Cosmetic & Toiletry Containers in the US by Product and Market, 7th Edition

Report Overview

Product Proliferation, High Value Packaging Drive Growth for Cosmetic & Toiletry Containers

US demand for cosmetic and toiletry containers will be fueled by improved prospects for shipments of many cosmetic and toiletry products as well as increased interest in trial sizes and unit dose packaging. Value gains will increase over the same period, spurred by the continued growth for value-added packaging components, prestige packaging, and environmentally friendly materials. Shipment gains will primarily be fueled by changes in population demographics that will lead to increased demand for products that cater to a more diverse group of individuals.

Key Findings in the Cosmetic & Toiletry Containers Study:

Luxury Packaging Rises with Economic Outlook

Containers that are usually associated with prestige offerings will continue to benefit from a good economic outlook and higher levels of disposable income. Squeeze tubes benefit from their connotation with luxury along with their ease of use with many producers opting to add dispensing components to tubes to allow for easier product application. Glass bottles will also see gains based on a better outlook for fragrances and the continued use of these containers in prestige skin care and cosmetic applications. As producers eliminate secondary packaging to meet sustainability goals, folding cartons and set-up boxes have seen less use overall, though they still are used extensively in prestige channels to convey a premium brand image.

Beauty Sampling & Diverse Retail Channels Lead to New Opportunities

The increasing popularity of sampling in the beauty market and the changing landscape of beauty retail distribution will both contribute to greater demand for intricately designed containers that can be manufactured in trial- and full-size formats. The blending of prestige brands and mass market brands in retail outlets and rise of e-commerce shopping has led to a greater focus on ensuring that products stand out on store shelves and in digital environments. Squeeze tubes and plastic bottles are increasingly used in lieu of pouches, glass bottles, and other package formats that are not easily replicated in different sizes to convey a brand’s story consistently through subscription services, retail counter offerings, and shelf displays.

Environmentally Friendly Containers Continue to Advance

Sustainability continues to be at the forefront of container innovation. Environmentally friendly materials will see increased use due to continued concern regarding package waste as well as the popularity of natural products that can be marketed more effectively if the packaging is perceived as being less harmful. Popular methods by which cosmetic and toiletry brands respond to environmental concerns is the use of packaging that incorporates post-consumer recycled content or is made from plant-based material. Additionally, many brands highlight internal recycling efforts and urge customers to reuse containers or return them to the producer to be recycled or reused.

Study Coverage

This Freedonia industry study analyzes the $4.6 billion US cosmetic and toiletry container industry. It presents historical demand data (2005, 2010 and 2015) and forecasts (2020 and 2025) by product (plastic bottles, squeeze tubes, twist tubes, other rigid tubes, blister packs, deodorant/antiperspirant sticks, compacts, cosmetic cases and pots, jars, pouches, folding cartons and other paperboard containers, metal aerosol cans, non-aerosol metal bottles, tubes and other metal containers, and glass bottles, jars and other glass containers), and market (hair care, skin care, oral care, cosmetics, deodorants and antiperspirants, fragrances, shaving preparations). The study also evaluates company market share and competitive analysis on industry competitors including Albéa, Ball, Berry Plastics, CCL Industries, Essel Propack, Exal, Graham Packaging, Graphic Packaging, HCP Packaging, Piramal Glass, RPC Group, SGD, Silgan Holdings, and WestRock.