Synthetic Roofing Underlay to Grow 7.6% Annually Through 2020

Demand for synthetic roofing underlays more than doubled between 2005 and 2015, even as overall roofing demand contracted during that time.  Use of synthetic roofing underlays has surged over the past decade due to increasing consumer recognition of their performance properties, such as enhanced resistance to moisture and ease of installation. These and other trends are presented in Roofing Underlay Market in the US, a new study from The Freedonia Group, a Cleveland-based industry research firm.

Through 2020, synthetic roofing underlay demand is expected to grow 7.6 percent per year to 112 million squares.  Advances will be driven by continuing consumer interest in synthetic underlays.  According to analyst Matt Zielenski, “Many contractors will specify these products because of their ability to reduce the time and cost of installation jobs, while others will opt for synthetic underlays because of their ability to be used as ice and water barriers.” 

Demand for synthetic roofing underlays will also be supported by such factors as:

  • Increasing building construction spending, particularly in the residential market
  • The adoption of building codes that specify synthetic underlays
  • Strong interest in the use of waterproof underlays, such as those installed beneath metal and tile roofs
  • Continuing concerns about the shortage of trained roofers
  • Builder interest in installing flame-resistant underlays, especially in commercial structures

 Roofing Underlay Market in the US (published 11/2016, 171 pages) is available for $4900 from The Freedonia Group.  For further details or to arrange an interview with the analyst, please contact Corinne Gangloff by phone 440.684.9600 or email

Related studies include:        

#3399 World Roofing (May 2016) 

#3375 World Prefabricated Housing (February 2016)