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Freedonia Market Research Press Releases Shift to Streaming, Recovery in Theater Attendance to Boost US Motion Picture & Video Revenues

Shift to Streaming, Recovery in Theater Attendance to Boost US Motion Picture & Video Revenues

by Freedonia Focus Reports Team

May 23, 2023

Inflation price hikes will further spur nominal gains

Cleveland, OH, May 23, 2023 — US motion picture and video industry revenues are forecast to increase 9.3% per year in nominal dollars through 2027, according to Motion Pictures & Video: United States, a report recently released by Freedonia Focus Reports.

Advances will reflect ongoing expansion in both the introduction and adoption of streaming platforms and associated revenue throughout the industry, as well as an increase in prices exacerbated by inflation. In addition, these providers will further expand into untapped and increasingly wealthy global markets, which will boost royalty payments. Further gains will be driven by a recovery in theater attendance following pandemic lows, as many films ceased production or were not released in the midst of widespread theater closures.

TV licensing revenues are projected to rise 9.1% annually to 2027, making it the largest and fastest growing discrete segment. Viewership is expected to continue to shift from traditional over-the-air, cable, and satellite broadcast to video-on-demand (VOD) in free and subscription-based varieties, as well as from set-top VOD to over-the-top (OTT) varieties. In the interim, however, intensifying fragmentation across viewing formats will continue to boost licensing activity.

These and other key insights are featured in Motion Pictures & Video: United States. This report forecasts to 2023 and 2027 US motion pictures and video revenues in nominal US dollars. Total revenue is segmented by source in terms of:

  • motion picture licensing
  • television licensing
  • contract production
  • sale and rental
  • merchandise licensing
  • other sources such as services to other producers and speculative production

To illustrate historical trends, total revenues and the various segments are provided in annual series from 2012 to 2022.

Total revenues exclude those generated from post-production and exhibition activities. The production of motion pictures and videos on an independent basis is also excluded. For the purposes of this report, “motion pictures” and “movies” are considered to be interchangeable.

This report includes the results of a proprietary national online consumer survey of US adults (age 18+). This Freedonia Focus Reports National Online Consumer Survey has a sample size of approximately 1,500, screened for response quality, and representative of the US population on the demographic measures of age, gender, geographic region, race/ethnicity, household income, and the presence/absence of children in the household.

About Freedonia Focus Reports

Each month, The Freedonia Group – a division of MarketResearch.com – publishes over 20 new or updated Freedonia Focus Reports, providing fresh, unbiased analysis on a wide variety of markets and industries. Published in 20-30 pages, Focus Report coverage ranges from raw materials to finished manufactured goods and related services such as freight and construction. Additional reports can be purchased at Freedonia Focus Reports or MarketResearch.com.

Analysis is intended to guide the busy reader through pertinent topics in rapid succession, including:

  • total historical market size and industry output
  • segmentation by products and markets
  • identification of market drivers, constraints, and key indicators
  • segment-by-segment outlook in five-year forecasts
  • a survey of the supply base
  • suggested resources for further study

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