Whereas not long ago product development in the coffee creamers realm centered on new flavor varieties, leading marketers are now aggressively responding to consumers’ desire for clean label products. Part of the goal is to attract new customers by alleviating concerns about ingredients.
March 22, 2017Take a proactive approach to your market research needs. Purchase The Yogurt Market and Yogurt Innovation, 2nd Edition and save 10% using promo code PFSAVE10 at checkout. Feb. 10 - The reports of Greek yogurt’s death may have been greatly exaggerated. Last December the article “ Goodbye, good old Greek yogurt ” by The Washington Post detailed the apparent wane in consumer interest in Greek yogurt. Sales have noticeably begun to mature after Greek yogurt spent much of the past decade hailed as ...
February 10, 2016This blog is based on the Packaged Facts reports Dairy and Dairy Alternative Beverage Trends in the U.S., 3rd Edition and Hispanic Food Shoppers in the U.S. Purchase your copies for more insights. Over the last couple of years the big story in the dairy milk vs. plant milk competition is the extraordinary growth of almond milk. Dollar, volume, and unit sales of almond milk have all increased at double-digit rates the expense of dairy milk as well as by taking sales away from soy milk, which no...
June 23, 2015This past February, New York Yankee Mark Teixeira announced intentions to hit 30 home runs and collect 100 RBIs during the then-upcoming Major League Baseball season. Prior to 2012, these numbers would have been lofty yet attainable goals for a superstar of Teixeira’s stature. But in recent years the two time all-star first baseman appeared snakebitten having missed extensive time due to injuries that tarnished his reputation as one of baseball’s most feared sluggers. Fast forward four months ...
June 18, 2015How Greek yogurt has helped pave the way for a manly yogurt News that Dannon Yogurt, the U.S., New York-based subsidiary of Danone, signed a new marketing contract with the National Football League (NFL) as its official yogurt sponsor may have come as a surprise to many. Food Navigator U.S.A., a food industry trade publication (July 30, 2014 ), reported a deal for the 2015 season, following Super Bowl ads placed in 2012 and 2014. For yogurt-makers, ongoing ad placement in front of a male-centr...
August 13, 2014