Surface Disinfectant Wipes

This study includes the impacts of the COVID-19 pandemic.

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Surface Disinfection

This study analyzes the US market for surface disinfectant wipes. For the purpose of this study, “wipe” is defined as a paper or nonwoven substrate that is soaked or otherwise infused with chemical additives (wet) for the purpose of disinfecting surfaces.

Excluded from the scope of this study are all other types of wipes, including other types of related cleaning and healthcare wipes.

Demand for wipes is examined by product and market in US dollars at the converters’ level. Sales at the retail level are also provided. Historical data for 2009, 2014, and 2019 and forecasts for 2024 are presented in current dollars (which are not adjusted to account for inflation).

How will the COVID-19 coronavirus impact the global economy? The Freedonia Group is tracking recent developments and analyzing their impact in an easy to follow Economic Impact Tracker.

Wipes demand is segmented into the follow markets:

household
healthcare
foodservice
other, including:
manufacturing applications
other commercial settings, such as offices, health and fitness, supermarkets, and hospitality facilities
other institutional settings, such as military facilities, government facilities, schools, parks, libraries, museums

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Table of Contents

1. Executive Summary

2. Factors Impacting Demand

COVID-19 Pandemic

Virus Trends

Impact on Economy

Impact on Surface Disinfectant Wipes Demand

Demographic Trends

Sustainability

Private Label Premiumization & Diversification

Wipes Regulations

Pricing Trends

3. Consumer Insights

Retail Demand

Any Surface Cleaning Wipes Purchase in the Past 12 Months

Gender & Presence of Children

Income

Multiple Surface Cleaning Wipes Purchases in Last 12 Months

Gender & Presence of Children

Income

4. Markets

Historical Market Trends

Demand by Market

Household Surface Disinfectant Wipes

Healthcare Surface Disinfectant Wipes

Foodservice Surface Disinfectant Wipes

Other Markets

5. Competitive Analysis

Key Suppliers

Supply Chain Challenges Due to COVID-19 Pandemic

Competitive Strategies

New Product Development

Low-Cost Position

Product Placement

Market Segmentation

Cooperative Agreements

6. Appendix

Scope

Definitions

Abbreviations

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Housing Stock

Consumer Spending

Manufacturers' Shipments

List of Tables

3. Consumer Insights

Table 3-1 | "Which kind of disposable wipes did you buy at any point in the past 12 months?" by Gender & Family Structure, 2019 vs. 2020 (percent responding affirmative)

Table 3-2 | Percent of Households Purchasing Surface Cleaning Wipes at Any Point in the Past 12 Months by Household Income Bracket, 2019 vs. 2020 (percent)

Table 3-3 | Percent of Individuals & Households Purchasing Multiple Surface Cleaning Wipes at Any Point in the Past 12 Months by Gender & Presence of Children, 2019 vs. 2020 (percent)

Table 3-4 | Percent of Households Purchasing Multiple Surface Cleaning Wipes at Any Point in the Past 12 Months by Household Income Bracket, 2019 vs. 2020 (percent)

4. Markets

Table 4-1 | Surface Disinfectant Wipes Demand, 2009 - 2024 (million dollars & million units)

Table 4-2 | Household Surface Disinfectant Wipes Demand, 2009 - 2024 (million dollars & million units)

Table 4-3 | Healthcare Surface Disinfectant Wipes Demand, 2009 - 2024 (million dollars & million units)

Table 4-4 | Foodservice Surface Disinfectant Wipes Demand, 2009 - 2024 (million dollars & million units)

Table 4-5 | Surface Disinfectant Wipes Demand in Other Markets, 2009 - 2024 (million dollars & million units)

5. Competitive Analysis

Table 5-1 | Selected Cooperative Agreements

6. Appendix

Table 6-1 | Relevant Industry Codes

Table 6-2 | Relevant HS Codes

Table 6-3 | Abbreviations & Acronyms Used in Study

Table 6-4 | Macroeconomic Indicators, 2009 - 2024 (billion 2012 dollars)

Table 6-5 | Population & Households, 2009 - 2024 (millions)

Table 6-6 | Housing Stock by Type, 2009 - 2024 (million units)

Table 6-7 | Personal Consumption Expenditures, 2009 - 2024 (billion dollars)

Table 6-8 | Manufacturers' Shipments, 2009 - 2024 (billion dollars)

List of Figures

1. Executive Summary

Figure 1-1 | Key Findings in the Surface Disinfectant Wipes Market

2. Factors Impacting Demand

Figure 2-1 | Number of Confirmed COVID-19 Cases by Region & Country (as of July 6, 2020)

Figure 2-2 | Economic Indicators: Annual Percent Change, 2020 - 2023 (% CAGR)

Figure 2-3 | Surface Cleaning Wipes Purchases in Past 12 Months by Gender, Presence of Children, & Age Group, 2020 (percent responding)

Figure 2-4 | Average Surface Disinfectant Wipes Price, 2009 - 2024 (cents per unit)

3. Consumer Insights

Figure 3-1 | Surface Disinfectant Wipes Retail Demand, 2009 - 2024 (million dollars)

Figure 3-2 | Surface Disinfectant Wipes Retail Level Market Share, 2019 (million dollars)

Figure 3-3 | Surface Cleaning Wipes Purchase Trends: 2019 vs. 2020

Figure 3-4 | Percent of Households Purchasing Surface Cleaning Wipes at Any Point in the Past 12 Months by Household Income Bracket, 2019 vs. 2020 (percent)

Figure 3-5 | Percent of Individuals & Households Purchasing Multiple Surface Cleaning Wipes at Any Point in the Past 12 Months by Gender & Presence of Children, 2019 vs. 2020 (percent)

Figure 3-6 | Percent of Households Purchasing Multiple Surface Cleaning Wipes at Any Point in the Past 12 Months by Household Income Bracket, 2019 vs. 2020 (percent)

4. Markets

Figure 4-1 | Surface Disinfectant Wipes Demand, 2000 - 2019 (million dollars)

Figure 4-2 | Surface Disinfectant Wipes Demand, 2009 - 2020 (million dollars)

Figure 4-3 | Household Surface Disinfectant Wipes Demand, 2009 - 2020 (million dollars)

Figure 4-4 | Healthcare Surface Disinfectant Wipes Demand, 2009 - 2020 (million dollars)

Figure 4-5 | Foodservice Surface Disinfectant Wipes Demand, 2009 - 2020 (million dollars)

Figure 4-6 | Surface Disinfectant Wipes Demand in Other Markets, 2009 - 2020 (million dollars)

Figure 4-7 | Short vs. Long-Term Impact of COVID-19 on Surface Disinfectant Wipes in Other Markets

5. Competitive Analysis

Figure 5-1 | Surface Disinfectant Wipes Converters' Level Market Share, 2019 (million dollars)

6. Appendix

Figure 6-1 | Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)

Figure 6-2 | Annual Population Growth, 2004 - 2019 (percent)

Figure 6-3 | Housing Stock by Year of Construction, 2019 (percent)