by Cara Rasch
February 15, 2024
Gourmet foods are often a special indulgence for recipients.
Cleveland OH, February 15, 2024 – According to Packaged Facts’ new report Consumer and Corporate Food Gifting in the US, the $42 billion consumer and corporate food gifting market is poised for average growth of 5.2% annually through 2028.
With numerous gifting options available, consumers and businesses may choose food gifts instead of other products with the hopes that recipients will enjoy and use the food gifts and have an appreciation for food gifts because they are treats the recipient might not ordinarily buy. According to Packaged Facts’ November-December 2023 National Online Consumer Survey, 59% of consumers have purchased food gifts for others in the last 12 months, while 65% have bought food gifts for themselves.
Gourmet foods are often a special indulgence for recipients. This is also a main reason that some people buy food gifts to treat themselves. A food gift that helps the giver provide enjoyment, utility, and uniqueness makes both the giver and recipient satisfied.
However, it is clear that choosing food gifts over other types of gifts also involves some of the innate functions of food gifts. Many people think that food gifts are convenient to send to others since they can easily be purchased online and delivered directly to the recipient. They are also good for people who “don’t need anything” since consumers tend to think that food gifts do not contribute to clutter like other gifts. It is likely that a food gift will be consumed, while a non-food gift may simply take up space or never be used. Since food gifts are usually a quickly “disappearing gift” due to being consumed soon after receipt, they may be favored over other types of gifts that last longer such as clothing, stuffed animals, hand lotion, candles, and coffee mugs that contribute to clutter or may not be used.
Consumer demographics, perceptions, motivations, and behavior are examined for food gift purchasers and recipients. Overall food and health habits and attitudes are also examined.Corporate and consumer retail sales of food gifts are provided in billion dollars from 2018 to 2023, with sales projected from 2024 to 2028. Sales are segmented by consumer-purchased gifts and corporate-purchased gifts.
The food gifting market includes food gifts ranging from baskets of treats to eat while watching football to food gift baskets given to people on Christmas or birthdays. Food gifts can be purchased for any occasion or no occasion, for someone else or for oneself. While some food gifts, particularly assortments, may include beverages such as coffee or alcohol, those products as standalone gifts are excluded from this report (e.g., a single bottle of wine given as a gift and selected by the buyer). Food baskets refer to prepackaged assortments of foods and beverages, not consumer-assembled baskets of these items.
There are many prepackaged food gifts available in the marketplace. These include:
The report has dozens of tables showcasing numerical survey data on consumer demographics and psychographics and numerous marketing photographs. This report goes in-depth on COVID-19 and inflation trends that have affected the food and beverage market.
The reasons for and implications of shifts in consumer perception and behavior are analyzed in the context of future market opportunities.
For more information, see the Consumer and Corporate Food Gifting in the US report page.
Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, the food and beverage market, consumer financial products and services, consumer goods and retailing, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at our company website and are also available through MarketResearch.com.
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