The Sustainable Packaging Paradox: Why the “Perfect” Solution Doesn’t Exist
White Paper
Consumer interest in sustainability has surged. The demand for eco-friendly packaging is growing, but the path to sustainability is rife with complexities and trade-offs.
Businesses must grapple with multiple sustainability goals, from plastic reduction and shelf-life extension to responsible forestry management and increasing circularity. However, achieving these goals often involves navigating conflicting priorities and adapting to the unique requirements of each product.
A one-size-fits-all packaging solution is truly a myth, according to long-time Industry Analyst and Research Manager Jennifer Christ of The Freedonia Group and Packaged Facts. In a recent white paper, The Sustainable Packaging Paradox: Why the "Perfect" Solution Doesn’t Exist, she explores these critical issues, leveraging compelling new insights from consumer survey data.
Download the white paper today to gain a holistic view of the challenges and opportunities associated with sustainable packaging.
About the Author: With more than 25 years of experience in market analysis and trend forecasting, Jennifer Christ has authored more than 90 industry studies, and her insights have been featured in The Wall Street Journal, The Washington Post, The New York Times, and many other industry publications and media outlets.