022 - Q2 2023 (US$ bil)
  • Table 2 | US Revolving Credit - Change, Flow, & Outstanding, 2016 - Q1 2021
  • Table 3 | US Co-Branded Credit Card Usage Rates by Selected Types, 2023 (% of adults)
  • Table 4 | Largest Credit Card Issuers by Receivables, 2020 - 2022 (US$ bil)
  • Table 5 | Top US Co-Branded Credit Card Programs by Purchase Volume, 2020 - 2022 (US$ bil)
  • Table 6 | NAICS & SIC Codes Related to Co-Branded Credit Cards
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