Outdoor Furniture & Grills

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Study Number:: Industry Study 4441
Published Date: from Jun-2022
Publication Length: 248 Pages

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Outdoor Furniture & Grills

Demand for outdoor furniture and grills is expected to decline on average 1.8% per year from a high 2021 base to $12.8 billion in 2026. Sales surged in 2020 and 2021 as consumers and businesses invested heavily in outdoor spaces because of the COVID-19 pandemic; consequently, the outlook through 2026 is subdued as the market returns to normal patterns. However, several trends will help sustain the market at an elevated level, including:

continuing movement among consumers toward higher value products in their outdoor living spaces
product development, particularly of cooking equipment that makes the outdoor cooking experience easier and more approachable for novices
a “new normal” for consumers in the post-COVID world, with a greater emphasis placed on home life and better use of outdoor areas

Outdoor Living Is More Elaborate & Brings More Indoor Quality Outside the Home

Outdoor living continues to evolve as new products are introduced and consumer habits change to reflect the current state of the COVID-19 pandemic. Outdoor spaces are more elaborate than yards of the past, involving multiple areas for family use. Homes increasingly feature exterior chat areas, cooking areas, and/or fire pits, each of which requires outdoor furniture and grill pieces for enhanced comfort and usability.

Furthermore, these spaces are being outfitted with more indoor-like qualities to provide comfort and offer more seamless transitions between interior and exterior living areas. These trends support not only more intensive use of outdoor furniture and grills per household, but also higher value products with improved aesthetics.

Outdoor Cooking Equipment Is Becoming Easier to Use & More Connected

Newly released outdoor cooking equipment features state-of-the-art cooking control and connectivity. Consumers can connect to and control outdoor cooking equipment from their phones or voice-activated speakers. Grills can be programmed to cook certain foods, a feature that takes stress out of the process of cooking and facilitates entertaining. Not only are these products higher value, boosting market value, they are more approachable to novice grillers who are otherwise hesitant to use outdoor cooking equipment. Products that help users better control cooking temperatures can make grilling more similar to indoor cooking methods, which many people are more experienced in.

The Post-COVID Years Will Mean a Modified Return to “Normal” Life

The outlook for the outdoor furniture and grill market remains strong despite forecasted declines. The pandemic has changed the way people and businesses behave. Many consumers value their homes more, especially their outdoor areas, because they provide a much-needed refuge. Consumers are expected to continue to see the importance of investing in the outdoor areas of their homes going forward, supporting long-term demand for outdoor furniture and cooking equipment. Businesses like restaurants and other hospitality locations continue to revamp their outdoor areas, allowing them to meet patrons’ increased desire for aesthetically pleasing open-air spaces for dining and gathering.

Historical Demand Outdoor Furniture and Grills

Historical Trends

The outdoor furniture and grill market can be somewhat volatile due to the variability of consumer spending, building construction and renovation, and weather. In addition, trends in consumer behavior and preferences play a large role in the outdoor living market. For example, when “staycations” are popular (as in times of economic downturn, or more recently during the pandemic), there is generally greater investment in products like patio furniture and outdoor cooking equipment.

Trends in the construction sector also influence demand for outdoor products. For example, new residential construction and home improvement activities often involve the installation of new patios, decks, and other outdoor living spaces that need to be outfitted.

In addition to changes influenced by consumer spending, the outdoor furniture and grill market is generally a highly seasonal business:

A significant share of retail sales occurs between March and June, but variations in weather can affect the timing of the market’s peak season.
In years with an early spring, retail sales of outdoor furniture and grills can begin in early March, while a cold or rainy spring can delay such purchases until late May.
Additionally, regional differences can affect product sales. In general, warmer climates support longer outdoor living seasons and thus higher sales of outdoor living products.

To some extent, increasing demand for patio heating products counteracts the outdoor furniture and grill market’s seasonality by making outdoor spaces more comfortable and extending their usability into nights and colder seasons. However, many US climates still become too cold for part of the year for homeowners to use their outdoor living spaces year-round. Variations that develop from climate change may cause disruptions in these patterns going forward. The COVID-19 pandemic caused some of the traditional seasonality of the industry to blur as people changed their routines and behaviors to adapt to new living situations, spending more time at home and being more likely to invest in outdoor areas.

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Table of Contents

1. Executive Summary

2. COVID-19 Pandemic

Overview

Impact on the Economy

Impact on the Outdoor Furniture & Grills Industry

3. Overview

Study Scope

Historical Trends

Supply & Demand

Demand by Product

Pricing Patterns

Retail Sales

Foreign Trade

Imports by Country

Imports by Product

Exports by Country

Exports by Product

Global Perspective

4. Factors Impacting Outdoor Furniture & Grill Demand

Outdoor Living & Outdoor Kitchens

Demographics (Millennials, Baby Boomers, & Urbanites)

Product Development

Product Trends

Convenient & Low Maintenance Products

Easy-to-Install & Modular Products

Smart Technology

Growth in E-Commerce

Local Building Codes: Fire Hazards & Electrical Safety

5. Consumer Insights

Homeownership & Property Size Trends

Homeownership vs. Rental Rates: Historical Trends

Homeownership vs. Rental Rates: Age Groups

Homeownership vs. Rental Rates: Annual Household Incomes

Owned Land & Property Size

Outdoor Living Trends

Presence of Outdoor Space at Home

Participation in Outdoor Living Activities

Outdoor Living Trends for Millennials

Outdoor Living Trends for Baby Boomers

Outdoor Living Trends for Urbanites

Pool & Spa Ownership & Maintenance Trends

Community Gardens & Green Spaces

Instagram-Worthy Landscapes & Other Social Media Trends

Green (Vegetative) Roofing

Consumer Grilling Trends

Outdoor Cooking Equipment Ownership: Number of Units by Demographic

Outdoor Cooking Equipment Ownership by Living Situation

Outdoor Cooking Equipment Preferences by Type

Fuel Type Preferences

Outdoor Dining Preferences

Dining, Cooking, & Entertaining Outdoors at Home

Meals Cooked Outdoors

Outdoor Dining Away From Home

6. Outdoor Furniture

Scope & Product Description

Supply & Demand

Materials

Demand by Primary Material

Metal

Plastic

Wicker & Rattan

Wood & Other Materials

Sales by Outlet

Market Share

7. Furniture Accessories

Scope & Product Description

Supply & Demand

Accessory Types

Demand by Product

Umbrellas

Furniture Covers

Cushions & Pillows

Hammocks & Stands

Area Rugs

Suppliers

8. Outdoor Cooking Equipment & Accessories

Scope & Product Description

Supply & Demand

Outdoor Cooking Equipment

Scope & Product Description

Outdoor Cooking Equipment in Use

Supply & Demand

Demand by Fuel Type

Gas Outdoor Cooking Equipment

Charcoal & Other Solid Fuel Outdoor Cooking Equipment

Electric & Liquid Fuel Outdoor Cooking Equipment

Sales by Outlet

Market Share

Outdoor Cooking Equipment Accessories

Demand by Product

Suppliers

9. Patio Heating Products

Scope & Product Description

Supply & Demand

Suppliers

10. Markets

Consumer-Grade vs. Commercial-Grade

Overview

Outdoor Furniture

Outdoor Cooking Equipment

Patio Heating Products

Demand by Market

Consumer-Grade Outdoor Furniture & Grills

Demand by Application

Demand by Product

Commercial-Grade Outdoor Furniture & Grills

Demand by Application

Demand by Product

11. Regions

Demand by Region

Northeast

Demand by Product

Demand by Subregion

Midwest

Demand by Product

Demand by Subregion

South

Demand by Product

Demand by Subregion

West

Demand by Product

Demand by Subregion

12. Industry Structure

Key Findings & Industry Composition

Market Share

Leading Private Label Suppliers

Mergers & Acquisitions

Manufacturing

Brand Name Recognition

Marketing

Conventional Advertising

Online Advertising

Strategic Media Partnerships

Cooperative Agreements

Distribution Channels

Sales Breakdown

Home Centers

Mass Merchandisers & Wholesale Clubs

Specialty Retailers

Other Channels

List of Industry Participants

13. Appendix

Report Details

Definitions

Abbreviations

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Freedonia Group US Studies

Freedonia Group Global Studies

Freedonia Focus Reports

Packaged Facts Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Consumer Spending

List of Tables

2. COVID-19 Pandemic

Table 2-1. Macroeconomic Indicators, 2019 - 2023 (billion 2012 dollars)

Table 2-2. Annual Outdoor Furniture & Grill Demand by Product, 2019 - 2022 (million dollars)

Table 2-3. Annual Outdoor Furniture & Grill Demand by Market, 2019 - 2022 (million dollars)

3. Overview

Table 3-1. Outdoor Furniture & Grill Demand, 2011 - 2021 (million dollars)

Table 3-2. Outdoor Furniture Supply & Demand, 2011 - 2031 (million dollars)

Table 3-3. Outdoor Furniture & Grill Demand by Product, 2011 - 2031 (million dollars)

Table 3-4. Outdoor Furniture & Grill Price Deflator, 2011 - 2031 (2012=100)

Table 3-5. Outdoor Furniture & Grill Retail Sales, 2011 - 2031 (million dollars)

Table 3-6. US Imports of Outdoor Furniture & Grills by Source, 2011 - 2021 (million dollars)

Table 3-7. US Imports of Outdoor Furniture & Grills by Product, 2011 - 2031 (million dollars)

Table 3-8. US Exports of Outdoor Furniture & Grills by Destination, 2011 - 2021 (million dollars)

Table 3-9. US Exports of Outdoor Furniture & Grills by Product, 2011 - 2031 (million dollars)

5. Consumer Insights

Table 5-1. US Homeownership & Rental Rates, 2011 - 2021 (percent population)

Table 5-2. US Homeownership & Rental Rates by Age Group, 2011 - 2021 (% adults)

Table 5-3. US Homeownership & Rental Rates by Annual Household Income Bracket, 2021 (% population)

Table 5-4. US Homeownership Rates by Property Size, 2011 - 2021 (% of respondents who own a single-family house)

Table 5-5. Participation in Selected Outdoor Living Activities by Age Group, 2021 (percent)

Table 5-6. Statements About Plant Growing by Millennials (Aged 25-45), 2022 (percent)

Table 5-7. Statements About Gardening by Baby Boomers, 2022 (% of consumers who grow plants)

Table 5-8. "How Many Outdoor Grills, Smokers, or Other Cooking Equipment Do You Own?" by Gender, Age Group, & Household Income Bracket, 2022 (% of consumers)

Table 5-9. "How Many Outdoor Grills, Smokers, or Other Cooking Equipment Do You Own?" by Urban vs. Rural Location, US Region, Type of Housing, & Presence of Yard Space, 2022 (% of consumers)

Table 5-10. "Do You Own Any of the Following Pieces of Outdoor Cooking Equipment?" by Gender, Age Group, & Household Income Bracket, 2022 (% of consumers)

Table 5-11. "Do You Own Any of the Following Pieces of Outdoor Cooking Equipment?" by Urban vs. Rural Area, US Region, Type of Housing, & Presence of Yard Space, 2022 (% of consumers)

Table 5-12. "When Considering the Fuel for My Outdoor Grills, Smokers, or Other Cooking Equipment..." by Outdoor Cooking Equipment Owned, 2022 (% of consumers)

Table 5-13. "When Considering the Fuel for My Outdoor Grills, Smokers, or Other Cooking Equipment..." by Gender, Age, & Household Income, 2022 (% of consumers)

Table 5-14. "When Considering the Fuel For My Outdoor Grills, Smokers, or Other Cooking Equipment..." by Urban vs. Rural Area, US Region, Type of Housing, & Yard Space, 2022 (% of consumers)

Table 5-15. "I Dine, Cook, or Entertain Outdoors at My Home..." by Gender, Age Group, & Household Income Bracket, 2022 (% consumers who have a lawn, garden, or outdoor space at home)

Table 5-16. "I Dine, Cook, or Entertain Outdoors at My Home..." by Grill Ownership, 2022 (% consumers who have a lawn, garden, or outdoor space at home)

Table 5-17. "I Dine, Cook, or Entertain Outdoors at My Home..." by Urban vs. Rural Area, US Region, & Type of Housing, 2022 (% consumers who have a lawn, garden, or outdoor space at home)

Table 5-18. "In the Last 12 Months, for Which of These Meals Have You Used Outdoor Cooking?" by Gender, Age Group, & Household Income Bracket, 2022 (% consumers who have a lawn, garden, or outdoor space at home)

Table 5-19. "In the Last 12 Months, for Which of These Meals Have You Used Outdoor Cooking?" by Grill Ownership, 2022 (% consumers who have a lawn, garden, or outdoor space at home)

Table 5-20. "In the Last 12 Months, for Which of These Meals Have You Used Outdoor Cooking?" by Urban vs. Rural Area, US Region, & Type of Housing, 2022 (% consumers who have a lawn, garden, or outdoor space at home)

Table 5-21. "When I Eat at Restaurants & the Weather Is Appropriate, I Prefer Locations That Have Outdoor Seating..." by Gender, Age Group, Household Income Bracket, & COVID-19 Concerns, 2022 (% of consumers)

Table 5-22. "When I Eat at Restaurants & the Weather is Appropriate, I Prefer Locations That Have Outdoor Seating..." by Urban vs. Rural Area, US Region, Type of Housing, & Presence of Outdoor Space, 2022 (% of consumers)

6. Outdoor Furniture

Table 6-1. Outdoor Furniture Supply & Demand, 2011 - 2031 (million dollars)

Table 6-2. Outdoor Furniture Demand by Material, 2011 - 2031 (million dollars)

Table 6-3. Metal Outdoor Furniture Supply & Demand, 2011 - 2031 (million dollars)

Table 6-4. Plastic Outdoor Furniture Supply & Demand, 2011 - 2031 (million dollars)

Table 6-5. Wicker & Rattan Outdoor Furniture Supply & Demand, 2011 - 2031 (million dollars)

Table 6-6. Wood & Other Outdoor Furniture Supply & Demand, 2011 - 2031 (million dollars)

7. Furniture Accessories

Table 7-1. Outdoor Furniture Accessories Supply & Demand, 2011 - 2031 (million dollars)

Table 7-2. Furniture Accessory Demand by Product, 2011 - 2031 (million dollars)

Table 7-3. Outdoor Umbrella Demand, 2011 - 2031 (million dollars)

Table 7-4. Outdoor Furniture Cover Demand, 2011 - 2031 (million dollars)

Table 7-5. Outdoor Cushion & Pillow Demand, 2011 - 2031 (million dollars)

Table 7-6. Outdoor Hammock & Stand Demand, 2011 - 2031 (million dollars)

Table 7-7. Outdoor Area Rug Demand, 2011 - 2031 (million dollars)

8. Outdoor Cooking Equipment & Accessories

Table 8-1. Outdoor Cooking Equipment & Accessory Supply & Demand by Product, 2011 - 2031 (million dollars)

Table 8-2. Outdoor Cooking Equipment in Use by Fuel Type, 2011 - 2031 (million units)

Table 8-3. Outdoor Cooking Equipment Supply & Demand, 2011 - 2031 (million dollars)

Table 8-4. Outdoor Cooking Equipment Demand by Fuel Type, 2011 - 2031 (million dollars & thousand units)

Table 8-5. Gas Outdoor Cooking Equipment Demand by Gas Type, 2011 - 2031 (million dollars & thousand units)

Table 8-6. Charcoal & Other Solid Fuel Outdoor Cooking Equipment Demand by Type, 2011 - 2031 (million dollars & thousand units)

Table 8-7. Electric & Liquid Fuel Outdoor Cooking Equipment Demand, 2011 - 2031 (million dollars & thousand units)

Table 8-8. Outdoor Cooking Equipment Accessory Supply & Demand by Product, 2011 - 2031 (million dollars)

9. Patio Heating Products

Table 9-1. Patio Heating Product Supply & Demand, 2011 - 2031 (million dollars)

10. Markets

Table 10-1. Outdoor Furniture & Grill Demand by Market, 2011 - 2031 (million dollars)

Table 10-2. Consumer-Grade Outdoor Furniture & Grill Demand by Application, 2011 - 2031 (million dollars)

Table 10-3. Consumer-Grade Outdoor Furniture & Grill Demand by Product, 2011 - 2031 (million dollars)

Table 10-4. Commercial-Grade Outdoor Furniture & Grill Demand by Application, 2011 - 2031 (million dollars)

Table 10-5. Commercial-Grade Outdoor Furniture & Grill Demand by Product, 2011 - 2031 (million dollars)

11. Regions

Table 11-1. Outdoor Furniture & Grill Demand by Region, 2011 - 2031 (million dollars)

Table 11-2. Northeast: Outdoor Furniture & Grill Demand by Product, 2011 - 2031 (million dollars)

Table 11-3. Northeast: Outdoor Furniture & Grill Demand by Subregion, 2011 - 2031 (million dollars)

Table 11-4. Midwest: Outdoor Furniture & Grill Demand by Product, 2011 - 2031 (million dollars)

Table 11-5. Midwest: Outdoor Furniture & Grill Demand by Subregion, 2011 - 2031 (million dollars)

Table 11-6. South: Outdoor Furniture & Grill Demand by Product, 2011 - 2031 (million dollars)

Table 11-7. South: Outdoor Furniture & Grill Demand by Subregion, 2011 - 2031 (million dollars)

Table 11-8. West: Outdoor Furniture & Grill Demand by Product, 2011 - 2031 (million dollars)

Table 11-9. West: Outdoor Furniture & Grill Demand by Subregion, 2011 - 2031 (million dollars)

12. Industry Structure

Table 12-1. US Outdoor Furniture & Grill Sales by Company, 2021 (million dollars)

Table 12-2. Leading US Outdoor Furniture & Grill Private Label Sales by Company, 2021 (million dollars)

Table 12-3. Selected Mergers & Acquisitions

Table 12-4. Selected Cooperative Agreements

Table 12-5. Selected Industry Participants

13. Appendix

Table 13-1. Relevant Industry Codes

Table 13-2. Relevant HS Codes

Table 13-3. Abbreviations & Acronyms Used in Study

Table 13-4. Macroeconomic Indicators, 2011 - 2031 (billion 2012 dollars)

Table 13-5. Population & Households, 2011 - 2031 (million persons)

Table 13-6. Personal Consumption Expenditures, 2011 - 2031 (billion 2012 dollars)

List of Figures

1. Executive Summary

Figure 1-1. US Outdoor Furniture & Grills Market

2. COVID-19 Pandemic

Figure 2-1. Real GDP by Economic Sector, 2020 - 2023 (% annual change)

Figure 2-2. Annual Outdoor Furniture & Grill Value Demand, 2019 - 2024 (% annual change)

3. Overview

Figure 3-1. Outdoor Furniture & Grills: Product Examples

Figure 3-2. Outdoor Furniture & Grill Demand, 2004 - 2021 (billion dollars)

Figure 3-3. Outdoor Furniture & Grill Demand by Product, 2011 - 2031 (million dollars)

Figure 3-4. Outdoor Furniture & Grill Prices, 2011 - 2021 (2012=100)

Figure 3-5. US Imports of Outdoor Furniture & Grills: Share by Source, 2021 (billion dollars)

Figure 3-6. US Imports of Outdoor Furniture & Grills: Share by Product, 2021 (billion dollars)

Figure 3-7. US Exports of Outdoor Furniture & Grills: Share by Destination, 2021 (billion dollars)

Figure 3-8. US Exports of Outdoor Furniture & Grills: Share by Product, 2021 (billion dollars)

5. Consumer Insights

Figure 5-1. Presence of Lawn, Garden, or Other Outdoor Space at Primary Residence by Gender, Age Group, & Household Income Bracket, 2022 (percent population)

Figure 5-2. Presence of Lawn, Garden, or Other Outdoor Space at Primary Residence by Urban vs. Rural Area, US Region, & Housing Type, 2021 (%)

6. Outdoor Furniture

Figure 6-1. Outdoor Furniture: Product Examples

Figure 6-2. Outdoor Furniture Value Demand by Material, 2011 - 2031 (% CAGR)

Figure 6-3. Outdoor Furniture Sales Share by Outlet, 2021

Figure 6-4. Outdoor Furniture Market Share, 2021 (billion dollars)

7. Furniture Accessories

Figure 7-1. Furniture Accessories: Product Examples

Figure 7-2. Furniture Accessory Demand Growth by Product, 2011 - 2031 (% CAGR)

Figure 7-3. Outdoor Umbrella Demand, 2011 - 2031 (million dollars)

Figure 7-4. Outdoor Furniture Cover Demand, 2011 - 2031 (million dollars)

Figure 7-5. Outdoor Cushion & Pillow Demand, 2011 - 2031 (million dollars)

Figure 7-6. Outdoor Hammock & Stand Demand, 2011 - 2031 (million dollars)

Figure 7-7. Outdoor Area Rug Demand, 2011 - 2031 (million dollars)

8. Outdoor Cooking Equipment & Accessories

Figure 8-1. Outdoor Cooking Equipment & Accessories: Product Examples

Figure 8-2. Outdoor Cooking Equipment & Accessory Demand Growth by Product, 2011 - 2031 (% CAGR)

Figure 8-3. Outdoor Cooking Equipment Demand Growth by Fuel Type, 2011 - 2031 (% CAGR)

Figure 8-4. Outdoor Cooking Equipment Sales Share by Outlet, 2021 (%)

Figure 8-5. Outdoor Cooking Equipment Market Share, 2021 (million dollars)

Figure 8-6. Outdoor Cooking Equipment Accessory Demand Growth by Product, 2011 - 2031 (% CAGR)

9. Patio Heating Products

Figure 9-1. Patio Heating Products: Examples

Figure 9-2. Patio Heating Product Demand, 2011 - 2031 (million dollars)

10. Markets

Figure 10-1. Consumer-Grade & Commercial-Grade Outdoor Furniture: Key Traits

Figure 10-2. Consumer-Grade & Commercial-Grade Outdoor Cooking Equipment: Key Traits

Figure 10-3. Consumer-Grade & Commercial-Grade Patio Heating Products: Key Traits

Figure 10-4. Outdoor Furniture & Grill Demand Growth by Market, 2011 - 2031 (% CAGR)

Figure 10-5. Consumer-Grade Outdoor Furniture & Grill Demand Growth by Product, 2011 - 2031 (billion dollars)

Figure 10-6. Commercial-Grade Outdoor Furniture & Grill Demand Growth by Product, 2011 - 2031 (% CAGR)

11. Regions

Figure 11-1. Outdoor Furniture & Grill Demand Growth by Region, 2011 - 2031 (% CAGR)

Figure 11-2. Northeast: Outdoor Furniture & Grill Demand Growth by Product, 2011 - 2031 (million dollars)

Figure 11-3. Midwest: Outdoor Furniture & Grill Demand Growth by Product, 2011 - 2031 (billion dollars)

Figure 11-4. South: Outdoor Furniture & Grill Demand Growth by Product, 2011 - 2031 (% CAGR)

Figure 11-5. West: Outdoor Furniture & Grill Demand Growth by Product, 2011 - 2031 (% CAGR)

12. Industry Structure

Figure 12-1. US Outdoor Furniture & Grill Market Share, 2021 (billion dollars)

Figure 12-2. US Outdoor Furniture & Grill Market: Leading Supplier, 2021

Figure 12-3. US Outdoor Furniture & Grill Market: Second Leading Supplier, 2021

Figure 12-4. US Outdoor Furniture & Grill Market: Third Leading Supplier, 2021

Figure 12-5. US Outdoor Furniture & Grill Market: Fourth Leading Supplier, 2021

Figure 12-6. US Outdoor Furniture & Grill Market: Fifth Leading Supplier, 2021

Figure 12-7. US Outdoor Furniture & Grill Sales Share by Distribution Channel, 2021

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Outdoor Furniture & Grills

Featuring 81 tables and 50 figures – now available in Excel and Powerpoint! Learn More

Outdoor Living Is More Elaborate & Brings More Indoor Quality Outside the Home

Outdoor Cooking Equipment Is Becoming Easier to Use & More Connected

The Post-COVID Years Will Mean a Modified Return to “Normal” Life

Historical Trends

Purchase Outdoor Furniture & Grills by the Section