AI IN THE CLASSROOM 2023-2024: PROMISES AND PERILS

Rockville, MD - October 16, 2023
In order to succeed in the blazingly fast-moving arena of integrating generative AI into the classroom, educational publishers and edtech companies need to follow critical best practices to ensure that their product is successful, helps and does not harm the teacher’s role, and is an ethical use of the technology. These practices include working closely with teachers when designing AI products, creating transparent “explainable” AI, and understanding how student privacy laws are evolving.

In this just-published report, by SIMBA Information reports how after initially rejecting and banning ChatGPT and other generative AI for use in the classroom, many teachers are now finding the technology to be valuable for student learning applications ranging from quickly generating lesson plans, providing more personalized learning for diverse sets of students, one on one tutoring and to speed up routine administrative tasks. However, many major unresolved issues and worries with AI remain, ranging from the urgent need for more teacher training on AI; how to maintain educators’ critical teaching roles, creating policies around appropriate student uses of AI for research and writing, ensuring student data privacy protection and more.

In The AI in the Classroom 2023-2024 Promises and Perils report, Simba surfaces and analyzes the key issues that legacy educational publishers, edtech companies, start-ups and all types of instructional material providers must know in order to succeed and gain acceptance in this blazingly fast-moving market, one estimated to be worth $3.68 billion in 2023 and expected to grow to $173.39 billion by 2033.

This report not only surfaces, analyzes and makes recommendations to publishers regarding these imperatives and trends, but also provides a detailed listing of legacy publishers, edtech companies and start-ups who have launched AI products in the market, as well as an additional listing of start-up educational technology firms with AI products that have received private equity funding. Also included are profiles of major educational publishers’ approach, history and product launches with AI.

Among the companies covered in the report are:
Companies Covered

• Anthology

• Cambium Learning

• Cengage 

• Discovery Education

• Houghton Mifflin Harcourt

• Kahoot!

• Khan Academy

• Knewton Alta (Wiley)

• McGraw Hill

• Pearson

• PowerSchool

• Renaissance

• Savvas Learning

• Scholastic

Simba’s report also analyzes how public agencies are developing new laws, rules and regulations regarding the use of AI in education. Much of this relates to the collection of student data and preventing bias, as well as ensuring the teacher always “stays in the loop”. Some educational technology companies are making the case that a certain level of data collection is necessary to allow for personalized learning applications.

Finally, Simba also looks at potential future developments in the use of AI in the classroom, and explores areas such as greater use of predictive analytics; integrating AI into AR/VR, using AI-enabled social learning to connect students to each other and experts around the world, and the potential of the development of an education-specific form of AI, which the United Nations has been advocating and calls EdGPT

About Simba Information
Simba Information is widely recognized as the authority for market intelligence in the media and publishing industries. Its extensive information network delivers top quality, independent perspectives on the people, events, and alliances shaping the industry. Simba routinely assists clients and the press with publishing and media industry analysis. Follow us on Twitter and LinkedIn

Please direct all media inquiries to:
Corinne Gangloff
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