Surface Disinfectant Wipes

This study includes the impacts of the COVID-19 pandemic.

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Surface Disinfection

This study analyzes the US market for surface disinfectant wipes. For the purpose of this study, “wipe” is defined as a paper or nonwoven substrate that is soaked or otherwise infused with chemical additives (wet) for the purpose of disinfecting surfaces.

Excluded from the scope of this study are all other types of wipes, including other types of related cleaning and healthcare wipes.

Demand for wipes is examined by product and market in US dollars at the converters’ level. Sales at the retail level are also provided. Historical data for 2009, 2014, and 2019 and forecasts for 2024 are presented in current dollars (which are not adjusted to account for inflation).

How will the COVID-19 coronavirus impact the global economy? The Freedonia Group is tracking recent developments and analyzing their impact in an easy to follow Economic Impact Tracker.

Wipes demand is segmented into the follow markets:

  • household
  • healthcare
  • foodservice
  • other, including:
  • manufacturing applications
  • other commercial settings, such as offices, health and fitness, supermarkets, and hospitality facilities
  • other institutional settings, such as military facilities, government facilities, schools, parks, libraries, museums

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  1. Surface Disinfectant Wipes

    $3,900.00

    1. 1 Executive Summary

      $362.00

      1. Figure 1-1 | Key Findings in the Surface Disinfectant Wipes Market

    2. 2 Factors Impacting Demand

      $1,655.00

      1. 2.1 COVID-19 Pandemic

        $662.00

        1. 2.1.1 Virus Trends

          $202.00

          1. Figure 2-1 | Number of Confirmed COVID-19 Cases by Region & Country

        2. 2.1.2 Impact on Economy

          $234.00

          1. Figure 2-2 | Economic Indicators: Annual Percent Change, 2020 – 2023

        3. 2.1.3 Impact on Surface Disinfectant Wipes Demand

          $224.00

      2. 2.2 Demographic Trends

        $88.00

        1. Figure 2-3 | Surface Cleaning Wipes Purchases in Past 12 Months by Gender, Presence of Children, & Age Group, 2020

      3. 2.3 Sustainability

        $303.00

      4. 2.4 Private Label Premiumization & Diversification

        $157.00

      5. 2.5 Wipes Regulations

        $299.00

      6. 2.6 Pricing Trends

        $144.00

        1. Figure 2-4 | Average Surface Disinfectant Wipes Price, 2009 – 2024

    3. 3 Consumer Insights

      $880.00

      1. 3.1 Retail Demand

        $191.00

        1. Figure 3-1 | Surface Disinfectant Wipes Retail Demand, 2009 – 2024

        2. Figure 3-2 | Surface Disinfectant Wipes Retail Level Market Share, 2019

      2. 3.2 Any Surface Cleaning Wipes Purchase in the Past 12 Months

        $361.00

        1. 3.2.1 Gender & Presence of Children

          $184.00

          1. Table | "Which kind of disposable wipes did you buy at any point in the past 12 months?" by Gender & Family Structure, 2019 vs. 2020

          2. Figure 3-3 | Surface Cleaning Wipes Purchase Trends: 2019 vs. 2020

        2. 3.2.2 Income

          $171.00

          1. Table | Percent of Households Purchasing Surface Cleaning Wipes at Any Point in the Past 12 Months by Household Income Bracket, 2019 vs. 2020

          2. Figure 3-4 | Percent of Households Purchasing Surface Cleaning Wipes at Any Point in the Past 12 Months by Household Income Bracket, 2019 vs. 2020

      3. 3.3 Multiple Surface Cleaning Wipes Purchases in Last 12 Months

        $327.00

        1. 3.3.1 Gender & Presence of Children

          $146.00

          1. Table | Percent of Individuals & Households Purchasing Multiple Surface Cleaning Wipes at Any Point in the Past 12 Months by Gender & Presence of Children, 2019 vs. 2020

          2. Figure 3-5 | Percent of Individuals & Households Purchasing Multiple Surface Cleaning Wipes at Any Point in the Past 12 Months by Gender & Presence of Children, 2019 vs. 2020

        2. 3.3.2 Income

          $175.00

          1. Table | Percent of Households Purchasing Multiple Surface Cleaning Wipes at Any Point in the Past 12 Months by Household Income Bracket, 2019 vs. 2020

          2. Figure 3-6 | Percent of Households Purchasing Multiple Surface Cleaning Wipes at Any Point in the Past 12 Months by Household Income Bracket, 2019 vs. 2020

    4. 4 Markets

      $1,901.00

      1. 4.1 Historical Market Trends

        $135.00

        1. Figure 4-1 | Surface Disinfectant Wipes Demand, 2000 – 2019

      2. 4.2 Demand by Market

        $320.00

        1. Table | Surface Disinfectant Wipes Demand, 2009 – 2024

        2. Figure 4-2 | Surface Disinfectant Wipes Demand, 2009 – 2020

      3. 4.3 Household Surface Disinfectant Wipes

        $300.00

        1. Table | Household Surface Disinfectant Wipes Demand, 2009 – 2024

        2. Figure 4-3 | Household Surface Disinfectant Wipes Demand, 2009 – 2020

      4. 4.4 Healthcare Surface Disinfectant Wipes

        $344.00

        1. Table | Healthcare Surface Disinfectant Wipes Demand, 2009 – 2024

        2. Figure 4-4 | Healthcare Surface Disinfectant Wipes Demand, 2009 – 2020

      5. 4.5 Foodservice Surface Disinfectant Wipes

        $253.00

        1. Table | Foodservice Surface Disinfectant Wipes Demand, 2009 – 2024

        2. Figure 4-5 | Foodservice Surface Disinfectant Wipes Demand, 2009 – 2020

      6. 4.6 Other Markets

        $549.00

        1. Table | Surface Disinfectant Wipes Demand in Other Markets, 2009 – 2024

        2. Figure 4-6 | Surface Disinfectant Wipes Demand in Other Markets, 2009 – 2020

        3. Figure 4-7 | Short vs. Long-Term Impact of COVID-19 on Surface Disinfectant Wipes in Other Markets

    5. 5 Competitive Analysis

      $1,021.00

      1. 5.1 Key Suppliers

        $273.00

        1. Figure 5-1 | Surface Disinfectant Wipes Converters' Level Market Share, 2019

      2. 5.2 Supply Chain Challenges Due to COVID-19 Pandemic

        $209.00

      3. 5.3 Competitive Strategies

        $537.00

        1. 5.3.1 New Product Development

          $94.00

        2. 5.3.2 Low-Cost Position

          $115.00

        3. 5.3.3 Product Placement

          $82.00

        4. 5.3.4 Market Segmentation

          $82.00

        5. 5.3.5 Cooperative Agreements

          $186.00

          1. Table | Selected Cooperative Agreements

    6. 6 Appendix

      $3,924.00

      1. 6.1 Scope

        $209.00

        1. Table | Relevant Industry Codes

        2. Table | Relevant HS Codes

      2. 6.2 Definitions

        $211.00

      3. 6.3 Abbreviations

        $82.00

        1. Table | Abbreviations & Acronyms Used in Study

      4. 6.4 Freedonia Methodology

        $2,367.00

      5. 6.5 Study-Specific Methodology

        $100.00

      6. 6.6 Sources

        $82.00

      7. 6.7 Associations & Agencies

        $82.00

      8. 6.8 Related Studies & Reports

        $130.00

      9. 6.9 Macroeconomic Assumptions

        $1,901.00

        1. 6.9.1 Economic Environment

          $369.00

          1. Table | Macroeconomic Indicators, 2009 – 2024

          2. Figure 6-1 | Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average

        2. 6.9.2 Demographic Trends

          $259.00

          1. Table | Population & Households, 2009 – 2024

          2. Figure 6-2 | Annual Population Growth, 2004 – 2019

        3. 6.9.3 Housing Stock

          $137.00

          1. Table | Housing Stock by Type, 2009 – 2024

          2. Figure 6-3 | Housing Stock by Year of Construction, 2019

        4. 6.9.4 Consumer Spending

          $348.00

          1. Table | Personal Consumption Expenditures, 2009 – 2024

        5. 6.9.5 Manufacturers' Shipments

          $773.00

          1. Table | Manufacturers' Shipments, 2009 – 2024

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