To keep pets and pet owners engaged in the market for treats and chews, innovation is the name of the game
September 5, 2017Describing the move as “the natural evolution” of its marketing strategy, Blue Buffalo is now marketing select treat and food products in its entry-level LPF brand line at Target, Meijer, Kroger, and Publix
August 9, 2017While unlikely to ever appear on the Game Show Network, Pet Family Feud debuted on April 3, thrilling and informing the audience at the 25th Annual Petfood Forum in Olathe, Kansas. The gameshow/workshop activity was hosted by Packaged Facts’ research director David Sprinkle.
April 4, 2017Gone are the days when pet owners had to seek out their local independent pet store to find a decent selection of natural pet products. Today, natural, organic and eco-friendly pet products generate billions of dollars of sales annually across a wide range of channels--and the market just keeps growing.
February 1, 2017The VCA deal gives Mars further latitude for growth beyond the mass-market product arena. That’s especially important because it’s not just kibble sales that have flattened in the mass market; the same is true for candy. Even in the case of Mars, with its globally iconic portfolio of chocolate and non-chocolate (sugar) candy brands, confectionery manufacturers face considerable challenges to growth.
January 12, 2017Packaged Facts covers cat food across our catalog of pet products & services reports. Save 10% on any pet report through October 1 with discount code PETSUMMER10. July 26 - Much like people, cats need portion control. They need regular exercise. And some experts even say they really should be in charge of their own feeding schedule. Taken together, these factors boil down to the notion that cats should not be eating from bowls. Plopping a scoop of food into a bowl is not enough! In their ...
July 26, 2016May 6 - The 2016 Petfood Forum was a rousing success as attendance swelled to record numbers. Popular opinion attributes the increase to the successful strategic relocation of the forum to Kansas City, which placed attendees and exhibitors directly in the center of the animal health corridor. Naturally, we at Packaged Facts like to believe that the irresistible draw of a presentation by our very own David Sprinkle was the real X-factor. Mr. Sprinkle presented on high-protein trends in the pe...
May 6, 2016April 13, 2016 - Just how much does the pet food segment mean to the overall U.S. market for pet products and services? According to the Packaged Facts Pet Food in the U.S., 12th Edition , the pet food sector is worth $30 billion with expected annual increases of 3%-5% through 2020. Among the hottest topics involved in this projected pet food market growth is protein-which will be covered by our research director David Sprinkle in an upcoming presentation at the Petfood Innovation Workshop: Meat...
April 13, 2016Good things come in threes. Packaged Facts offers Pet Food in the U.S. as part of a trio of new reports on the American pet industry. Learn more by clicking here. March 25 - Nearly three-fourths (74%) of U.S. consumers believe high-quality dog foods are effective for preventative health care. This is up from 60% a year ago and from barely half of consumers (51%) in 2014. The findings were published in the Packaged Facts report Pet Food in the U.S., 12th Edition (March 2016). At the recent Gl...
March 25, 2016Feb. 23 - Celebrate National Dog Biscuit Day with a treat worthy of humans. Receive 10% off the Packaged Facts’ report Pet Treats and Chews in the U.S. Use promo code PFSAVE10 at checkout. Pet Treats and Chews in the U.S. examines the market for treats and chews, breaking it out into four categories: indulgent treats, rawhide/natural chews, dental chews/treats, and nutraceutical treats. The report provides a broad overview of the market with a focus on future trends, including the importance o...
February 23, 2016