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New Housing and Increased Renovation Activity to Drive Window and Door Sales Gains in the Residential Market
Increased spending on new housing and renovation activity will drive sales gains, as will a shift in product mix toward higher value windows and doors. Homeowners are expected to increasingly opt for products that offer superior performance and aesthetics, typically sold at higher price points. Builders and homeowners will increasingly specify windows and doors with improved value and energy efficiency, high durability (including impact-resistant types), and more unique, custom appearances that boost curb appeal.
Key Findings in the Residential Windows & Doors Study:
Vinyl and Fiberglass Windows and Doors Poised for Best Growth Opportunities
Of the three material types used to manufacture doors and window frames – wood, plastic, and metal – plastic is expected to see the fastest yearly advances through 2022 (a continuation of a long-term trend). Adoption of vinyl windows and patio doors will continue to expand as builders and homeowners increasingly recognize the benefits of vinyl’s low cost, energy efficiency, and minimal maintenance requirements. An ongoing shift away from the perception of vinyl as a “cheap” material will also help drive sales.
Rising demand for fiberglass entry doors and windows is expected to help bolster plastic’s share of residential window and door sales, as builders and property owners become increasingly familiar with the material’s superior durability and other performance advantages.
Energy Efficiency Remains a Key Factor Influencing Window and Door Purchases
Sales of ENERGY STAR-compliant windows and doors have been driven by a combination of tax incentives and growing homeowner interest in the advantages of better insulated windows. Even as tax incentives expire, homeowners are expected to continue to increasingly purchase energy-efficient windows and doors as a means of lowering utility bills. Design trends favoring windows and doors with larger glazing areas that let in more light will also prompt homeowners to choose more energy-efficient models to mitigate heat loss.
Opportunities in Products Aimed at Boosting Homes’ Curb Appeal
While energy efficiency and other performance features are important considerations for homeowners, style and aesthetics remain key drivers of purchasing decisions. Homeowners are increasingly looking for windows and doors that help them achieve a unique and customized look without sacrificing durability or energy efficiency. Windows and doors with modern styles and irregular shapes, larger glazing areas, and artistic details are among the most popular. Large, multipanel patio doors are one of the fastest growing product categories because they offer better access to natural light and to outdoor living, eating, and drinking spaces.
This industry study presents historical demand data (2007, 2012, and 2017) and forecasts for 2022 by material (wood, plastic, metal), market (new residential, residential replacement), product (windows, doors, replacement components, other products), and geographic region (Northeast, Midwest, South, West). The study also presents market share and provides analysis on industry leaders, including Andersen, JELD-WEN, Masonite International, Pella, and Ply Gem.