As a sign of the ever more competitive environment in the food industry, the supermarket and fast food industries are increasingly border crossing in search of sales growth. A recent example, as reported in the Wall Street Journal (October 30, 2013): McDonald’s teaming up with Kraft to test market McCafe packaged coffee in k-cups for retail grocery sales. This new partnership involves a “the competitor of my competitor is my friend” dynamic. A tough quickservice restaurant environment had ea...
November 1, 2013After getting its foothold in the office segment of the market, single-serve beverage brewing has experienced tremendous growth with widespread and continued adoption in the retail market. Research conducted by the National Coffee Association (NCA) in 2012 found that 36% of respondents who had a single-serve brewing system obtained it within the last six months, indicating just how fast this segment of the beverage market has been growing. As a result, the packaged coffee category at retail is...
October 3, 2013