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Consumer Interest in Gardening and Outdoor Living Drives Gains
The market can fluctuate based on weather, as rainy seasons and drought conditions restrict consumer readiness to work on lawns and gardens. Otherwise, the market for lawn and garden hand tools and wheeled implements is relatively mature and dependent on new household formation. Gains will be fueled by continuing consumer interest in gardening and outdoor living (e.g., cooking and entertaining). Continuing product innovation, particularly in ergonomic features, will further boost growth.
Key Findings in the Lawn & Garden Hand Tools & Wheeled Implements Study:
Consumer Preferences for Attractive Landscaping and Outdoor Living Drive Gains
Gains will be fueled by consumer preference for well-tended landscaping as an indicator of a home’s value. Growth is further spurred by trends in outdoor living (e.g., cooking and entertaining) in a beautiful space with well-tended decorative plants and lawns. Furthermore, rising interest in gardening – decorative and/or edible – will boost sales. While most homeowners consider several types of lawn and garden hand tools to be basic items required for typical home maintenance, gardeners are more likely to purchase and own more of these items, particularly higher value versions.
Improvements in Ease of Use, Performance, Durability, and Ergonomics Will Also Boost Growth
Improvements in ease of use, performance, and durability benefit sales of most lawn and garden hand tools and wheeled implements. Companies seek to develop designs that limit stress and fatigue, and increase comfort when performing tasks. While many buyers of lawn and garden tools and implements, particularly younger people purchasing for the first time, opt for the least expensive option, avid gardeners and other more frequent users of the equipment look for higher quality and durability to ensure product longevity.
This study presents historical demand data (2007, 2012 and 2017) and forecasts for 2022 by product (long-handled tools, cutting tools, striking tools, handheld tools, and wheelbarrows/carts and spreaders) at manufacturers’ level and retail level. It also provides similar data at retail level for lawn and garden hand tools and wheeled implements sales by retail channel (home centers, , hardware stores, discount stores, lawn and garden specialty stores and e-commerce). The study discusses marketing, product development, and consumer trends, evaluates company market share, and provides analysis on industry competitors including Ames, Corona, Fiskars, Scotts, Seymour Midwest, and Truper.