K-12 Mathematics Market Survey Report 2023

Report Overview

Learn what teachers say they need and want in their math instructional materials.

• Discover what they like and don’t like in the texts and materials they use now

• Find out trending new ways of teaching math and how to be ready to produce materials that are aligned with these trends

Simba Information’s K-12 Mathematics Market Survey reports on the results from a survey of math teachers and administrators from around the country, asking key questions such as what math programs and products they use, what kind of attributes are desirable in a Core Math program and supplemental math materials, who makes the purchasing decision and more. Also in this report are a discussion of some of the larger key forces in the K-12 math instructional market including what new math teaching approaches are trending. A listing and discussion of a selection of major players in this segment is included as well.

Among the key findings revealed in the K-12 Mathematics Market Survey are the following:

• Over half of survey respondents say they are using a Core Math program
• Savvas’ and Big Ideas Math’ programs were cited by respondents most frequently
• The most valued attribute of a core math program is student engagement
• States and districts are facing learning loss challenges and employing a range of math instructional materials and tools to reignite student progress
• On the radar as an emerging area of math instruction is collaborative learning and equity

• Historical long term declines in math achievement
• States developing new math standards
• The changing math materials state adoption market
• Products and offerings from market leaders like Savvas, Houghton Mifflin Harcourt, Amplify, Big Ideas Learning, and Great Minds
• Key attributes desired in a core math program for teachers in middle school and grade 9-12
• Non-Core instructional resources
• Criterial for selecting supplemental math resources
• Emerging instructional areas
• Who are the decision makers in choosing math materials

The Appendix of the report reproduces the survey instrument used and responses.

Publishers and investment professionals can trust Simba Information's K-12 Mathematics Market Survey 2023 to provide the inside intelligence needed to evaluate the changes and needs effecting the products, sales, segment, and marketing of math instructional materials for K-12.

K-12 Mathematics Market Survey 2023 is an essential tool for publishing executives, M&A advisors, market analysts, and industry consultants who need to understand the current drivers impacting the math instructional market right now and into the near future.

Simba has the knowledge base and perspective gained from more than 20 years’ covering this market and the rapid changes in technology, the economy, mergers, partnerships and public policy that affect it.