Pet Litter and Cleanup Products Let Pet Owners Tackle Pet Messes

Rockville MD, January 5, 2024 – The central role that pets play in most homes is one of the major factors driving growth in the pet litter, cleanup, and odor control market. The more pet owners spend time with their pets, both in the home and outside of it, the more necessary these kinds of products are. For pet owners to keep their homes clean and odor-free, they need products that are safe for both pets and humans but that can also deal with even the most challenging messes that come along with pet ownership. Packaged Facts’ new report Pet Litter, Cleanup, and Odor Control Products in the US, 4th Edition, examines the market for pet cleanup and odor-control products sold at retail, including cat litter, puppy/training pads, dog waste bags, and pet cleanup/odor-control preparations.

The report analyzes opportunities in this market for growth, with interest in health and wellness-related products and more eco-friendly options at the top of the list. In the litter market, products that offer health monitoring features and limit dust to prevent respiratory issues are increasingly popular. Cat litter purchasers are especially focused on products that work to keep their homes clean and odor-free.  For example, Packaged Facts survey results from December 2023 show that among cat litter purchasers, 66% rank odor control as an important factor when selecting litter, closely followed by their cat’s willingness to use the product at 56%. In the dog training pad and waste bag markets, many of the new product introductions focus on sustainable materials and reusable/washable products. In the cleanup and odor-control preparations market, eco-friendly plant-based options allow pet owners to keep their homes clean using products that are safe for pet, family, and planet.

Pet Litter, Cleanup, and Odor Control Products in the US, 4th Edition provides detailed analysis of the pet litter and cleanup consumer mindset, relying on its proprietary Surveys of Pet Owners, as well as examining trends in marketing, new products, retail, and pet food usage by type and brandline. This $6.4 billion market is expected to grow by 6% in 2023, with Packaged Facts projecting the market to continue with slow and steady growth with a 4.5% compound annual growth rate (CAGR) through 2027.

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