by Freedonia Focus Reports Team
October 2, 2024
Consumer preference for premium ingredients to support value gains longer-term
Cleveland OH, October 2, 2024 — US nominal demand for grain-based foods is forecast to register at 2023 levels in 2028, according to Grain-Based Foods: United States, a report recently released by Freedonia Focus Reports. Sales are expected to fall 8.0% in 2024 on easing prices, amid deflationary pressures and a decrease in commodity prices, before recovering to 2023 levels by 2028. Demand will remain supported by consumer desire for premium foods made with fresh, healthy, or organic ingredients, as well as consumer fascination with products offering nostalgia. Population growth and rising disposable income levels will also underlie demand gains. Opportunities exist for food manufacturers to market to consumers who may not follow a consistent gluten-free diet but are interested in exploring alternatives to gluten on occasion, if gluten-free products are similar in quality or taste to their conventional counterparts. However, rising input commodity prices coupled with an increase in home food prices means consumers may resist further price increases, forcing manufacturers to absorb the associated costs.
These and other key insights are featured in Grain-Based Foods: United States. This report forecasts to 2028 US grain-based food demand and shipments in nominal US dollars at the manufacturer level. Total demand and shipments are segmented by product in terms of:
To illustrate historical trends, total demand, total shipments, the various segments, and trade are provided in annual series from 2013 to 2023.
Grain-based foods are based on flour derived from the processed seeds of grain crops (including corn), yielding starch-enriched flours for use in baking and other modes of food preparation. Flours derived from alternative sources such as fruits, vegetables, or nuts (e.g., almonds) are also included. The value of non-grain ingredients in grain-based food items (e.g., pizza toppings and sauce on frozen pizzas) is included.
Animal food is excluded from the scope of this report, as are non-grain snack foods such as potato chips. Re-exports of grain-based foods are excluded from demand and trade figures.
This report includes the results of a proprietary national online consumer survey of US adults (age 18+). This Freedonia Focus Reports National Online Consumer Survey has a sample size of approximately 1,500, screened for response quality, and representative of the US population on the demographic measures of age, gender, geographic region, race/ethnicity, household income, and the presence/absence of children in the household.
More information about the report is available at:
https://www.freedoniagroup.com/freedonia-focus/grain-based-foods-united-states-ff10016.htmAbout Freedonia Focus Reports
Each month, The Freedonia Group publishes over 20 new or updated Freedonia Focus Reports, providing fresh, unbiased analysis on a wide variety of markets and industries. Published in 20-30 pages, Focus Report coverage ranges from raw materials to finished manufactured goods and related services such as freight and construction. Additional Food & Beverage reports can be purchased at Freedonia Focus Reports.
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