Television: United States

Report Overview

This report forecasts to 2022 and 2026 US television revenues in nominal US dollars. Total revenues are segmented by source in terms of: cable networks (cable networks licensing, cable networks air time, and other cable network revenues), cable distribution, broadcast networks and stations (broadcast air time; and other broadcast revenues such as affiliation fees, licensing fees, and retransmission fees), and streaming.

To illustrate historical trends, total revenues and the various segments are provided in annual series from 2011 to 2021.

Motion picture and video production is excluded from the scope of this report.

This report includes the results of a proprietary national online consumer survey of US adults (age 18+). This Freedonia Focus Reports National Survey has a sample size of approximately 2,000, screened for response quality, and representative of the US population on the demographic measures of age, gender, geographic region, race/ethnicity, household income, and the presence/absence of children in the household.

Key macroeconomic indicators are also provided with quantified trends. Other various topics, including profiles of pertinent leading companies, are covered in this report. A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes:
515120 Television Broadcasting
515210 Cable & Other Subscription Programming
517311 Wired Telecommunications Carriers
518210 Data Processing, Hosting, & Related Services
519130 Internet Publishing & Broadcasting & Web Search Portals

• Historical Trends
• Key Economic Indicators
• Regulatory Factors

• Cable Networks
• Cable Distribution
• Broadcast Networks & Stations
• Streaming

• Industry Characteristics
• Market Leaders

• Scope
• Sources
• Industry Codes
• Freedonia Methodology
• Resources

• Figure 1 | Key Trends in US Television Revenues, 2021 - 2026
• Figure 2 | US Television Revenue Trends, 2011 - 2021
• Table 1 | Key Indicators for US Television Revenues, 2011 - 2026 (US$ bil)
• Figure 3 | US Television Revenues by Source, 2011 - 2026 (US$ bil)
• Table 2 | US Television Revenues by Source, 2011 - 2026 (US$ bil)
• Figure 4 | US Television Revenues by Source, 2011 - 2026 (%)
• Table 3 | Leading US Cable Networks
• Figure 5 | Survey: Households Subscribing to Cable Television, 2011 - 2021 (number of households)
• Table 4 | Leading US Broadcast Networks
• Figure 6 | Survey: Changes to Cable Television or Streaming Subscriptions in the Last 12 Months, 2021 (%)
• Table 5 | Leading US Streaming Platforms
• Table 6 | Leading Participants in the US Television Industry by Type
• Table 7 | NAICS & SIC Codes Related to Television