Report Overview
K–12 Mathematics Market Report 2025: A Comprehensive Guide to Curriculum Trends, AI Integration, and District Purchasing Strategy
Simba Information’s K–12 Mathematics Market Survey Report, 2025 delivers an in-depth and data-driven analysis of the U.S. mathematics instructional materials market at a time of significant transition. As federal ESSER III funding phases out and districts adjust to new fiscal and political landscapes, instructional leaders are focusing on AI-enhanced platforms, inclusive instructional strategies, and sustainable implementation models. This edition of the report provides expanded forecasts through 2030, comprehensive market breakdowns across core, supplemental, and intervention segments, and detailed profiles of over a dozen leading vendors. Insights are drawn from Simba’s proprietary district survey, policy analysis, vendor interviews, and third-party data validation. Additional focus is given to how state adoption cycles, tariff-related procurement shifts, and AI integration are influencing decision-making. For stakeholders in publishing, investment, curriculum development, and policy, this report offers actionable insights and strategic foresight to navigate the evolving K–12 math education landscape.
Core Market Drivers Influencing Math Instruction (2023–2025):
- rising demand for accelerated learning tools to address unfinished learning
- growth of AI tutoring and diagnostics, particularly in supplemental use
- focus on culturally responsive instruction and multilingual access
- continued interest in digital-first, hybrid, and adaptive delivery models
- budget constraints following the end of federal recovery funding
- increasing scrutiny of vendor transparency and data interoperability
- policy pressure for evidence-based adoption and public accountability
Simba Information’s K–12 Mathematics Market Survey Report, 2025 delivers an in-depth analysis of the U.S. mathematics instructional materials market at a critical inflection point. As federal ESSER III funding sunsets and district budgets tighten, school systems are adopting AI-enhanced tools, integrated digital platforms, and data-driven instruction at scale. The report provides insight into how math curriculum purchasing decisions are being reshaped by policy reform, equity priorities, and measurable accountability standards.
This edition features expanded market sizing projections through 2030, a detailed breakdown of core and supplemental product trends, and profiles of leading providers such as McGraw Hill, Savvas, Curriculum Associates, Zearn, and Khan Academy. The report also includes survey results from over 300 district leaders and detailed commentary on NAEP performance trends.
With a focus on interoperability, digital readiness, instructional equity, and post-pandemic learning recovery, this report serves as a critical resource for publishers, investors, curriculum developers, and K–12 decision-makers navigating the next phase of mathematics education.
The Changing Landscape of Mathematics Education
The US K-12 mathematics market continues to evolve following years of disruption from the COVID-19 pandemic, a shift toward digital instruction, and emerging uncertainty due to post-election policy changes and economic pressures. As districts face the expiration of ESSER funding and rising concerns over tariffs and Department of Education restructuring, instructional leaders are re-evaluating how and where to invest in core and supplemental math materials. Stakeholders are prioritizing platforms and curricula that go beyond baseline alignment and instead demonstrate robust support for accelerated learning and long-term instructional equity.
The 2025 expansion of US tariffs has added a new layer of financial pressure to school procurement, particularly in areas that intersect with the mathematics market. While printed books have remained temporarily exempt, many of the components that support the delivery of math instruction such as laptops, interactive displays, calculators, smartboards, and digital learning infrastructure now face additional import duties.
Districts that rely heavily on edtech-driven mathematics programs – particularly those implementing personalized or adaptive learning tools – will need to reassess procurement timelines and budget allocations as part of broader strategic planning efforts (See Appendix A.1. for more information).
Despite the tariff issues, the 2025 mathematics market remains highly competitive and value-driven, with educators prioritizing platforms and programs that demonstrate tangible learning gains, especially for students performing below grade level. Providers who integrate adaptive diagnostics and culturally responsive, AI-supported instructional practices are increasingly viewed as essential partners – not just content vendors. These solutions must also prove adaptable to a wide range of district contexts, including rural, urban, and multilingual populations.
Adoption and Purchasing Trends
The expiration of ESSER III funding at the end of September 2024 marks a major transition in the purchasing behavior of K-12 districts. For the past three years, federal stimulus packages provided flexibility for districts to invest in a range of digital tools, intervention programs, and accelerated learning solutions. As that funding winds down, districts are becoming more cautious and strategic in their instructional materials purchasing – especially in the mathematics segment, where long-term return on investment (ROI), equity-driven learning recovery, and instructional continuity are top priorities.
District leaders are now more likely to prioritize comprehensive, interoperable platforms that serve multiple roles over single-use tools. In interviews conducted for Simba Information’s 2025 market analysis, district curriculum directors emphasized the importance of cost-efficiency, scalability, standards alignment, and demonstrated impact on proficiency outcomes when considering new math program investments.
State adoption cycles continue to shape national sales trends. In 2024-2025, several states are entering key adoption windows:
- Texas
- Georgia
- California
- Florida
In open territory states such as Ohio, Pennsylvania, Colorado, and Arizona, districts are piloting hybrid purchasing strategies that integrate core and supplemental materials. Many are leveraging service centers, educational cooperatives, and collaborative buying groups to negotiate platform access, training bundles, and technical implementation support. These districts are increasingly prioritizing tools that offer seamless LMS integration, dynamic pacing, and real-time data dashboards aligned to state assessments.