Jewelry & Watches: United States

Report Overview

This report forecasts to 2029 US personal consumption expenditures (PCE) on jewelry and watches in nominal US dollars. Total PCE is segmented by product in terms of: jewelry, watches, and smartwatches.

To illustrate historical trends, total PCE and the various segments are provided in annual series from 2019 to 2024. In addition, jewelry and watches PCE by retail channel in nominal US dollars are provided in annual series from 2019 to 2024.

The scope of this report excludes silverware and hollowware. Fitness trackers are also excluded from the scope of this report.

This report includes the results of a proprietary national online consumer survey of US adults (age 18+). This Freedonia Focus Reports National Online Consumer Survey has a sample size of approximately 1,500, screened for response quality, and representative of the US population on the demographic measures of age, gender, geographic region, race/ethnicity, household income, and the presence/absence of children in the household.

Key macroeconomic indicators are also provided with quantified trends. Other various topics, including profiles of pertinent leading companies, are covered in this report. A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes:

• 334519 Other Measuring and Controlling Device Manufacturing
• 339910 Jewelry and Silverware Manufacturing
• 423940 Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers
• 448150 Clothing Accessories Stores
• 448310 Jewelry Stores
• 541490 Other Specialized Design Services

Table of Contents

HIGHLIGHTS

MARKET ENVIRONMENT

Historical Trends

Key Economic Indicators

Retail Overview

PRODUCT SEGMENTATION & FORECASTS

Jewelry

Watches

Smartwatches

INDUSTRY STRUCTURE

Industry Characteristics

Market Leaders

ABOUT THIS REPORT

Scope

Sources

Industry Codes

Freedonia Methodology

Resources

LIST OF TABLES & FIGURES

Figure 1 | Key Trends in US Jewelry & Watches PCE, 2024 – 2029

Figure 2 | US Jewelry & Watches PCE Trends, 2019 – 2024

Table 1 | Key Indicators for US Jewelry & Watches PCE; 2019, 2024, 2029 (US$ bil)

Table 2 | Major US Jewelry Retailers by Store & E-Commerce Brands

Figure 3 | US Jewelry & Watches PCE by Retail Channel, 2019 – 2024 (US$ bil)

Table 3 | US Jewelry & Watches PCE by Retail Channel, 2019 – 2024 (US$ mil)

Figure 4 | US Jewelry & Watches PCE by Retail Channel, 2019 – 2024 (%)

Figure 5 | US Jewelry & Watches PCE by Product, 2019 – 2029 (US$ bil)

Table 4 | US Jewelry & Watches PCE by Product, 2019 – 2024 (US$ mil)

Table 5 | US Jewelry & Watches PCE by Product, 2024 – 2029 (US$ mil)

Figure 6 | US Jewelry & Watches PCE by Product, 2019 – 2029 (%)

Figure 7 | US Jewelry PCE w/ New Marriages, 2019 – 2029

Figure 8 | US Watches PCE w/ Disposable Personal Income, 2019 – 2029

Figure 9 | US Survey: Smartwatch Ownership by Major Brand, 2019-2024 (% of adults)

Figure 10 | US Survey: Plans to Buy a Smartwatch in Next Six Months, 2025 (% of adults)

Figure 11 | US Survey: Factors Preventing Smartwatch Purchase, 2025 (% of adults)

Table 6 | Leading Participants in the US Jewelry & Watches Market by Product

Table 7 | NAICS & SIC Codes Related to Jewelry & Watches