by Jennifer Mapes-Christ
March 6, 2024
Forget picture-perfect shelves and color-coordinated closets.
Cleveland OH – March 6, 2024 – The home organization industry is shaking off the dust of the minimalist trend as a wave of cozy TikTok design trends like "cluttercore" and "goblincore" redefines what it means to be organized. While demand growth for home organization products moderates from pandemic highs, sales are forecast to rise to $15.3 billion by 2028, as the shift towards personalized and expressive solutions presents opportunities.
Forget picture-perfect shelves and color-coordinated closets. Consumers are embracing authenticity and self-expression, moving away from sterile minimalism and towards spaces that reflect their unique personalities. The rise of "cluttercore," with its cozy chaos and curated collections, and "goblincore," with its focus on natural textures and vintage finds, highlights this shift. TikTok and other social media platforms allow suppliers to identify emerging consumer preferences and partner with micro-influencers who embody these aesthetics.
The home organization industry isn't just about creating tidiness; it's about empowering individuals to create spaces that reflect their unique needs. According to the May 2023 edition of the Freedonia Group National Online Consumer Survey, 70% of those between 18-34 reported that they feel stress in an unorganized space, a sentiment that declines with age.
Jennifer Mapes-Christ, The Freedonia Group’s manager of consumer and light commercial research, says “Consumers use home organization products to solve a problem at home – from controlling the clutter in a ‘drop zone’ to keeping track of home office supplies and keeping just the right kitchen garget within reach – ultimately seeking to make a space that is functional and comfortable.”
Consumers are increasingly seeking specialized solutions, from high-end custom closet systems to affordable accessories for kitchen drawers. This trend presents opportunities for manufacturers and retailers to cater to specific needs, from home office or craft room clutter control to pantry optimization solutions.
The demand for organization extends beyond traditional areas like closets and kitchens. Consumers are looking for solutions for flex spaces, home offices, and even outdoor areas. This opens doors for innovative products that cater to these diverse needs, from functional modular shelving and pegboard units for garages to stylish storage solutions for mudrooms and entryways.
Supply chain issues and rising costs led to price spikes in 2021 and 2022, impacting unit sales. However, with prices expected to moderate significantly in 2024, consumers can expect more affordable options. This opens doors for consumers to experiment with new trends and materials, potentially driving a surge in more creative versions of home organization products.
Modular units are expected to drive the most growth due to their versatility and ability to adapt to individual spaces. This aligns perfectly with the rise of "flex" spaces and the demand for personalized storage solutions. DIY versions are becoming increasingly popular, offering affordability and ease of customization, while higher-end units requiring professional installation cater to luxury preferences.
For more information, see the latest edition of The Freedonia Group’s benchmark research and analysis on the Home Organization Products industry. If you use this release as content in your publication, please provide a link and we will reciprocate.
About The Freedonia Group
The Freedonia Group, a division of MarketResearch.com, is a premier international business research company, providing clients with product analyses, market forecasts, industry trends, and market share information. From one-person consulting firms to global conglomerates, our analysts provide companies with unbiased, reliable industry market research and analysis to help them make important business decisions. The Freedonia Group’s brands also include Packaged Facts, a trusted provider of consumer market research on food & beverage, pet products and services, demographics, and financial services, and Simba Information, the leading authority for market intelligence and forecasts on the education and professional publishing industries. Find off-the-shelf studies at https://www.freedoniagroup.com/ or contact us for custom research: +1 440.842.2400.
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