Point-of-Use Consumer Water Treatment Systems

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Water Treatment

This study covers the United States consumer market for point-of-use (POU) water treatment systems primarily designed to decrease the amount of contaminants and minerals in households’ water. Systems purchased by consumers for personal use outside of the home (e.g., during leisure activities, pleasure, work, or school) are also considered, as are consumables, such as replacement filters, membranes, and salt.

Refrigerator water filters and pitchers are excluded because these systems are originally sold to equipment manufacturers and only the replacement units are sold to consumers.

Historical data for 2009, 2014, and 2019 and forecasts to 2024 and 2029 are provided for POU consumer water treatment system demand both in units and in current dollars (which are not adjusted to account for inflation).

Key breakouts for POU consumer water treatment systems include technology, system, and region.

Technologies include:

conventional filtration (adsorptive or mechanical filtration media or the combination of the two)
reverse osmosis (RO) and other membranes (e.g., ultrafiltration, microfiltration)
distillation
other technologies:
- magnetic and deionizing
- ultraviolet (UV) disinfection
- ozone treatment
- atmospheric disinfection

The technology under which a particular product is classified is determined by the highest level of treatment in that system. For instance, if a product includes both conventional filtration and reverse osmosis, it is labeled as a reverse osmosis system because that technology removes the most contaminants.

Types of POU systems include:

under-the-sink
countertop
faucet-mounted
flow-through
other POU systems (e.g., atmospheric, showerhead, water bottles, filter straws)

The main designation for systems is the point at which treatment occurs, entry or use. Point-of-entry treatment, which is not included in this study, is defined as treatment at the location where water enters the household for the first time, prior to being dispersed to the home’s faucets. Point-of-use treatment is defined as treatment at the point where water will be consumed or used for other purposes.

Consumables are also included in this study:

replacement water filters
replacement membranes (e.g., spiral-wound, hollow-fiber, plate and frame, large tube)

Demand for POU consumer water treatment systems is also segmented by the following US geographic regions: Northeast, Midwest, South, and West.

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Table of Contents

1. Executive Summary

2. About This Report

Report Details

Scope & Product Description

3. Impact of COVID-19 Pandemic

Overview

Impact on the Economy

Impact on the POU Consumer Water Treatment Industry

4. Overview

Historical Market Trends

Demand by Technology

Demand by Region

Pricing Trends

Global Outlook

5. Systems

Demand by System Type

Under-the-Sink Systems

Product Description

Demand by Technology

Demand by Region

Suppliers

Countertop Systems

Product Description

Demand by Technology

Demand by Region

Suppliers

Faucet-Mounted Systems

Product Description

Demand by Technology

Demand by Region

Market Share & Key Suppliers

Flow-Through Systems

Product Description

Demand by Technology

Demand by Region

Market Share & Key Suppliers

Other POU Systems

Product Description

Demand by Technology

Demand by Region

Suppliers

6. Factors Impacting Water Treatment Demand

Trends in Household Water Sources

Competition from Bottled Water

Technological Innovations

Smart Technology

Wi-Fi & Bluetooth Capability

Electronic Indicators

Sustainability

7. Consumer Insights

Why Consumers Treat Their Water

Home Water Sources

Consumer Perceptions of Tap Water Quality

Impact of Negative Media about Water Quality

Environmental Attitudes

8. Key Suppliers & Industry Structure

Industry Composition

Market Share

Mergers & Acquisitions

9. Appendix

Scope

Definitions

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Residential Building Construction

Residential Improvements & Repairs

Housing Stock

Housing Completions

Consumer Spending

Beverage Production

List of Tables

3. Impact of COVID-19 Pandemic

Table 3-1 | Macroeconomic Indicators, 2019 - 2022 (billion 2012 dollars)

Table 3-2 | Annual Point-of-Use Consumer Water Treatment Demand by Technology, 2019 - 2021 (million dollars)

Table 3-3 | | Annual Point-of-Use Consumer Water Treatment Demand by Product, 2019 - 2021 (million dollars)

4. Overview

Table 4-1 | Point-of-Use Consumer Water Treatment System Demand, 2009 - 2019 (million dollars)

Table 4-2 | Point-of-Use Consumer Water Treatment System Demand by Technology, 2009 - 2029 (thousand units & million dollars)

Table 4-3 | Point-of-Use Consumer Water Treatment System Demand by Region, 2009 - 2029 (million dollars)

Table 4-4 | Point-of-Use Consumer Water Treatment System Pricing by Product, 2009 - 2029 (dollars per unit)

5. Systems

Table 5-1 | Point-of-Use Consumer Water Treatment System Demand by Type, 2009 - 2029 (thousand units & million dollars)

Table 5-2 | Under-the-Sink Consumer Water Treatment System Demand by Technology, 2009 - 2029 (thousand units & million dollars)

Table 5-3 | Under-the-Sink Consumer Water Treatment System Demand by Region, 2009 - 2029 (million dollars)

Table 5-4 | Selected Under-the-Sink Product Offerings

Table 5-5 | Countertop Consumer Water Treatment System Demand by Technology, 2009 - 2029 (thousand units & million dollars)

Table 5-6 | Countertop Consumer Water Treatment System Demand by Region, 2009 - 2029 (million dollars)

Table 5-7 | Selected Countertop Product Offerings

Table 5-8 | Faucet-Mounted Consumer Water Treatment System Demand, 2009 - 2029 (thousand units & million dollars)

Table 5-9 | Faucet-Mounted Consumer Water Treatment System Demand by Region, 2009 - 2029 (million dollars)

Table 5-10 | Flow-Through Consumer Water Treatment System Demand, 2009 - 2029 (thousand units & million dollars)

Table 5-11 | Flow-Through Consumer Water Treatment System Demand by Region, 2009 - 2029 (million dollars)

Table 5-12 | Other Point-of-Use System Types: Key Characteristics

Table 5-13 | Other Point-of-Use Consumer Water Treatment System Demand by Technology, 2009 - 2029 (thousand units & million dollars)

Table 5-14 | Other Point-of-Use Consumer Water Treatment System Demand by Region, 2009 - 2029 (million dollars)

6. Factors Impacting Water Treatment Demand

Table 6-1 | Water Source by Household, 2009 - 2029 (million households)

Table 6-2 | Bottled Water Production & Water Treatment System Demand, 2009 - 2029 (billion gallons & thousand units)

7. Consumer Insights

Table 7-1 | Environmental Attitude Trends, 2015 - 2020 (percentage of population)

8. Key Suppliers & Industry Structure

Table 8-1 | Selected Mergers & Acquisitions

9. Appendix

Table 9-1 | Study Scope: US Geographic Regions & Subregions

Table 9-2 | Relevant Industry Codes

Table 9-3 | Relevant HS Codes

Table 9-4 | Macroeconomic Indicators, 2009 - 2029 (billion 2012 dollars)

Table 9-5 | Population & Households, 2009 - 2029 (million persons)

Table 9-6 | Residential Building Construction Expenditures, 2009 - 2029 (billion dollars & billion 2012 dollars)

Table 9-7 | Residential Improvement & Repair Expenditures, 2009 - 2029 (billion dollars & billion 2012 dollars)

Table 9-8 | Housing Stock by Type, 2009 - 2029 (million units)

Table 9-9 | New Housing Indicators, 2009 - 2029 (thousand units)

Table 9-10 | Personal Consumption Expenditures, 2009 - 2029 (billion dollars)

Table 9-11 | Beverage Production, 2009 - 2029 (billion gallons)

List of Figures

1. Executive Summary

Figure 1-1 | Point-of-Use Consumer Water Treatment System Market Outlook

3. Impact of COVID-19 Pandemic

Figure 3-1 | Real GDP by Economic Sector, 2019 - 2022 (% annual change)

Figure 3-2 | Point-of-Use Consumer Water Treatment System Value Demand Growth, 2018 - 2024 (percent annual change)

4. Overview

Figure 4-1 | Point-of-Use Consumer Water Treatment System Demand, 2004 - 2019 (million dollars)

Figure 4-2 | Point-of-Use Consumer Water Treatment System Demand by Technology, 2009 - 2029 (million dollars)

Figure 4-3 | Point-of-Use Consumer Water Treatment System Demand by Region, 2009 - 2029 (million dollars)

Figure 4-4 | Point-of-Use Consumer Water Treatment System Pricing, 2009 - 2029 (dollars per unit)

5. Systems

Figure 5-1 | Point-of-Use Consumer Water Treatment Demand by Type, 2009 - 2029 (million dollars)

Figure 5-2 | Under-the-Sink Product Example: iSpring Water Systems

Figure 5-3 | Countertop Water Treatment System Types: Product Examples

Figure 5-4 | Faucet-Mounted Systems: Product Example

Figure 5-5 | Faucet-Mounted Consumer Water Treatment System Market Share by Company, 2019 (million dollars)

Figure 5-6 | Flow-Through Systems: Product Example

Figure 5-7 | Flow-Through Consumer Water Treatment System Market Share by Company, 2019 (million dollars)

Figure 5-8 | LifeStraw Product Example

6. Factors Impacting Water Treatment Demand

Figure 6-1 | Electronic Indicators: Product Example

7. Consumer Insights

Figure 7-1 | Where Consumers Report Getting Their Home Water by Rural vs. Urban Setting, 2020 (% of total respondents)

Figure 7-2 | "On a Scale of 1 to 5, With 1 Being the Worst & 5 the Best, How Would You Rank the Tap Water in Your Area?", 2020 (% of total respondents)

8. Key Suppliers & Industry Structure

Figure 8-1 | Point-of-Use Consumer Water Treatment System Market Share by Company, 2019 (million dollars)

9. Appendix