Demand for power lawnmowers is forecast to rise 3.2% per year to $4.2 billion in 2021. Sales advances are expected to slow from the rebound-fueled pace of the 2006-2011 period. Growth will benefit from the aging homeowner demographic, as older consumers place a higher value on powered products that minimize exertion. Additionally, members of this demographic may increasingly opt to outsource their lawncare to professional landscapers, supporting sales of high value products. While landscaping firms tend to use commercial grade turf and grounds mowers for larger jobs, landscapers working in the residential market also commonly use higher grade consumer models. These and other trends are presented in Power Lawn & Garden Equipment Market in the US, 12th Edition, a new study from The Freedonia Group, a Cleveland-based industry research firm.
Electric lawnmowers are projected to gain market share going forward, as technological advances will make battery powered products increasingly competitive with engine driven equipment. However, analyst Elliott Woo points out, “Gains for electric products will be mostly limited to less powerful consumer-grade types, and electric lawnmowers will remain a niche product overall.” At present, traditional engine driven technology remains the more practical choice for larger equipment such as riding mowers.
Sales of new lawnmowers, long-lived equipment, will continue to be constrained by competition from used versions, which are widely available. Another limiting factor is slower movement to homeownership -- and thus less widespread ownership of a lawnmower -- among younger adult demographics. Demand will also be restrained as climate change could lead to further reductions in lawn sizes or removal of lawns altogether; droughts in the Southwest have already had this effect in recent years.
Power Lawn & Garden Equipment Market in the US, 12th Edition (published 02/2017, 180 pages) is available for $5500 from The Freedonia Group. For further details or to arrange an interview with the analyst, please contact Corinne Gangloff by phone 440.684.9600 or email [email protected].
Related studies include:
#3422 Lawn & Garden Consumables, 8th Edition (June 2016)
#3439 Hand Tools (July 2016)