Skip navigation
Reports & Analysis Strategic Insights Research Subscriptions
Sign In / Create Account Cart
Sign In / Create Account Cart
  • Reports & Analysis
  • Strategic Insights
  • Research Subscriptions

Resources

  • Analyst Buzz
  • Press Releases
  • Blog
  • Resources & Downloads

The Freedonia Group

  • Contact
  • About
  • Our Staff
  • Help Center
  • Career Opportunities
Freedonia Market Research Press Releases US Wine Demand to Increase 1.0% Yearly in Volume Terms to 2024

US Wine Demand to Increase 1.0% Yearly in Volume Terms to 2024

by Corinne Gangloff

January 7, 2020

Cleveland, OH, January 7, 2020 — US wine demand is forecast to increase 1.0% yearly in volume terms through 2024, according to Wine: United States, a report recently released by Freedonia Focus Reports. Advances will be supported by growth in disposable personal income levels and a consumer trend in alcoholic beverages toward premium products, such as wine, and away from beer. Demographics will also play a role, in that millennials drink wine more casually than baby boomers, and join wine clubs and frequent wine bars in high numbers. Indeed, an increasing number of wineries are eschewing palatial visitor centers and tasting rooms for more rustic settings like barns, and offering activities like yoga classes among the vines. Increasing popularity of events like “sip-and-paint” art courses will also stoke gains.

Increasing adoption of single-serving canned wine will reinforce casual consumption among millennials, but baby boomers will remain the prime market and their affluence will continue to drive demand for higher value product. Yet, as baby boomers drop out of the wine market, growth in wine consumption will slow on the relatively low levels of disposable income among millennials, as well as increasing competition from distilled spirits and cocktails.

These and other key insights are featured in Wine: United States. This report forecasts to 2024 US wine demand and production in US gallons. Total demand is segmented by type in terms of:

  • table
  • dessert
  • sparkling

To illustrate historical trends, total demand, production, trade, and the various demand segments are provided in annual series from 2009 to 2019.

The product scope of this report includes both unflavored and flavored varieties of natural wine (i.e., wine derived from grapes with minimal production methods) as well as wine derived from other types of fruit or honey, fortified grape wines such as vermouth, certain types of cider, and wine coolers. Brandies and sake are excluded. Re-exports of wine are excluded from trade figures.

More information about the report is available at:

https://www.freedoniafocusreports.com/Wine-United-States-FF10020/?progid=91541

Have unique research needs?

Freedonia Strategic Insights listens intently to your needs and objectives. Then we work diligently to define and deliver a service to meet them.
Learn About Our Custom Research Services

Subscribe to Our Blog

Stay up to date with the latest information about new market research and news in areas relevant to your business from our analysts and team members.

Freedonia Focus Blog Subscription

Provide the following details to subscribe.

The Freedonia Group needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.
  • Contact
  • About
  • Help Center
  • Career Opportunities
  • Press Contact
  • User Agreement
  • Privacy Policy
  • Site Map

Additional Resources

  • Market Size Resources
  • Lawn & Garden Market Research
  • Roofing Market Research
  • Pet Products Market Research
  • Countertops Market Research
  • Power Tools Market Research
  • Publishing for the PreK-12 Market Research
  • Insulation Market Resaerch
  • Cabinets Market Research
  • Flooring Market Research
  • Pet Supplements Market Research
  • Agricultural Equipment Market Research
  • Open Access Publishing Market Research
  • Silicones Market Research
  • For Legal Inquiries, contact Cohen & Cohen
Copyright © 2025 The Freedonia Group, Inc. All rights reserved.