2022 National Instructional Materials Adoption Scorecard and 2023 Outlook
Industry Reports, United States
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FAQs
The largest states in the country are adoption states, and they represent a significant potential revenue stream; this includes the substantial markets of California, Texas, and Florida. Further, many adoption states in the South and Southwest – especially Florida, Texas, and states in the Southeast – are showing significant population growth.
Two distinct segments comprise the instructional materials market – adoption states (where textbook decisions are centralized at the state level) and open territories (where schools purchase educational materials independently). Each segment is estimated to represent about half of the total instructional materials market.
Savvas, McGraw Hill, and HMH have historically dominated the market, with collective share of the market estimated at 60 to 80% for the three brands.
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