2022 National Instructional Materials Adoption Scorecard and 2023 Outlook
Industry Reports, United States
Download a Free Sample Report Now
Sample Reports include examples of all the tables, charts, infographics and topics included in this study.
The Single User License (SUL) authorizes a single individual to use the electronic study acquired. Agreement to the SUL is required in order to purchase the study. If you require more than one user a Departmental Site License or Global Site License should be purchased.
The Departmental Site License (DSL) authorizes up to five users to share the study acquired. Agreement to the DSL is required in order to purchase the study. If your organization requires more than five users, the Global Site License should be purchased.
The Global Site License (GSL) allows everyone in your organization to share the study intelligence. Agreement to the Global Site License terms is necessary in order to purchase it.
The largest states in the country are adoption states, and they represent a significant potential revenue stream; this includes the substantial markets of California, Texas, and Florida. Further, many adoption states in the South and Southwest – especially Florida, Texas, and states in the Southeast – are showing significant population growth.
Two distinct segments comprise the instructional materials market – adoption states (where textbook decisions are centralized at the state level) and open territories (where schools purchase educational materials independently). Each segment is estimated to represent about half of the total instructional materials market.
Savvas, McGraw Hill, and HMH have historically dominated the market, with collective share of the market estimated at 60 to 80% for the three brands.