Recreational Boating

US recreational boating demand will grow 5.3 percent annually through 2011. Powerboats will drive the boat category, led by outboard and sterndrive types. Propulsion systems will be the fastest growing segments. The South offers the best prospects based on its warmer climate and favorable demographics.

This study analyzes the $15.7 billion US recreational boating industry. It presents historical demand data for the years 1996, 2001 and 2006 and forecasts for 2011 and 2016 by material (e.g., reinforced plastic, aluminum, coated fabrics); product (e.g., powerboats, personal watercraft, sailboats, propulsion systems, boating accessories); and US geographic region.

The study also considers market environment factors, details industry structure, evaluates company market share and profiles 36 leading competitors including Brunswick, Genmar Holdings, Yamaha Motor, and Bombardier Recreational Products.

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Purchase Recreational Boating by the Section

  1. Recreational Boating

    $4,500.00

    1. 1 INTRODUCTION

      $98.00

    2. 2 EXECUTIVE SUMMARY

      $115.00

      1. Table | US RECREATIONAL BOATING SUPPLY & DEMAND (million dollars) 2001 - 2016

    3. 3 MARKET ENVIRONMENT

      $2,025.00

      1. 3.1 General

        $82.00

      2. 3.2 Macroeconomic Outlook

        $161.00

        1. Table | MACROECONOMIC INDICATORS 1996 - 2016

      3. 3.3 Demographic Trends

        $100.00

        1. Table | POPULATION TRENDS (million persons) 1996 - 2016

      4. 3.4 Consumer Trends

        $305.00

        1. 3.4.1 Personal Income & Expenditures

          $82.00

          1. Table | PERSONAL INCOME & SPENDING PATTERNS (billion dollars) 1996 - 2016

        2. 3.4.2 Recreational & Leisure Expenditures

          $82.00

          1. Table | RECREATIONAL & LEISURE EXPENDITURES (billion dollars) 1996 - 2016

        3. 3.4.3 Consumer Financing

          $137.00

          1. Table | CONSUMER FINANCING ENVIRONMENT, 1996-2006

      5. 3.5 Recreational Boating Consumer Profile

        $147.00

      6. 3.6 Recreational Boating Retail Environment

        $136.00

        1. Table | RECREATIONAL BOATING RETAIL SALES (million dollars) 1996 - 2016

      7. 3.7 Inventory Levels

        $82.00

      8. 3.8 Pricing Patterns

        $82.00

        1. Table | RECREATIONAL BOAT PRICING (thousand dollars per unit) 1996 - 2016

      9. 3.9 Market Volatility

        $82.00

        1. Table | US RECREATIONAL BOATING MARKET, 1996-2006 (million dollars)

      10. 3.10 Technology

        $137.00

        1. 3.10.1 Engines

          $82.00

        2. 3.10.2 Electronics

          $82.00

      11. 3.11 Boat Stock

        $82.00

        1. Table | RECREATIONAL BOATS IN USE (millions) 1996 - 2016

      12. 3.12 Regulatory & Safety Issues

        $248.00

        1. 3.12.1 Emissions & Noise Issues

          $107.00

        2. 3.12.2 Wildlife & Environmental Protection Issues

          $82.00

        3. 3.12.3 Safety Issues

          $82.00

      13. 3.13 World Recreational Boating Market

        $293.00

        1. 3.13.1 Canada

          $106.00

        2. 3.13.2 Europe

          $101.00

        3. 3.13.3 Rest of the World

          $82.00

      14. 3.14 US Foreign Trade

        $196.00

        1. Table | US RECREATIONAL BOATING FOREIGN TRADE (million dollars) 1996 - 2016

        2. 3.14.1 Imports

          $108.00

        3. 3.14.2 Exports

          $82.00

    4. 4 MATERIAL CONSUMPTION

      $473.00

      1. 4.1 General

        $82.00

        1. Table | RECREATIONAL BOATING PLASTIC & ALUMINUM CONSUMPTION (million pounds) 1996 - 2016

      2. 4.2 Reinforced Plastic

        $189.00

        1. 4.2.1 Resins

          $100.00

        2. 4.2.2 Reinforcement Materials

          $82.00

      3. 4.3 Aluminum

        $82.00

      4. 4.4 Coated Fabrics

        $177.00

        1. Table | RECREATIONAL BOATING COATED FABRICS CONSUMPTION 1996 - 2016

        2. 4.4.1 Tops & Covers

          $82.00

        3. 4.4.2 Sails

          $82.00

        4. 4.4.3 Upholstery

          $82.00

        5. 4.4.4 Inflatable Boats

          $82.00

    5. 5 PRODUCTS

      $1,970.00

      1. 5.1 General

        $85.00

        1. Table | TOTAL RECREATIONAL BOATING SUPPLY & DEMAND (million dollars) 1996 - 2016

      2. 5.2 Boats

        $1,221.00

        1. Table | RECREATIONAL BOAT SUPPLY & DEMAND (million dollars) 1996 - 2016

        2. 5.2.1 Powerboats

          $516.00

          1. Table | POWERBOAT SUPPLY & DEMAND (million dollars) 1996 - 2016

          2. Table | OUTBOARD BOAT SUPPLY & DEMAND (million dollars) 1996 - 2016

          3. Table | OUTBOARD BOAT SHIPMENTS BY LENGTH (thousand units) 1996 - 2016

          4. Table | STERNDRIVE BOAT SHIPMENTS BY TYPE (million dollars) 1996 - 2016

          5. Table | INBOARD BOAT SUPPLY & DEMAND BY TYPE (million dollars) 1996 - 2016

          6. Table | INBOARD CABIN CRUISER SHIPMENTS BY BOAT LENGTH (million dollars) 1996 - 2016

          7. Table | RUNABOUT & OTHER INBOARD SHIPMENTS BY BOAT LENGTH (million dollars) 1996 - 2016

        3. 5.2.2 Personal Watercraft

          $320.00

          1. Table | PERSONAL WATERCRAFT SUPPLY & DEMAND (million dollars) 1996 - 2016

        4. 5.2.3 Sailboats

          $140.00

          1. Table | SAILBOAT SHIPMENTS BY LENGTH & DESIGN (million dollars) 1996 - 2016

        5. 5.2.4 Other Boats

          $195.00

          1. Table | OTHER RECREATIONAL BOAT SHIPMENTS BY TYPE (million dollars) 1996 - 2016

      3. 5.3 Propulsion Systems

        $399.00

        1. Table | PROPULSION SYSTEM DEMAND BY TYPE (million dollars) 1996 - 2016

        2. 5.3.1 Outboards

          $217.00

          1. Table | SEPARATELY SOLD OUTBOARD PROPULSION SYSTEM SHIPMENTS (million dollars) 1996 - 2016

          2. Table | COMPARISON OF TWO- & FOUR-STROKE OUTBOARD ENGINES

        3. 5.3.2 Inboards & Sterndrives

          $96.00

          1. Table | SEPARATELY SOLD INBOARD & STERNDRIVE PROPULSION SYSTEM SHIPMENTS (million dollars) 1996 - 2016

      4. 5.4 Boating Accessories

        $265.00

        1. Table | SEPARATELY SOLD BOATING ACCESSORIES SUPPLY & DEMAND (million dollars) 1996 - 2016

        2. 5.4.1 Navigational & Electronic

          $90.00

        3. 5.4.2 Sanitation & Safety

          $82.00

        4. 5.4.3 Trailers

          $82.00

        5. 5.4.4 Other

          $82.00

    6. 6 REGIONAL DEMAND

      $1,645.00

      1. 6.1 General

        $106.00

        1. Table | RECREATIONAL BOATING REGIONAL MARKET PROFILE, 2006

      2. 6.2 Regional Demographic & Economic Trends

        $177.00

        1. 6.2.1 Population Patterns

          $82.00

          1. Table | US RESIDENT POPULATION BY REGION (millions) 1996 - 2016

        2. 6.2.2 Economic Outlook

          $82.00

          1. Table | US GROSS DOMESTIC PRODUCT BY REGION (billion dollars) 1996 - 2016

        3. 6.2.3 Personal Consumption Expenditures

          $82.00

          1. Table | PERSONAL CONSUMPTION EXPENDITURES BY REGION (billion dollars) 1996 - 2016

      3. 6.3 Regional Demand for Recreational Boating

        $82.00

        1. Table | RECREATIONAL BOATING DEMAND BY REGION (million dollars) 1996 - 2016

      4. 6.4 Northeast

        $264.00

        1. Table | NORTHEAST RECREATIONAL BOATING DEMAND (million dollars) 1996 - 2016

        2. 6.4.1 New England

          $118.00

          1. Table | NEW ENGLAND RECREATIONAL BOATING DEMAND (million dollars) 1996 - 2016

        3. 6.4.2 Middle Atlantic

          $84.00

          1. Table | MIDDLE ATLANTIC RECREATIONAL BOATING DEMAND (million dollars) 1996 - 2016

      5. 6.5 Midwest

        $279.00

        1. Table | MIDWEST RECREATIONAL BOATING DEMAND (million dollars) 1996 - 2016

        2. 6.5.1 East North Central

          $100.00

          1. Table | EAST NORTH CENTRAL RECREATIONAL BOATING DEMAND (million dollars) 1996 - 2016

        3. 6.5.2 West North Central

          $103.00

          1. Table | WEST NORTH CENTRAL RECREATIONAL BOATING DEMAND (million dollars) 1996 - 2016

      6. 6.6 South

        $418.00

        1. Table | SOUTH RECREATIONAL BOATING DEMAND (million dollars) 1996 - 2016

        2. 6.6.1 South Atlantic

          $133.00

          1. Table | SOUTH ATLANTIC RECREATIONAL BOATING DEMAND (million dollars) 1996 - 2016

        3. 6.6.2 East South Central

          $98.00

          1. Table | EAST SOUTH CENTRAL RECREATIONAL BOATING DEMAND (million dollars) 1996 - 2016

        4. 6.6.3 West South Central

          $97.00

          1. Table | WEST SOUTH CENTRAL RECREATIONAL BOATING DEMAND (million dollars) 1996 - 2016

      7. 6.7 West

        $328.00

        1. Table | WEST RECREATIONAL BOATING DEMAND (million dollars) 1996 - 2016

        2. 6.7.1 Mountain

          $105.00

          1. Table | MOUNTAIN RECREATIONAL BOATING DEMAND (million dollars) 1996 - 2016

        3. 6.7.2 Pacific

          $132.00

          1. Table | PACIFIC RECREATIONAL BOATING DEMAND (million dollars) 1996 - 2016

    7. 7 INDUSTRY STRUCTURE

      $4,528.00

      1. 7.1 General

        $82.00

      2. 7.2 Industry Composition

        $156.00

        1. Table | US RECREATIONAL BOATING SALES BY COMPANY, 2006 (million dollars)

      3. 7.3 Market Share

        $140.00

        1. 7.3.1 Brunswick

          $82.00

        2. 7.3.2 Genmar Holdings

          $82.00

        3. 7.3.3 Yamaha Motor

          $82.00

        4. 7.3.4 Bombardier Recreational Products

          $82.00

        5. 7.3.5 Other Key Producers

          $82.00

      4. 7.4 Competitive Strategies

        $104.00

      5. 7.5 Product Development

        $82.00

      6. 7.6 Manufacturing

        $90.00

      7. 7.7 Distribution

        $88.00

      8. 7.8 Marketing

        $140.00

        1. 7.8.1 Brand Awareness & Loyalty Marketing

          $82.00

        2. 7.8.2 Lifestyle & Other Marketing Strategies

          $82.00

      9. 7.9 Mergers & Acquisitions

        $88.00

        1. Table | SELECTED ACQUISITIONS & DIVESTITURES

      10. 7.10 Cooperative Agreements

        $131.00

        1. Table | SELECTED COOPERATIVE AGREEMENTS

      11. 7.11 Company Profiles

        $4,528.00

        1. 7.11.1 American Marine Holdings Incorporated

          $143.00

        2. 7.11.2 Beneteau SA

          $150.00

        3. 7.11.3 Bombardier Recreational Products Incorporated

          $183.00

        4. 7.11.4 Brunswick Corporation

          $656.00

        5. 7.11.5 Catalina Yachts Incorporated

          $82.00

        6. 7.11.6 Caterpillar Incorporated

          $107.00

        7. 7.11.7 Correct Craft Incorporated

          $90.00

        8. 7.11.8 Crownline Boats Incorporated

          $94.00

        9. 7.11.9 Cummins Incorporated

          $98.00

        10. 7.11.10 DaimlerChrysler AG

          $82.00

        11. 7.11.11 Fountain Powerboat Industries Incorporated

          $124.00

        12. 7.11.12 General Motors Corporation

          $83.00

        13. 7.11.13 Genmar Holdings Incorporated

          $383.00

        14. 7.11.14 Honda Motor Company Limited

          $111.00

        15. 7.11.15 ITT Corporation

          $125.00

        16. 7.11.16 Johnson Outdoors Incorporated

          $344.00

        17. 7.11.17 Kawasaki Heavy Industries Limited

          $82.00

        18. 7.11.18 KCS International Incorporated

          $136.00

        19. 7.11.19 Luhrs Marine Group

          $200.00

        20. 7.11.20 Malibu Boats West Incorporated

          $100.00

        21. 7.11.21 MasterCraft Boat Company

          $82.00

        22. 7.11.22 Nautic Global Group

          $100.00

        23. 7.11.23 Pleasurecraft Engine Group

          $84.00

        24. 7.11.24 Raymarine plc

          $212.00

        25. 7.11.25 Regal Marine Industries Incorporated

          $87.00

        26. 7.11.26 Sea Fox Boat Company Incorporated

          $101.00

        27. 7.11.27 Smoker Craft Incorporated

          $83.00

        28. 7.11.28 S2 Yachts Incorporated

          $131.00

        29. 7.11.29 Suzuki Motor Corporation

          $82.00

        30. 7.11.30 Tognum AG

          $82.00

        31. 7.11.31 Tracker Marine Group

          $275.00

        32. 7.11.32 Viking Yacht Company

          $82.00

        33. 7.11.33 Volvo AB

          $122.00

        34. 7.11.34 Yamaha Motor Company Limited

          $192.00

        35. 7.11.35 Yanmar Company Limited

          $112.00

        36. 7.11.36 Zodiac SA

          $90.00

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