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Freedonia Market Research Press Releases Waterproofing Product Sales Face Moderation in Pricing, Volume Growth Forecasted

Waterproofing Product Sales Face Moderation in Pricing, Volume Growth Forecasted

by Corinne Gangloff

June 20, 2023

Demand for waterproof membranes is forecast to decrease from a high inflation-related 2022 base at an annual average rate of 1.6% to $2.9 billion in 2027.

Cleveland OH, June 20, 2023 – According to a new study by The Freedonia Group, US Air & Water Barriers, demand for waterproofing products is projected to decrease by an annual average rate of 1.3% to $4.5 billion in 2027, with volume demand totaling 12.6 billion square feet. Declines will primarily be the result of a significant moderation in pricing from a high inflation-related 2022 base. Volume demand for waterproofing products overall is forecast to increase through most of the forecast period due to rebounds in the commercial market and a return to growth in housing starts.

Demand for waterproof membranes is forecast to decrease from a high inflation-related 2022 base at an annual average rate of 1.6% to $2.9 billion in 2027. However, it will grow in volume terms as commercial building construction rebounds over the forecast period, as waterproofing membrane products make up more than 25% of demand share for commercial applications.

Waterproofing products include membranes and coatings used to prevent the penetration of water through the roof decks, building envelopes, foundations and basements, as well as infrastructure; most commonly for below-ground applications.

The overall demand for air and water barriers in the US is forecast to decline at an annual average rate of 1.5% to $8.6 billion in 2027, the result of prices for these products moderating significantly from their 2022 peak. Real demand in the near term will be restrained by the significant levels of air and water barrier demand in 2020 and 2021, which were elevated due to high levels of new housing construction, a surge in home renovations, and severe weather events in parts of the US during those years. However, growth in real terms and in market value will resume later in the 2022-2027 period.

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The Freedonia Group, a division of MarketResearch.com, is a premier international business research company, providing clients with product analyses, market forecasts, industry trends, and market share information. From one-person consulting firms to global conglomerates, our analysts provide companies with unbiased, reliable industry market research and analysis to help them make important business decisions. The Freedonia Group’s brands also include Packaged Facts, a trusted provider of consumer market research on food & beverage, pet products and services, demographics, and financial services, and Simba Information, the leading authority for market intelligence and forecasts on the education and professional publishing industries. Find off-the-shelf studies at https://www.freedoniagroup.com/ or contact us for custom research: +1 440.842.2400.
 

 

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