Internet Content & Search: United States

Report Overview

This report forecasts US internet content and search industry revenue in US dollars to 2020. Total revenue is segmented by source in terms of: advertising, publishing and broadcasting, licensing, and other sources. Total revenue for 2015 is also segmented by market as follows: institutional and consumer.

To illustrate historical trends, total revenue and the various source segments are provided in annual series from 2005 to 2015. A Market Environment section provides pertinent background on historical trends, key economic indicators, services, and regulatory factors. A Segmentation and Forecasts section defines sources of revenue and markets, discusses market drivers and constraints, identifies substitute services when applicable, and assesses the impact of key drivers and constraints on each source of revenue and market segment over the forecast period.

Further analysis includes an Industry Structure section, which surveys the supply base and profiles the leading firms competing in the US market. A one-page, introductory Highlights section summarizes key findings from this 23-page report, and a Resources section lists contributing sources as well as resources available for further research.

• Historical Trends
• Key Economic Indicators
• Services Overview
• Regulatory Overview

• Sources of Revenue
• Markets

• Industry Composition and Characteristics
• Additional Companies Cited

• Chart 1 | US Internet Content & Search Revenue Trends, 2005-2015 (US$ mil)
• Table 1 | Key Indicators for US Internet Content & Search Revenue; 2005, 2015, 2020 (US$ bil)
• Chart 2 | US Internet Content & Search Revenue by Source; 2005-2015, 2020 (US$ mil)
• Chart 3 | US Internet Content & Search Revenue by Source Share; 2005-2015, 2020 (%)
• Chart 4 | US Internet Content & Search Revenue by Market, 2015
• Chart 5 | US Explicit Core Search Share* by Company, December 2015