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This study analyzes US demand for liquid-applied roof coatings by product type and by US subregion. Demand is provided in unit terms (in squares) and value terms (US dollars).
Products covered by the study include:
blended coatings containing two (or more) resins
polymethyl methacrylate coatings
coatings made from rubber, terpolymers, and coal tar
Excluded from the scope of the study are:
bituminous compounds, such as mopping asphalt, used in the installation of bituminous roofing materials
compounds used as joint sealants, adhesives, mastics, or other materials used to facilitate the installation of primary roofing materials
prefabricated components used in the construction of a site-built home (such as a roof truss or a structural insulated panel, along with the additional work required at the jobsite to complete the residence
Additionally, demand for liquid-applied roof coatings is broken out by major US geographic regions and subregions.
Historical data for 2009, 2014, and 2019 and forecasts to 2024 and 2029 are presented in millions of squares and millions of dollars.
US demand for liquid-applied roof coatings is expected to climb 1.8% annually through 2024 to 10.05 million squares valued at $940 million. Gains will be supported by such factors as:
a high level of interest – especially among business owners who suffered economic difficulties due to the COVID-19 pandemic – in using roof coatings to fix roofs as a less expensive alternative to roof replacement projects
rising use of products that meet cool roofing criteria to improve structures’ energy performance properties
increasing use of coatings on newly installed roofs to provide enhanced protection against damage caused by exposure to the elements
growth in the number of specifiers calling for polymethyl methacrylate (PMMA) coatings to be used as primary roofing
Low Product & Installation Costs to Promote Use, Especially in Wake of COVID-19 Pandemic
The replacement of a roof can be an expensive project for any building owner to consider – and the outlay of such capital may have become especially daunting for some due to the COVID-19 pandemic, when many businesses lost significant revenues. Some building owners may decide that – for the time being – it is more fiscally prudent to simply rejuvenate a worn or damaged roof with a liquid-applied roof coating than to undergo full replacement. Not only are roof coatings generally less expensive than most primary roofing, they are much less costly to install.
Drive for Improved Energy Efficiency to Spur Use of Cool Roofing Coatings
Building owners and managers continually look for ways to not only lower their utility bills but also reduce the energy consumption of the structures they use for their operations. For many businesses – especially those in the southern half of the US – utilizing a liquid-applied roof coating that meets cool roofing criteria is a way to achieve these goals. These coatings – which help deflect sunlight and minimize heat transfer – help buildings use less air conditioning in the summer months, improving energy performance and cutting utility costs.