58% of Consumers Agreed that Rigid Packaging Provides Better Protection for Food
by Corinne Gangloff
January 30, 2023
Cleveland OH, January 30, 2023 – According to new study Beverage Packaging Consumer Insights, overall, about half of consumers agree that packaging is an important factor when making grocery shopping choices. Different consumers might care about different features more than others; however, consumers are generally aware of functional elements of a package, such as:
Increasingly, consumers are also aware of sustainability features, including:
recyclability
recycled content
no excess packaging
Younger consumers are more likely than older consumers to agree that packaging is an important factor when considering their grocery shopping choices. Interest peaks at the 35-54 age group, with 61% agreeing that it is an important factor. Overall, 58% of consumers agreed that rigid packaging can provide better protection for food compared to flexible packaging options. This perception would carry over into beverage products as well. Rates were similar across genders and ages for the most part. However, consumers are 35-54 were the most likely to think that rigid packaging was more protective with 64% of consumers in that age group agreeing with the statement.
About the Freedonia Group - The Freedonia Group, a division of MarketResearch.com, is the premier international industrial research company, providing our clients with product analyses, market forecasts, industry trends, and market share information. From one-person consulting firms to global conglomerates, our analysts provide companies with unbiased, reliable industry market research and analysis to help them make important business decisions. With over 100 studies published annually, we support over 90% of the industrial Fortune 500 companies. Find off-the-shelf studies at https://www.freedoniagroup.com/ or contact us for custom research: +1 440.842.2400.
Have unique research needs?
Freedonia Strategic Insights listens intently to your needs and objectives. Then we work diligently to define and deliver a service to meet them.